ActewAGL

What ActewAGL does

ActewAGL is a private Australian energy multi-utility partnership between AGL (via AGL ACT Retail Investments Pty Ltd) and Icon Water (via Icon Retail Investments Limited), founded in 2000 and headquartered at 40 Bunda Street, Canberra. It operates as the incumbent electricity and gas retailer across the Australian Capital Territory and parts of south-east NSW, including Essential Energy and Endeavour Energy network areas, serving residential customers, small businesses, and large commercial customers consuming over 100 MWh per year. The company markets itself as Australia's first multi-utility, offering bundled electricity, natural gas, and telecommunications services alongside solar installation, battery storage, EV charging infrastructure, broadband (via Aussie Broadband), and energy-efficiency upgrade services.

The underlying technology stack centers on smart meter infrastructure that enables time-of-use pricing (peak 5-8pm AEST, shoulder, off-peak), demand pricing based on 30-minute peak-demand intervals, and a residential Virtual Power Plant network aggregating Tesla Powerwall 2/3 and SolarEdge/LG Chem HV battery storage systems. Distribution and quality systems are certified under ISO 9001:2015 and ISO 14001:2015, and the organisation is Climate Active carbon neutral certified.

Revenue is generated through subscription-style quarterly-billed energy plans, hardware sales (solar, battery, EV chargers), subscription add-ons (Greenchoice renewable contribution, Carbon Neutral Gas at approximately $1.50/week residential), and enterprise energy-management consulting. The go-to-market is hybrid: digital self-service via My.ActewAGL and www.actewagl.com.au for residential/SMB, plus dedicated field account executives for large business. Strategic partnerships include Evie Networks (public EV charging), BOOM Power (residential electrification), Aussie Broadband (bundles), and Vyro; the Hydrogen Refuelling Station has been transferred to Pacific Energy. The company has 501-1,000 employees and won the Australian Financial Review Top Energy Award and Canstar #1 customer service ranking in 2024.

Name

ActewAGL

Legal name

ActewAGL Retail, a partnership of AGL ACT Retail Investments Pty Ltd and Icon Retail Investments Limited

Website

https://actewagl.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ActewAGL is a Canberra-based electricity, gas, and multi-utility retailer serving residential, small business, and large commercial customers across the ACT and south-east NSW, operating as a partnership between AGL and Icon Water.

Ownership category

akta.pro rank

Product category

Retail Energy (Electricity and Gas)

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Regulated Residential & SMB Retail Supply (Default/Standard Offer) (EUAGABAA)

akta.pro secondary industries

EV Charging–Integrated Retail Supply (Home/SMB) (EUAGABAJ), Natural Gas Retail Supply (Residential & SMB) (EUAGAGAD)

Keywords

• Retail electricity supply
• Natural gas retail
• Residential solar installation
• Battery storage solutions
• EV charging infrastructure

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity and Gas Supply: Recurring subscription-based revenue from supplying electricity and natural gas to residential, small business, and large business customers in ACT and south-east NSW.
2. Solar and Battery Products/Services: Revenue from solar panel installation, battery storage solutions, and related maintenance services.
3. EV Charging Infrastructure: Revenue from electric vehicle charging solutions including commercial EV chargers for businesses, apartments, and new developments.
4. Broadband Services: Revenue from bundled broadband offerings for residential customers.
5. Green Energy Products: Revenue from Greenchoice (renewable energy contribution) and Carbon Neutral Gas product add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ActewAGL retails electricity and natural gas to residential, small business, and large business customers in the Australian Capital Territory and south-east NSW, supported by smart meter infrastructure. Beyond standard energy supply, the company sells and installs residential solar panels and battery storage systems, deploys EV charging solutions for homes, businesses, apartments, and new developments, bundles broadband services, and provides energy efficiency upgrade services such as heating/cooling, hot water heat pump, and insulation retrofits with government rebates.

Product overview

ActewAGL is an electricity and gas retail partnership between AGL and Icon Retail Investments, serving residential and business customers in the ACT and southeast NSW. The company's product portfolio is organized into energy retail plans (Certain Saver, Energy Rewards, Battery Saver, evEnergy Saver, Standard Plan, and gas plans), sustainable energy products (Greenchoice renewable energy and Carbon Neutral Gas), smart home and energy efficiency services (solar installation, battery storage, heating/cooling upgrades, hot water heat pumps, ceiling insulation, and fridge buyback), EV charging infrastructure (public charging in partnership with Evie Networks, business/commercial charging, and charging for apartments and new developments), and a customer self-service platform (My.ActewAGL). The offering includes Virtual Power Plant integration for residential battery storage customers and broadband bundling through a partnership with Aussie Broadband.

Differentiator

Problem solved

Functional benefit

Brands

• Greenchoice: Renewable energy option allowing customers to contribute to electricity from renewable sources including wind power, biomass, mini-hydro and solar.
• Carbon Neutral Gas
• Certain Saver
• Energy Rewards
• Battery Saver
• evEnergy Saver
• My.ActewAGL

Products and services

• Certain Saver electricity plan A market retail electricity plan offering discounted rates (12% below reference price) for residential customers in ACT and NSW Essential Energy and Endeavour Energy network areas.
• Energy Rewards electricity plan A residential electricity plan offering rewards-based value pricing for everyday energy usage, 12% less than the Australian Government reference price.
• Battery Saver plan A residential electricity plan for customers with Tesla Powerwall 2, Tesla Powerwall 3, or SolarEdge/LG Chem HV battery storage systems, offering 14% below reference price and integration with ActewAGL's Virtual Power Plant network.
• evEnergy Saver plan A residential electricity plan designed for electric vehicle owners, offering low overnight rates and weekend charging benefits.
• Standard Plan electricity ActewAGL's default standing offer electricity plan for residential customers in ACT and NSW.
• Gas Plans Natural gas retail plans for residential customers in the ACT and NSW, including a Carbon Neutral Gas option, with Home Saver Plus and Business Rewards variants.
• Broadband Bundle A bundled energy and broadband internet offering for residential customers, delivered in partnership with Aussie Broadband.
• Solar Installation Residential solar panel installation services for ACT and NSW homeowners, including product guides and ongoing solar maintenance.
• Battery Storage Solutions Residential battery storage solutions including Tesla Powerwall and SolarEdge/LG Chem HV systems, integrated with Virtual Power Plant services.
• Heating and Cooling Upgrade Service Government-incentivised upgrades for residential heating and cooling systems, with up to $3,000 in rebates available per household.
• Hot Water Heat Pump Upgrade Hot water system upgrades using heat pump technology for residential customers, with up to $1,500 in rebates available.
• Ceiling Insulation Upgrade Energy-efficient ceiling insulation installation for residential properties in the ACT and NSW region.
• Fridge Buyback Residential program to dispose of old, energy-inefficient refrigerators with customer compensation for participation.
• Business Electricity Plans Electricity retail plans for small and large business customers in the ACT and NSW, including dedicated account executive service for those using over 100 MWh per year.
• Business Gas Plans Natural gas retail plans for small businesses in the ACT and NSW, including Business Rewards with 10% off standard gas usage rates.
• Greenchoice renewable energy add-on Add-on product allowing residential and business customers to contribute additional funds toward the purchase of electricity from renewable sources including wind, biomass, mini-hydro, and solar.
• Carbon Neutral Gas add-on Carbon offsetting product for natural gas customers, neutralising emissions from gas usage for as little as $1.50 per week for residential customers and $0.00195 per MJ for business.
• Smart Meter Services Smart meter installation, upgrade, and management services enabling time-of-use and demand pricing options for residential and business customers.
• Virtual Power Plant service Network connecting residential battery storage systems (Tesla Powerwall, SolarEdge/LG Chem HV) to leverage excess solar generation and maximise battery value for customers.
• My.ActewAGL self-service platform Online customer portal for residential and small business customers to manage accounts, view usage, compare plans, make payments, and update details.
• Commercial EV Chargers Electric vehicle charging infrastructure solutions for businesses, including installation and ongoing management of EV chargers.
• Commercial Hot Water Systems Commercial-scale hot water heat pump systems delivered as part of business energy solutions for ACT and NSW businesses.
• Energy Efficiency and Decarbonisation consulting Consulting and tailored solutions for businesses to reduce emissions and operating costs through energy efficiency and decarbonisation measures.
• EV Charging for Apartments EV charging infrastructure solutions tailored for multi-dwelling residential buildings and apartment complexes.
• EV Charging for New Developments Pre-installed EV charging infrastructure solutions for new property developments in the ACT and NSW region.

Quantifiable outcome

• Up to 22% below electricity reference price for new customers (Shoalhaven Select plan)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Evie NetworkscoreStrategic or Co-development PartnerActewAGL partnered with Evie Networks for public EV charging infrastructure, including announcements of new charging stations in Gungahlin, Kingston, and Belconnen. They were jointly selected for the ACT Government EV public charging tender. Multiple charging hubs and stations have been launched throughout the ACT region.
• BOOM PowercoreStrategic or Co-development PartnerPartnership announced to help homes make the all-electric switch, supporting residential customers transitioning from gas to efficient electric appliances.
• Aussie BroadbandminorGTM or Marketing PartnerActewAGL partnered with Aussie Broadband to offer bundled energy and broadband services.
• VyrominorStrategic or Co-development PartnerAnnounced partnership with Vyro as part of ActewAGL's EV and energy initiatives.
• Pacific EnergyminorOthersActewAGL handed over the reins of the Hydrogen Refuelling Station to Pacific Energy, transferring operational responsibility.
• Icon WatercoreOthersIcon Water is a related entity through Icon Distribution Investments Limited, part of the ActewAGL partnership structure. They share the My.ActewAGL self-service platform for combined utility management.
• AGLcoreOthersAGL ACT Retail Investments Pty Ltd is one of the parent entities in the ActewAGL Retail partnership structure (ABN 46 221 314 841).
• JemenacoreOthersJemena Networks (ACT) Pty Ltd is part of the ActewAGL Distribution entity alongside Icon Distribution Investments Limited, operating the electricity and gas distribution network.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AGL Energy: AGL is the parent of one ActewAGL partner (AGL ACT Retail Investments) and Australia's largest energy retailer, competing across electricity and gas nationally as well as in ACT/NSW where ActewAGL operates.
• Shell Energy Australia: Shell Energy is the retail arm of Shell in Australia, offering electricity, gas and broadband to residential and business customers nationwide—comparable multi-product play to ActewAGL.

Direct peers

• Origin Energy: Origin is one of Australia's 'big three' multi-product electricity and gas retailers serving residential, small business, and large-business customers with comparable plans, solar, and EV offerings—directly competing with ActewAGL in ACT and SE NSW.
• EnergyAustralia: EnergyAustralia is another of Australia's largest electricity and gas retailers offering residential, small-business, and large-business energy plans plus solar and EV products, with overlapping geographic coverage in ACT and NSW.
• Red Energy: Red Energy is a multi-state Australian electricity and gas retailer serving residential and small business customers with discount-style plans similar to ActewAGL's Certain Saver and Energy Rewards products.
• Alinta Energy: Alinta is a multi-state Australian electricity and gas retailer covering residential, small-business and commercial customers with bundled energy and broadband offers, including solar and EV—comparable to ActewAGL's multi-utility stack.

Emerging players

• Powershop Australia: Powershop is a digital-first electricity retailer in Australia competing on app-based UX and transparent pricing—overlaps with ActewAGL's My.ActewAGL self-service platform and discount-plan positioning.
• Sumo Power: Sumo is an Australian independent electricity and gas retailer focused on competitive residential and small-business pricing, comparable to ActewAGL's discount plan portfolio.

Regional players

• TasGas / TasNetworks Retail: Regional Australian utility retailer offering electricity and gas in Tasmania; structurally comparable to ActewAGL as a regional multi-utility with local brand strength, though geographically separate.
• Mondo (AusNet Services retail): Mondo is the retail energy arm of AusNet Services in Victoria, offering electricity and gas to regional customers with bundled energy efficiency services—comparable regional-utility retail model to ActewAGL.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ActewAGL
• Facebookfacebook.com/ActewAGL
• LinkedInlinkedin.com/company/actewagl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActewAGL