Claap
Claap is an AI-powered conversation intelligence platform that records and structures B2B sales conversations, automatically enriching CRMs, scoring deals, coaching reps, and feeding external AI agents via MCP. It serves mid-market and enterprise sales teams globally, with a freemium-to-paid per-seat SaaS model.
- Company typePrivate
- Founded2021
- HeadquartersSaint-mandé, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Claap does
Claap is a Paris-based AI-powered conversation intelligence platform that records, transcribes, and structures B2B sales conversations across Zoom, Microsoft Teams, Google Meet, phone, and in-person meetings, then routes that structured data into CRM enrichment, deal scoring, coaching workflows, and external AI agents. The platform is built around a no-bot recorder (positioned to avoid the trust-friction of "creepy notetaker" bots), 99+ language transcription with reported 99.5% accuracy, and a RAG-ready data pipeline that exposes structured conversation data via a Model Context Protocol (MCP) connector to external AI agents including Claude, ChatGPT, and lemlist. The product surface is modular, with core capabilities in meeting recording, AI note-taking, AI-driven CRM auto-enrichment against SPICED/MEDDIC/BANT frameworks, an AI Analyst for pipeline intelligence, and an AI Coach for rep onboarding, supported by a tooling suite of single-purpose AI extractors and scorers. The technical stack is composed rather than proprietary: OpenAI Enterprise API handles generation, Gladia handles speech-to-text, and AWS EU regions handle hosting, with SOC 2 Type II, GDPR, and CCPA compliance supporting enterprise procurement.
Claap monetizes through a tiered per-seat SaaS subscription with a freemium entry point (Free: 300 minutes and 10 videos; Pro at €24/user/month with up to 1,000 recording minutes; Business at €48/user/month with unlimited recording and full AI agent access; Enterprise at custom pricing). The go-to-market combines a product-led growth motion — free signup, self-serve upgrade, comparison SEO pages against Gong/Otter/Modjo/Avoma/Attention, and an affiliate program — with a sales-assisted overlay for mid-market and enterprise deals pursued via "Book a Demo." Distribution is global with a strong French and broader European anchor, evidenced by named customers including Qonto, Revolut, Brevo, Payfit, Uberall, Qogita, Figures, Skedda, Evaneos, Weglot, Join, and Scoreplay. Claap was founded in 2021 by Robin Bonduelle (CEO) and Pierre Touzeau, raised $3M in pre-seed funding led by Headline and LocalGlobe, and was acquired by Lemlist in October 2025 at a reported €12-25M valuation, now operating as "Claap by lemlist."
Claap firmographics
Firmographics- Name
- Claap
- Legal name
- Claap
- Website
- https://claap.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Claap is an AI-powered conversation intelligence platform that records and structures B2B sales conversations, automatically enriching CRMs, scoring deals, coaching reps, and feeding external AI agents via MCP. It serves mid-market and enterprise sales teams globally, with a freemium-to-paid per-seat SaaS model.
- Ownership category
- akta.pro rank
Claap industry classification
Industry- Product category
- Sales Conversation Intelligence
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Sales Force Automation (SFA) CRM (HDAEAFAA), Customer Churn, CLV & Retention Intelligence (HDAAAHAC)
Keywords
Where Claap is headquartered
LocationHeadquarters
- HQ city
- Saint-mandé
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Claap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Per Seat): Tiered subscription model with per-user pricing. Free tier for initial adoption, Pro at €24/user/month for professional teams, Business at €48/user/month for full AI capabilities, and Enterprise with custom pricing.
- Freemium to Paid Conversion: Free tier (300 minutes, 10 videos) drives product adoption and PLG motion, converting users to paid Pro and Business plans with expanded features and unlimited recording.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Version - Basic meeting recording and notes |
| Subscription | Monthly | Pro Plan - Professional sales teams |
| Subscription | Monthly | Business Plan - Full AI capabilities |
| Subscription | Multi-year contract | Enterprise Plan - Custom deployment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Claap product offering
Product offeringCore offering
Claap is an AI-powered sales conversation intelligence platform that records every sales conversation across online meetings, phone, in-person, and email, then turns it into structured notes, CRM field updates, deal scores, follow-up emails, and RAG-ready data exposed to external AI agents via an MCP connector. The platform combines no-bot meeting recording, multilingual transcription, AI note-taking, CRM auto-enrichment, deal qualification scoring, sales coaching, and AI-agent enablement into a single SaaS suite sold on per-seat subscriptions.
Product overview
Claap is a unified AI-powered sales intelligence platform that captures every sales conversation and transforms it into follow-ups, CRM updates, coaching insights, and structured context for AI agents. The platform operates as a modular suite built around a core Meeting Recording capability, complemented by AI-powered features including AI Note-Taking, CRM Auto-complete, Conversation Intelligence, Revenue Intelligence, Sales Coaching, and Sales Training modules. The platform includes specialized AI agents (AI Agent, AI Analyst, AI Coach) and a suite of standalone AI-powered scoring and extraction tools (AI MEDDIC/SPIN/BANT/SPICED Scorers, AI Sales Call Summary, AI Email Generator, AI Objections Extractor, AI Feature Request Extractor, AI Customer Story Writer, AI User Quotes Extractor). Key differentiators include MCP (Model Context Protocol) connectivity for external AI agent integration, 99+ language transcription, and RAG-ready structured data pipeline. Claap was acquired by Lemlist in October 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Meeting Recording AI-powered meeting recorder that captures sales calls across Zoom, Meet, Teams, and mobile, transforming conversations into structured notes, CRM updates, and coaching signals. Targets sales reps and sales leaders at B2B companies.
- AI Note-Taking AI-powered automatic note-taking product that captures meetings, transcribes in 99+ languages, and generates structured summaries and action items without manual intervention. Targeted at sales reps and product/HR teams.
- CRM Auto-Complete
- Sales Coaching
- Conversation Intelligence
- Revenue Intelligence
- Deal & Pipeline Insights
- Deal Qualification Scorer
- AI Email Follow-ups
- Sales Call Highlights
- Sales Training
- Audio Transcription
- Claap MCP
Quantifiable outcome
- 2-10 hours saved per person per week
- +8 more outcomes
Companies that use Claap
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Claap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability12 records
Feature7 records
Claap partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and secondary.
- LemlistcoreLemlist, a sales engagement platform, acquired Claap to enhance sales automation with AI-driven insights. The deal was valued between €12 million and €25 million. Claap now operates as 'Claap by lemlist' and the integration aims to transform sales conversations into actionable insights, improving sales productivity and personalization. The acquisition provides Claap access to lemlist's outbound campaign infrastructure while lemlist gains Claap's conversation intelligence and AI agent capabilities.
- HubSpotcoreNative integration with HubSpot CRM for automatic meeting data synchronization, deal scoring, and CRM field enrichment.
- SalesforcecoreNative integration with Salesforce for CRM sync, meeting data flow, and deal intelligence within Salesforce workflows.
- PipedrivesecondaryIntegration with Pipedrive CRM for sales pipeline visibility and automated meeting capture.
- AttiosecondaryIntegration with Attio CRM for automated CRM enrichment from sales conversations.
- ZoomcoreNative Zoom integration for one-click meeting recording and transcription within Zoom meetings.
- Google MeetcoreNative Google Meet integration for seamless meeting recording and AI-powered note capture.
- Microsoft TeamscoreNative Microsoft Teams integration for meeting recording and conversation intelligence within Teams environment.
- SlackcoreSlack integration for sharing meeting highlights, summaries, and collaboration within Slack channels.
- NotionsecondaryNotion integration for building searchable knowledge bases from meeting content and sharing meeting insights.
- AsanasecondaryAsana integration for task and project management synchronization from meeting action items.
- JirasecondaryJira integration for bug reporting and issue tracking from meeting discussions.
- OpenAIcoreUses OpenAI Enterprise API (not ChatGPT) for AI generation of titles, summaries, and chapters. OpenAI does not use data for model training. Data retained for 30 days for abuse monitoring.
- Amazon Web Services (AWS)coreCloud hosting on AWS EU regions with enterprise-grade encryption and security. All data stored in AWS EU region.
- GladiacoreUsed as a sub-processor for transcription services alongside OpenAI for 99+ language speech-to-text capabilities.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Claap competitors and assessment
Company assessmentDirect peers
- Jiminny: Jiminny is a sales conversation intelligence and coaching platform serving B2B revenue teams. Claap positions directly against Jiminny on call recording, deal scoring, and rep coaching capabilities.
- Gong.io: Gong is the category-defining revenue intelligence and conversation intelligence platform for B2B sales teams. It directly competes with Claap on call recording, deal scoring, CRM enrichment, and coaching — and is the primary incumbent Claap positions against.
- Otter.ai: Otter.ai is a leading AI meeting transcription and note-taking platform used by sales and broader business teams. Claap explicitly publishes comparison pages against Otter and overlaps on multi-language transcription, AI summaries, and CRM workflows.
- Chorus.ai (ZoomInfo): Chorus is a conversation intelligence platform now owned by ZoomInfo, capturing and analyzing sales calls for coaching and deal insights. It is one of the legacy platforms Claap differentiates against in its 'AI agent era vs dashboard era' positioning.
- Fireflies.ai: Fireflies.ai is an AI meeting assistant that records, transcribes, and analyzes meetings across Zoom, Meet, and Teams. It overlaps directly with Claap's meeting recording, summarization, and CRM auto-fill use cases.
- Modjo: Modjo is a Paris-based conversation intelligence platform for sales teams, making it a French-headquartered direct competitor with similar target buyers (B2B sales reps), similar transcription/coaching features, and overlapping enterprise customers.
- tl;dv: tl;dv is an AI meeting recorder and note-taker focused on sales and customer success teams with multilingual transcription and CRM integrations. It targets the same horizontal 'AI meeting notes + CRM sync' workflow that Claap's platform covers.
- Fathom: Fathom is a free AI meeting recorder and summarizer for Zoom, Meet, and Teams. Claap runs an explicit 'alternatives to Fathom' SEO page, signaling direct competition for PLG meeting-recording users in the SMB and mid-market.
- Avoma: Avoma is an AI meeting assistant and conversation intelligence platform with strong overlap on call recording, AI notes, deal insights, and coaching — and is named as one of Claap's explicit comparison competitors.
Broad incumbents
- Salesloft: Salesloft is a large, established sales engagement platform that has expanded into conversation intelligence via Drift and its own AI features. It is a relevant broader competitor and the type of platform that Lemlist (now Claap's parent) typically competes against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Claap social profiles
Digital presenceClaap compliance and trust
Trust signalCompliance3 records
Claap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Claap leadership team
Management profileNumber of profiles
Profiles2 records
Claap funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Claap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Claap
What does Claap do?
Claap is an AI-powered sales conversation intelligence platform that records every sales conversation across online meetings, phone, in-person, and email, then turns it into structured notes, CRM field updates, deal scores, follow-up emails, and RAG-ready data exposed to external AI agents via an MCP connector. The platform combines no-bot meeting recording, multilingual transcription, AI note-taking, CRM auto-enrichment, deal qualification scoring, sales coaching, and AI-agent enablement into a single SaaS suite sold on per-seat subscriptions.
Is Claap a public or private company?
Claap is a private company. It is classified as corporate owned and is currently acquired.
When was Claap founded?
Claap was founded in 2021. It employs 11 to 50 people.
Where is Claap based?
Claap is headquartered in Saint-mandé, France, in the Europe region.
How does Claap make money?
Two revenue lines are on record. SaaS Subscription (Per Seat) is the primary driver. The others are freemium to Paid Conversion.
Who are Claap's main competitors?
Direct peers on record are Jiminny, Gong.io, Otter.ai, Chorus.ai (ZoomInfo), Fireflies.ai, Modjo, tl;dv, Fathom and Avoma. Salesloft is listed as a broad incumbent.
Does Claap have an API?
Yes. Claap offers an open API for custom integrations and enterprise clients. Through MCP (Model Context Protocol), the same structured data powers any external AI agent (Claude, ChatGPT, or lemlist) to fuel smarter outbound campaigns, generate decks, or build competitive battlecards. The API enables custom integrations for enterprise clients, with Zapier support for connections to thousands of additional applications.
What industry is Claap in?
Claap's product category is Sales Conversation Intelligence. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 513210 and its SIC code is 7372.