Zappy
Zappy is a New Zealand-based cloud shipping platform that aggregates multiple domestic and international couriers behind one login, serving SMB e-commerce sellers and small-parcel shippers in New Zealand and Australia through a free, product-led, integration-heavy self-serve platform.
- Company typePrivate
- Founded2014
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Zappy does
Zappy is a New Zealand-based shipping software company that operates a cloud-based carrier-aggregation platform for small and medium-sized businesses sending between 1 and 100,000 parcels. Founded around 2012 (rebranded to Zappy in 2024 from the prior Parcelport identity), the platform consolidates six domestic and international carriers — Fliway, Castle Parcels, Post Haste, Aramex, FedEx, and NZ Post — behind a single login, enabling SMB shippers to compare quotes, batch-print labels and customs declarations, and manage tracking and returns without maintaining separate accounts with each carrier.
The platform's core technology is built around integration interoperability: native sync with Shopify, WooCommerce, TradeMe, eBay, Tradevine, and Xero enables automatic order import, address validation, and accounting reconciliation. Automated shipping option and price calculation selects carriers based on order parameters, while a tracking and returns module plus reporting analytics round out the workflow. The company operates dual NZ (zappy.nz, ship.zappy.nz) and Australian (zappy.au) presences, serving what it describes as 1000s of SMB customers processing $100 million in annual shipment value.
Zappy's business model is positioned as free-to-use to the end customer, with revenue generated through transactional arrangements with carriers (likely per-parcel markups or volume rebates rather than SaaS subscriptions). The company has raised approximately NZD $1.045M in cumulative angel and grant funding between 2016 and 2019, is founder-led (Jimmy Wu as CEO), and operates with a lean team of 11-50 employees. Distribution is product-led: customers self-onboard at ship.zappy.nz, with discovery driven by marketplace app-store presence and inbound SEO. The company has been recognized on Deloitte Fast 50 and Financial Times High-Growth Companies Asia-Pacific lists for six consecutive years through 2023.
Zappy firmographics
Firmographics- Name
- Zappy
- Legal name
- Zappy
- Website
- https://shipzappy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zappy is a New Zealand-based cloud shipping platform that aggregates multiple domestic and international couriers behind one login, serving SMB e-commerce sellers and small-parcel shippers in New Zealand and Australia through a free, product-led, integration-heavy self-serve platform.
- Ownership category
- akta.pro rank
Zappy industry classification
Industry- Product category
- Shipping & Logistics Software
- NAICS
- Couriers and Express Delivery Services (492110), Couriers and Express Delivery Services (4921)
- akta.pro primary industry
- Large-Item E-commerce Delivery (Bulky/Two-Person/White-Glove) (TLAAAFAH)
- akta.pro secondary industry
- Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL)
Keywords
Where Zappy is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Zappy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Shipping transaction fees: The platform aggregates shipping services from multiple carriers and earns revenue through transaction fees on shipped parcels. The website states the software is 'FREE to use' suggesting the platform fee may be minimal or zero while revenue is generated through carrier markups or volume-based arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Zappy product offering
Product offeringCore offering
Zappy is a cloud-based shipping management platform that aggregates multiple domestic and international couriers and heavy freighters (Fliway, Castle Parcels, Post Haste, Aramex, FedEx, NZ Post) into a single dashboard. It enables businesses to import orders from e-commerce platforms, automatically calculate the best shipping options and prices, batch print courier labels and customs declarations, and manage tracking and returns. The platform is free to use and serves businesses sending 1 to 100,000 parcels across New Zealand and Australia.
Product overview
Zappy offers a single unified shipping platform that aggregates multiple domestic and international couriers and freighters into one dashboard. The platform connects to e-commerce platforms (Shopify, WooCommerce, eBay, TradeMe, Tradevine) and accounting systems (Xero), enabling businesses to import orders, automatically calculate shipping options and prices, batch print courier labels and customs declarations, and manage tracking and returns. The platform is free to use and supports sending from 1 to 100,000 parcels.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reduced order processing time by 50% for customers switching from non-integrated systems
Companies that use Zappy
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Zappy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Zappy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- FliwaycoreHeavy freight partner integrated into Zappy's shipping network, enabling customers to access heavy freight shipping options through the platform's single login.
- Castle ParcelscoreNew Zealand courier partner providing domestic parcel delivery services integrated into Zappy's carrier network.
- Post HastecoreNew Zealand courier partner integrated into Zappy's platform for domestic shipping services.
- AramexcoreGlobal logistics provider integrated for both domestic NZ and international shipping services.
- FedExcoreInternational courier partner enabling global shipping capabilities through Zappy's platform.
- NZ PostcoreNational postal service partner integrated for domestic parcel delivery across New Zealand.
- XerocoreAccounting software integration enabling seamless synchronization between shipping data and financial/accounting records for customers using Xero.
- ShopifycoreE-commerce platform integration for automatic order import and shipping label generation from Shopify stores.
- WooCommercecoreWordPress e-commerce platform integration enabling order synchronization and shipping automation for WooCommerce stores.
- TradeMecoreMajor NZ online marketplace integration allowing TradeMe sellers to streamline shipping through Zappy.
- eBaycoreGlobal marketplace integration enabling eBay sellers to manage shipping through Zappy's platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Zappy competitors and assessment
Company assessmentDirect peers
- Starshipit: New Zealand-based multi-carrier shipping software for e-commerce merchants, integrating with Shopify, WooCommerce, and major AU/NZ couriers. Directly competes with Zappy in the same core market and customer segment.
- ShipStation: US-headquartered multi-carrier shipping SaaS for SMB e-commerce sellers. Closest global analogue to Zappy's product — aggregating carrier rates, batch label printing, and platform integrations at scale.
- Sendle: Australian parcel delivery service for SMBs and e-commerce sellers. Zappy explicitly markets itself as a 'Sendle Alternative,' making Sendle the most direct named competitive reference in Zappy's go-to-market.
- Shippo: US-based multi-carrier shipping API and platform serving SMBs and platforms. Comparable business model — aggregating carriers with developer-friendly APIs and SMB self-serve onboarding.
- EasyPost: Multi-carrier shipping API platform offering rate shopping, label generation, tracking, and address verification. Comparable carrier-aggregation technology stack with a developer/API-leaning business model.
- ShipEngine: Auctane's multi-carrier shipping API product, comparable to Zappy's carrier-aggregation and label-printing core. Targets developers and platforms integrating shipping into their own products.
- ShippyPro: Italy-based multi-carrier shipping platform for e-commerce SMBs, with deep marketplace integrations. Closest European functional analogue to Zappy's feature set.
Broad incumbents
- Stamps.com: Established US shipping and mailing software for SMBs, now part of Auctane. Operates at much larger scale across a broader shipping/mailing portfolio rather than specializing solely in e-commerce.
Emerging players
- ShipHero: WMS and shipping platform for e-commerce SMBs, combining fulfillment execution with carrier rate shopping. Overlaps with Zappy on shipping software but adds warehouse management as a differentiator.
Regional players
- Shiprocket: India-focused multi-carrier shipping aggregator for SMB e-commerce sellers. Operates the same carrier-aggregation + platform-integration model as Zappy but in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zappy social profiles
Digital presenceZappy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zappy leadership team
Management profileNumber of profiles
Profiles7 records
Zappy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zappy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zappy
What does Zappy do?
Zappy is a cloud-based shipping management platform that aggregates multiple domestic and international couriers and heavy freighters (Fliway, Castle Parcels, Post Haste, Aramex, FedEx, NZ Post) into a single dashboard. It enables businesses to import orders from e-commerce platforms, automatically calculate the best shipping options and prices, batch print courier labels and customs declarations, and manage tracking and returns. The platform is free to use and serves businesses sending 1 to 100,000 parcels across New Zealand and Australia.
Is Zappy a public or private company?
Zappy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zappy founded?
Zappy was founded in 2014. It employs 11 to 50 people.
Where is Zappy based?
Zappy is headquartered in Auckland, New Zealand, in the Oceania region.
How does Zappy make money?
One revenue line is on record: shipping transaction fees.
Who are Zappy's main competitors?
Direct peers on record are Starshipit, ShipStation, Sendle, Shippo, EasyPost, ShipEngine and ShippyPro. Stamps.com is listed as a broad incumbent. ShipHero is listed as an emerging player. Shiprocket is listed as a regional player.
Does Zappy have an API?
No public API is recorded for Zappy.
What industry is Zappy in?
Zappy's product category is Shipping & Logistics Software. Its primary akta.pro industry code is TLAAAFAH, Large-Item E-commerce Delivery (Bulky/Two-Person/White-Glove), with a secondary code of TLAEACAL, Order Visibility, Status Notifications & Customer Tracking Portal. Its NAICS code is 492110.