Relay Commerce
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Relay Commerce firmographics
Firmographics- Name
- Relay Commerce
- Legal name
- Relay Commerce, Inc.
- Website
- https://relaycommerce.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Relay Commerce industry classification
Industry- Product category
- E-commerce SaaS
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
- akta.pro secondary industries
- Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand) (MPACABAG), Subscription Boxes & Curated Product Subscriptions (CRAFAIAF), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Relay Commerce is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Relay Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions: Relay Commerce generates revenue through subscription fees for its suite of e-commerce SaaS tools. Each product (Fomo, SalesPop, SmartrMail, Flockler, Peel Insights, Relo, Smartrr, BookThatApp, SavedBy) operates on a subscription model with monthly or annual billing. The company employs a land-and-expand strategy by acquiring complementary tools and cross-selling to an existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on brand revenue and needs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Relay Commerce product offering
Product offeringCore offering
Relay Commerce operates a unified suite of e-commerce SaaS tools covering the full lifecycle of DTC brands: social proof notifications (Fomo, SalesPop), AI-powered email/SMS marketing (SmartrMail), retention analytics (Peel Insights), predictive repeat revenue (Relo), subscription management (Smartrr), booking engine (BookThatApp), user-generated content display (Flockler), and package protection (SavedBy). The platform targets Shopify and Klaviyo-based merchants and pairs its software with a hands-on revenue partnership service that implements and optimizes the tools for client brands.
Product overview
Relay Commerce is a commerce intelligence platform that operates as a unified suite of e-commerce tools organized around three pillars: Customer Retention, Post Purchase, and Personalized Messaging. The platform consists of multiple acquired and integrated products: Fomo (social proof notifications), SalesPop (Shopify social proof app), SmartrMail (AI-powered email and SMS marketing), Flockler (user-generated content display), Peel Insights (retention analytics for Shopify and Amazon), Relo (predictive repeat revenue platform), BookThatApp (booking engine), Smartrr (subscription management), and SavedBy (package protection). Relay positions itself as a revenue-driving partner rather than just software, offering implementation and ongoing optimization services alongside its tool suite.
Differentiator
Problem solved
Functional benefit
Brands
- Fomo: The original social proof and just in time notification toolkit for online businesses.
- SalesPop
- SmartrMail
- Flockler
- BookThatApp
- Peel Insights
- Relo
- Smartrr
- SavedBy
Products and services
- Fomo The original social proof and just-in-time notification toolkit for online businesses, displaying real-time purchase notifications and customer activity to build trust and convert visitors on e-commerce sites.
- SalesPop
Quantifiable outcome
- Email revenue increase from $28,431 to $110,334 (291% YoY) in one month; click rate improvement from 1.4% to 4%
- +3 more outcomes
Companies that use Relay Commerce
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Relay Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability2 records
Feature10 records
Relay Commerce partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Relay Commerce competitors and assessment
Company assessmentDirect peers
- Klaviyo: Public email and SMS marketing platform purpose-built for Shopify and DTC e-commerce brands. Directly competes with Relay's SmartrMail product for the same merchant base, with significantly larger scale and category leadership.
- Yotpo: E-commerce retention platform offering reviews, UGC, loyalty, and SMS marketing for Shopify brands. Competes with Relay's Flockler (UGC) and broader retention suite, and shares the same multi-product, DTC-focused positioning.
- Recharge Payments: Leading subscription management platform for Shopify, the dominant player in the category Relay's Smartrr product addresses. Direct head-to-head competition for subscription commerce merchants.
- Attentive: Enterprise SMS marketing platform for retail and e-commerce brands. Competes directly with Relay's SmartrMail SMS capabilities and is integrated with Relay's Relo product for transactional messaging.
- Triple Whale: DTC analytics and attribution platform providing dashboards, ad spend optimization, and customer insights for Shopify brands. Directly competes with Relay's Peel Insights retention analytics product.
- Gorgias: Helpdesk and customer support platform built specifically for e-commerce on Shopify. Comparable in serving the same merchant base with retention/revenue-driving tooling and is part of the broader DTC SaaS ecosystem Relay competes in.
- Postscript: SMS marketing platform focused on Shopify merchants. Competes with SmartrMail's SMS capabilities and shares Relay's same Shopify-first go-to-market motion.
- Bold Commerce: Shopify-focused subscription and checkout customization platform. Direct competitor to Relay's Smartrr subscription product, particularly among mid-market Shopify CPG brands.
- ProveSource: Social proof and FOMO notification platform for e-commerce sites. Direct competitor to Relay's Fomo and SalesPop products in the same conversion-optimization category.
Emerging players
- Okendo: Reviews and UGC platform for Shopify brands. Competes with Relay's Flockler for user-generated content display, focused more narrowly on reviews as the wedge product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Relay Commerce social profiles
Digital presenceRelay Commerce compliance and trust
Trust signalCompliance3 records
Relay Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Relay Commerce leadership team
Management profileNumber of profiles
Profiles4 records
Relay Commerce subsidiaries and ownership
Company hierarchySubsidiaries8 records
Relay Commerce funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Relay Commerce M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Relay Commerce
What does Relay Commerce do?
Relay Commerce operates a unified suite of e-commerce SaaS tools covering the full lifecycle of DTC brands: social proof notifications (Fomo, SalesPop), AI-powered email/SMS marketing (SmartrMail), retention analytics (Peel Insights), predictive repeat revenue (Relo), subscription management (Smartrr), booking engine (BookThatApp), user-generated content display (Flockler), and package protection (SavedBy). The platform targets Shopify and Klaviyo-based merchants and pairs its software with a hands-on revenue partnership service that implements and optimizes the tools for client brands.
Is Relay Commerce a public or private company?
Relay Commerce is a private company. It is classified as venture growth investor backed and is currently operating.
When was Relay Commerce founded?
Relay Commerce was founded in 2021. It employs 11 to 50 people.
Where is Relay Commerce based?
Relay Commerce is headquartered in New York, United States, in the North America region.
How does Relay Commerce make money?
One revenue line is on record: saaS Subscriptions.
Who are Relay Commerce's main competitors?
Direct peers on record are Klaviyo, Yotpo, Recharge Payments, Attentive, Triple Whale, Gorgias, Postscript, Bold Commerce and ProveSource. Okendo is listed as an emerging player.
Does Relay Commerce have an API?
No public API is recorded for Relay Commerce.
What industry is Relay Commerce in?
Relay Commerce's product category is E-commerce SaaS. Its primary akta.pro industry code is HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization), with a secondary code of MPACABAG, Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand). Its NAICS code is 5418 and its SIC code is 7311.