EXOS

What EXOS does

EXOS, founded in 1996 and headquartered in Phoenix, Arizona, is a privately held human-performance coaching and training company that delivers integrated programs spanning mindset, nutrition, movement, and recovery to three primary customer segments: Fortune 100 employers (the company states approximately 20% of the Fortune 100 work with EXOS, including Pfizer, Adobe, Humana, Hologic, Mayo Clinic, and the NFLPA), elite athletes and military personnel across Pro/College/Adult/High School/Military/Youth tiers, and individual consumers. Revenue is generated through multi-year enterprise managed-services contracts, professional-services training engagements, practitioner tuition and certifications via Exos Education, direct-to-consumer merchandise (Exos Goods), app-based virtual coaching subscriptions, and affiliate referral commissions through The Feed.

The company's core technology stack consists of the Exos Digital Solutions umbrella (web and mobile platforms including the Exos App for virtual coaching), augmented by the October 2025 acquisitions of Infinite Athlete (AI-driven motion analysis and predictive performance analytics) and Biocore (biomechanical engineering and protective-equipment research). A strategic November 2025 partnership with Hawkin Dynamics integrates portable wireless force-plate hardware and cloud analytics into EXOS training environments, and the platform connects to consumer health data sources (Apple Health, Google Fit) and enterprise benefits aggregators (Virgin Pulse, Evernorth). The Human Performance Lab anchors research and development.

The go-to-market motion is primarily consultative enterprise field sales to large employers, complemented by direct-to-consumer e-commerce, app-store distribution for virtual coaching, and an affiliate channel for nutritional supplements. EXOS employs 1,001-5,000 people, has raised approximately $47M in venture funding historically plus a 2025 growth round led by BDT & MSD Partners, and operates a global footprint covering U.S. enterprise clients and data-resident services across the EU, UK, Brazil, Canada, Israel, Indonesia, Costa Rica, and Türkiye. The company recently underwent a CEO transition, with former CEO Sarah Robb O'Hagan departing in March 2026 to join Peloton.

Name

EXOS

Legal name

Exos Works, LLC

Website

https://teamexos.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

EXOS is a privately held human-performance coaching company that delivers integrated training, nutrition, and recovery programs to Fortune 100 employers (~20% penetration), elite and military athletes, and individual consumers via its Exos Digital Solutions platform, Exos App, and acquired AI/biomechanics capabilities from Infinite Athlete and Biocore.

Ownership category

akta.pro rank

Product category

Human Performance Coaching Services

NAICS

Sports and Recreation Instruction (611620), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Computer Programming Services (7371), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Weight Loss & Body Transformation Training (HSADAAAC)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Prosthetics/Orthotics Rehab & Amputee Rehabilitation (HSADAIAN)

Keywords

• Human performance coaching
• Corporate wellness programs
• Athletic training services
• Fitness center management
• Athlete development programs

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Enterprise corporate well-being programs: B2B managed services contracts with Fortune 100 employers covering worksite fitness centers, coaching, workshops, space design, and performance culture consulting — typically multi-year engagements.
2. Elite, collegiate, youth, and military athlete training: Professional coaching services delivered to athletes (Pro, College, Adult, High School, Military, Youth), typically structured as program fees or long-term training engagements.
3. Practitioner education and certifications: Education programs that train and certify fitness practitioners in the EXOS methodology, generating tuition and certification revenue.
4. Direct-to-consumer merchandise (Exos Goods): One-time sale of EXOS-branded apparel and gear via shop.teamexos.com, with a 30-day return policy.
5. Affiliate / referral revenue via The Feed: EXOS earns affiliate referral commissions when users purchase nutritional supplements and gear via The Feed links surfaced through EXOS properties.
6. Virtual coaching (Exos App): Recurring app-based access to EXOS coaching content delivered via the Exos App distributed through Apple App Store and Google Play.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

EXOS delivers integrated human performance coaching, training, nutrition, and physical therapy services to Fortune 100 corporate clients, professional and collegiate athletes, military personnel, and individual consumers. The company combines in-person coaching programs with a digital delivery layer (Exos Digital Solutions and the Exos App for virtual coaching), supported by space design, fitness center management, and practitioner education offerings. Acquisitions of Infinite Athlete and Biocore extend the platform with AI-driven motion analysis and biomechanical science.

Product overview

Exos is a human performance company that operates a platform-plus-modules architecture combining in-person services with a digital delivery layer (the Exos Digital Solutions — websites, web apps, and the Exos App used for Virtual Coaching). On top of this core platform, Exos offers employer-facing modules including Employee Well-Being & Coaching, Performance Culture Consulting, and corporate learning programs such as The Performance Workshop, The Speaker Series, The Leader's Edge, and High-Performance Executive Coaching. Facility operations are addressed through Space Design and Development, Fitness Center Management, and Amenities (commercial real estate). Practitioner development is supported by Exos Education, and athlete development is delivered through Athlete Solutions spanning Pro, College, Adult, High School, Military, and Youth segments. The Human Performance Lab anchors research and development, while the recently acquired Biocore (biomechanical engineering) and Infinite Athlete (AI-powered sports technology) extend the platform's data and AI capabilities. Exos Goods handles merchandise and equipment commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Exos App: Exos mobile/digital application used for virtual employee coaching, on-demand coaching, digital challenges, live streaming online workouts, and connecting workforce to coaches.
• Exos Digital Solutions
• Exos Education

Products and services

• Employee Well-Being & Coaching
• Athlete Solutions
• Virtual Coaching (Exos App)
• Performance Culture Consulting
• Space Design and Development
• Fitness Center Management
• Amenities (Commercial Real Estate)
• The Performance Workshop
• The Speaker Series
• The Leader's Edge
• High-Performance Executive Coaching
• Exos Education
• Exos Goods

Quantifiable outcome

• Approximately 20% of the Fortune 100 work with EXOS
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Hawkin DynamicscoreTechnology or Integration · 10 November 2025Strategic technology partnership to integrate Hawkin Dynamics' portable, wireless force plate hardware and cloud analytics into EXOS performance testing workflows. The collaboration allows EXOS coaches and athletes to capture force-time data (e.g., jump tests, isometric mid-thigh pulls) in roughly 10 minutes outside traditional biomechanics labs. Joint marketing emphasizes faster, lab-grade insights for athlete readiness and return-to-play.
• Infinite AthleteflagshipStrategic or Co-development Partner · 1 January 2025Infinite Athlete, an AI-driven sports technology platform, was acquired by EXOS, bringing its motion-data and AI capabilities in-house. As an acquired entity operating within the EXOS portfolio, Infinite Athlete functions as a strategic co-development partner advancing EXOS's data-driven human performance offering.
• BiocorecoreStrategic or Co-development Partner · 1 January 2025Biocore, a biomechanical engineering and human-performance research firm, was acquired as a subsidiary of Infinite Athlete and now sits within the EXOS group. It deepens EXOS's biomechanics, injury-prevention, and protective-equipment research capabilities as part of the Infinite Athlete acquisition.
• The FeedminorGTM or Marketing Partner · 1 January 2025Affiliate / referral partnership in which EXOS surfaces The Feed's sports nutrition and gear storefront to its users via tracked affiliate links, earning referral commissions on resulting purchases.
• PowerBlockminorOEM/ Whitelabel/ Licensing Partner · 1 January 2025Listed on the EXOS website's "Our Clients and Partners" logo wall alongside brands such as Keiser, Brainlit, and Hawkin Dynamics, indicating a co-marketing / equipment partner relationship supporting EXOS training facilities.
• KeiserminorOEM/ Whitelabel/ Licensing Partner · 1 January 2025Featured on EXOS's "Our Clients and Partners" logo wall as a performance equipment partner supporting EXOS training environments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Virgin Pulse (now Personify Health): Large corporate well-being platform serving Fortune 100-style employers with benefits navigation, coaching, and rewards. Comparable as a primary enterprise corporate-wellness competitor with deeper technology infrastructure but lighter on in-person performance coaching.
• Limeade: Employee experience platform focused on well-being, engagement, and inclusion for mid-market and enterprise customers. Competes with EXOS on the digital well-being layer that wraps enterprise coaching engagements.
• Wellhub (formerly Gympass): Global corporate fitness benefit network giving employees access to gyms, wellness apps, and on-site services. Comparable as an enterprise fitness/well-being buyer counterpart to EXOS's corporate offerings.
• Peloton Interactive: Connected-fitness platform with corporate-wellness partnerships. Notably the new employer of EXOS's former CEO, signaling overlap in the corporate and consumer performance-content space.

Direct peers

• Wellable: Corporate well-being platform that combines challenges, content, and device integrations for employer clients. Direct peer in the enterprise well-being space, though smaller and more software-led than EXOS.
• Catapult Sports: Athlete performance tracking technology used by elite teams and leagues. Comparable through EXOS's Infinite Athlete and Hawkin Dynamics integrations, which aim to deliver similar real-time athlete-monitoring insights.

Emerging players

• Kitman Labs: Sports science and injury-prevention analytics platform for elite teams. Competes with the Infinite Athlete/Biocore stack inside EXOS on data-driven athlete performance and biomechanics.
• WHOOP: Consumer-facing performance wearable and human-performance insights platform. Comparable as a consumer-tier adjacent to EXOS's wearable-adjacent digital coaching and biometric insights.
• Kineon (formerly Sportsbox AI): AI-driven 3D motion-capture technology for athletic training and rehabilitation. Overlaps with the Infinite Athlete/Biocore motion-analysis stack now inside EXOS.

Regional players

• Athletico / OPCH (now BAYADA): Outpatient physical therapy and athletic-rehabilitation provider. Comparable to the physical-therapy and sports-medicine elements EXOS delivers through Athlete Solutions and the D1/Boost/Desert Institute acquisitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/exos-human-performance
• Facebookfacebook.com/TeamEXOS
• Instagraminstagram.com/teamexos
• Xx.com/TeamEXOS
• YouTubeyoutube.com/@teamexos

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXOS