Marriott
Almacenes Marriott is an Ecuadorian omnichannel retailer and B2B distributor founded in 1934, selling decorative lighting, furniture, smart home products, and electrical supplies via showrooms in Samborondón, Guayaquil, and Quito, plus e-commerce and B2B distribution channels.
- Company typePrivate
- Founded1934
- HeadquartersGuayaquil, Ecuador
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Marriott does
Almacenes Marriott is an Ecuadorian retail and distribution company founded in 1934 and operating under the holding entity Grupo Marriott. The company specializes in decorative and general lighting, furniture, home decoration products, smart home devices, and electrical supplies, operating physical showrooms in Samborondón, Guayaquil, and Quito alongside an e-commerce platform at almacenesmarriott.com. Product categories span decorative lamps (pendant, ceiling, wall, desk, table, floor, exterior), outdoor furniture, complementary furniture (coffee tables, side tables, buffets, consoles, shelving, bars, TV units), and electrical accessories, with SKU prices ranging from approximately $3.24 (batteries) to $1,365.63 (Power Station 2400W). The company owns proprietary sub-brands LEDEX (LED downlights, tubes, spots, panels, emergency luminaires) and Ambiura (interior/exterior LED collections), and runs an electronic invoicing service at marriott.seedbilling.ec.
The business operates an omnichannel model combining direct-to-consumer retail through physical showrooms and e-commerce, a B2B distribution arm at b2b.grupomarriott.com that recruits resellers and distributors, and digital channels including Instagram and WhatsApp Business for customer engagement. Customer segments span individual retail consumers seeking decorative lighting and home furnishings, B2B clients such as resellers and project developers, and trade customers needing bulk lighting and electrical supplies. Pricing varies across the product range but is broadly accessible to mid-market Ecuadorian consumers, with no luxury or mass-discount positioning.
With 251-500 employees and over 90 years of operating history, Almacenes Marriott has built a multi-generational retail presence in Ecuador's lighting and home goods market, positioning itself as a category specialist with both retail and wholesale distribution capabilities. The company has gradually extended beyond its original lighting core into adjacent home categories (furniture, smart home, electrical supplies) and into adjacent services (electronic invoicing), reflecting a multi-decade category and channel expansion strategy under stable private ownership.
Marriott firmographics
Firmographics- Name
- Marriott
- Legal name
- Almacenes Marriott
- Website
- https://almacenesmarriott.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Almacenes Marriott is an Ecuadorian omnichannel retailer and B2B distributor founded in 1934, selling decorative lighting, furniture, smart home products, and electrical supplies via showrooms in Samborondón, Guayaquil, and Quito, plus e-commerce and B2B distribution channels.
- Ownership category
- akta.pro rank
Marriott industry classification
Industry- Product category
- Lighting and Home Furnishings Retail
- SIC
- Electric Lighting & Wiring Equipment (3640), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
- akta.pro secondary industries
- Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
Keywords
Where Marriott is headquartered
LocationHeadquarters
- HQ city
- Guayaquil
- HQ country
- Ecuador
- HQ region
- Latin America
Markets served
Marriott business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Franchise and Management Fees: Marriott operates primarily as an asset-light hospitality company, earning franchise fees from branded properties and management fees from operated hotels, with Q4 2025 revenue of $6.69B and 1.9% worldwide RevPAR growth
- Vacation Ownership: Marriott Vacations (NYSE:VAC) generates revenue through vacation ownership intervals, with CEO Matthew Avril leading operations
- Lifestyle Brand Acquisition: Acquisition of citizenM lifestyle brand for $355 million adds select-service properties to portfolio, with potential earn-out payments tied to future growth
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Luxury Collection Scotland properties |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Marriott product offering
Product offeringCore offering
Almacenes Marriott imports and retails LED, general, and decorative lighting, electrical equipment, furniture, and home accessories in Ecuador through physical showrooms and an e-commerce platform. The company serves both individual consumers (B2C) purchasing for residential use and business clients (B2B) including distributors, electrical contractors, interior designers, and project developers, with professional project support and wholesale distribution services under the Grupo Marriott umbrella.
Product overview
Marriott International operates a diversified portfolio of hotel brands across multiple market segments, from luxury properties like St. Regis and The Luxury Collection to premium brands like Westin, lifestyle brands like AC Hotels and citizenM, and midscale options like Courtyard and Fairfield. The company also offers extended-stay accommodations through Marriott Executive Apartments, vacation ownership through Marriott Vacations, and the Marriott Bonvoy loyalty program. Recent expansion includes the acquisition of citizenM and new property signings across India, Hawaii, and the United States.
Differentiator
Problem solved
Functional benefit
Brands
- LEDEX: LED lighting brand featuring products including downlights, tubes, spots, reflectors, emergency luminaires, panels, and sealed luminaires.
- Ambiura
Products and services
- Decorative Lamps (Lámparas Decorativas)
- Furniture (Muebles)
- LEDEX Brand Lighting
- Ambiura Lighting Collection
- Electrical Equipment and Smart Home Products
- B2B Distribution Services
- Electronic Billing Services
Quantifiable outcome
- 4.3% net rooms growth year-over-year
- +2 more outcomes
Companies that use Marriott
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Marriott technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Marriott partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- NILE HospitalityminorNILE Hospitality signed a management agreement to open a 75-room Courtyard by Marriott in Dibrugarh, Assam, India - the company's first Marriott-branded property in Northeast India, targeting both leisure and business travelers.
- SAMHI HotelscoreSAMHI Hotels' subsidiaries signed operating agreements with Marriott for two hotel assets in Navi Mumbai (Westin hotel) and Bengaluru Whitefield area (Fairfield by Marriott), expanding their existing partnership with Marriott in India's hospitality market.
- Plamondon Hospitality PartnerscorePlamondon Hospitality Partners is developing the Marriott Downtown Frederick at Carroll Creek project in Frederick, Maryland, a project supported by multiple public and private investments including hotel, conference center, and significant economic development impacts.
- TRIADE SpectaclesminorPartnership between Château Champlain and TRIADE Spectacles to launch Caf'Conc', a legendary Montreal venue within Marriott Montréal Château Champlain, reopening mid-April 2026 with over 40 shows and nearly 100 multidisciplinary artists.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Marriott competitors and assessment
Company assessmentBroad incumbents
- Home Depot: Global home improvement incumbent offering lighting, electrical, and home goods. Comparable as a broad reference point for assortment scale, contractor programs, and omnichannel retail in the lighting/home improvement category that Almacenes Marriott competes in.
- IKEA: Global home furnishings and lighting retailer with growing Latin American digital reach. Comparable as a broad incumbent whose expanding online delivery to Ecuador raises the competitive bar on assortment, pricing, and design-led lighting/furniture.
- Sodimac: Major Latin American home improvement and construction retailer with a strong Ecuadorian presence (Sodimac Ecuador). Comparable because it sells lighting, electrical supplies, and home goods to both retail and contractor/trade customers, overlapping directly with Almacenes Marriott's retail and B2B distribution.
- West Elm (Williams-Sonoma): Specialty home furnishings retailer with a strong lighting and décor assortment. Comparable as a reference for design-led retail positioning in furniture and decorative lighting, categories in which Almacenes Marriott competes with its showroom-driven model.
- Lowe's: Large North American home improvement retailer with a strong lighting and home décor assortment. Comparable as a benchmark for category management, private-label lighting strategy, and trade/loyalty programs relevant to Almacenes Marriott's go-to-market.
- Crate & Barrel: North American home furnishings and lighting retailer. Comparable as a broad incumbent offering decorative lighting, furniture, and home accessories — directly overlapping with Almacenes Marriott's premium home goods assortment and showroom-led experience.
Direct peers
- Lumens: US-based online specialty lighting and home furnishings retailer. Comparable as a direct peer focused specifically on lighting assortment (including decorative LED and designer fixtures), serving as a benchmark for category curation and online lighting merchandising.
- Kywi (Cuestamoras): Ecuadorian home improvement and lighting/hardware retail chain. Closely comparable as a local competitor selling lighting fixtures, electrical supplies, and home goods across physical stores, competing for the same Ecuadorian consumer and contractor segments.
Regional players
- Easy (Cencosud): Cencosud's home improvement chain operating across multiple Latin American countries. Comparable as a regional specialty retailer combining lighting, furniture, and home goods across both consumer and B2B/contractor channels in Latin American markets.
- Construrama: Latin American construction materials and home improvement franchise network with presence in multiple LatAm markets. Comparable as a regional competitor serving both end consumers and contractors in lighting, electrical, and building materials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Marriott social profiles
Digital presenceMarriott financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marriott leadership team
Management profileNumber of profiles
Profiles2 records
Marriott subsidiaries and ownership
Company hierarchySubsidiaries3 records
Marriott funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marriott M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marriott
What does Marriott do?
Almacenes Marriott imports and retails LED, general, and decorative lighting, electrical equipment, furniture, and home accessories in Ecuador through physical showrooms and an e-commerce platform. The company serves both individual consumers (B2C) purchasing for residential use and business clients (B2B) including distributors, electrical contractors, interior designers, and project developers, with professional project support and wholesale distribution services under the Grupo Marriott umbrella.
Is Marriott a public or private company?
Marriott is a private company. It is classified as corporate owned and is currently operating.
When was Marriott founded?
Marriott was founded in 1934. It employs 251 to 500 people.
Where is Marriott based?
Marriott is headquartered in Guayaquil, Ecuador, in the Latin America region.
How does Marriott make money?
Three revenue lines are on record. Franchise and Management Fees are the primary driver. The others are vacation Ownership and lifestyle Brand Acquisition.
Who are Marriott's main competitors?
Broad incumbents on record are Home Depot, IKEA, Sodimac, West Elm (Williams-Sonoma), Lowe's and Crate & Barrel. Direct peers are Lumens and Kywi (Cuestamoras). Regional players are Easy (Cencosud) and Construrama.
Does Marriott have an API?
No public API is recorded for Marriott.
What industry is Marriott in?
Marriott's product category is Lighting and Home Furnishings Retail. Its primary akta.pro industry code is CRAOAFAG, Lighting & Electrical Supplies for Home Distribution, with a secondary code of CRAMAAAG, Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail. Its SIC code is 3640.