What Valarea does

Valarea, operating commercially as Mago and legally registered as Re Mago Ltd, is a London-based software company founded in 2012 that provides a unified collaboration platform for enterprise meeting rooms and shared spaces. The product consolidates video conferencing, wireless presentation, real-time interactive screen annotations, and collaboration content capture into a single hardware-agnostic software layer. Its named customers span automotive services (RossoMonza, an Official Ferrari Service), financial services (AGOS), training and education (CGT), luxury fashion (Giorgio Armani), technology services (Econocom), and hospitality (Accor), with operational and market presence evidenced across the United Kingdom, continental Europe, and the Middle East.

The Mago platform runs as a software layer across displays, controllers, and conferencing equipment from multiple hardware vendors, including Neat, Yealink, SMART, Ricoh, LG, Jabra, Logitech, ProDVX, and MIMO. Core capabilities include wireless presentation from any device, multi-platform video conferencing join-in, real-time interactive screen annotations, and a collaboration capture module (Mago Workspace) for images, video, and 3D components. Device and policy administration is handled through a cloud-based Mago Admin Center that supports over-the-air updates, policy configuration, real-time usage monitoring, and analytics; the same capability can be deployed fully on-premise, in a private cloud, or offline to meet data-residency requirements for government, defense, and mission-critical industries. No proprietary AI or ML capabilities are disclosed in the source data. The product line comprises the core Mago platform, Mago Room (meeting-room solution), Mago Stage (presentations and stage events), and the Mago Admin Center.

Valarea monetizes the platform through SaaS subscriptions, supported by a free self-serve trial (no credit card required) and personalized enterprise demos. Go-to-market blends a product-led growth motion with enterprise field sales and a partner-locator channel-distribution network spanning multiple geographies. OEM-style distribution occurs through embedded integration with hardware partner devices. The company has raised approximately $825,809 in disclosed external capital via a 2019 funding round from An Idea Lives On, with no subsequent raises in the available data, and continues to invest in international expansion via a dedicated US contact, GITEX Global 2025 in Dubai, and an Android product launch at ISE 2026 in Barcelona.

Name

Valarea

Legal name

Re Mago Ltd

Website

https://valarea.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Valarea, operating as Mago, provides a hardware-agnostic unified collaboration platform for enterprise meeting rooms. Its software enables wireless presentation, video conferencing, and real-time annotations across devices from vendors including Neat, Yealink, and Logitech for global enterprise customers.

Ownership category

akta.pro rank

Product category

Meeting Room Collaboration Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Communications Services, Nec (4899)

akta.pro primary industry

Work Management & Collaboration Suites (BPAMAMAG)

akta.pro secondary industries

Business Messaging & Team Collaboration (HDAIAHAE), Hybrid/Virtual Meetings Production & AV Services (THACAFAM)

Keywords

• Meeting room software
• Wireless presentation solutions
• Video conferencing platform
• Collaboration software
• Unified meeting platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Platform subscription model with free trial option. Users can start a free trial or book a personalized demo for enterprise deployments. Pricing is likely tiered based on display count or feature access.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Valarea offers Mago, a unified collaboration platform that lets enterprise users join video calls, present wirelessly and collaborate remotely across meeting rooms and shared spaces. The solution combines wireless presentation, video conferencing, interactive screen annotations and cloud-based device management in a single hardware-agnostic offering with cloud, on-premise and offline deployment options.

Product overview

Valarea offers Mago, a unified platform for meetings, presentations, and collaboration. The product suite consists of the core Mago platform (a unified meeting room solution combining video calls, wireless presentation, and collaboration tools) and Mago Stage (a presentation/collaboration module). The platform is hardware-agnostic, running on various display partners (neat, yealink, smart, ricoh, LG, jabra, logitech) and offers both cloud-based Admin Center management and on-premise deployment options for high-security environments. The platform targets meeting rooms and shared spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Mago Workspace: Collaboration app enabling real-time capture and sharing of images, videos, and 3D components with workshop and customer collaboration capabilities.
• Mago Room
• Mago Stage

Products and services

• Mago Unified SaaS platform enabling enterprise users to join video calls, present wirelessly and collaborate remotely across meeting rooms and shared spaces, with hardware-agnostic integration across leading AV/UC vendors.
• Mago Stage Presentation and collaboration offering with interactive screen annotations, visual collaboration and real-time content sharing for meetings, presentations and stage events, sold as part of the Mago platform.

Quantifiable outcome

• Reduced support calls for meeting room technology
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• NeatcoreTechnology or Integration · 11 June 2025Mago has a partnership with Neat, a provider of meeting room devices. The partnership was announced in June 2025 with joint go-to-market initiatives. Mago is compatible with Neat devices including Neat Board Pro and Neat Bar Pro displays.
• YealinkcoreTechnology or IntegrationMago platform is compatible with Yealink meeting room displays and equipment as part of the technology partner ecosystem.
• SMARTcoreTechnology or IntegrationMago platform is compatible with SMART interactive displays and meeting room solutions as part of the technology partner ecosystem.
• RicohcoreTechnology or IntegrationMago platform is compatible with Ricoh displays and meeting room solutions as part of the technology partner ecosystem.
• LGcoreTechnology or IntegrationMago platform is compatible with LG commercial displays and meeting room solutions as part of the technology partner ecosystem.
• JabracoreTechnology or IntegrationMago platform is compatible with Jabra audio and video conferencing equipment as part of the technology partner ecosystem.
• LogitechcoreTechnology or IntegrationMago platform is compatible with Logitech Tap controllers and meeting room solutions as part of the technology partner ecosystem.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mersive Technologies: Mersive's Solstice platform delivers wireless presentation, content sharing, and meeting-room collaboration across heterogeneous hardware. It is one of the closest direct competitors to Mago's hardware-agnostic collaboration software approach.
• Barco: Barco's ClickShare Conference is a wireless presentation and room-collaboration solution that runs on third-party displays and competes head-to-head with Mago in enterprise meeting rooms for unified BYOD meeting experiences.
• Appspace: Appspace provides workplace experience software including meeting room booking, space analytics, and collaboration tools sold to enterprises. It overlaps with Mago's room-management and Admin Center capabilities.

Emerging players

• Robin: Robin offers workplace scheduling, room management, and analytics for hybrid offices. While narrower than Mago, it addresses overlapping pain points around meeting-room usability and visibility.
• Logitech: Logitech is both a hardware partner of Mago (Tap controllers) and a competitor via its CollabOS software layer running on Logitech Rally and Room solutions. The dual role creates both opportunity and risk for Mago.
• Owl Labs: Owl Labs sells the Meeting Owl 360-degree camera with companion software for hybrid collaboration. It overlaps with Mago in the meeting-room collaboration space, particularly for smaller and mid-market deployments.

Broad incumbents

• Microsoft (Teams Rooms): Microsoft Teams Rooms is the dominant incumbent meeting-room solution, bundled into the broader Microsoft 365 productivity stack. It competes with Mago for the unified meeting-room software layer in most enterprises.
• Zoom (Zoom Rooms): Zoom Rooms is a major meeting-room software platform with deep penetration in enterprises and a strong video-conferencing brand. It is the principal direct competitor to Mago's video and collaboration layer.
• Cisco (Webex Rooms): Cisco's Webex Devices (formerly Webex Rooms) bundles collaboration software with Cisco hardware for enterprise meeting rooms. It competes with Mago especially in large enterprises and regulated industries where Cisco has installed base.
• Poly (HP): Poly (now part of HP) provides video and audio collaboration hardware plus Poly Lens software for room management. It competes with Mago across both hardware compatibility and management software layers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/magomeetings
• YouTubeyoutube.com/@magomeetings
• LinkedInlinkedin.com/company/mago-meetings
• Instagraminstagram.com/mago.meetings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valarea