Realfluencers

What Realfluencers does

Realfluencers is a Colombian-headquartered influencer marketing platform operating across six Latin American countries under a "Super-Agency" model that combines a marketplace, a self-service technology platform, and an agency service in a single offering. The platform connects brands of all sizes with a curated base of 1,000+ verified influencers and celebrities (termed "Realfluencers"), gated by background verification, digital validation tools, qualitative interviews, and a secret Industry Expert Committee vote. Core technology centers on an AI-powered search and recommendation engine (launched 2024) layered over a self-service admin platform that allows brands to discover, contract, and pay influencers in four steps, with the company handling payments, scheduling, and dispute resolution (including a 100% refund guarantee).

The platform monetizes through five distinct revenue streams: per-transaction platform commissions on influencer bookings, fees for self-service platform access, premium full-agency campaign services with dedicated creative, design, analytics, and legal teams, small fees for the Post-4-Perks product/service barter model (targeting cash-constrained SMBs), and prepaid gift cards. Adjacent offerings include CGC (Celebrity Generated Content) — tiered content creation packages priced from COP $100k to COP $10MM+ — a WhatsApp-based mass proposal and invitation tool, and an exclusive Semana Boost alliance with Publicaciones Semana that bundles influencer marketing with paid media amplification.

Realfluencers serves four customer segments: brands of all sizes (primary), small businesses and startups leveraging the barter model, agencies and talent representatives, and individual consumers purchasing gift cards. The company is privately held and wholly owned by UBERFLUG COLOMBIA S.A.S. (NIT 900911541-7, headquartered in Bogotá) with no disclosed institutional investors, has raised approximately $395,000 in disclosed funding across 2020-2022, and employs between 11 and 50 people. Revenue is not publicly disclosed.

Name

Realfluencers

Legal name

UBERFLUG COLOMBIA S.A.S.

Website

https://realfluencers.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Realfluencers is a Colombian-headquartered "Super-Agency" influencer marketing platform connecting brands across six Latin American countries with 1,000+ curated, committee-vetted influencers via an AI-powered self-service marketplace, full-agency service, and barter-based access for SMBs.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Influencer marketing platform
• Celebrity booking marketplace
• Creator content services
• Brand influencer campaigns
• Influencer agency services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Transaction Commission: Platform facilitates transactions between brands (clients) and Realfluencers, taking a commission on each service contracted through the platform. Payments are processed through the platform's payment gateway.
2. Self-Management Platform Fee: Brands pay to access the self-service platform for discovering and hiring influencers directly, with a one-time small fee for Post-4-Perks and mass invitation/quote services.
3. Full Agency Service: Full-service agency offering end-to-end campaign management from brief to execution, including creative, design, analytics, and legal support, charged as a premium service.
4. Post-4-Perks Barter Fee: Small one-time fee charged to brands using product/service exchange model to facilitate influencer content in exchange for goods rather than cash.
5. Gift Cards: Pre-paid gift cards sold to customers for use on any service or Realfluencer on the platform, with partial redemption allowed.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Realfluencers operates a Super-Agency platform that combines a marketplace, AI-powered self-service technology, and agency services to connect brands with over 1,000 verified and curated influencers and celebrities across 6 Latin American countries. Brands use the platform to discover, evaluate, hire, and pay influencers directly through a 4-step self-service process, with adjacent offerings including Celebrity Generated Content (CGC), Post-4-Perks product exchange, gift cards, and full-service campaign management.

Product overview

Realfluencers is a Super-Agency influencer marketing platform operating across Latin America, combining the variety of a marketplace, the technology of a platform, and the service of an agency. The core offering is the Self-Service Platform (Plataforma de Autogestión) for finding and hiring influencers, supported by AI-powered search. Adjacent offerings include CGC (Celebrity Generated Content) for custom video and photo content creation, Post-4-Perks for product exchanges, Gift Cards for prepaid access, and a Full-Agency Campaign Service for managed campaigns. An exclusive Semana Boost partnership with Publicaciones Semana combines influencer marketing with paid advertising.

Differentiator

Problem solved

Functional benefit

Brands

• Semana Boost: An exclusive alliance with Publicaciones Semana, combining influencer marketing with paid advertising to reach millions of viewers at preferential rates.

Products and services

• Self-Service Platform (Plataforma de Autogestión) A self-service platform enabling brands of all sizes to discover, evaluate, and hire the best influencers in Latin America through a streamlined 4-step process, featuring AI-powered search and direct access to curated and background-verified influencers.
• CGC (Celebrity Generated Content) A content creation service in which Realfluencers and celebrities produce customized videos and images for use in advertisements, reviews, product demos, testimonials, and unboxings tailored to a brand's specifications, format, usage rights, and media channels.
• Post-4-Perks (Canje por Productos) A barter-based service that allows small brands, entrepreneurs, and startups to compensate Realfluencers with products or services in exchange for influencer content, subject to a small one-time platform fee.
• Gift Cards (Tarjetas de Regalo) Pre-paid gift cards sold at fixed monetary amounts and applicable to any service or Realfluencer on the platform, with 12-month validity from purchase and partial redemption allowed.
• Full-Agency Campaign Service An end-to-end managed agency service in which Realfluencers' in-house team of advertising creatives, designers, influencer analysts, and lawyers handles influencer marketing campaigns from initial brief through execution, on either a one-time or always-on basis.
• Mass Proposal & Invitation Service A PR and communications tool that uses a segmented WhatsApp channel to invite large groups of Realfluencers to events or to collect quotations from many influencers at once, subject to a small platform fee.

Quantifiable outcome

• Response time under 24 hours guaranteed
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Publicaciones SemanaflagshipGTM or Marketing PartnerExclusive strategic partnership between Realfluencers and Publicaciones Semana (Semana Boost). Combines influencer marketing with paid advertising to amplify brand content to millions of viewers at preferential rates. The Realfluencers team guides clients through the entire process. This is described as the only such exclusive alliance.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Upfluence: Upfluence is a global influencer marketing platform offering AI-powered search, marketplace discovery, and campaign management tools. It directly competes with Realfluencers' self-service marketplace + agency hybrid model across SMB and enterprise tiers.
• Aspire (formerly AspireIQ): Aspire is an influencer marketing and creator marketplace platform serving brands of all sizes with discovery, workflow, and content collaboration features. Its product overlap with Realfluencers' CGC and self-service platform makes it a direct comparable.
• CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform offering discovery, CRM, analytics, and workflow tools. It competes with Realfluencers for the same brand-budget dollars, especially on the enterprise 'Always-On' agency side.
• Traackr: Traackr is an influencer marketing platform with discovery, vetting, and performance analytics, serving global brands. Its data-driven vetting and influencer relationship management closely parallel Realfluencers' verified influencer positioning.
• Grin: Grin is an influencer marketing platform focused on creator relationship management, content workflows, and ROI measurement. Its creator-first marketplace approach overlaps with Realfluencers' CGC and direct-booking model.
• NeoReach: NeoReach is a data-driven influencer marketing agency and platform combining managed services with proprietary tech. Its agency-plus-platform model closely mirrors Realfluencers' Super-Agency positioning.
• Hivency: Hivency is a European influencer marketing platform offering marketplace discovery, campaign management, and analytics. It competes with Realfluencers in the mid-market SMB and brand-discovery tier.
• Influencity: Influencity is an influencer marketing platform providing discovery, campaign management, and analytics for brands and agencies. Its feature set is highly comparable to Realfluencers' self-service platform.

Broad incumbents

• Klear (Meltwater): Klear, now part of Meltwater, is a legacy influencer discovery and analytics platform with broad enterprise reach. It competes with Realfluencers in influencer search and analytics but offers a much wider, non-specialized portfolio.
• LTK: LTK (formerly rewardStyle) is a global creator marketplace and influencer marketing platform with a large global creator base and brand partnerships. It overlaps with Realfluencers' marketplace and CGC offerings but operates at materially greater scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/famososparatodo
• YouTubeyoutube.com/channel/UCbG8q1Z1uqt7O3VG3h1BNrQ
• Facebookfacebook.com/Realfluencers
• LinkedInlinkedin.com/company/realfluencers
• Instagraminstagram.com/realfluencers.co
• TikToktiktok.com/@realfluencers.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realfluencers