Ludos Pro
Ludos Pro is a Brazilian SaaS company that provides a gamified, AI-powered Learning Experience Platform (LXP) for mid-market and enterprise corporate training, serving customers across retail, financial services, healthcare, and manufacturing in Brazil.
- Company typePrivate
- Founded2019
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ludos Pro does
Ludos Pro is a privately held Brazilian SaaS company headquartered in São Paulo that provides a gamified Learning Experience Platform (LXP) for mid-market and enterprise corporate training and development. The platform positions itself as the evolution of the traditional LMS, combining LMS-grade training management with a deep gamification engine (rankings, missions, points/coins, store, levels, storytelling and avatar customization), AI-assisted content authoring, and analytics. It serves customers across multiple Brazilian verticals including retail (Decathlon, Renner, Leroy Merlin, Condor, Watch), financial services and insurance (CPFL Energia, Banco BMG, Sicredi, Modalmais, Sompo Seguros), healthcare and education (Unimed Santa Catarina, ATTA, SM Educação, Guiaderodas), and industry/manufacturing (Saint-Gobain, Construtora Tenda, Itambé, Harman), with selected case studies citing 89-92% engagement and 2+ million cumulative people trained.
The platform is built on Microsoft Azure infrastructure and is organized as a unified LXP with modular capabilities covering gamified learning, rewards, progression, data/reporting, communication, accessibility (aligned with ABNT NBR 17060), integrations, AI course generation, and a gamified emotional thermometer. Proprietary technical components include the AI Course Creation Assistant (which turns prompts or uploaded files into structured gamified courses in under five minutes) and Smart Balance IA (an automated point/coin redistribution engine). The business model is a tiered SaaS subscription (Lite, Standard, Pro) priced per active seat on a monthly or annual cadence (15% discount for annual prepayment), supplemented by metered AI credits, one-time onboarding/implementation fees, on-demand custom course development, and indirect monetization through a Hotmart marketplace integration. Distribution combines a direct enterprise sales motion, a self-serve 14-day free trial with interactive pricing configurator, content-led inbound marketing in Portuguese and English, in-person executive events, and co-marketing alliances with content and game-based learning partners.
Ludos Pro firmographics
Firmographics- Name
- Ludos Pro
- Legal name
- Ludos Pro
- Website
- https://ludospro.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ludos Pro is a Brazilian SaaS company that provides a gamified, AI-powered Learning Experience Platform (LXP) for mid-market and enterprise corporate training, serving customers across retail, financial services, healthcare, and manufacturing in Brazil.
- Ownership category
- akta.pro rank
Ludos Pro industry classification
Industry- Product category
- Corporate Learning Experience Platform (LXP)
- NAICS
- Software Publishers (5132), Educational Support Services (611710), Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)
- akta.pro secondary industries
- LMS Analytics, Insights & Learning Record Stores (LRS) (EDAFAAAJ), LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK), Learning Technology & LMS/LXP Implementation (BPACANAH)
Keywords
Where Ludos Pro is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Ludos Pro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Ludos Academy): Tiered subscription platform sold in Lite, Standard, and Pro plans, billed per active user/seat, with monthly or annual billing cycles. Annual prepayment grants 15% discount. AI features are metered via monthly AI credits (50/250/500 by tier). Storage tiers vary from 250GB to unlimited.
- Onboarding / Implementation Fees: 'Taxa de adesão aplicável conforme escopo de implantação' — one-time onboarding/implementation fee tied to deployment scope, plus custom courses ('Cursos sob Demanda') and additional environments ('Ambiente Adicional') billed on a per-scope basis.
- AI Credits (Usage-Based Add-on): AI features such as course generation, automatic subtitles, and Smart Balance consume a monthly credit pool (50 on Lite, 250 on Standard, 500 on Pro), creating a usage-based revenue overlay on top of the per-seat subscription.
- Hotmart Marketplace Integration (Indirect Transaction Fees): Native integration with Hotmart enables customers to monetize gamified courses through Hotmart's payments and distribution infrastructure; Ludos Pro does not charge the end-buyer directly but powers the underlying paid-courses experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite - Entry plan for SMBs piloting gamified training |
| Subscription | Annual | Standard - Mid-market plan with full gamification mechanics |
| Subscription | Annual | Pro - Enterprise plan with full customization and dedicated CSM |
| Freemium | Pay-as-you-go | 14-day Free Trial |
| Per seat | Multi-year contract | Per-user add-ons and custom services |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels9 records
Ludos Pro product offering
Product offeringCore offering
Ludos Pro sells a cloud-based gamified Learning Experience Platform (LXP) that combines training management, AI-assisted course authoring, gamification mechanics (rankings, missions, rewards, storytelling), and analytics for corporate L&D teams. The platform is offered in three subscription tiers (Lite, Standard, Pro) and bundles the Ludos Academy content library, native integrations (Azure, Power BI, Hotmart, SSO, SCORM), and accessibility per ABNT NBR 17060. Customers subscribe per active user/seat, can trial free for 14 days, and pay an onboarding fee plus metered AI credits for AI features.
Product overview
Ludos Pro offers a single unified gamified Learning Experience Platform (LXP), positioned as the evolution of the traditional LMS. The platform combines training management with gamification mechanics, AI-assisted content creation, and analytics, organized into complementary modules: Aprendizagem Gamificada (course creation, learning paths, mechanics, evaluation), Recompensa Gamificada (points, coins, badges, certificates, store), Progressão e Performance Gamificada (levels, rankings, missions), Gestão e Inteligência de Dados Gamificada (dashboards and reports), Comunicação Gamificada (relationship ruler, feed, events, notifications), Ambientação Gamificada (storytelling and avatars), Acessibilidade Gamificada (accessibility per ABNT NBR 17060), Integração Gamificada (third-party integrations, APIs, webhooks), Inteligência Artificial Gamificada (AI course generation and Smart Balance), and the Termômetro Emocional Gamificado (gamified climate survey). The Ludos Academy content library is embedded into the platform and bundled across the Lite, Standard, and Pro plan tiers, which together cover everything from SMB pilots to enterprise-wide deployments.
Differentiator
Problem solved
Functional benefit
Brands
- Ludos Academy: In-platform free content library / marketplace of pre-built gamified courses curated by the Ludos Pro team, referenced as a distinct offering on the Plans (Planos) page.
Products and services
- Ludos Pro Platform (Gamified LXP) Cloud-based gamified Learning Experience Platform that combines LMS-grade training management with gamification mechanics, AI-assisted course authoring, personalization, accessibility (ABNT NBR 17060), and analytics. Sold in Lite, Standard, and Pro subscription tiers per active user/seat for mid-market and enterprise customers.
- Ludos Academy (course library) Curated content library of ready-made gamified courses on hard and soft skills bundled into the Ludos Pro subscription plans, with the number of included courses scaling by tier (Lite: 5, Standard: 10, Pro: unlimited).
Quantifiable outcome
- 90% reduction in time spent structuring training content via AI
- +8 more outcomes
Companies that use Ludos Pro
Customer profileNamed customers24 records
Segments7 records
Ideal customer profiles4 records
Ludos Pro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability12 records
Feature8 records
Ludos Pro partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and moderate.
- Microsoft AzurecoreLudos Pro's platform is built on Microsoft Azure infrastructure for security and reliability. Azure provides the cloud backbone for data protection and global availability, and is referenced as the basis for the platform's 'ambiente seguro'.
- HotmartcoreDeep integration with Hotmart: customers can build gamified courses on Ludos Pro and connect them to Hotmart products/subscriptions to monetize via Hotmart's payments and audience. Class/turma management is linked between both platforms.
- Power BIcoreNative Power BI integration enables L&D managers to export Ludos Pro data and build custom dashboards, integrating T&D KPIs with broader corporate reporting.
- SCORMmoderateSCORM-compatible course import: customers can bring existing SCORM content into Ludos Pro to re-package with gamification. Standard is available on Lite/Standard plans with limitations; full SCORM on Pro.
- Escol.AIcoreJoint GTM partnership: Ludos Pro co-hosted an in-person event in São Paulo with Escol.AI and Cuboo Experience on 'inovação em educação corporativa'. Escol.AI produces AI-generated corporate education content; Ludos Pro provides the gamification platform; Cuboo Experience provides game-based learning. The case study Escol.AI also appears on Ludos Pro's 'cases' page.
- Cuboo ExperiencecoreCo-marketing and joint event partner for the 'inovação em educação corporativa' event in São Paulo. Cuboo Experience creates Game-Based Learning experiences (e.g., escape games) that complement Ludos Pro's digital gamified platform.
- Microsoft (infrastructure / SSO — see Azure)coreSee Azure entry for infrastructure. Microsoft additionally appears as an SSO login provider and within the Matheus Marques author bio (former Microsoft employee, 2012–2015, Windows/Office/Xbox marketing).
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Ludos Pro competitors and assessment
Company assessmentDirect peers
- TalentLMS: SMB-to-mid-market LMS with built-in gamification, points, badges and leaderboards. Comparable to Ludos Pro's tiered plan structure and gamified mechanics.
- Kahoot!: Gamified learning platform expanding into enterprise training. Direct overlap with Ludos Pro's gamified mechanics (rankings, missions, points) for corporate L&D.
- Workramp: Modern training platform for sales, customer success and partner enablement. Comparable mid-market enterprise GTM and feature set around content authoring and analytics.
- Thought Industries: External learning platform monetizing training content for enterprises and training companies. Overlaps with Ludos Pro's LXP plus course-monetization (Hotmart-style) positioning.
- Docebo: AI-powered enterprise LMS/LXP serving mid-market and enterprise customers globally. Directly comparable to Ludos Pro's enterprise SaaS LXP model and AI-augmented authoring direction.
- LearnUpon: Single-tenant LMS for mid-market and enterprise with tiered pricing. Comparable seat-based subscription model and enterprise feature set.
- 360Learning: Collaborative LMS/LXP with strong engagement and gamification features for mid-market and enterprise. Closely aligned on the 'evolved LMS' positioning and AI authoring roadmap.
Broad incumbents
- Cornerstone OnDemand: Large-scale talent and learning suite for the global enterprise. Overlaps with Ludos Pro's enterprise L&D use cases as part of a much broader HCM portfolio.
- Degreed: Established enterprise LXP focused on skills, learning content aggregation and analytics. Larger incumbent competing for the same enterprise LXP wallet.
Emerging players
- Sana: AI-native learning and knowledge platform for enterprises. Overlaps with Ludos Pro's generative-AI course authoring and knowledge-retrieval story as an emerging AI-first LXP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ludos Pro social profiles
Digital presenceLudos Pro compliance and trust
Trust signalCompliance2 records
Ludos Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ludos Pro leadership team
Management profileNumber of profiles
Profiles2 records
Ludos Pro funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ludos Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ludos Pro
What does Ludos Pro do?
Ludos Pro sells a cloud-based gamified Learning Experience Platform (LXP) that combines training management, AI-assisted course authoring, gamification mechanics (rankings, missions, rewards, storytelling), and analytics for corporate L&D teams. The platform is offered in three subscription tiers (Lite, Standard, Pro) and bundles the Ludos Academy content library, native integrations (Azure, Power BI, Hotmart, SSO, SCORM), and accessibility per ABNT NBR 17060. Customers subscribe per active user/seat, can trial free for 14 days, and pay an onboarding fee plus metered AI credits for AI features.
Is Ludos Pro a public or private company?
Ludos Pro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ludos Pro founded?
Ludos Pro was founded in 2019. It employs 11 to 50 people.
Where is Ludos Pro based?
Ludos Pro is headquartered in São Paulo, Brazil, in the Latin America region.
How does Ludos Pro make money?
Four revenue lines are on record. SaaS Subscription (Ludos Academy) is the primary driver. The others are onboarding / Implementation Fees, AI Credits (Usage-Based Add-on) and hotmart Marketplace Integration (Indirect Transaction Fees).
Who are Ludos Pro's main competitors?
Direct peers on record are TalentLMS, Kahoot!, Workramp, Thought Industries, Docebo, LearnUpon and 360Learning. Broad incumbents are Cornerstone OnDemand and Degreed. Sana is listed as an emerging player.
Does Ludos Pro have an API?
Yes. APIs & Webhooks are offered to automate processes and integrate with the customer's digital ecosystem. Available on the Pro plan. The platform also provides an API for Single Sign-On (SSO) and offers integration with Power BI for exporting learning/training data. Use cases include personalizing advanced integrations, automating workflows, and connecting the LXP to BI and HRIS systems. No specific documentation URL, versioning, auth method, or rate limits are disclosed.
What industry is Ludos Pro in?
Ludos Pro's product category is Corporate Learning Experience Platform (LXP). Its primary akta.pro industry code is EDAFAAAI, LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs), with a secondary code of EDAFAAAJ, LMS Analytics, Insights & Learning Record Stores (LRS). Its NAICS code is 5132 and its SIC code is 7372.