What Lovia does

Lovia Oy is a Helsinki-based sustainable fashion company (founded 2014) that designs and sells handmade bags and jewelry made from industrial cutting waste and food-production by-products sourced from a curated network of Finnish and Italian partners. Its core product platform is built around two technological pillars: the BrightBio®KAIKU bio-based, OEKO-TEX certified, 100% recyclable material co-developed with Brightplus (used in the flagship KAIKU bag collection launched in 2025), and the proprietary "Transparency DNA" system that assigns each product a unique code disclosing materials, makers, per-phase CO2 footprint (third-party-validated by Enne Consulting via the Brutal Honesty methodology), and a transparent margin breakdown (priced at 2–3× manufacturing cost versus an industry norm of 5–6×).

The company operates a direct-to-consumer go-to-market via a Shopify-powered webshop (loviacollection.com) with EU-only shipping handled by Posti (Finland), Postnord (Nordics) and GLS (EU), supplemented by a Helsinki showroom and limited curated-retail collaborations such as the Echo capsule with Nordic Design Lab. Production is artisan-led: bags are handcrafted at the seven-person Clio Factory near Milan, Italy (founded 1983), and jewelry is made by Helsinki goldsmith Tero Hannonen; upstream inputs come from excess leather and textile from Finnish furniture makers (Isku, Selka, Hakola, Interface, Pohjanmaan Kaluste, Saidan Verhoomo), chrome-tanned elk and deer hides from Kokkolan Nahka, and recycled cotton dustbags from Pure Waste. Revenue is recognized on one-time unit sales (€231–€285 typical price points), with explicit transparent margins disclosed per product.

Lovia has been recognized by NYT, Elle, WGSN and Helsingin Sanomat and holds GDPR/CCPA-aligned privacy practices, but the company filed for bankruptcy at the end of 2025 amid a broader downturn in the Finnish fashion sector; its About Us page states the current collection is being sold to completion while the brand evolves around the KAIKU line.

Name

Lovia

Legal name

Lovia Oy

Website

https://loviacollection.com

Company type

Private

Founded year

2014

Operating status

Closed

Headcount range

1–10 employees

Short description

Lovia Oy is a Helsinki-based sustainable fashion brand (founded 2014) that designs handmade bags and jewelry from industrial waste and by-products, selling direct-to-consumer via Shopify across the EU with a proprietary 100% recyclable BrightBio®KAIKU material and per-product Transparency DNA disclosure.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct e-commerce sales of bags and jewelry: One-time unit sales of handmade bags and jewelry (KAIKU collection, plus legacy leather/excess-material collections) via the Shopify-based loviacollection.com storefront. Prices are unit-based (e.g., KAIKU at 231.08 € sale / 270.92 € list; Hilla belt bag at 285 €). Revenue is recognized at shipment.
2. Transparent margin (gross profit) per unit: Each product carries a disclosed own margin (e.g., KAIKU margin incl. VAT 102.97 € on 231.08 € retail) covering fixed costs, design and customer service — explicitly 2–3x manufacturing cost (vs. industry 5–6x), serving as a deliberate pricing-policy/brand-differentiation lever rather than a separate revenue stream.

Pricing tiers

Go-to-market motion2 records

Core offering

Lovia designs and sells handmade bags and jewelry crafted primarily from industrial waste materials (excess leather and textiles from the Finnish furniture industry, salmon/fish leather, elk and deer hides) and from bio-based BrightBio® KAIKU material. Bags are handcrafted in Italy at the Clio factory and jewelry is produced in Helsinki by goldsmith Tero Hannonen. Products are sold direct-to-consumer via the Shopify-based loviacollection.com storefront, with per-product Transparency DNA disclosing materials, makers, CO2 footprint and pricing breakdown.

Product overview

Lovia is a Finnish fashion brand (operated by Lovia Oy, Business ID 2628861-2) whose product offering is organized around three pillars: (1) the new flagship KAIKU collection of 100% recyclable bags, (2) a broader Bags collection (Laukut) of handmade bags and large bags made from surplus and waste materials, and (3) a Jewelry collection (Korut) made in Helsinki. Supporting the core products is the Lovia Transparency DNA system — a per-product traceability framework that discloses emissions (CO2 footprint), materials, makers, and transparent pricing. KAIKU is positioned as the future-facing line that will continue after Lovia's current collection is sold to completion. Underlying all products is the Lovia webshop (Shopify-powered), the Secure payment integration with Paytrail, and shipping logistics via Posti, Postnord, and GLS. The product portfolio thus links flagship (KAIKU), broader product family (Bags, Large bags, Jewelry), and the transparency platform (Transparency DNA).

Differentiator

Problem solved

Functional benefit

Products and services

• KAIKU musta (KAIKU black) bag Spacious open tote bag in black from Lovia's KAIKU line; 100% recyclable, rain-proof, dirt-proof, made from BrightBio® KAIKU bio-based material with 100% recycled polyester lining; designed for sustainable-fashion consumers seeking fully circular accessories.
• KAIKU forest green bag Spacious open tote bag in forest green from Lovia's KAIKU line; 100% recyclable, rain-proof, dirt-proof, made from BrightBio® KAIKU bio-based material; pre-order product aimed at sustainability-focused consumers.
• KAIKU butter yellow bag Spacious open tote bag in butter yellow from Lovia's KAIKU line; 100% recyclable, rain-proof, dirt-proof, made from BrightBio® KAIKU bio-based material with 100% recycled polyester lining; regular price €270.92 with pre-order at €231.08.
• Lovia Bags Collection (Laukut) Lovia's broader bags collection of sustainable handmade bags designed in Finland and handcrafted in Italy at the Clio factory, made from upcycled excess leather and textiles; includes crossbody, body, clutch, evening, shoulder, belt, wrist, wallet, backpack, cosmetic and weekend bag styles aimed at conscious consumers.
• Lovia Large Bags Collection (Isot laukut) Sub-collection of Lovia's larger-sized bags, handmade in Italy from upcycled excess leather and textiles, aimed at consumers wanting statement-size sustainable accessories.
• Lovia Jewelry Collection (Korut) Lovia's jewelry collection handcrafted in Helsinki by goldsmith Tero Hannonen, including earrings, necklaces and other pieces; each item carries a DNA code disclosing makers, materials and transparent pricing for traceability-conscious consumers.

Quantifiable outcome

• KAIKU bag total CO2 footprint of 2.43 kg CO2E vs. 66.0 kg CO2E for the same bag made from new cowhide (~96% reduction).
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

29 partnerships are on record, tiered flagship / core, major, core and minor.

• Brightplusflagship / coreStrategic or Co-development Partner · 1 January 2025Co-developed the proprietary BrightBio®KAIKU bio-based, fully-recyclable material used in the KAIKU bag collection. Brightplus is a green-chemistry company founded in 2014 in Oulu, Finland (15 employees). Their bio-based, OEKO-TEX certified, PFAS-free material — made from soybean oil and industrial side-stream biomass — enables Lovia's first 100% recyclable handbag. Quoted: Milja Hannu-Kuurre (CEO Brightplus) and Outi Korpilaakso (founder/creative director Lovia) on the joint vision.
• SelkamajorStrategic or Co-development Partner · 1 January 2019Lahti-based Finnish furniture manufacturer (est. 2019, 13 employees) producing furniture for offices, ships and hotels. Supplies Lovia with surplus upholstery leather (mostly Elmo Leather cowhide from Nordic countries, tanned in southern Sweden). Laura Mustonen (marketing, Selka) quoted.
• Saidan VerhoomocoreStrategic or Co-development Partner · 1 January 2015Lahti-based 5-woman upholstery workshop (founded 2015) supplying leather cutting waste from their furniture/upholstery work. The leather originates from Danish supplier Sorensen. Founder Saida quoted on 4-day work week and menstrual leave policies.
• Clio FactorycoreImplementation/ SI/ Consulting Partner · 1 January 2014Seven-person artisan team near Milan (Seregno, Italy; est. 1983) that handcrafts all Lovia bags from the small leather/textile offcuts. Founded by Fulvio Galbiati (30+ years' bag-making experience, third-generation artisan) with Jenny Bolschio and Luisella Checuz, plus Massimo, Roberta, Imma, Luciana. Lovia's direct-to-producer model relies on Clio to make even the smallest cutting-waste pieces usable. Repairs of damaged Lovia bags are also routed through the Clio artisans in Italy.
• Pure WastecoreStrategic or Co-development Partner · 1 January 2013Finnish textile recycler (founded 2013, Helsinki) that produces the 100% recycled-cotton dustbags shipped with every Lovia bag; cotton is recycled from textile-industry cutting waste. Saves ~20,000 litres of water per kilogram vs. new cotton. Founder Hannes Bengs quoted. Dustbags are sewn by Ronderstor Disain in Liivamäe, Estonia.
• ER-PahvityöcoreStrategic or Co-development Partner · 1 January 1991Finnish cardboard manufacturer in Lahti region (est. 1991, ~20 employees) producing the 100% recycled-material shipping and gift boxes tailored for Lovia's online orders.
• GLSmajorStrategic or Co-development Partner · 1 January 1989European logistics provider (est. 1989, 19,000 employees, HQ Amsterdam, Finland office in Turku). Transports Lovia's excess materials and finished bags between Finland and Italy via land freight (not air) to minimise emissions; also handles EU-bound customer orders.
• MarkprintcoreStrategic or Co-development Partner · 1 January 1985Finnish print house in Lahti (founded 1985, 18 employees) that produces virtually all Lovia cardboard print materials (gift cards, business cards, care cards) using recycled materials and PEFC/FSC-certified papers plus the Nordic Swan Ecolabel. Sales Manager Max Arvela quoted.
• Kokkolan NahkamajorStrategic or Co-development Partner · 1 January 1957Finnish family-owned tannery in Kokkola (third generation, est. 1957, 40 employees). Supplies Lovia with chrome-tanned elk and deer leather/suede from hides derived from government-regulated population-control hunting in Finland and Sweden. Uses green electricity and a closed-circle chrome-tanning process. CEO Juha Örnberg quoted.
• Isku (Isku-yhtymä)majorStrategic or Co-development Partner · 1 January 1928Lahti-based Finnish furniture manufacturer (founded 1928, ~750 employees) that supplies Lovia with cutting-waste sofa canvas and furniture leather from its production. Excess pieces are sent to Helsinki, sorted, cleaned, and transformed into Lovia bag designs by creative director Outi. Sustainability Director Kaisa Vuori quoted.
• Gianni Crespi FoderamicoreStrategic or Co-development Partner · 1 January 1921Italian family-owned (since 1921, currently third generation) manufacturer of high-quality lining fabrics, based in the Milan area. Produces the 100% recycled polyester lining integrated with BrightBio®KAIKU material for the KAIKU bag — enabling 100% recyclability while maintaining functionality and durability.
• LampomajorTechnology or Integration · 1 January 1887Italian zipper and puller factory (est. 1887, 300+ employees) based in Palazzolo sull'Oglio near Milan — the same Northern-Italian region as Clio. Supplies all zipper parts and one puller model for Lovia bags. Lampo zip parts are made of brass and zamak; all production sourced within Italy. Strengthened sustainability actions in 2021. Annalisa Venturelli (Area Manager) quoted.
• PostimajorStrategic or Co-development Partner · 1 January 1638Finnish national postal service (founded 1638, 20,316 employees, headquartered in Helsinki). Handles ~90% of Lovia's online order traffic domestically using the carbon-compensated Posti Green service.
• Tero Hannonen AU3-GoldsmithscoreImplementation/ SI/ Consulting PartnerFinnish goldsmith based in Helsinki who produces all Lovia jewelry. Direct partnership ensures traceability, ethical production and the brand's handmade quality standards.
• HakolacoreStrategic or Co-development PartnerFinnish furniture maker supplying excess upholstery leather and sofa textile to Lovia for use as bag material.
• InterfacecoreStrategic or Co-development PartnerFinnish furniture partner supplying excess furniture leather that becomes Lovia bag material; collaboration model under development where Interface does baseline sorting of pieces to Lovia's size requirements.
• Pohjanmaan KalustecoreStrategic or Co-development PartnerFinnish furniture manufacturer that supplies excess upholstery leather to Lovia for bag production.
• MipervalcoreTechnology or IntegrationItalian metal-parts supplier providing magnets and tailored hardware (including for Lovia's large bags).
• BrassmoodcoreTechnology or IntegrationItalian metal-parts manufacturer supplying D-rings and metal logos used in Lovia bags.
• Anna MontiminorImplementation/ SI/ Consulting PartnerEmbroidery partner that provides custom embroidery services on selected Lovia bags.
• Tero Hannonen (additional reference)minorOEM/ Whitelabel/ Licensing PartnerLovia lists "Pullers, TERO HANNONEN" on its materials page, indicating Tero Hannonen also supplies some puller-style components in addition to jewelry.
• WestpackminorStrategic or Co-development PartnerSupplier of jewelry boxes used to package Lovia jewelry.
• PostnordminorStrategic or Co-development PartnerNordic logistics partner handling Lovia deliveries within the Nordics (2–4 days, €7.5).
• PaytrailcoreTechnology or IntegrationFinnish licensed payment institution (authorized by the Finnish Financial Supervisory Authority) that powers all of Lovia's online checkouts — Finnish online-bank payments, invoice/instalment via Collector Bank, Visa/Mastercard/Amex, MobilePay and Diners Club.
• ShopifycoreTechnology or IntegrationUnderlying e-commerce platform powering loviacollection.com; the storefront is referenced as loviaoy.myshopify.com in the Privacy Policy. Shopify processes account and order data and matches account info across Shopify services opted-in by the customer.
• GrowlycoreImplementation/ SI/ Consulting PartnerFinnish agency ("Store by: Growly", growly.pro) that built and maintains the Lovia Shopify storefront and acts as the privacy/data contact point ([email protected]). Growly is also referenced in the site footer. Located at Puutarhakatu 11, Liiketila 2, Kuopio 70300, Finland.
• Nordic Design LabminorChannel Partner/ Reseller/ DistributorCurated Nordic design retailer (nordicdesinglab.net) hosting the limited "Echo" capsule — the KAIKU bag reborn for summer 2025 as the Echo for Nordic Design Lab.
• Enne ConsultingminorImplementation/ SI/ Consulting PartnerThird-party consultancy that built the Lovia carbon-footprint calculation model and produced the downloadable Brutal Honesty assessment report (currently only in Finnish).
• Ronja SalmiminorGTM or Marketing PartnerCollaborator who co-created a short explainer video on the Brutal Honesty page describing what the carbon footprint of a product actually reveals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elvis & Kresse: UK-based luxury accessories brand that turns decommissioned and waste materials (fire hoses, leather offcuts, parachute silk) into handbags, belts and wallets. Direct peer to Lovia in narrative, scale, circular material sourcing and premium DTC positioning.
• Matt & Nat: Canadian vegan bags and accessories brand using recycled materials (PET bottles, recycled nylon). Comparable in product category (handbags), sustainable material story and DTC go-to-market.
• Cuyana: US-based premium leather goods and bags brand built around transparent pricing, ethical production and a 'fewer, better' philosophy. Direct comparable in transparent pricing model, premium leather bag category and DTC.
• Everlane: US apparel and accessories brand that pioneered radical transparency of cost and factories per product. Closest comparable in 'Brutal Honesty' pricing model and SKU-level transparency story, though broader in scope.
• Rothy's: US DTC brand turning recycled plastic bottles into footwear and bags. Comparable in proprietary recycled-material innovation, DTC model, and SKU-level transparency; adjacent product (footwear-led) but overlapping category.

Broad incumbents

• Stella McCartney: Global luxury house with sustainability as a core brand pillar (no leather/fur, eco materials, transparency). Broad incumbent comparable in sustainability positioning and premium bag category, but at vastly larger scale and with broader portfolio.
• Reformation: US sustainable fashion brand with per-product sustainability and carbon-footprint disclosures built into its DTC experience. Direct conceptual peer on transparency DNA, broader apparel scope.
• Eileen Fisher: US sustainable womenswear and accessories brand with a well-known Renew take-back / circular programme. Comparable in circular-economy apparel narrative and premium DTC positioning.

Regional players

• Filippa K: Swedish premium sustainable fashion brand (same Nordic sustainability category as Lovia) offering apparel and accessories with circular take-back. Regional peer — same geography and premium sustainable fashion positioning, broader product scope.
• Marimekko: Iconic Finnish design house with bags and accessories made in Finland/Europe. Regional peer — same country of origin, same Finnish design heritage, much larger scale and broader home/ apparel/ accessories portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lovia-oy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lovia