Spoke
Spoke provides a cloud-based mobile communications and AI conversation-intelligence platform for regulated industries, capturing and scoring 100% of calls, SMS, and WhatsApp on mobile and desk devices for compliance, QA, and coaching across 2,300 customers.
- Company typePrivate
- Founded2016
- HeadquartersBeirut, Lebanon
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Spoke does
Spoke is a cloud-based business communications and AI-powered conversation intelligence platform purpose-built for regulated industries, with its primary contracting entity Spoke Network Inc. (Delaware) operating alongside UK and New Zealand entities. The company has built on the Twilio platform for approximately ten years and today powers over 5 million customer conversations per week across roughly 2,300 customers, with named enterprise deployments spanning automotive retail (Vertu Motors, 7,500 employees, 60,000 calls/day), healthcare (Athena Care, 120 providers), hospitality (AvantStay, 1,500 properties), real estate (Redfin), and logistics (Sage Freight). Its commercial focus is on regulated verticals — finance and banking, insurance, healthcare, and high-value retail — where off-channel communication on personal mobile devices has driven $2.1 billion in SEC and CFTC fines during 2022–2025.
The product portfolio centers on two offerings: Spoke Phone, a cloud phone system that brings enterprise call recording, compliance monitoring, business numbering, two-way SMS/WhatsApp routing, and CRM/EHR context surfacing to mobile devices; and Spoke Enlighten, launched in May 2026 as the industry's first automated call QA and coaching solution built for mobile phones, which evaluates 100% of conversations against company playbooks and generates personalized coaching plans. Spoke runs natively inside customer Twilio accounts, is hosted on AWS (with AWS Bedrock powering AI Services and optional Anthropic Claude as the LLM), and integrates with Salesforce, Oracle HCM/CX, Workday, HubSpot, ServiceNow, Epic, SAP, Microsoft Dynamics, Fiserv, Snowflake, Monday.com, and Cisco.
The business model is a hybrid of recurring User License subscriptions and usage-based fees (call minutes, messages, API calls, AI Services), with monthly billing, an optional 7-day trial, and discretionary promotional discounts; pricing is not publicly disclosed and the sales motion is enterprise demo-led, accelerated by co-selling with Twilio and field events including SIGNAL 2026 and US executive roadshows. The company is privately held, was founded around 2015–2016 by CEO Jason Kerr and CTO Kieron Lawson, and reports no material external funding beyond an early $30,000 round, suggesting a bootstrapped, capital-efficient growth posture.
Spoke firmographics
Firmographics- Name
- Spoke
- Legal name
- Spoke Network Inc.
- Website
- https://getspoke.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spoke provides a cloud-based mobile communications and AI conversation-intelligence platform for regulated industries, capturing and scoring 100% of calls, SMS, and WhatsApp on mobile and desk devices for compliance, QA, and coaching across 2,300 customers.
- Ownership category
- akta.pro rank
Spoke industry classification
Industry- Product category
- Cloud Communications & Conversation Intelligence
- NAICS
- All Other Telecommunications (517810), Telecommunications (517)
- SIC
- Communications Services, Nec (4899), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat) (HLACAEAC)
Keywords
Where Spoke is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices3 records
Markets served
Spoke business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- User License Subscriptions (Recurring Fees): Regular subscription-based charges for User Licenses providing individual employees, contractors, and authorized individuals with access to the Services. Charged monthly or annually depending on contract type. Includes platform service feature access.
- Usage-Based Fees: Variable charges based on actual consumption including call minutes, messages, API calls, integrations, and AI Services. Charged per minute (rounded up to nearest full minute), with costs varying by number type and location. Billed monthly in arrears.
- One-Time Fees: Non-recurring charges for certain services, excluding usage-based fees. May include setup or configuration charges.
- Spoke Numbers: Monthly fees for phone numbers allocated to customers for use with the Services. Numbers can be ported away on termination if account is in good standing.
- AI Services (Usage-Based): AI Services including call scoring, coaching plan generation, and conversation intelligence are charged based on consumption. Customers pay for all AI Service use beyond plan inclusions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | User License-based subscription with usage-based additions for calls, messages, and AI services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Spoke product offering
Product offeringCore offering
Spoke provides a cloud-based business communications and AI-powered conversation intelligence platform built on Twilio infrastructure for regulated industries. Its two core products are Spoke Phone, a cloud phone system that brings enterprise call recording, business numbers, and compliance monitoring to mobile and desk devices, and Spoke Enlighten, an automated call quality assurance and coaching solution that evaluates 100% of conversations against company playbooks and compliance requirements.
Product overview
Spoke is a unified business communication and compliance platform for regulated industries, consisting of two core products: Spoke Phone and Spoke Enlighten. Spoke Phone is the foundational cloud-based business phone system that brings enterprise phone capabilities (call recording, compliance monitoring, business phone numbers, call routing, two-way SMS/WhatsApp messaging) to mobile devices, enabling field and mobile workers to operate compliantly from their personal phones. Spoke Enlighten is the automated call QA and coaching module that evaluates 100% of conversations against company playbooks and generates personalized coaching plans without manual review. Together, the platform addresses mobile compliance, call recording, quality assurance, and coaching for regulated industries including finance & banking, insurance, healthcare, and high-value retail. Additional solutions include corporate phone system replacement, sales conversation playbooks, and industry-specific implementations for mobile brokers, field teams, frontline retail, and HIPAA-compliant healthcare.
Differentiator
Problem solved
Functional benefit
Brands
- Spoke Phone: Cloud phone system that provides call recording, compliance monitoring, business phone numbers, and call routing for mobile and desk devices.
- Spoke Enlighten
Products and services
- Spoke Phone Cloud-based business phone system that brings enterprise phone capabilities — including call recording, compliance monitoring, business phone numbers, call routing, and two-way SMS/WhatsApp messaging — to mobile and desk devices. Designed for regulated teams to make and receive compliant calls from personal phones with corporate visibility.
- Spoke Enlighten Automated call quality assurance and coaching solution that evaluates 100% of mobile and desk-based conversations against company playbooks, compliance requirements, and training protocols. Automatically scores every conversation and generates personalized coaching plans written in each company's voice, leveraging Twilio Conversation Intelligence.
- Two-Way Business Messaging
Quantifiable outcome
- 5 million conversations per week processed
- +11 more outcomes
Companies that use Spoke
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Spoke technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature6 records
Spoke partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship/core and core.
- Twilioflagship/coreStrategic platform partnership with Twilio as the foundational infrastructure provider. Spoke has built on the Twilio platform for 10 years. Spoke is available directly on the Twilio platform where customers can purchase and run Spoke within their existing Twilio account. Spoke exhibited at Twilio SIGNAL 2026 (Booth #4) and launched Spoke Enlighten at the conference. Spoke leverages Twilio Conversation Intelligence for automated call scoring and QA.
- Twilio Conversation IntelligencecoreSpoke Enlighten integrates with Twilio Conversation Intelligence to automatically score every conversation and generate personalized coaching plans. This integration enables 100% automated call QA and coaching for mobile phones — a first for the industry.
- Amazon Web Services (AWS)coreAWS is used as the cloud hosting provider — hosting the Spoke solution, storage and processing of information, storage of call history records, call recordings, and provision of AI Services. AWS Bedrock is used for AI processing. AWS abuse detection mechanisms are employed for automated detection of harmful content.
- AnthropiccoreAnthropic PBC is an optional LLM provider for Spoke's AI Services. Listed as a sub-processor for optional AI Services. Anthropic's list of sub-sub-processors is available at anthropic.com/subprocessors.
- SalesforcecoreSpoke integrates with Salesforce and Service Cloud for two-way SMS and WhatsApp routing, call recordings, and message transcripts writing back to Salesforce contact records automatically. CRM integration ensures conversation context follows the customer record.
- Oracle (HCM and CX)coreSpoke integrates with Oracle HCM and Oracle CX platforms. Outbound messages go out automatically from Oracle systems and inbound replies route to the assigned person.
- WorkdaycoreSpoke integrates with Workday for HR and candidate communication workflows. Outbound recruiting messages fire from Workday and replies route to the assigned recruiter on their mobile.
- HubSpotcoreSpoke integrates with HubSpot CRM. Automated stage-progression messages fire from HubSpot workflows, replies route to the right person via Spoke team inbox, and call recordings and message transcripts write back to HubSpot contact records automatically.
- ServiceNowcoreSpoke integrates with ServiceNow for enterprise service management workflows. Customer replies route to the right service team member on their mobile in real time.
- Epic (EHR)coreSpoke integrates with Epic for healthcare organizations. Patient context is pulled securely from the Epic EHR system and surfaces on the care provider's Spoke app during every call, without being stored on the device.
- SAPcoreSpoke integrates with SAP enterprise systems for business communications and conversation routing.
- Microsoft DynamicscoreSpoke integrates with Microsoft Dynamics for CRM and business communication workflows.
- FiservcoreSpoke integrates with Fiserv for banking and finance core systems, enabling compliant mobile communications in financial services.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Spoke competitors and assessment
Company assessmentBroad incumbents
- Gong: Conversation intelligence and revenue platform that records, transcribes and analyzes sales calls. Adjacent to Spoke's call analytics/summary features but with a sales-led rather than regulated-compliance lens.
- CallMiner: Speech analytics and conversation intelligence platform for customer experience and compliance. Broad incumbent competing in the same call-analytics and QA space as Spoke Enlighten.
- NICE: Large incumbent in contact center analytics, speech analytics and workforce engagement management. A broad incumbent whose speech/QA offerings compete with Spoke Enlighten at the contact-center layer.
- Smarsh: Communications compliance, archiving and supervision platform for regulated industries (financial services, healthcare, government). A broader incumbent whose capture/archiving footprint overlaps with Spoke's compliance record.
Direct peers
- Observe.AI: AI-powered conversation intelligence platform for contact center QA, coaching and scoring. Most direct comparable to Spoke Enlighten's automated call QA and coaching layer.
- Cresta: Real-time agent assist and AI coaching platform for contact centers. Directly comparable to Spoke Enlighten's automated QA and personalized coaching generation.
- LeapXpert: Mobile-first compliant messaging and voice platform built for regulated industries (especially financial services and legal). Competes directly with Spoke's two-way SMS/WhatsApp routing and personal-device capture story.
- Balto: Real-time agent coaching and QA platform for contact centers. Overlaps with Spoke Enlighten's automated call scoring and personalized coaching for live conversations.
- Movius: Provides mobile-first compliant communications and recording for financial services and other regulated industries. Most direct comparable to Spoke's mobile compliance and recording wedge for regulated buyers.
- TeleMessage: Mobile message archiving and compliance capture (SMS, WhatsApp, voice) for regulated organizations. Overlaps directly with Spoke's mobile-channel compliance and audit-trail positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spoke social profiles
Digital presenceSpoke compliance and trust
Trust signalCompliance5 records
Spoke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spoke leadership team
Management profileNumber of profiles
Profiles2 records
Spoke funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spoke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spoke
What does Spoke do?
Spoke provides a cloud-based business communications and AI-powered conversation intelligence platform built on Twilio infrastructure for regulated industries. Its two core products are Spoke Phone, a cloud phone system that brings enterprise call recording, business numbers, and compliance monitoring to mobile and desk devices, and Spoke Enlighten, an automated call quality assurance and coaching solution that evaluates 100% of conversations against company playbooks and compliance requirements.
Is Spoke a public or private company?
Spoke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spoke founded?
Spoke was founded in 2016. It employs 1 to 10 people.
Where is Spoke based?
Spoke is headquartered in Beirut, Lebanon, in the Middle East region.
How does Spoke make money?
Five revenue lines are on record. User License Subscriptions (Recurring Fees) is the primary driver. The others are usage-Based Fees, one-Time Fees, spoke Numbers and AI Services (Usage-Based).
Who are Spoke's main competitors?
Broad incumbents on record are Gong, CallMiner, NICE and Smarsh. Direct peers are Observe.AI, Cresta, LeapXpert, Balto, Movius and TeleMessage.
Does Spoke have an API?
Yes. Developer API for integrating with Spoke services. The API enables programmatic access to platform capabilities including call management, messaging, user provisioning, and data retrieval. Customers can also opt to use their own Twilio account (BYO Twilio) to provide underlying communications infrastructure, and can connect AI Services to their own AWS account (BYO AI Services). Developer documentation is at developer.spokephone.com.
What industry is Spoke in?
Spoke's product category is Cloud Communications & Conversation Intelligence. Its primary akta.pro industry code is HDAAAFAH, Audio & Speech Analytics (call analytics, QA, insights), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 517810 and its SIC code is 4899.