Loba
Loba (Loba Wellness Inc.) was a female-founded Canadian DTC company that sold a WiFi-connected smart pill organizer and companion reminder app to individual consumers managing daily medication and supplement routines, before winding down operations after five years.
- Company typePrivate
- Founded2021
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Loba does
Loba (legal entity Loba Wellness Inc.) is a Canadian consumer wellness company headquartered in British Columbia that produced the Loba Smart Pill Organizer — a WiFi-connected pill organizer with customizable LED notifications and removable AM/PM compartments — paired with a companion mobile app. The app was offered in two tiers: a free Basic tier providing twice-daily reminders, push notifications, in-app logging, habit tracking, achievement unlocks, and a content layer of health/wellness topics and daily inspirational quotes; and a paid Premium tier adding ad-free experience, unlimited custom reminder times, advanced scheduling options, and theme choices. The company was founded in 2021 and operated for approximately five years as a female-founded indie venture led by CEO and founder Kate Bouchard.
The product was sold direct-to-consumer through a Shopify-powered storefront at shoploba.com (supporting CAD and USD) and was distributed alongside iOS and Android apps on the Apple App Store and Google Play. Marketing relied heavily on earned media — including product features in The New York Times Wirecutter, BCBusiness, VITA, and Vancouver Tech Journal — and on customer testimonials. Disclosed funding totaled roughly $169,580 across a September 2022 round (~$152,109) and two small February 2024 tranches (~$10,000 and $7,471), with no named institutional investors, no M&A activity, and no patents filed.
Loba has announced it is winding down operations; the app has been removed from both app stores and existing installed users are informed that features may degrade over time. The wind-down, combined with the company’s small headcount (1–10), lack of institutional capital, and absence of a recurring enterprise or healthcare-channel revenue stream, frames Loba as a lifestyle hardware indie that scaled via earned media rather than venture-backed growth.
Loba firmographics
Firmographics- Name
- Loba
- Legal name
- Loba Wellness Inc.
- Website
- https://shoploba.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Loba (Loba Wellness Inc.) was a female-founded Canadian DTC company that sold a WiFi-connected smart pill organizer and companion reminder app to individual consumers managing daily medication and supplement routines, before winding down operations after five years.
- Ownership category
- akta.pro rank
Loba industry classification
Industry- Product category
- Smart Health Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Medication Adherence & Smart Drug Delivery (Connected Inhalers, Pens, Pill Dispensers) (HLACAPAH)
Keywords
Where Loba is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Loba business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Smart Pill Organizer Hardware: One-time purchase of the Loba Smart Pill Organizer device - a Wifi-connected pill box with customizable LED lights and removable AM/PM compartments
- Loba Premium Subscription: Optional paid subscription tier offering ad-free experience, unlimited custom pill reminder times, additional scheduling options (every-other day, custom days of week), and choice of app colour themes (Coffee, Aubergine, Forest)
- Loba Basic (Freemium): Free tier providing pill/supplement tracking, twice-daily reminders, weekly organizing reminders, LED customization (device required), push notifications, in-app logging, achievements, health news, and inspirational content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Loba Basic - Free tier with core tracking and reminder features |
| Subscription | Monthly | Loba Premium - Enhanced scheduling and ad-free experience |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Loba product offering
Product offeringCore offering
Loba designs and sells a Wifi-connected smart pill organizer with customizable LED lights and removable AM/PM compartments, paired with a companion mobile app (Loba App) that provides pill/supplement tracking, push notification reminders, habit logging, and a freemium/premium subscription model. The product targets individual consumers managing daily medication and supplement routines, emphasizing high-end aesthetic finishes suitable for home display.
Product overview
Loba is a smart pill organizer system consisting of the Loba Smart Pill Organizer (a WiFi-connected hardware device with customizable LED lights and AM/PM compartments) paired with the Loba App (available in free Basic and paid Premium tiers). The system helps users track supplements and medications, receive timely reminders through the app and LED lights on the device, and maintain consistent wellness routines. Note: Loba announced it is winding down operations after 5 years of business.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Users report not missing pills/supplements after adopting Loba
Companies that use Loba
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Loba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Loba partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ShopifycoreE-commerce platform powering shoploba.com storefront for product sales and payments including Shop Pay integration
- Apple (App Store)coreMobile app distribution platform for iOS devices
- Google (Google Play)coreMobile app distribution platform for Android devices
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Loba competitors and assessment
Company assessmentDirect peers
- Hero (formerly Hero Health): Hero is the closest direct peer: a WiFi-connected smart pill dispenser with a companion app that sorts, reminds, and dispenses medications for home users. Same hardware-plus-DTC-subscription model and same target customer (medication/supplement adherence at home).
- MedMinder: MedMinder builds connected pill dispensers with cellular alerts and a caregiver portal, targeting seniors and chronic patients. Directly comparable connected dispenser category and adherence-monitoring use case to Loba.
- Livi: Livi (by AceAge) is a connected pill dispenser that pre-sorts medications and reminds users via lights and chimes. Direct head-to-head competitor in the connected-at-home pill dispenser category.
- PillDrill: PillDrill was a smart pill organizer with an app, NFC scanning, and a separate reminder hub. Direct comparable product concept that, like Loba, ceased operations—useful as a peer precedent on outcome.
Emerging players
- Medisafe: Medisafe is the leading app-only medication reminder platform with reminders, adherence tracking, and caregiver sharing. Comparable in the app and behavior-change layer of Loba's offering, though without the hardware dispenser.
- TabTimer: TabTimer makes vibrating and timed pillbox reminders as standalone hardware. Comparable in the medication-reminder category though with simpler hardware and no smartphone app integration.
- CareZone: CareZone is a digital medication management app with reminders, refill coordination, and caregiver sharing. Comparable to Loba's app layer and an adjacent competitor for the same adherence-focused consumer.
Broad incumbents
- Pria by Stanley Black & Decker: Pria was a smart pill dispenser companion robot launched by Stanley Black & Decker before being discontinued. A relevant incumbent peer that exited the same niche Loba competes in.
Regional players
- Simple Meds: Simple Meds is a US-based online pharmacy that combines medication packaging with adherence support. Comparable adjacent business model that pairs physical medication handling with adherence technology.
Others
- Emerson Innovation Center - Pria/RxPense: RxPense and similar hospital-grade automated medication dispensers offer connected adherence for clinical and home settings. Comparable adjacent hardware category though targeted at higher-acuity use cases than Loba's consumer wellness positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Loba social profiles
Digital presenceLoba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loba leadership team
Management profileNumber of profiles
Profiles1 record
Loba funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loba
What does Loba do?
Loba designs and sells a Wifi-connected smart pill organizer with customizable LED lights and removable AM/PM compartments, paired with a companion mobile app (Loba App) that provides pill/supplement tracking, push notification reminders, habit logging, and a freemium/premium subscription model. The product targets individual consumers managing daily medication and supplement routines, emphasizing high-end aesthetic finishes suitable for home display.
Is Loba a public or private company?
Loba is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Loba founded?
Loba was founded in 2021. It employs 1 to 10 people.
Where is Loba based?
Loba is headquartered in Vancouver, Canada, in the North America region.
How does Loba make money?
Three revenue lines are on record. Smart Pill Organizer Hardware is the primary driver. The others are loba Premium Subscription and loba Basic (Freemium).
Who are Loba's main competitors?
Direct peers on record are Hero (formerly Hero Health), MedMinder, Livi and PillDrill. Emerging players are Medisafe, TabTimer and CareZone. Pria by Stanley Black & Decker is listed as a broad incumbent. Simple Meds is listed as a regional player. Emerson Innovation Center - Pria/RxPense is listed as an others.
Does Loba have an API?
No public API is recorded for Loba.
What industry is Loba in?
Loba's product category is Smart Health Devices. Its primary akta.pro industry code is HLACAPAH, Medication Adherence & Smart Drug Delivery (Connected Inhalers, Pens, Pill Dispensers). Its NAICS code is 334510 and its SIC code is 3845.