Metapack

What Metapack does

Metapack is a multi-carrier shipping and delivery management SaaS platform founded in 1999 and headquartered in London, serving enterprise retailers, brands, and third-party logistics providers globally. Its core product, Delivery Manager, unifies access to 350+ carriers and 4,000+ services through a single API, automating label generation, carrier allocation, and fulfilment workflows at scale. The platform is complemented by a modular suite covering checkout (Delivery Options, Intelligent Checkout), post-purchase (Branded Tracking, Returns on Demand API), and analytics (Intelligence Hub), plus an AI-powered Intelligence Layer introduced in February 2026 that adds natural-language querying (ASK Metapack), predictive delivery risk analytics, and generative report creation.

The company operates an enterprise field sales motion combined with an API-first self-service developer centre targeting IT and engineering buyers. Revenue is generated through subscription-based SaaS access tiered by shipment volume and features, supplemented by usage-based fees tied to carrier integrations and shipment throughput. Metapack reports processing 3B orders, 1B+ labels, and 13.5B tracking events annually across 3M+ customers, with named enterprise customers spanning fashion (ASOS, Boohoo, H&M, New Look, JD Sports), home and DIY (B&Q, Halfords), health and beauty (Holland & Barrett, Nu Skin), food/meal kits (HelloFresh, Tails.com), department stores (John Lewis), and logistics (a Global 3PL with $9B revenue). The platform is ISO 27001 certified, runs on AWS infrastructure with 99.9% uptime and sub-300ms average API response times, and integrates with major commerce, OMS, and WMS platforms including Shopify, Adobe Commerce, BigCommerce, Manhattan Associates, Blue Yonder, and Fluent Commerce.

Metapack operates as a business unit under Auctane Inc., which in June 2026 merged with WWEX Group to form ShipStation Global, backed by private equity firm Thoma Bravo with CVC Funds retaining a minority stake. The combined entity serves 3M+ customers and 3B+ shipments annually, positioning Metapack within a larger parcel and freight logistics technology portfolio alongside ShipStation, Stamps.com, UniShippers, GlobalTranz, Packlink, GlobalPost, JEAR Logistics, and Shipblx.

Name

Metapack

Legal name

Metapack

Website

https://metapack.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Metapack is a London-based SaaS platform, founded in 1999, that unifies 350+ global carriers and 4,000+ delivery services through a single API for enterprise retailers, brands, and third-party logistics providers, processing 3B orders and 13.5B tracking events annually across 3M+ customers. It now operates within Auctane's ShipStation Global entity, backed by Thoma Bravo.

Ownership category

akta.pro rank

Product category

Delivery Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Shipping Management, Labeling & Carrier Integration (Multi-Carrier) (TLAEACAE)

akta.pro secondary industries

Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL), Order Management & Inventory Orchestration (OMS) (CRAFAMAC)

Keywords

• Multi-carrier shipping software
• Delivery management platform
• E-commerce shipping API
• Post-purchase tracking
• Returns management software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Annual subscription-based access to the Metapack delivery management platform with varying tiers based on shipment volume and feature access
2. Usage-based Carrier Integration: Platform usage fees based on shipment volume and carrier integration counts, with cost savings passed through from carrier rate optimization

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Metapack provides a SaaS-based multi-carrier shipping and delivery management platform that unifies access to 350+ carriers and 4,000+ services through a single API. Its core Delivery Manager platform automates label generation, carrier selection, and fulfillment, complemented by Delivery Options for checkout, Branded Tracking for post-purchase, Returns on Demand for self-service returns, and an AI-powered Intelligence Layer for analytics and natural language querying. The platform serves enterprise retailers, 3PLs, and logistics operators globally, processing 3B+ orders annually.

Product overview

Metapack is a multi-carrier shipping and delivery software platform offering an integrated suite of modules for ecommerce fulfillment. The core Delivery Manager platform unifies global carriers, automates fulfillment, and cuts shipping costs through dynamic carrier allocation. This core platform integrates with Delivery Options (real-time checkout choices), Branded Tracking (post-purchase experience), Returns on Demand API (self-service returns), and Intelligence Hub (analytics/reporting). An AI-powered Intelligence Layer adds natural language querying (ASK Metapack), delivery prediction, and generative report creation. Metapack serves specific industries (Fashion, Luxury, 3PL, Health & Beauty, Home & DIY, Sports & Leisure) and team functions (Ecommerce, Logistics, Procurement, Customer Service, IT & Engineering, Finance) with role-based capabilities. The platform connects to 350+ carriers, 4,000+ services, and 1.3M+ PUDO points, processing over 3B orders annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Delivery Manager
• Delivery Options
• Branded Tracking
• Returns on Demand API
• Intelligence Hub
• Metapack Intelligence (AI Intelligence Layer)

Quantifiable outcome

• 5% increase in customer retention
• +13 more outcomes

Named customers15 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature8 records

Partnerships

19 partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify integration partner enabling merchants on the Shopify platform to access Metapack's multi-carrier delivery management directly. Supports over 1 million businesses in 175 countries with over $200 billion in sales.
• AdobecoreTechnology or IntegrationAdobe Commerce integration providing Metapack delivery management capabilities within the Adobe Commerce ecosystem. Thousands of apps available to enhance experience.
• Blue YondercoreTechnology or IntegrationBlue Yonder WMS integration connecting Metapack's delivery management with Blue Yonder's warehouse management and supply chain platform. World's #1 digital supply chain platform.
• Deloitte DigitalcoreImplementation/ SI/ Consulting PartnerDeloitte Digital serves as implementation and consulting partner for Metapack deployments, offering strategic transformation services for enterprise delivery operations. Creative digital consultancy combining agency and consulting capabilities.
• Fluent CommercecoreTechnology or IntegrationFluent Commerce OMS integration enabling distributed order management with Metapack delivery management. Global software company focused on inventory availability and order management.
• Manhattan AssociatescoreTechnology or IntegrationIntegration partner connecting Manhattan Associates warehouse and supply chain management solutions with Metapack delivery management for seamless order fulfillment.
• DHLcoreTechnology or IntegrationDHL partnership providing global logistics integration for parcel and freight delivery services. DHL is the global leader in logistics industry.
• BigCommercecoreTechnology or IntegrationBigCommerce integration partner enabling merchants to access Metapack delivery management through the BigCommerce open SaaS e-commerce platform.
• BleckmannminorImplementation/ SI/ Consulting PartnerSupply chain management partner specializing in fashion and lifestyle brands, providing implementation and fulfillment expertise.
• CapgeminicoreImplementation/ SI/ Consulting PartnerGlobal consulting and digital transformation partner providing implementation services for Metapack enterprise deployments.
• Ceva LogisticsminorStrategic or Co-development PartnerGlobal logistics and supply chain company partnership for freight management and contract logistics integration.
• ChannelAdvisorminorChannel Partner/ Reseller/ DistributorCloud-based e-commerce solutions partner providing distribution channels for Metapack delivery services to their customer base.
• Clipper LogisticsminorStrategic or Co-development PartnerRetail and high-value logistics specialist partner providing bespoke services and specialist knowledge for Metapack implementations.
• HCLminorImplementation/ SI/ Consulting PartnerEnterprise digital transformation partner helping reimagine businesses for the digital age with Metapack integration services.
• IBMcoreImplementation/ SI/ Consulting PartnerIBM partnership providing supply chain resilience solutions and digital transformation services incorporating Metapack delivery management.
• Kuehne+NagelminorStrategic or Co-development PartnerGlobal transport and logistics company partnership for integrated logistics solutions.
• MNPminorImplementation/ SI/ Consulting PartnerBusiness consulting partner creating connected experiences that grow businesses through Metapack implementations.
• Publicis SapientcoreImplementation/ SI/ Consulting PartnerDigital business transformation partner with nearly three decades of experience utilizing disruptive technology for enterprise delivery solutions.
• Wunderman ThompsonminorImplementation/ SI/ Consulting PartnerMarketing and technology partner helping ambitious brands grow through commerce transformation with Metapack.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ShipStation: Sibling brand under Auctane/ShipStation Global offering multi-carrier shipping software primarily for SMB and mid-market e-commerce shippers. Closest direct peer in product scope (label generation, carrier management) though Metapack skews enterprise and Europe, while ShipStation skews SMB and North America.
• Shippo: Multi-carrier shipping API and dashboard used by e-commerce businesses of all sizes. Competes directly with Metapack on shipping label generation, rate shopping, and tracking, with a stronger SMB/self-serve tilt and growing enterprise features.
• EasyPost: API-first multi-carrier shipping platform providing label generation, tracking, and address verification across 100+ carriers. Most direct US-based competitor to Metapack's Delivery Manager API, targeting enterprise developers and logistics teams with similar carrier-aggregation model.
• Aftership: Post-purchase tracking and returns management platform for e-commerce retailers. Direct overlap with Metapack's Branded Tracking and Returns on Demand products, with comparable carrier tracking event coverage and branded customer experiences.
• ShipperHQ: Multi-carrier shipping and delivery management platform tightly integrated with BigCommerce, Magento, and Shopify. Overlaps with Metapack's Delivery Options and Delivery Manager at the checkout/delivery promise layer for enterprise retailers.
• ParcelPerform: Delivery intelligence and post-purchase experience platform providing tracking, analytics, and AI-driven delivery insights. Comparable to Metapack's Intelligence Hub and Branded Tracking modules, with strong overlap in carrier performance reporting.
• Narvar: Post-purchase customer experience platform offering branded tracking, returns, and delivery notifications for enterprise retailers. Direct overlap with Metapack's Branded Tracking and Returns on Demand products, especially at the enterprise tier.
• ClickPost: Multi-carrier shipping and tracking API platform for e-commerce and enterprises. Competes directly on carrier integration breadth, branded tracking, NDR/returns management, and enterprise shipping orchestration.

Emerging players

• ShipBob: Tech-enabled 3PL and shipping software platform for e-commerce brands. Partial overlap with Metapack's 3PL Solutions and multi-carrier management, but ShipBob is primarily a fulfillment network operator rather than pure software.

Broad incumbents

• Shopify Shipping: Native shipping and delivery offering built into the Shopify commerce platform, providing discounted carrier rates and tracking for over a million merchants. A platform-level competitor that could disintermediate Metapack for Shopify-native merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MetaPackLimited
• LinkedInlinkedin.com/company/metapack
• Xx.com/Metapack
• Facebookfacebook.com/metapackpolska

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metapack