Nordic Design Lab
Nordic Design Lab Sàrl is a Swiss-based, four-person exclusive sales agent and consultant for 10+ Scandinavian furniture brands, serving enterprise, education, and health/hospitality clients across Switzerland and France with office, education, and well-being solutions.
- Company typePrivate
- Founded2021
- HeadquartersVersoix, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Nordic Design Lab does
Nordic Design Lab Sàrl is a privately held Swiss sales agency and consultancy that holds exclusive representation rights for more than ten Scandinavian furniture manufacturers across Switzerland and France. The company is headquartered in Versoix (Geneva) and operates as a two-country boutique, serving corporate workplaces, educational institutions, and health/hospitality venues. Its portfolio includes Finnish, Swedish, and Danish brands (Taiga Concept, Loook Industries, Karl Andersson & Söner, Johanson Design, INNO, Trece, Gärsnäs, Andersen Furniture, Woodi, and Stolab), together with a wellness sub-line of air-purifying soundproof booths, N.A.P. nap pods with recovery technology, and immersive sound experiences sourced from technology partners.
The company sells through a B2B sales-led motion targeting enterprise and mid-market clients, organising its offering into three solution categories — Office (private offices, coworking, meeting and dining spaces), Education (classrooms, lobbies, teachers' lounges with transformable furniture), and Health & Hospitality (well-being and recovery solutions). Distribution is direct project-based sales supported by a bilingual English/French website, downloadable catalogues and price lists for each represented brand, a newsletter, and appointment-based engagement from the Versoix headquarters.
Revenue is generated through two streams: commissions (transaction fees) on furniture sales channelled through the exclusive brand-agency agreements, and professional services fees from advisory work on modern workplace design and organisational change. Pricing is not publicly disclosed; catalogues and price lists are gated, and project quotations are provided on request. A four-person team — Founder & Sales Director (Veera), Partner & Architect (Tyl), Sales & Marketing Manager (Emilie), and Change Management & Agile Coach (Cyrielle) — delivers the full sales, design, marketing, and advisory stack. Named customers include AstraZeneca, CBRE, HTW Chur Switzerland, SAMK, and Kurkela, indicating an enterprise and institutional client base.
Nordic Design Lab firmographics
Firmographics- Name
- Nordic Design Lab
- Legal name
- Nordic Design Lab Sàrl
- Website
- https://nordicdesignlab.ch
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nordic Design Lab Sàrl is a Swiss-based, four-person exclusive sales agent and consultant for 10+ Scandinavian furniture brands, serving enterprise, education, and health/hospitality clients across Switzerland and France with office, education, and well-being solutions.
- Ownership category
- akta.pro rank
Nordic Design Lab industry classification
Industry- Product category
- Commercial Furniture Distribution
- NAICS
- Interior Design Services (54141)
- SIC
- Office Furniture (2520)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)
Keywords
Where Nordic Design Lab is headquartered
LocationHeadquarters
- HQ city
- Versoix
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Nordic Design Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Furniture Sales Commission: As an exclusive brand agent for Nordic furniture manufacturers, Nordic Design Lab generates revenue through commissions on furniture sales. They represent carefully selected Scandinavian brands and sell to businesses for offices, education facilities, and health/hospitality venues.
- Consulting and Advisory Services: The company provides consulting services as an advisor for modern workplace solutions, helping businesses create Nordic-inspired work environments with flexible, equal and honest workplaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Catalogue and price list downloads available for all represented brands |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Nordic Design Lab product offering
Product offeringCore offering
Nordic Design Lab operates as the exclusive territorial agent and consultant for a curated portfolio of Scandinavian furniture manufacturers, selling their office, education, and health/hospitality furniture products to B2B clients in Switzerland and France. The company complements this distribution role with workplace design advisory services, bundling traditional Nordic furniture with well-being product solutions such as air-purifying soundproof booths and nap pods for modern workplace environments.
Product overview
Nordic Design Lab operates as an agent and consultant for modern workplace solutions, exclusively representing a portfolio of Scandinavian furniture brands. The company offers a unified portfolio of Nordic design furniture through its partner brands (Taiga Concept, Loook Industries, Karl Andersson & Söner, Johanson Design, INNO, Trece, Gärsnäs, Andersen Furniture, Woodi, and Stolab) combined with specialized product solutions (soundproof booths with air-purifying technology, N.A.P. nap pods, immersive sound experiences, and mental well-being tools). These are organized into three solution categories: Office (private & coworking, meetings, dining), Education (schools, universities, kindergartens), and Health & Hospitality. The company positions these offerings as enabling well-being, innovation through latest technologies, and sustainability with positive environmental impact.
Differentiator
Problem solved
Functional benefit
Products and services
- Taiga Concept Furniture Line Finnish furniture brand exclusively represented by Nordic Design Lab in Switzerland and France, offering nature-inspired, sustainable office furniture.
- Loook Industries Furniture Line Scandinavian furniture manufacturer represented by Nordic Design Lab, providing innovative seating and interior products such as the Box Lounger and Bulldog seating solutions for modern workplaces.
- Karl Andersson & Söner Furniture Line Swedish furniture manufacturer represented by Nordic Design Lab, specializing in high-quality Scandinavian design tables and storage solutions.
- Johanson Design Furniture Line Swedish design furniture manufacturer represented exclusively in Switzerland by Nordic Design Lab, offering modern Scandinavian seating and furniture.
- INNO Furniture Line Finnish furniture brand represented in Switzerland by Nordic Design Lab, providing innovative and ergonomic office furniture including Intensive seating and Lab meeting chairs.
- Trece Furniture Line Swedish furniture brand represented in Switzerland by Nordic Design Lab, offering contemporary Scandinavian design furniture.
- Gärsnäs Furniture Line Swedish furniture manufacturer represented by Nordic Design Lab, known for sustainable and innovative furniture design.
- Andersen Furniture Line Danish furniture brand represented by Nordic Design Lab in Switzerland and France, offering classic and contemporary Scandinavian furniture.
- Woodi Furniture Line Finnish furniture manufacturer represented by Nordic Design Lab, offering sustainable wood furniture for educational and office spaces.
- Stolab Furniture Line Swedish furniture manufacturer represented by Nordic Design Lab, specializing in high-quality Swedish design seating and tables.
- Soundproof Booths with Air-Purifying Technology Soundproof booths equipped with air-purifying technology, designed for creating private, healthy spaces that increase well-being in workplace, education, and hospitality environments.
- N.A.P. Nap Pods Innovative nap pods with recovery technology that help users rest and recover through immersive sound experiences, intended for modern offices and well-being spaces.
- Immersive Sound Experiences Sound solutions that bring well-being to spaces through immersive audio experiences, part of Nordic Design Lab's wellness and recovery technologies portfolio.
- Mental Well-being Tools Tools for mental well-being that enable communities to achieve their full potential, distributed as part of Nordic Design Lab's health & hospitality portfolio.
- Workplace Design Advisory Services Consulting and design advisory service for outfitting offices, coworking spaces, meeting rooms, and dining areas with Nordic design furniture, including architectural guidance from Tyl and sales direction from Veera.
- Change Management & Agile Coaching Change management and agile coaching services provided to clients alongside workplace furniture projects, supporting organizational transformation through well-being-focused workplace design.
Companies that use Nordic Design Lab
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Nordic Design Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nordic Design Lab partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Taiga ConceptcoreFinnish furniture brand represented exclusively by Nordic Design Lab in Switzerland and France. Known for nature-inspired design and sustainable office furniture.
- Loook IndustriescoreNordic furniture manufacturer represented exclusively by Nordic Design Lab in Switzerland and France. Offers innovative furniture for modern workplaces including the Box Lounger and Bulldog seating solutions.
- Karl Andersson & SönercoreSwedish furniture brand represented by Nordic Design Lab. Known for high-quality Scandinavian design tables and storage solutions.
- Johanson DesigncoreSwedish furniture manufacturer represented exclusively in Switzerland. Offers modern Scandinavian design seating and furniture solutions.
- INNOcoreFinnish furniture brand represented in Switzerland. Specializes in innovative office furniture including Intensive seating and Lab meeting chairs.
- TrececoreSwedish furniture brand represented in Switzerland. Offers contemporary Scandinavian design furniture solutions.
- GarsnäscoreSwedish furniture manufacturer represented in France. Known for sustainable and innovative furniture design.
- Andersen FurniturecoreDanish furniture brand represented in France and Switzerland. Offers classic and contemporary Scandinavian furniture.
- WoodicoreFinnish furniture manufacturer represented in Switzerland and France. Offers sustainable wood furniture for educational and office spaces.
- StolabcoreSwedish furniture brand represented in Switzerland and France. Known for high-quality Swedish design furniture including Stół (table) products.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Nordic Design Lab competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Global office furniture leader with an established European dealer network and workplace research capability; represents the scaled, well-capitalized incumbent Nordic Design Lab competes against on enterprise RFPs.
- Haworth: Global office furniture and workspace interiors manufacturer; competes in the European workplace market with full vertical capability from products to space planning services.
- MillerKnoll: Combined Herman Miller + Knoll platform offering premium contract furniture globally; a broad incumbent with deep European dealer relationships competing for the same corporate workplace accounts.
- Sedus Stoll: German office furniture manufacturer with a broad European dealer network and full workplace portfolio; an established incumbent competing for the same mid-market and enterprise projects as Nordic Design Lab.
Regional players
- USM: Swiss modular furniture manufacturer with a strong presence in Swiss corporate offices and a similar premium design positioning; competes for the same high-end workplace and architecture-led projects.
- Vitra: Swiss-based design furniture manufacturer with deep roots in the Swiss/German market; competes head-to-head in CH for premium workplace projects and is often a benchmark for Nordic Design Lab's client conversations.
Direct peers
- Kinnarps: Swedish office furniture manufacturer with a comparable Nordic design philosophy and a multi-country European sales presence, often competing for the same corporate and education workplace projects that Nordic Design Lab serves through its partner brands.
- EFG (European Furniture Group): Swedish office and institutional furniture manufacturer competing in the same Nordic workplace segment, with similar sustainability positioning and presence across education and corporate customers in Europe.
- Materia: Swedish workplace furniture brand with similar Scandinavian design values and mid-market enterprise focus; offers overlapping product categories (seating, tables, storage) sold into offices and education.
- Brunner: German manufacturer of premium office and contract furniture with a strong project-based sales motion in Europe; directly comparable on premium workplace seating and tables for corporate and education clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nordic Design Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nordic Design Lab leadership team
Management profileNumber of profiles
Profiles4 records
Nordic Design Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nordic Design Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nordic Design Lab
What does Nordic Design Lab do?
Nordic Design Lab operates as the exclusive territorial agent and consultant for a curated portfolio of Scandinavian furniture manufacturers, selling their office, education, and health/hospitality furniture products to B2B clients in Switzerland and France. The company complements this distribution role with workplace design advisory services, bundling traditional Nordic furniture with well-being product solutions such as air-purifying soundproof booths and nap pods for modern workplace environments.
Is Nordic Design Lab a public or private company?
Nordic Design Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nordic Design Lab founded?
Nordic Design Lab was founded in 2021. It employs 1 to 10 people.
Where is Nordic Design Lab based?
Nordic Design Lab is headquartered in Versoix, Switzerland, in the Europe region.
How does Nordic Design Lab make money?
Two revenue lines are on record. Furniture Sales Commission is the primary driver. The others are consulting and Advisory Services.
Who are Nordic Design Lab's main competitors?
Broad incumbents on record are Steelcase, Haworth, MillerKnoll and Sedus Stoll. Regional players are USM and Vitra. Direct peers are Kinnarps, EFG (European Furniture Group), Materia and Brunner.
Does Nordic Design Lab have an API?
No public API is recorded for Nordic Design Lab.
What industry is Nordic Design Lab in?
Nordic Design Lab's product category is Commercial Furniture Distribution. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of EDAEAIAA, Classroom & Student Furniture (Desks, Chairs, Tables, Storage). Its NAICS code is 54141 and its SIC code is 2520.