Nommon

What Nommon does

Nommon (legal entity: Nommon Solutions and Technologies S.L.) is a Spanish technology company founded in 2012 and headquartered in Madrid, with additional offices in London, Bogotá, and São Paulo. The company builds big data analytics, predictive models, and decision support tools for the planning and management of transport systems. Its core technology fuses geospatial big data from mobile network operators (combined with vehicle positioning, land use, transport network, ticketing, and survey data) using AI and machine learning algorithms to produce high-resolution origin-destination matrices and mobility indicators that are not feasible to derive from traditional travel surveys at comparable scale or cost.

The product suite comprises six SaaS deliverables: Mobility Insights and Population Insights for mobility data generation from mobile network sources; WiseTransit, WiseRide, and WisePax for AI-driven demand forecasting and network optimization across public transport, shared mobility, and aviation respectively; and InSite for retail site planning and sales forecasting. Products are delivered through web interfaces, APIs (Mobility Insights, WisePax, InSite), and custom professional services. Customers include transport authorities (Consorcio Transporte Madrid, EMT Madrid), national ministries (Ministerio de Transportes), airport operators (AENA), infrastructure managers (Ferrovial, Aleatica), consulting firms (Deloitte), city governments (Ayuntamiento de Barcelona), and international development organizations (World Bank).

Nommon monetizes primarily through enterprise SaaS subscriptions and API access, augmented by custom professional services and consulting engagements. The go-to-market motion relies on direct enterprise field sales supported by demo-based online engagement, thought-leadership content (scientific publications, case studies, working papers), and participation in industry events such as Transforming Transportation, Spanish ITS Congress, Iberoamerican ITS Congress, and Smart City Expo. Distribution is anchored on exclusive mobile network operator data partnerships (Tigo in Colombia, Claro in Brazil) and strategic collaborations with Eurostat and the Spanish Ministry of Transport and Sustainable Mobility. Pricing is not publicly disclosed and is negotiated based on scope and volume per engagement.

Name

Nommon

Legal name

Nommon Solutions and Technologies S.L.

Website

https://nommon.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Nommon is a Spanish SaaS company that uses mobile network big data and AI/ML to deliver origin-destination matrices, mobility indicators, and demand forecasting products to transport authorities, airport operators, infrastructure managers, and consulting firms across Europe and Latin America.

Ownership category

akta.pro rank

Product category

Mobility and Transport Analytics Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

GDS Data, Reporting & Intelligence (MIDT, Sales/Market Insights) (THALAAAJ)

akta.pro secondary industry

Metasearch, Fare Aggregation & Referral Distribution (THABAJAL)

Keywords

• Mobility analytics software
• Transport planning solutions
• Location intelligence platform
• Demand forecasting analytics
• Passenger intelligence software

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. SaaS Subscriptions: Nommon's primary products (InSite, WisePax, Mobility Insights, WiseTransit, WiseRide, Population Insights) are provided as SaaS (Software-as-a-Service) solutions with subscription-based pricing. The platform enables customers to access analytics tools through web interfaces and APIs.
2. Professional Services: The company offers professional services including custom mobility studies, data analysis, and consulting for transport planning and urban analysis projects.
3. API Access: Nommon provides API access for their solutions (Mobility Insights API, InSite API, WisePax API), enabling integration with other systems and potentially usage-based or tiered pricing models.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nommon develops and sells SaaS analytics products that fuse anonymized mobile network data with AI/ML algorithms to generate origin-destination matrices, demand forecasts, passenger intelligence, and location intelligence. Its portfolio covers Mobility Insights, Population Insights, WiseTransit, WiseRide, WisePax, and InSite, delivered to enterprise and government clients via web platforms and APIs, complemented by Professional Services for custom mobility studies.

Product overview

Nommon offers a suite of analytics products powered by big data and artificial intelligence for mobility and transport planning. The core portfolio consists of Mobility Insights and Population Insights (under the 'Mobility Trends' umbrella) for data generation from mobile network sources; WiseTransit, WiseRide, and WisePax (under 'Transport Planning and Operations') for AI-driven demand forecasting and optimisation across public transport, shared mobility, and aviation sectors; and InSite (under 'Location Intelligence') for retail site planning and business expansion. These products are delivered as SaaS solutions with APIs for system integration, and are complemented by Professional Services for custom analytical solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Mobility Insights: Best-in-class origin-destination matrices from mobile network data
• Population Insights
• WiseTransit
• WiseRide
• WisePax
• InSite

Products and services

• Mobility Insights SaaS solution that generates best-in-class origin-destination matrices from mobile network data, providing high-quality, high-resolution travel demand indicators for transport planning, demand modelling, and continuous mobility monitoring. Targeted at transport authorities, infrastructure managers, and consulting firms.
• Population Insights SaaS solution that leverages mobile location data to produce dynamic population maps, visitor footfall analysis, and customer behaviour insights. Targeted at retail, tourism, real estate, and urban planning organisations.
• WiseTransit AI-powered SaaS solution that analyses smart payment data to generate accurate public transport demand forecasts and optimise network planning and schedule design. Targeted at public transport authorities and operators.
• WiseRide Data-driven SaaS solution that predicts demand for shared mobility services (e-scooters, bike-sharing, ride-hailing) and supports planning and operation of shared mobility systems. Targeted at shared mobility operators and city authorities.
• WisePax Passenger intelligence SaaS platform that analyses door-to-door passenger journeys by fusing mobile location data with flight, ticketing, and survey data. Targeted at airport operators and aviation authorities for passenger flow analysis, route development, and ground access planning.
• InSite SaaS location intelligence platform combining machine learning and optimisation models with high-resolution mobility data to deliver sales forecasts, cannibalisation analysis, and site location recommendations. Targeted at retail chains, real estate developers, and investors.
• Professional Services Custom mobility studies, data analysis, and consulting services that apply Nommon's geospatial big data and predictive analytics capabilities to specific client analytical needs in transport planning and urban analysis. Targeted at clients requiring bespoke mobility projects.

Quantifiable outcome

• 30% increase in cross-border trips on July working days vs October, and 50% higher on Saturdays during summer (Galicia-Portugal study)
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, supportive, project-based and strategic.

• Tigo (Colombia)coreOthers · 1 December 2020Collaboration agreement with Tigo, one of Colombia's leading telecommunications companies with high market penetration. Tigo provides anonymized mobile phone network records that Nommon processes to generate mobility analytics for Colombian clients in transport, retail, tourism, and real estate sectors.
• Claro (Brazil)coreOthers · 1 December 2020Collaboration agreement with Claro, Brazil's leading telecommunications operator with extensive market coverage. Claro provides anonymized mobile phone network records enabling Nommon to develop mobility analytics solutions for Brazilian clients across transport planning, retail, and urban analysis.
• World BankcoreStrategic or Co-development Partner · 1 January 2020Ongoing collaboration with World Bank on mobility analytics projects including pandemic impact monitoring in Latin American cities (Bogotá and Buenos Aires). The World Bank combines Nommon's Mobility Insights and WiseTransit solutions to understand how travel patterns changed during COVID-19, supporting evidence-based transport policy recommendations.
• Spanish Ministry of Economic Affairs and Digital TransformationcoreStrategic or Co-development Partner · 1 January 2019Partner in BD4PT (Big Data for Public Transport) research project funded by the Ministry and European Regional Development Fund. The project developed new technology to process smart payment system data combined with mobile phone data for public transport planning. Project involved collaboration with transport authorities and operators for case study validation.
• ICEX Spain Export and InvestmentsupportiveGTM or Marketing PartnerICEX sponsors Nommon's participation in international events including Transforming Transportation congress in Washington D.C., coordinated alongside the Economic and Commercial Office. ICEX supports Spanish technology companies with innovative solutions for sustainable mobility to showcase their products in international markets.
• Red Plannersproject-basedImplementation/ SI/ Consulting PartnerPartnership with Red Planners, a Mexican transport planning consultancy, for the Saltillo mobility study. Nommon provided Mobility Insights data while Red Planners conducted the overall mobility analysis and public transport restructuring recommendations for the Municipal Institute of Transport of Saltillo.
• EurostatstrategicStrategic or Co-development PartnerDevelopment project with European Statistical Office (Eurostat) to create a methodological standard and open-source software pipeline for processing mobile phone data for official statistics. This is a key European initiative for standardizing mobility data use across EU member states.
• Spanish Ministry of Transport and Sustainable Mobility (MITMS)coreStrategic or Co-development PartnerOngoing engagement generating daily mobility indicators using Nommon's Mobility Insights solution. The Ministry uses mobile phone data to monitor national mobility patterns and inform transport planning decisions. Comparison of institutional models with Eurostat for data processing responsibilities and procurement.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• StreetLight Data: US-based mobility analytics platform that turns mobile location data into origin-destination and trip-purpose insights for transport planning — the closest US analogue to Nommon's Mobility Insights, serving state DOTs, MPOs and infrastructure consultancies.
• INRIX: Global provider of traffic, parking and urban mobility analytics to transport authorities and cities. Competes directly with Nommon in transport planning OD and traffic insights, with a broader multi-modal product set.
• AirSage: Pioneer in using mobile network data for population movement, trip patterns and traffic analytics — closest methodology peer to Nommon's mobile-data-driven OD matrix generation, serving transportation agencies and urban planners.
• CARTO: Cloud-native geospatial analytics platform providing location intelligence for retail, real estate, transport and urban planning — directly comparable to Nommon's InSite and Mobility Insights capabilities, with strong overlap in transport and retail site-selection workflows.
• Placer.ai: Foot-traffic and audience analytics platform built on aggregated location data, used for retail site selection, real estate analytics, and commercial real estate decisions — direct competitor to Nommon's InSite vertical.
• SafeGraph: Provider of high-precision points-of-interest and foot-traffic data derived from mobile devices, used by retailers, real estate firms, and urban planners — competes head-on with Nommon's Population Insights and retail/real-estate use cases.
• UrbanLogiq: Data platform consolidating mobility, infrastructure and operational data for Canadian municipal and transport-agency clients — a comparable government-focused mobility analytics vendor competing in overlapping public-sector RFPs.

Broad incumbents

• Esri: Dominant GIS platform provider offering ArcGIS-based location analytics across transport, smart cities, and urban planning — competes broadly with Nommon's analytical capabilities as part of a much larger geospatial software portfolio.
• HERE Technologies: Global location platform offering traffic, mapping and mobility data products — overlaps with Nommon's mobility analytics via transport, fleet and urban-mobility solutions bundled into a broader automotive-and-enterprise portfolio.

Emerging players

• Tamoco: European provider of anonymized mobile network location data and movement analytics — comparable data-vendor layer to Nommon and a potential partner or competitor depending on go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_nommon

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nommon