cotree
cotree is a Japanese online counseling platform operated by JMDC Inc. that connects individual consumers, corporate clients (cotree for Biz), and university communities (cotree for University) with 220+ vetted counselors via video, phone, and text-message sessions.
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What cotree does
cotree (コトリー) is an online counseling platform operated by Japanese private company JMDC Inc. and headquartered in Tokyo. Launched in 2014, the platform connects individual consumers with a network of 220+ vetted counselors (over 140 of whom hold clinical psychologist or certified psychologist credentials) for mental health, career, relationship, and personal development support. It offers two primary service formats: synchronous 'speaking' counseling (45-minute video or phone sessions via Zoom at 5,500 JPY per session) and asynchronous 'writing' counseling (a 2-week text-message program at 8,800 JPY with daily counselor exchanges), plus a coaching service at 7,700 JPY per 45-minute session.
The platform's core technology consists of a web-based booking and matching system, a 2-minute questionnaire-based 'Matching Diagnostic' that recommends counselors, asynchronous text messaging, and Zoom integration for live sessions. Distribution combines a self-service consumer web funnel (SEO, content marketing via an editorial column library, and organic social on X, Facebook, and note.com) with dedicated B2B sales motions for enterprise (cotree for Biz) and university (cotree for University) sub-brands; a gifting channel (Counseling Gift) was added more recently.
The business model is a mix of consumer pay-as-you-go sessions (point-based, 180-day validity), auto-renewing writing-program subscriptions, and enterprise/university professional services contracts. Revenue, headcount growth, and funding history are not publicly disclosed; the company operates with a lean internal team of about 7 employees despite a multi-hundred-counselor supply. The platform holds Privacy Mark certification and reports a 95% user satisfaction rate from a January 2026 survey.
cotree firmographics
Firmographics- Name
- cotree
- Legal name
- 株式会社JMDC
- Website
- https://cotree.jp
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- cotree is a Japanese online counseling platform operated by JMDC Inc. that connects individual consumers, corporate clients (cotree for Biz), and university communities (cotree for University) with 220+ vetted counselors via video, phone, and text-message sessions.
- Ownership category
- akta.pro rank
cotree industry classification
Industry- Product category
- Online Mental Health Counseling
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- akta.pro primary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
- akta.pro secondary industry
- Mental Health Counseling & Psychotherapy Services (EDALAFAB)
Keywords
Where cotree is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
cotree business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Speaking Counseling Sessions: Point-based payment system where users purchase points (6-month validity) and redeem them for 45-minute video or phone counseling sessions at 5,500 JPY per session. Auto-charge option available for speaking counseling.
- Writing Counseling Plans: Text-based counseling plans (2-week programs) priced from 8,800 JPY with automatic renewal option. Users exchange messages with counselors approximately once daily.
- Coaching Sessions: Coaching services at 7,700 JPY per 45-minute session for goal achievement and future-oriented support.
- Corporate Services (cotree for Biz): Enterprise mental health training and counseling services for corporate clients.
- University Services (cotree for University): Mental health counseling services for university students and staff.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Speaking Counseling (話すカウンセリング): Video or phone session - 45 minutes starting at 5,500 JPY |
| Unit Pricing | Multi-year contract | Writing Counseling (書くカウンセリング): Text message-based plan - 2 weeks starting at 8,800 JPY |
| Unit Pricing | Pay-as-you-go | Coaching: Video or phone session - 45 minutes at 7,700 JPY |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
cotree product offering
Product offeringCore offering
cotree is an online counseling marketplace that connects individual users, corporate clients, and university communities with a network of 220+ licensed counselors (including 140+ clinical psychologists and certified psychologists) via video/phone (Zoom) and asynchronous text-message counseling. The platform operates under JMDC Inc. and offers paid individual sessions, subscription-style writing counseling plans, coaching sessions, corporate mental health training (cotree for Biz), and university counseling services (cotree for University).
Product overview
cotree is an online counseling platform offering two main service types: video/phone counseling (話すカウンセリング) for real-time sessions via Zoom, and text-message-based counseling (書くカウンセリング) for asynchronous messaging. The platform connects users with over 220 experienced counselors including clinical psychologists and certified psychologists. Additional offerings include corporate mental health services (cotree for Biz), university services (cotree for University), a counselor matching diagnostic tool, and counseling gift certificates. The platform operates under parent company JMDC Inc. and has been in service since 2014.
Differentiator
Problem solved
Functional benefit
Brands
- cotree for Biz: Corporate mental health services including counseling and training for businesses
- cotree for University
- cotree
Products and services
- Speaking Counseling (話すカウンセリング) Video and phone-based online counseling service where users have real-time 45-minute sessions with counselors via Zoom. Sessions are priced at 5,500 JPY (tax included) and available as video or audio-only Zoom sessions or via phone. Targets individuals seeking immediate, real-time support for mental health, career, relationships, and self-improvement issues.
- Writing Counseling (書くカウンセリング) Text-message-based counseling service where users exchange messages with counselors approximately once daily over a 2-week period. Pricing starts at 8,800 JPY (tax included) with an automatic renewal option. Designed for users who prefer reflective, written communication over real-time sessions.
- Coaching Sessions (AS Coaching) Coaching services at 7,700 JPY per 45-minute session for goal achievement and future-oriented support. Includes a couple counseling option at the same rate. Targets users seeking future-focused, action-oriented guidance rather than therapeutic counseling.
- cotree for Biz Corporate-focused counseling service for businesses offering employee mental health support, stress management training, harassment counseling, and work-life balance programs. Targets enterprise HR departments seeking scalable employee wellness solutions.
- cotree for University University-focused counseling service for students and academic institutions. Addresses academic stress, career uncertainty, social isolation, and transition difficulties. Targets university student affairs offices and counseling centers.
- Counseling Gift (カウンセリングギフト) Gift certificate service that allows users to purchase counseling sessions as gifts for friends or family members. Functions as a paid, standalone gifting product for individual consumers.
Quantifiable outcome
- 95% satisfaction rate among users (January 2026 survey)
- +2 more outcomes
Companies that use cotree
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
cotree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
cotree partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zoom Communications, Inc.corecotree uses Zoom as the specified video conferencing platform for speaking counseling sessions. Users must install Zoom application and complete registration to use video/phone counseling services.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
cotree competitors and assessment
Company assessmentDirect peers
- Spring Health: Global mental health platform combining therapy, coaching, and medication management with a strong enterprise focus. Comparable marketplace model for connecting users to mental health professionals, with parallel B2B/B2C channel structure to cotree.
- Lyra Health: US-based enterprise mental health platform providing therapy, coaching, and medication management through employer benefits. Comparable dual B2B/B2C go-to-market with structured counseling offerings, particularly relevant given cotree for Biz channel.
- Talkspace: US-based online therapy platform connecting users with licensed therapists via video, audio, and text on a subscription model. Closely comparable marketplace-style matching and recurring revenue structure to cotree.
- Cerebral: US-based online mental health platform offering therapy and medication management through a subscription model. Comparable digital-first approach to mental health service delivery with similar consumer targeting and recurring revenue.
- LINE Healthcare: LINE's healthcare subsidiary provides online mental health consultation services in Japan, directly competing with cotree in the Japanese teletherapy market with similar counselor-matching and online consultation offerings, but with significantly larger distribution through LINE's messaging user base.
- BetterHelp: The largest online counseling platform globally, offering subscription-based access to licensed therapists via messaging, live chat, phone, and video. Closest international equivalent to cotree's service model, multi-format structure, and tiered pricing.
- Doctors Me: Japanese online healthcare consultation platform providing professional medical and mental health advice. Directly competes in the Japanese online consultation market with a similar self-service booking model and consumer mental health focus.
Broad incumbents
- M3 Inc. Japanese healthcare conglomerate operating m3.com, the country's largest physician portal. Broad incumbent in Japanese healthcare with potential adjacency to consumer mental health services and significant resources for category expansion.
- Mediplat: Japanese corporate wellness and healthcare platform operated by DeNA, offering online mental health and physician consultation services to enterprises. Adjacent competitor in the Japanese B2B mental health and EAP market with broader health focus.
Regional players
- Healthy Life Corporation: Japanese health management and corporate wellness provider offering EAP-style counseling programs. Comparable in serving enterprise mental health needs in the Japanese market with established B2B relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
cotree social profiles
Digital presencecotree compliance and trust
Trust signalCompliance1 record
cotree financial estimates
Financial estimateRevenue estimate
Valuation estimate
cotree leadership team
Management profileNumber of profiles
Profiles1 record
cotree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cotree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cotree
What does cotree do?
cotree is an online counseling marketplace that connects individual users, corporate clients, and university communities with a network of 220+ licensed counselors (including 140+ clinical psychologists and certified psychologists) via video/phone (Zoom) and asynchronous text-message counseling. The platform operates under JMDC Inc. and offers paid individual sessions, subscription-style writing counseling plans, coaching sessions, corporate mental health training (cotree for Biz), and university counseling services (cotree for University).
Is cotree a public or private company?
cotree is a private company. It is classified as corporate owned and is currently operating.
When was cotree founded?
cotree was founded in 2014. It employs 1 to 10 people.
Where is cotree based?
cotree is headquartered in Tokyo, Japan, in the Asia region.
How does cotree make money?
Five revenue lines are on record. Speaking Counseling Sessions are the primary driver. The others are writing Counseling Plans, coaching Sessions, corporate Services (cotree for Biz) and university Services (cotree for University).
Who are cotree's main competitors?
Direct peers on record are Spring Health, Lyra Health, Talkspace, Cerebral, LINE Healthcare, BetterHelp and Doctors Me. Broad incumbents are M3 Inc. and Mediplat. Healthy Life Corporation is listed as a regional player.
Does cotree have an API?
No public API is recorded for cotree.
What industry is cotree in?
cotree's product category is Online Mental Health Counseling. Its primary akta.pro industry code is HLALAEAG, Couples & Family Therapy Teletherapy Platforms, with a secondary code of EDALAFAB, Mental Health Counseling & Psychotherapy Services. Its NAICS code is 621420.