Fettle
Fettle is an Ireland-based online therapy platform connecting adults, youth, and couples with a network of 50+ accredited Irish therapists and psychologists via secure video and a free human-led concierge matching service, with insurance integration and a B2B EAP offering.
- Company typePrivate
- Founded2020
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Fettle does
Fettle is an Irish online therapy platform headquartered in Dublin that connects individuals with a curated network of 50+ accredited Irish therapists, psychotherapists, and psychologists via secure video sessions. The platform operates a "Free 20-Minute Concierge Call" — a human-led discovery and matching service in which a trained specialist assesses client needs, checks health-insurance entitlement, and books the appropriate therapeutic pathway. Sessions are delivered through secure encrypted video with evening and weekend availability, and clients typically access a first session within 24 hours, contrasting with 6-18 month public HSE waiting lists.
The core product surface spans individual therapy (adults 18+), youth therapy (ages 13-18 on the launch page, 11-17 on the navigation, requiring caregiver consent for under-16s), couples therapy (using Gottman and EFT methods), and a catalogue of private mental-health assessments (ADHD, autism, OCD, anxiety, depression, addiction) delivered by PSI-registered psychologists. Therapeutic modalities are exposed as distinct service lines (CBT, DBT, ACT, CPT, EMDR-based trauma therapy). Underlying technology is conventional marketplace infrastructure — Stripe-powered checkout, reCAPTCHA-secured forms, public therapist directory with filterable profiles, a four-step booking flow, and insurance-receipt generation for VHI Healthcare, Laya Healthcare, and Irish Life Health. No AI/ML components are evident; matching is performed by human concierge specialists.
Fettle's revenue model is predominantly direct-to-consumer session-based, with pricing of €75-€119.99 per session, anchor bundle pricing (3, 6, and 9 sessions for individuals; 3 and 5 for couples), and unit-pricing for psychological assessments from €89. Bundles are non-refundable with 12-month credit validity, and clients can claim 20% Irish Revenue tax relief on therapy. A secondary B2B revenue stream — Fettle for Business — sells Employee Assistance Programmes, wellbeing workshops, and digital wellbeing platforms to Irish employers via a consultation-led sales motion. The company has raised approximately €767K across a 2021 round and an August 2023 €500,000 round led by Mashup Group with GrowthBox Ventures, and has announced plans to expand into the UK and other English-speaking markets. CEO Alex Hamm leads the company.
Fettle firmographics
Firmographics- Name
- Fettle
- Legal name
- Fettle
- Website
- https://fettle.ie
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fettle is an Ireland-based online therapy platform connecting adults, youth, and couples with a network of 50+ accredited Irish therapists and psychologists via secure video and a free human-led concierge matching service, with insurance integration and a B2B EAP offering.
- Ownership category
- akta.pro rank
Fettle industry classification
Industry- Product category
- Online Mental Health Services
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
Keywords
Where Fettle is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Fettle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Individual Therapy Sessions: Single session and bundle pricing for individual therapy delivered via secure video. Sessions start at €79 per session (on bundle plans) with single sessions at €85-109.99. Discounts available through 3, 6, and 9-session bundles.
- Couples Therapy Sessions: Couples counselling sessions at €119.99 per single session or €320 for a 3-session bundle (€106.67/session) or €525 for a 5-session bundle (€105/session).
- Youth/Teen Therapy: Specialist teenage counselling at €110 per session for ages 13-18.
- Psychological Assessments: Private psychological consultations with PSI-registered psychologists for OCD, Anxiety, and Depression assessments from €89. ADHD and Autism assessments also available.
- Fettle for Business (EAP): Employee Assistance Programme for businesses including wellbeing workshops, digital wellbeing platforms, and bespoke organisational wellbeing frameworks, offered through free consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 3-Session Individual Bundle |
| Subscription | Pay-as-you-go | 6-Session Individual Bundle (Most Popular) |
| Subscription | Pay-as-you-go | 9-Session Individual Bundle (Best Value) |
| Unit Pricing | Pay-as-you-go | Single Individual Session |
| Unit Pricing | Pay-as-you-go | Single Session (50 min) |
| Subscription | Pay-as-you-go | 3-Session Couples Bundle |
| Subscription | Pay-as-you-go | 5-Session Couples Bundle (Best Value) |
| Unit Pricing | Pay-as-you-go | Single Couples Session |
| Unit Pricing | Pay-as-you-go | Youth Therapy Sessions |
| Unit Pricing | Pay-as-you-go | Psychological Assessments |
| Freemium | Pay-as-you-go | Free Concierge Consultation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Fettle product offering
Product offeringCore offering
Fettle is an Irish online mental health concierge and therapy platform that connects individuals with a network of 50+ IACP, PSI, and other accredited Irish therapists, psychotherapists, and psychologists via secure video sessions. The platform offers a free 20-minute human-led concierge call to match clients to the right therapeutic pathway, integrates with major Irish health insurers (VHI, Laya, Irish Life), and delivers individual, youth, couples, and assessment services online with evening and weekend availability.
Product overview
Fettle is an Irish online mental health concierge and therapy platform offering a unified ecosystem of services. The core Fettle Platform connects individuals with 50+ accredited Irish therapists via secure video sessions, with a free 20-minute concierge call matching service. Individual therapy and Youth therapy (ages 13-18) form the primary client-facing services, supplemented by Couples therapy using Gottman/EFT methods. Mental Health Assessments (ADHD, autism, OCD, anxiety, depression) provide diagnostic consultations. Therapy modalities include CBT, DBT, ACT, and EMDR as distinct service offerings. The Fettle for Business sub-brand provides corporate EAP and wellbeing solutions. Session bundles (3, 6, 9 sessions) offer discounted pricing versus single sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy
Quantifiable outcome
- 4.9/5 star rating from 612+ verified Irish reviews
- +3 more outcomes
Companies that use Fettle
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Fettle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Fettle partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- VHI HealthcarecoreMajor Irish health insurer whose plans cover therapy sessions with Fettle's fully accredited IACP therapists under most plans. Fettle checks customer entitlements on the concierge call and provides insurance receipts after every session for reimbursement claims.
- Laya HealthcarecoreIrish health insurer whose eligible plans cover therapy with Fettle's accredited therapists. Fettle checks customer entitlements on the concierge call and provides insurance receipts after every session.
- Irish Life HealthcoreIrish health insurer whose eligible plans cover therapy sessions with Fettle's accredited therapists. Fettle checks customer entitlements on the concierge call and provides insurance receipts after every session.
- IACP (Irish Association for Counselling and Psychotherapy)corePrimary professional accreditation body for Fettle's therapists. The platform markets itself as offering IACP accredited therapists, and therapists are required to maintain accreditation with recognised Irish bodies including IACP, ICP, PSI and others.
- PSI (Psychological Society of Ireland)supportingProfessional body for psychologists in Ireland. PSI-registered psychologists deliver Fettle's assessment services for OCD, anxiety, and depression. Fettle therapists include PSI members.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Fettle competitors and assessment
Company assessmentRegional players
- Pieta House: Pieta House is Ireland's largest suicide and self-harm crisis intervention charity, providing free counselling and therapy across Ireland. It is comparable to Fettle as an Irish mental health service provider, though as a non-profit with a different funding model (donations vs. private/insurance-paid therapy).
Direct peers
- SilverCloud Health: SilverCloud Health is a digital mental health platform offering online CBT-based programmes and therapist-supported care, primarily through NHS and employer partnerships in the UK and Ireland. It overlaps with Fettle's CBT and employer-offered mental health services, particularly relevant for UK expansion.
- BetterHelp: BetterHelp is the largest global online therapy platform, offering individual, couples, and teen therapy via secure video. It is the most direct comparator to Fettle in terms of product offering (online therapy, therapist matching, subscription bundles) and target customer (English-speaking adults seeking accessible mental health support).
- Talkspace: Talkspace is a publicly listed online therapy platform providing individual, couples, and teen therapy via messaging and video. It serves as a direct peer to Fettle across product (online therapy bundles), business model (B2C subscriptions + B2B EAP partnerships), and target market (English-speaking consumers seeking remote therapy).
- Regain (by BetterHelp): Regain is BetterHelp's couples counselling service, offering online couples therapy via secure video. It is a direct peer to Fettle's Couples Therapy product, which uses Gottman Method and EFT approaches for relationship counselling.
- MyOnlineTherapy: MyOnlineTherapy is an online counselling and therapy platform offering individual and couples therapy via secure video. It is comparable to Fettle as a direct online therapy provider serving English-speaking markets with similar therapist-matching and subscription-bundle models.
Broad incumbents
- Lyra Health: Lyra Health is a leading mental health benefits platform for employers, providing EAP, therapy, and coaching. It is comparable to Fettle for Business and to Fettle's broader B2B strategy, though Lyra operates at much larger scale primarily in the US.
- Modern Health: Modern Health is a global mental health platform for employers combining therapy, coaching, and self-guided content. Its EAP and B2B motion closely mirror Fettle for Business, though it serves a much broader enterprise customer base.
- Headspace Health: Headspace (now Headspace Health, merged with Ginger) offers both self-guided mental wellness content and on-demand therapy/coaching through employer benefits. It is a broad incumbent in the digital mental health space with overlapping EAP and direct-to-consumer offerings relevant to Fettle for Business.
Emerging players
- Grow Therapy: Grow Therapy is an online therapy platform that matches clients with licensed therapists and accepts insurance. It is comparable to Fettle in therapist-matching model and insurance integration, though it primarily operates in the US market with growing international ambitions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fettle social profiles
Digital presenceFettle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fettle leadership team
Management profileNumber of profiles
Profiles2 records
Fettle funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fettle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fettle
What does Fettle do?
Fettle is an Irish online mental health concierge and therapy platform that connects individuals with a network of 50+ IACP, PSI, and other accredited Irish therapists, psychotherapists, and psychologists via secure video sessions. The platform offers a free 20-minute human-led concierge call to match clients to the right therapeutic pathway, integrates with major Irish health insurers (VHI, Laya, Irish Life), and delivers individual, youth, couples, and assessment services online with evening and weekend availability.
Is Fettle a public or private company?
Fettle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fettle founded?
Fettle was founded in 2020. It employs 11 to 50 people.
Where is Fettle based?
Fettle is headquartered in Dublin, Ireland, in the Europe region.
How does Fettle make money?
Five revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are couples Therapy Sessions, youth/Teen Therapy, psychological Assessments and fettle for Business (EAP).
Who are Fettle's main competitors?
Pieta House is listed as a regional player. Direct peers are SilverCloud Health, BetterHelp, Talkspace, Regain (by BetterHelp) and MyOnlineTherapy. Broad incumbents are Lyra Health, Modern Health and Headspace Health. Grow Therapy is listed as an emerging player.
Does Fettle have an API?
No public API is recorded for Fettle.
What industry is Fettle in?
Fettle's product category is Online Mental Health Services. Its primary akta.pro industry code is HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy). Its SIC code is 8050.