What Agility Scales does

Agility Scales is a private, Netherlands-based software/platform company founded in 2017 and headquartered in Rotterdam. The company operates a crowdsourced business agility platform that allows users to share peer-to-peer guides aimed at making jobs better and easier, positioning itself with the descriptors "The Spotify of Processes" and "The Waze of Work." Founder and CEO Jurgen Appelo, known for the Management 3.0 framework, anchors the company's intellectual and brand positioning in the modern management and agile transformation space.

Underlying technology details are not disclosed in the available data; the platform appears to rely on a user-generated content model in which contributors publish process guides and consumers access them, but no proprietary technology, integrations, APIs, or AI components are documented. The company reports a headcount of 1-10, consistent with an early-stage operation.

Agility Scales has raised approximately $850,803 across two disclosed funding rounds in December 2017 ($355,582) and February 2018 ($495,221, with Wemanity listed as an investor). No pricing model, revenue mechanics, customer segments, or distribution channels are disclosed in the available data, leaving the commercial model, monetisation path, and current scale unclear.

Name

Agility Scales

Legal name

Mawartoto

Website

https://agilityscales.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Agility Scales is a Rotterdam-based platform for crowdsourced business agility, enabling peer-to-peer guides that improve workplace processes. Founded in 2017, the company is led by CEO Jurgen Appelo and operates with 1-10 employees.

Ownership category

akta.pro rank

Product category

Business Agility Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Performance Management & OKRs (BPACAPAF)

akta.pro secondary industry

Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)

Keywords

• Business agility platform
• Process management software
• Crowdsourced knowledge sharing
• Workflow improvement tools
• Agile transformation platform

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Agility Scales operates a crowdsourced business agility platform that delivers peer-to-peer guides aimed at making jobs better and easier. The product is positioned as "The Spotify of Processes" and "The Waze of Work," aggregating user-contributed guides and process knowledge to help organizations improve how work gets done.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Others

• Notion: All-in-one workspace and template platform increasingly used by agile teams for process documentation and team wikis, adjacent to the crowdsourced guides use case as an alternative place where teams curate process content.

Direct peers

• Workboard: OKR and strategy execution platform that targets the same enterprise buyers seeking agility, OKRs, and process discipline, competing for the same workflow/performance management software budget.
• 15Five: Continuous performance management and employee engagement platform, overlapping with Agility Scales on the people-and-process side of agile/performance/OKRs and pursuing HR-tech buyers.
• Lattice: Performance management and OKR platform that operates in the same agile/people-ops category, often competing for the same HR/people-ops technology budget and practitioner mindshare.
• Perdoo: European OKR and performance management platform headquartered in Amsterdam that, like Agility Scales, sits at the intersection of agile/OKR methodology and lightweight software tooling for goal-setting and team process improvement.

Broad incumbents

• Atlassian (Jira): Large incumbent collaboration and agile software suite (Jira, Confluence, Trello) that bundles agile process content and certifications, making it a broad competitive reference point for any agility-focused platform.
• Monday.com: Broad work management platform that includes agile, OKR, and project templates, addressing the same buyer need for process/process-improvement tooling via a much larger pre-built product portfolio.

Regional players

• Wemanity: European agile/Digital transformation consultancy (and a disclosed investor in Agility Scales) that also delivers agile coaching, training, and tools — directly comparable as a European agile-services provider to the same buyer persona.

Emerging players

• Culture Amp: Employee engagement and performance platform with a strong agile/people-ops culture footprint, adjacent to Agility Scales' audience of agile practitioners and HR leaders.
• Scaled Agile (SAFe): Provider of the Scaled Agile Framework (SAFe) and the largest body of certified agile training and certifications, the closest analogue to Agility Scales on the agile methodology/training side of the offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/agilityscales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agility Scales