What Studio Paillette does

Studio Paillette is a Paris-based, private fashion rental platform that lets individual consumers rent clothing and accessories from a curated roster of 100+ independent and luxury designer brands on a monthly, no-commitment basis. Founded circa 2018, the company is headquartered at the La Caserne concept space in Paris's 10th arrondissement, where it operates a physical fitting showroom (open Tuesday–Saturday) alongside its e-commerce site, studio-paillette.com. The offering is positioned around creative, statement, and occasion-driven fashion — particularly weddings, events, and seasonal styling — for fashion-conscious women who want variety without ownership, with free transport and professional cleaning included in every rental.

The core technology is a self-serve e-commerce rental platform with online browse-and-subscribe, account management, gift card purchase, and a Calendly integration for in-person fitting appointments. The product is augmented by curated 'Looks' (pre-styled multi-brand outfit pages) and a dedicated wedding section that supports occasion-led discovery. Underlying operating mechanics — reverse logistics, dry cleaning, inventory rotation across a diverse brand portfolio — are handled in-house rather than disclosed as a software platform.

The business model is a recurring monthly rental subscription, with per-item pricing ranging from €9/month to €60/month depending on the brand and piece (e.g., €9 for a Salé Vichy skirt, €25–€45 for AMI Paris blazers, €50 for an Isabel Marant down jacket, up to €60 for a Meïfloumi bomber jacket). Transport and professional cleaning are bundled into the rental price, and customers may return items at any time without penalty. Marketing is driven by editorial press coverage in French fashion and lifestyle media (Grazia, Cosmopolitan, Marie Claire, Stylist, Le Figaro, Les Échos), organic SEO around brand and look pages, email newsletters, and gift card–driven referral/gifting. A sub-brand, 'Studio Paillette for brands,' extends the company's showroom and curation assets into a B2B PR/influence service for fashion labels.

Name

Studio Paillette

Legal name

Studio Paillette

Website

https://studio-paillette.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Paillette is a Paris-based fashion rental platform offering no-commitment monthly subscriptions to rent clothing and accessories from 100+ curated designer brands, serving primarily fashion-conscious women for events, weddings, and seasonal styling.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Monthly Fashion Rental: Customers pay a monthly rental fee to borrow fashion pieces with no duration commitment. Transport and cleaning are included in the rental price. Items can be returned at any time without penalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Studio Paillette is a Paris-based fashion rental platform that lets customers rent clothing and accessories from over 100 independent and luxury designer brands on a monthly basis with no time commitment. The service includes free transport and professional cleaning, and customers can browse and rent online or book fitting appointments at the company's physical showroom at La Caserne in Paris's 10th arrondissement.

Product overview

Studio Paillette is a Paris-based fashion rental platform offering monthly rentals of creative, cool fashion pieces from over 100 designer brands including Ganni, Jacquemus, Balmain, Isabel Marant, Essentiel Antwerp, Esthé, and many more. The core product is the fashion rental service with no commitment required—customers can return items whenever they want. The platform operates through two channels: an e-commerce website for online ordering and a physical showroom at La Caserne in Paris's 10th arrondissement for fittings (open Tuesday to Saturday). Additional offerings include curated Looks (pre-styled outfit combinations), gift cards, and a fitting appointment service. Transport and professional cleaning are included with every rental. The company positions itself as innovative and creative in the fashion rental space, with featured brands like Esthé (Made in Greece) and Essentiel Antwerp.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Paillette for brands: PR and influence showroom service for fashion brands

Products and services

• Studio Paillette Fashion Rental Platform Monthly fashion rental subscription offering curated clothing and accessories from over 100 designer brands with no time commitment. Customers can order any product online or in-store and return items whenever they want, with free transport and professional cleaning included.
• Looks (Curated Outfits) Pre-styled outfit combinations curated by Studio Paillette featuring multiple pieces from different brands, presented as complete looks for inspiration and easy rental (e.g., "Fire Western," "Pulp Vision," "Wedding à Deauville," "Tutti Frutti").
• Essayage (In-Store Fitting Service) In-person fitting appointments at the Paris showroom (La Caserne, 10th arrondissement) where customers can try on items before renting. Available Tuesday to Saturday, booked via Calendly.
• Gift Cards Digital gift cards available for purchase, allowing recipients to rent fashion items from the Studio Paillette collection. Functions as a gifting and referral channel for new customer acquisition.
• Clothing & Accessories Rental Catalog Individual fashion items available for monthly rental including dresses, tops, pants, jackets, skirts, shoes, and accessories from brands such as Ganni, Jacquemus, Balmain, Isabel Marant, Essentiel Antwerp, Esthé, and over 100 other designer brands. Pricing ranges from €8/month to €60/month depending on the item.

Quantifiable outcome

• Free transport and cleaning included with every rental — 100% of tasks handled by the company

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• EsthécoreOthersGreek fashion brand featured prominently on Studio Paillette's platform with a curated selection including tops, dresses, and accessories priced between €12-25/month.
• Essentiel AntwerpcoreOthersBelgian fashion brand featured with a selection of pieces including dresses, skirts, blouses, and blazers at price points of €10-30/month.
• GannicoreOthersDanish fashion brand with multiple pieces available including slip dresses, patchwork dresses, and leopard-print items at €19-25/month.
• JacquemusminorOthersFrench luxury brand featured with a gradient jersey skirt at €49/month rental price.
• Isabel MarantminorOthersFrench luxury designer brand with pieces including a long down jacket at €50/month rental and accessories such as belts.
• AMI PariscoreOthersFrench fashion house with a range of blazers, vests, and shirts available at €25-45/month.
• BalmainminorOthersFrench luxury house with denim skirts and statement pieces available at €39/month.
• MahaudcoreOthersFeatured brand with multiple pieces including dresses, skirts, tops, and accessories at €20-40/month.
• Salut BeautécoreOthersFeatured brand with trousers, blazers, and accessories including a bob hat at €8-27/month.
• House Of CampbellminorOthersBrand featured with tops, skirts, and knitwear pieces at €19-25/month.
• House of SunnyminorOthersUK-based brand featured with transparent embroidered dresses at €12/month.
• Trolli CoutureminorOthersBrand featuring silicone bags and accessories at €10-35/month.
• Inès PineauminorOthersBrand with jewelry and accessories including necklaces and chokers at €10-20/month.
• Make My LemonademinorOthersBrand featured with an antelope-print bomber jacket at €24/month.
• Annaiss YucraminorOthersBrand featured with colorful dresses and mini skirts at €18-35/month.
• Marianna LadreytminorOthersDesigner brand featured with tops, dresses, and blouses at €24-40/month.
• MeïloumiminorOthersBrand featuring upcycled bomber jackets and tops at €12-60/month.
• KochéminorOthersFrench fashion brand featured with patchwork bowling shirts and trousers at €29/month.
• PressiatminorOthersBrand featuring wool button dresses and velvet combinations at €23-26/month.
• La CaserneminorOthersMulti-brand fashion showroom and concept space in Paris 10th arrondissement where Studio Paillette operates its physical fitting showroom.
• Cloudera / Resonates / LCP — Additional Partner BrandsminorOthersOver 100 fashion brands are featured on the platform including: 3.1 Phillip Lim, Acne Studios, Adidas, Agnès B, Closed, Cos, Courrèges, Daily Paper, Deus Ex Machina, Helmut, Kenzo, Levi's, Loeza, Low Classic, Marc Jacobs, Missoni, Prada Vintage, Rotate, Sandro, Stella Nova, Suzanne Martinson, The Andamane, and Versace. These are curated brand partnerships where the platform rents selected pieces from each brand.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rent the Runway: US-based pioneer of online fashion rental offering monthly subscriptions and event rentals across designer brands. Direct competitor to Studio Paillette in model and customer intent, though operating at much larger scale and breadth.
• Hurr: UK-based peer-to-peer and brand-led fashion rental platform serving a similar fashion-conscious, occasion-driven customer. Closely comparable curation-and-rental model with a London physical showroom, paralleling Studio Paillette's Paris approach.
• By Rotation: UK peer-to-peer fashion rental app emphasizing circular consumption and designer wardrobes. Comparable target customer and sustainability framing, with a similar brand-agnostic approach to high-end fashion access.
• My Wardrobe HQ: UK luxury fashion rental platform offering monthly rentals of designer pieces. Comparable value proposition, curation of premium brands, and rental-without-commitment model targeting women for events and everyday wear.
• Le Closet: France-based clothing rental subscription service offering monthly boxes of curated fashion. Direct French market competitor with a similar rental-subscription motion targeting fashion-conscious women.
• Les Cachotières: French online fashion rental service focused on trend-forward designer pieces for events and everyday styling. Direct French competitor with comparable target customer and rental-with-cleaning-included model.

Broad incumbents

• Vestiaire Collective: Global luxury resale marketplace based in Paris. Not a rental platform, but adjacent in the circular luxury ecosystem, shares the same premium brand network, and competes for the same sustainability-minded customer's wardrobe budget.
• Vinted: Large European peer-to-peer resale platform with a strong French user base. While focused on resale rather than rental, Vinted competes for the same customer's wardrobe spending and promotes a parallel circular-fashion narrative.

Regional players

• Selfridges Rental: Luxury department store Selfridges operates a designer rental service in the UK. Comparable high-end fashion rental offering, but tied to a single UK retailer footprint rather than an independent platform like Studio Paillette.

Emerging players

• Armoire: US-based personal styling and clothing rental subscription service for women. Comparable rental-with-personal-styling motion, though at earlier scale and with a US-only footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/studiopaillette

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Paillette