Dealavo
Dealavo is a Warsaw-based B2B SaaS provider of AI-powered price monitoring and dynamic repricing software for e-commerce retailers and manufacturers across 30+ European markets. The platform combines competitive price intelligence, automated pricing decisions, and professional pricing consulting services under a single suite.
- Company typePrivate
- Founded2012
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dealavo does
Dealavo is a Warsaw-based B2B SaaS provider of an AI-powered price management platform serving e-commerce retailers and manufacturers/brands across more than 30 European markets. The platform combines real-time competitor price monitoring, AI-driven dynamic repricing, and professional pricing consulting under a single integrated suite. As of 2026, the company reports 500+ active customers, 12,000 monitored online stores, and over 1 million product updates per day, and has operated since at least 2018 (with 2025 marking its acquisition by JTL-Gruppe/JTL-Software, making it a strategic operating subsidiary of the European ERP and e-commerce technology group).
The product offering comprises seven interconnected modules: Price Monitoring (real-time competitor tracking with automated alerts), Repricing AI (automated pricing decisions responding to competitor movements), Pricing Data (Market Data API v3 and automated feeds for BI/ERP integration), Price Consulting (an external Pricing Manager service), Ad-hoc Reports, Google Shopping Price Report (a free lead-generation tool), and Pricing Doctor (a free 30-minute diagnostic consultation). Underlying technology includes a Multi-level Product Matching System combining EAN, MPN, and product-name matching with manual QA to achieve a reported 99% data accuracy, an Anomaly Detection System, and AI-powered automatic repricing with real-time response capability. Native integrations span IdoSell, WooCommerce, Shopify, Magento 2, Baselinker, and JTL's ERP ecosystem.
Dealavo operates a hybrid revenue model combining tiered SaaS subscriptions (priced by product range and feature access on a quote-based model), professional pricing consulting services, and data monetization via API access and automated feeds. Go-to-market combines enterprise field sales with 24-hour demo SLAs, dedicated onboarding specialists, and account managers, alongside a product-led growth motion via free trials, free Google Shopping monitoring reports, and the Pricing Doctor consultation funnel. Distribution leverages direct sales, native platform integrations, a strategic JTL ERP channel partnership, and multilingual presence (English, Polish, German). The company was previously backed by HG Capital as a financial investor.
Dealavo firmographics
Firmographics- Name
- Dealavo
- Legal name
- Dealavo Sp. z o.o.
- Website
- https://dealavo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dealavo is a Warsaw-based B2B SaaS provider of AI-powered price monitoring and dynamic repricing software for e-commerce retailers and manufacturers across 30+ European markets. The platform combines competitive price intelligence, automated pricing decisions, and professional pricing consulting services under a single suite.
- Ownership category
- akta.pro rank
Dealavo industry classification
Industry- Product category
- Price Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where Dealavo is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Dealavo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based pricing management platform with modules for price monitoring, AI repricing, pricing data feeds, and ad-hoc reports. Tiered plans based on product range and feature access.
- Pricing Consulting Services: External Pricing Manager service providing pricing strategy optimization, margin analysis, and competitive positioning recommendations.
- Pricing Data / API Access: High-quality pricing data delivered via API v3 and automated feeds for powering customer analytics and pricing systems.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Dealavo product offering
Product offeringCore offering
Dealavo provides an AI-powered price management platform for e-commerce retailers and manufacturers, combining real-time competitor price monitoring across 30+ markets, AI-driven dynamic repricing, and professional pricing consulting. The platform also delivers pricing data through API v3 and automated feeds for integration with BI, ERP, and proprietary pricing engines, with reported 99% data accuracy and 1M+ daily updates across 12K monitored stores.
Product overview
Dealavo is a comprehensive AI-powered price management platform combining six integrated modules: Price Monitoring (real-time competitor tracking across 30+ markets), Repricing AI (automated dynamic pricing decisions), Pricing Data (API v3 and feeds for system integration), Price Consulting (external pricing manager service), Ad-hoc Reports (on-demand custom analyses), and Google Shopping Price Report (free market positioning analysis). The platform serves retailers seeking margin optimization and brands requiring MAP compliance, with data processed from marketplaces, comparison sites, and online stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Price Monitoring Real-time competitor price monitoring across marketplaces, price comparison sites, and online stores with automated alerts and comprehensive reporting, for e-commerce retailers and manufacturers seeking to track competitive pricing.
- Repricing AI AI-powered automatic repricing system that maximizes business goals by responding dynamically to competitor pricing and market conditions while maintaining profitability targets, aimed at e-commerce retailers and brands.
- Pricing Data Top-quality pricing data delivered via Market Data API v3 and automated feeds to power pricing and analytics systems, including BI tools, ERP systems, and proprietary pricing engines, for technical and data teams.
- Price Consulting Professional pricing consulting service providing an external Pricing Manager to optimize pricing strategy, margin segmentation, channel-specific pricing, and competitive positioning for e-commerce retailers and brands.
- Ad-hoc Reports On-demand one-time price analyses and custom reports for specific market insights, allowing users to commission targeted pricing studies without an ongoing subscription requirement.
- Pricing Doctor Free 30-minute 1-on-1 consultation with a Dealavo pricing expert providing diagnosis of specific pricing problems and 3-5 written recommendations for e-commerce stores with 500+ SKUs.
Quantifiable outcome
- 35% average profit growth
- +6 more outcomes
Companies that use Dealavo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Dealavo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature4 records
Dealavo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JTL-SoftwarecorePartnership combines JTL's ERP ecosystem stability and scale with Dealavo's price intelligence and Repricing AI. Enables faster onboarding with native ERP integrations, reliable market data in DE/PL/EN markets, and local support for partners and customers in Europe. Since 2025, Dealavo is part of the JTL-Group.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Dealavo competitors and assessment
Company assessmentDirect peers
- Prisync: Prisync is a SaaS price monitoring and competitor pricing intelligence platform serving online retailers and brands globally. It is a direct head-to-head competitor to Dealavo's Price Monitoring module, with overlapping customers in mid-market e-commerce and similar feature sets around automated alerts and competitor tracking.
- Competera: Competera is an AI-driven pricing platform for enterprise retailers, combining competitive price monitoring with optimization and price automation. It directly competes with Dealavo's Repricing AI and broader pricing optimization offering, particularly in mid-to-large retail accounts.
- Price2Spy: Price2Spy is a price monitoring and comparison tool focused on e-commerce retailers and manufacturers. It overlaps directly with Dealavo on MAP compliance monitoring, competitor price tracking, and dynamic repricing for brands and online stores.
- Wiser Solutions: Wiser Solutions provides retail price intelligence, MAP monitoring, and e-commerce shelf analytics for brands and retailers. It is a direct peer to Dealavo's manufacturer-focused offering, with comparable capabilities in MAP enforcement and channel monitoring.
- Omnia Retail: Omnia Retail is a dynamic pricing and brand protection platform for European retailers and brands. It directly competes with Dealavo's Repricing AI and brand protection modules, particularly in the DACH and broader European markets where both have strong presence.
- IntelligenceNode: IntelligenceNode is an AI pricing intelligence platform that offers competitive monitoring, dynamic pricing, and pricing analytics for retailers and brands. It is a comparable player to Dealavo, particularly in serving enterprise retailers with AI-driven repricing use cases.
- Lengow: Lengow is a European e-commerce SaaS platform for marketplace listing, pricing optimization, and product feed management. It competes with Dealavo in dynamic pricing and marketplace price optimization for mid-market retailers, particularly in France and broader Europe.
- DataWeave: DataWeave provides competitive intelligence and pricing analytics for retail and consumer brands, with comparable web-crawled pricing data and analytics offerings. It serves retailers and CPG manufacturers with market and price monitoring at similar scale to Dealavo.
Emerging players
- BlackCurve: BlackCurve is a dynamic pricing optimization platform for online retailers focused on automating pricing decisions based on competitor data. It is a more narrowly focused emerging player compared to Dealavo's broader platform, but with overlapping repricing functionality.
Broad incumbents
- Vendavo: Vendavo is an enterprise B2B price optimization and management vendor serving manufacturers and distributors. While Dealavo focuses on B2C e-commerce pricing, Vendavo represents the broader incumbent class of pricing software that competes for the same brand/manufacturer budget line items at the upper end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dealavo social profiles
Digital presenceDealavo compliance and trust
Trust signalCompliance2 records
Dealavo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dealavo leadership team
Management profileNumber of profiles
Profiles4 records
Dealavo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dealavo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dealavo
What does Dealavo do?
Dealavo provides an AI-powered price management platform for e-commerce retailers and manufacturers, combining real-time competitor price monitoring across 30+ markets, AI-driven dynamic repricing, and professional pricing consulting. The platform also delivers pricing data through API v3 and automated feeds for integration with BI, ERP, and proprietary pricing engines, with reported 99% data accuracy and 1M+ daily updates across 12K monitored stores.
Is Dealavo a public or private company?
Dealavo is a private company. It is classified as corporate owned and is currently operating.
When was Dealavo founded?
Dealavo was founded in 2012. It employs 11 to 50 people.
Where is Dealavo based?
Dealavo is headquartered in Warsaw, Poland, in the Europe region.
How does Dealavo make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are pricing Consulting Services and pricing Data / API Access.
Who are Dealavo's main competitors?
Direct peers on record are Prisync, Competera, Price2Spy, Wiser Solutions, Omnia Retail, IntelligenceNode, Lengow and DataWeave. BlackCurve is listed as an emerging player. Vendavo is listed as a broad incumbent.
Does Dealavo have an API?
Yes. Dealavo offers API v3 and automated feeds to populate BI, ERP, or proprietary pricing engines with pricing data. The API enables integration of market pricing intelligence into internal systems.
What industry is Dealavo in?
Dealavo's product category is Price Intelligence Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 518 and its SIC code is 7370.