WeFish - Fishing Diary and Forecast

What WeFish - Fishing Diary and Forecast does

WeFish is a Spain-based mobile application developer that builds a fishing diary and forecast platform for recreational anglers. The company operates as a private Sociedad Limitada (Wefish Fishing App SL, NIF/CIF B56966419), headquartered in Murcia with commercial positioning extending into Barcelona; it was founded circa 2017-2019 and operates as a bootstrapped, predominantly bootstrapped business with only modest external funding (~$513K cumulative across grants, crowdfunding, and early-stage investment through 2021). The product is distributed globally via iOS App Store and Google Play, targeting individual sport fishermen, fishing clubs/federations, and — under Spanish Decree 665/2023 — recreational anglers who must digitally declare catches.

The product is a freemium mobile app with a modular architecture: catch logging with automatic meteorological capture (Diario de Pesca), species activity prediction (Especies/FishGuru), personal data analytics (FishLab), social feed (Fishline), species encyclopedia (Atlas), and a marketplace (shop.wefish.app). Underlying technology combines user-contributed catch records — enriched with solunar phase, tide state, atmospheric pressure, temperature, and wind — with proprietary pattern-matching algorithms that predict species activity, optimal lures, and lure colors by geography. A privacy-first architecture keeps catch locations entirely private, never sharing them between users. The company has accumulated catch data from 500,000+ anglers globally.

WeFish monetizes primarily through the WeFish PRO subscription (€2.49-€4.99/month equivalent across annual, semi-annual, and monthly tiers), with approximately 20,000 paying subscribers representing a ~4% conversion of the free user base. Secondary revenue streams include a marketplace (fishing equipment with 10% cashback in the PRO wallet) and affiliate partnerships (notably with Iberalia GO). Distribution is anchored on app stores, supported by content marketing through a multilingual fishing blog, federation partnerships, and positioning around Spanish recreational fishing regulations.

Name

WeFish - Fishing Diary and Forecast

Legal name

Wefish Fishing App SL

Website

https://wefish.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

WeFish is a Spain-based mobile app developer offering a freemium fishing diary and forecast platform for global recreational anglers. Its app logs catches, predicts species activity using user-generated and meteorological data, and serves an individual sport-fishing community with subscription, marketplace, and affiliate revenue streams.

Ownership category

akta.pro rank

Product category

Recreational Fishing Mobile App

NAICS

Finfish Fishing (114111), Fishing (1141)

SIC

Fishing, Hunting And Trapping (900)

akta.pro primary industry

Fishing & Angling Charters / Guides (THAAALAD)

Keywords

• Recreational fishing app
• Catch logging software
• Fishing forecast
• Angling mobile app
• Fishing analytics

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. WeFish PRO Subscription: Freemium model with premium subscription tiers (1-month, 6-month, annual) providing exclusive features including unlimited markers, full FishLab access, exclusive deals, 10% cashback wallet, and advanced meteorological data for all catches.
2. E-commerce Marketplace: Integrated online store (shop.wefish.app) selling fishing equipment including rods, reels, lines, lures, and accessories. App users receive 10% discount on purchases.
3. Affiliate/Partnership Revenue: Revenue from promotional partnerships with fishing brands and content providers such as Iberalia GO, earning commissions on referred subscriptions or sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WeFish is a mobile fishing companion application for recreational sport anglers that enables catch logging, species activity prediction, and a social community. The platform captures each catch with automatic meteorological data (solunar phases, tides, wind, atmospheric pressure) and uses an aggregated dataset from hundreds of thousands of anglers to power fishing forecasts. Premium subscriptions and an integrated equipment marketplace generate revenue alongside the free core app.

Product overview

WeFish is a comprehensive fishing diary and forecast application consisting of a core mobile app for iOS and Android, combined with multiple integrated modules. The ecosystem includes: the main WeFish App for catch logging and social features; WeFish PRO premium subscription unlocking advanced analytics; FishLab for deep data analysis of catch patterns; Especies/Species for activity predictions; FishGuru for fishing forecasts; Diary de Pesca for detailed catch records; Fishline social community feed; WeFish Marketplace for equipment commerce; and Atlas species encyclopedia. The free tier provides basic functionality while PRO subscriptions offer enhanced data access and exclusive features.

Differentiator

Problem solved

Functional benefit

Brands

• FishLab: A data analysis laboratory feature that allows anglers to analyze their catches based on meteorological conditions, moon phases, and fishing patterns to improve success rates.
• FishGuru
• Fishline
• WeFish PRO

Products and services

• WeFish App Free mobile application for iOS and Android that allows recreational sport anglers to log catches, record fishing spots, capture automatic meteorological data (solunar phases, tides, wind, atmospheric pressure), view species activity predictions, participate in community challenges, and access social feeds.
• WeFish PRO Premium subscription version of the WeFish app unlocking unlimited fishing spot markers, full FishLab advanced data analytics, FishGuru forecast access, 10% cashback on marketplace purchases, exclusive discounts in the equipment marketplace, and an ad-free experience.
• WeFish Marketplace E-commerce marketplace (shop.wefish.app) where fishing equipment brands, second-hand sellers, and artisans list rods, reels, lines, lures, and accessories. Functions as a platform connecting third-party sellers with the WeFish angler community, with revenue model based on marketplace commissions and cashback incentives for PRO subscribers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Iberalia GOminorGTM or Marketing Partner · 17 September 2024Iberalia GO, a leading Spanish platform for hunting and fishing content with over 3,000 documentaries and three live TV channels, partnered with WeFish to offer exclusive 20 euro discount on annual subscriptions (from 79.99 to 59.99) using code WEFISH24. Cross-promotional relationship targeting shared outdoor enthusiast audience.
• Galpemur (Federacion de Pesca de la Region de Murcia)coreStrategic or Co-development PartnerGalpemur collaborates with WeFish in promoting global responsible fishing. WeFish supports the federation's initiatives to promote healthy and sustainable practices in sport fishing, including catch-and-release culture and quality catch recording.
• Government of Murcia / Region de MurciaminorStrategic or Co-development PartnerRegional government entity supporting responsible fishing initiatives in Murcia, Spain. Collaboration focused on promoting sustainable recreational fishing practices.
• MAPA (Ministerio de Agricultura, Pesca y Alimentacion)minorStrategic or Co-development PartnerSpanish Ministry of Agriculture, Fisheries and Food working on recreational fishing regulation and digitalization initiatives including catch declaration apps.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Strava: Strava is the leading GPS-based activity tracking and community platform for endurance sports. Not a direct competitor but a strong functional analogue (freemium consumer activity-tracking app with social feed and premium tier) for benchmarking WeFish's engagement, retention, and monetization mechanics.
• Tackle Warehouse: Tackle Warehouse is a leading online tackle retailer in the US, representing the kind of high-volume fishing e-commerce destination WeFish's marketplace aspires to serve as a complementary commerce channel for engaged anglers.
• AllTrails: AllTrails is the dominant outdoor activity app for hiking and trail running with a freemium subscription model (AllTrails+). Demonstrates the playbook for converting outdoor recreation enthusiasts to recurring paid subscriptions — directly relevant to WeFish's monetization strategy.

Emerging players

• Outdooractive: Outdooractive is a European outdoor activity platform with route planning, GPS tracking, and community features. Strong regional overlap with WeFish in Europe and a comparable multi-feature freemium model targeting outdoor enthusiasts.
• Deeper: Deeper makes castable smart sonar devices that pair with a mobile app for bathymetric mapping and catch analysis. Partial overlap as a fishing-tech companion app; represents an emerging hardware-software hybrid angle WeFish could pursue.

Broad incumbents

• Bass Pro Shops: Bass Pro Shops (parent of Cabela's) is North America's largest fishing and hunting retail chain with a strong e-commerce and content ecosystem. Overlaps with WeFish's marketplace ambitions and angler customer base, though at a much broader scale.
• Garmin: Garmin offers marine electronics and chartplotters with integrated fishing features (e.g., Striker series, ActiveCaptain app) targeting the same angler demographic. A broad incumbent with overlapping capabilities but distributed across a much wider portfolio.

Direct peers

• Fishbrain: Fishbrain is the largest global recreational fishing community app, offering catch logging, social features, and predictive forecasts. Direct competitor with similar product surface (diary, forecasts, social feed, marketplace), but at significantly larger scale and with substantial VC funding.
• Fishangler: Fishangler is a community-driven fishing app combining catch logging, forecasts, social feed, and tournament organization. Closely overlaps with WeFish's Fishline social and FishGuru forecast features.
• ANGLR: ANGLR is a fishing trip tracking app with catch logging and analytics, similar in core diary-plus-forecast positioning to WeFish. Targets the same recreational angler persona with subscription features and bullseye-style analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WeFish_Fishing
• YouTubeyoutube.com/channel/UCFD3A8sj1BGHR6HHwUOxA_g/featured
• Facebookfacebook.com/WeFishES
• LinkedInlinkedin.com/company/wefish-app
• Instagraminstagram.com/wefish_es
• Pinterestpinterest.es/WeFishApp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeFish - Fishing Diary and Forecast