Phaze
Phaze (Frezy Inc.) provides a unified REST API enabling enterprises to issue digital gift cards, cash cards, and mobile top-ups across 2,500+ brands and 150+ countries, serving fintech platforms, neobanks, PSPs, and rewards programs with white-label, compliance-built-in payout infrastructure.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Phaze does
Phaze, operated by legal entity Frezy Inc., is a Toronto-headquartered B2B digital payout infrastructure provider that exposes a unified REST API enabling enterprises to issue digital gift cards, cash cards, and prepaid mobile top-ups to 2,500+ brands and 500+ mobile carriers across 150+ countries. The core platform comprises a RESTful API with 50+ endpoints, API Key + SHA256 signature authentication, real-time webhook event notifications, a full-featured sandbox environment, and a fully customizable white-label deployment option. Built-in compliance covers KYC/AML, sanctions screening, fraud detection, ISO 27001 certification, GDPR, CCPA, and a Canadian MSB license (C100000266), with infrastructure advertised at 99.9% uptime, sub-3-second transaction processing, and auto-scaling capacity for promotional spikes. Target customers are fintech platforms and payment services (primary), followed by enterprise payment platforms, rewards and loyalty apps, neobanks and digital banking providers, and payment service providers.
The business model is structured as a free-to-integrate platform with zero setup, transaction, and monthly fees charged to partners. Revenue is captured indirectly through the wholesale-to-retail spread on digital payouts, while enterprise partners retain a 3-5% margin on every end-user transaction as part of a structured partner program designed to accelerate adoption. The go-to-market combines an API-first, developer-led motion (free sandbox within 24 hours, Postman collection, integration in under 30 minutes) with enterprise field sales via discovery calls and white-label partnership applications. Phaze markets through developer documentation, technical blog content, organic SEO, and direct outreach rather than paid acquisition, and distributes exclusively through B2B channels — partner platforms embed Phaze's infrastructure as white-label payout rails rather than Phaze acquiring end users directly.
Phaze firmographics
Firmographics- Name
- Phaze
- Legal name
- Frezy Inc.
- Website
- https://phaze.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Phaze (Frezy Inc.) provides a unified REST API enabling enterprises to issue digital gift cards, cash cards, and mobile top-ups across 2,500+ brands and 150+ countries, serving fintech platforms, neobanks, PSPs, and rewards programs with white-label, compliance-built-in payout infrastructure.
- Ownership category
- akta.pro rank
Phaze industry classification
Industry- Product category
- Digital Payout Infrastructure API
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industries
- Cross-Border B2B2C Payouts (Mass Payouts, Gig/Creator, Marketplace) (FSAGAKAC), A2A Payouts & Disbursements (FSAMAFAG), Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)
Keywords
Where Phaze is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Phaze business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Transaction Margin Revenue: Enterprise partners earn 3-5% profit margins on every end-user transaction processed through the Phaze platform. Partners prefund their account and earn margins on the spread between wholesale and retail pricing of digital payouts.
- Partner Program Margins: Partners can monetize payouts via transaction margins or discounts, turning rewards and disbursements into a measurable revenue line. The partner program enables enterprises to generate revenue while providing world-class payout experiences to their users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Sandbox Access — no-cost testing environment with full API access |
| Transaction based/ take rate | Multi-year contract | Enterprise White-Label Partnership — fully branded experience with dedicated support |
| Freemium | Pay-as-you-go | Standard Production API — free to integrate with no transaction fees charged by Phaze |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Phaze product offering
Product offeringCore offering
Phaze is a B2B digital payout infrastructure platform that provides a unified REST API enabling enterprises to issue digital gift cards, cash cards, and prepaid mobile top-ups across 2,500+ brands and 500+ mobile carriers in 150+ countries. The platform consolidates fragmented payout infrastructure into a single integration with built-in KYC/AML compliance, white-label deployment, and real-time webhook notifications. Partners prefund accounts and earn transaction margins while Phaze handles fulfillment, regulatory compliance, and provider routing.
Product overview
Phaze is a digital payout infrastructure platform providing a unified REST API that enables enterprises to issue digital gift cards, cash cards, and mobile top-ups to 2,500+ brands across 150+ countries. The core platform consists of the REST API with 50+ endpoints, webhook notifications for real-time events, and a full-featured sandbox environment. The White-Label API option allows enterprise partners to deploy fully branded experiences under their own brand with compliance built-in. All products connect through the same unified API infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Gift Cards API API-accessible digital gift cards for 2,500+ global brands across retail, dining, entertainment, and more, with instant delivery and flexible denominations, designed for fintech platforms, neobanks, PSPs, and rewards/loyalty programs to embed into their products.
- Mobile Top-Ups API API connecting to 500+ mobile carriers worldwide for real-time prepaid mobile recharges and data packages, enabling platforms to offer instant prepaid value delivery to end users globally.
- Cash Cards API Virtual and physical cash cards for flexible spending with multi-currency support and global acceptance, including Visa/Mastercard prepaid offerings that enable end users to convert digital value into real-world spending.
- White-Label API Fully customizable white-label API enabling enterprise partners to deploy Phaze's payout infrastructure under their own brand with complete control over user experience, branding, and flows; includes built-in KYC/AML compliance, regulatory frameworks, dedicated integration support, and priority technical support.
- Phaze REST API RESTful API with 50+ endpoints, API Key + SHA256 signature authentication, comprehensive Postman collection, and real-time webhook notifications for transaction events, serving as the unified integration point for all Phaze payout products.
- Sandbox Environment Full-featured testing environment with realistic test data that mirrors production functionality for complete integration testing without financial risk; free sandbox credentials provided within 24 hours with no credit card required.
Quantifiable outcome
- Transaction processing time under 3 seconds with 99.9% of transactions completing successfully on the first attempt
- +4 more outcomes
Companies that use Phaze
Customer profileSegments5 records
Ideal customer profiles4 records
Phaze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature9 records
Phaze partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Phaze competitors and assessment
Company assessmentDirect peers
- Tremendous: Tremendous is a direct competitor offering a digital rewards and payout API that lets businesses send gift cards, prepaid cards, and donations globally via a single integration. Closely matches Phaze's product surface, developer-first GTM, and target buyer (fintech and enterprise platforms).
- Tango Card: Tango Card (now part of Blackhawk Network) is one of the longest-standing digital gift card and rewards API platforms, directly competing with Phaze across the same enterprise reward, incentive, and payout use cases.
- Giftbit: Giftbit is a direct competitor providing a digital gift card API and dashboard for businesses to deliver rewards instantly. Strongly comparable on product (gift card issuance API), target customers (enterprise and SaaS platforms), and white-label delivery model.
- Reloadly: Reloadly provides an API for mobile airtime, data, and gift card top-ups across hundreds of operators and brands worldwide. Directly comparable to Phaze on the mobile top-up product line and developer-first API distribution.
- Ding: Ding is a global mobile top-up platform serving 600+ operators across 150+ countries, with API-based B2B integration for partners. Highly comparable to Phaze on mobile recharge rails and emerging-markets payout focus.
- Rybbon: Rybbon (a Blackhawk Network company) provides digital gift card rewards and incentives via API and integrations with survey, research, and marketing platforms. Overlaps directly with Phaze's enterprise rewards and loyalty target segment.
Broad incumbents
- Blackhawk Network: Blackhawk Network is a large, established gift card, prepaid, and payments network with global brand relationships and enterprise distribution. Competes with Phaze as a broader, more diversified incumbent in the same digital payout category.
- InComm Payments: InComm Payments is a large prepaid and gift card processor with global brand and retailer relationships. Comparable to Phaze as a broader incumbent in digital gift card and prepaid payout infrastructure.
Emerging players
- Rise.ai: Rise.ai provides gift card and store credit infrastructure for Shopify and ecommerce merchants. Partial overlap with Phaze in digital gift card issuance APIs, but more focused on retail/ecommerce than on global fintech payouts.
- Bitrefill: Bitrefill lets users buy gift cards and mobile top-ups globally, originally using crypto rails. Comparable to Phaze on mobile top-ups and gift card delivery, though operates a consumer-facing model rather than pure API/white-label distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Phaze social profiles
Digital presencePhaze compliance and trust
Trust signalCompliance4 records
Phaze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phaze leadership team
Management profileNumber of profiles
Profiles1 record
Phaze funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phaze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phaze
What does Phaze do?
Phaze is a B2B digital payout infrastructure platform that provides a unified REST API enabling enterprises to issue digital gift cards, cash cards, and prepaid mobile top-ups across 2,500+ brands and 500+ mobile carriers in 150+ countries. The platform consolidates fragmented payout infrastructure into a single integration with built-in KYC/AML compliance, white-label deployment, and real-time webhook notifications. Partners prefund accounts and earn transaction margins while Phaze handles fulfillment, regulatory compliance, and provider routing.
Is Phaze a public or private company?
Phaze is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phaze founded?
Phaze was founded in 2017. It employs 1 to 10 people.
Where is Phaze based?
Phaze is headquartered in Toronto, Canada, in the North America region.
How does Phaze make money?
Two revenue lines are on record. Transaction Margin Revenue is the primary driver. The others are partner Program Margins.
Who are Phaze's main competitors?
Direct peers on record are Tremendous, Tango Card, Giftbit, Reloadly, Ding and Rybbon. Broad incumbents are Blackhawk Network and InComm Payments. Emerging players are Rise.ai and Bitrefill.
Does Phaze have an API?
Yes. RESTful API with comprehensive Postman collection (50+ endpoints) and webhook support for real-time event notifications. Authentication uses API Key + SHA256 signature. Code examples available in Node.js, Python, and cURL. Full-featured sandbox environment available for testing with no credit card required. Enterprise partners can earn 3-5% margins on end-user transactions. Developer documentation is at www.phaze.io/developers.
What industry is Phaze in?
Phaze's product category is Digital Payout Infrastructure API. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAGAKAC, Cross-Border B2B2C Payouts (Mass Payouts, Gig/Creator, Marketplace). Its SIC code is 7372.