Snoozy

What Snoozy does

Snoozy is a direct-to-consumer hemp-derived wellness brand that sells a portfolio of functional gummies organized by intended mood or use case. Its core product is a range of THC-infused, CBD-only, and non-infused botanical gummies spanning sleep, energy, calm, relief, intimacy, focus, and euphoria, with two additional vape SKUs. The underlying technology is a combination of nano-emulsified cannabinoids (claimed to deliver onset within roughly 20 minutes versus 45-90 minutes for traditional edibles), proprietary multi-cannabinoid blends (THC, CBD, CBG, CBN, CBC at varying ratios), and combinations with adaptogens, nootropics, and functional botanicals such as L-theanine, ashwagandha, cordyceps, lion's mane, and maca root. Products are positioned as federally compliant under the 2018 Farm Bill, USA-grown and USA-manufactured, and backed by published Certificates of Analysis.

The company monetizes primarily through one-time and subscription e-commerce sales on its Shopify storefront at getsnoozy.com, with subscription pricing offering a 51% discount on 4-week recurring deliveries and individual pouches priced in the $49.78-$77.78 range. Secondary revenue streams include a wholesale/reseller program for retail and dispensary partners and an affiliate/referral program powered by ReferralCandy. Customer segments are horizontal across adult wellness consumers: health-conscious adults seeking natural alternatives for sleep, stress, energy and mood, cannabis-curious low-dose THC users, and wholesale/retail buyers. The business operates as a private, founder-owned LLC headquartered in New York, ships within the continental United States (excluding Alaska, DC, Idaho, Kansas, and Washington), and has raised a single disclosed $60,000 round in 2020.

Name

Snoozy

Legal name

Snoozy LLC

Website

https://getsnoozy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Snoozy is a New York-based direct-to-consumer brand selling hemp-derived THC, CBD, and botanical gummies (and select vapes) targeted at adult wellness consumers seeking sleep, calm, energy, focus, relief, and intimacy support through nano-emulsified cannabinoid and adaptogen formulations sold online, via subscription, and through wholesale.

Ownership category

akta.pro rank

Product category

Hemp-derived functional wellness gummies

NAICS

Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief) (CRADAMAJ), Sleep, Stress & Mood Support (HLAIADAG)

Keywords

• Hemp-derived gummies
• Cannabinoid wellness products
• Functional mood gummies
• CBD THC edibles
• Adaptogen nootropic supplements

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct product sales: One-time purchases and subscription sales of THC and CBD gummies through the e-commerce website. Products range from $49.78 to $77.78 per 20-count pouch with subscription discounts of 51%.
2. Wholesale/B2B: Wholesale program allowing retailers to stock Snoozy products, with bulk pricing for cases of products.
3. Affiliate commissions: Affiliate marketing program where partners earn commissions for referring new customers through unique referral codes and links.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Snoozy manufactures and sells hemp-derived CBD and THC functional gummies formulated for specific moods and effects, including sleep, energy, calm, focus, relief, intimacy, and euphoria. The products combine nano-emulsified cannabinoids with adaptogens, nootropics, and functional botanicals, sold direct-to-consumer through an e-commerce website with subscription and bundle options, alongside a wholesale program.

Product overview

Snoozy is a direct-to-consumer hemp-derived CBD and THC gummy brand offering a portfolio of mood-specific functional gummies. The product line is organized around two main categories: (1) THC-Infused Gummies spanning Sleep (Sleep With Benefits Extra Strength, Sleep With Benefits Microdose), Energy (Feel Good Energy Regular and Extra Strength), Euphoria (New Morning Highs), Calm/Stress Relief (Stress Free Mind), Relief (Sigh Of Relief), Intimacy (Love Is All You Need), and Focus (Highly In Focus); and (2) Non-Infused Botanical Gummies including Bedtime Buddy, Fresh Focus, Love Birds, and Mellow Mind. The brand also offers CBD-only THC-Free options (Good Night's Sleep for sleep, Love Is All You Need Botanical). Snoozy operates as a unified e-commerce brand on Shopify with subscription options, bundle offerings, wholesale programs, and an affiliate/referral system. Products are hemp-derived, federally compliant under the 2018 Farm Bill, lab-tested with published COAs, and shipped within the continental US.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleep With Benefits: Extra Strength Extra-strength THC sleep gummy containing 10mg THC, 10mg CBD, 10mg CBN, L-theanine, and chamomile; designed to help users fall asleep faster, sleep deeper, and wake refreshed without melatonin-induced grogginess.
• Sleep With Benefits: Microdose Low-dose THC sleep gummy for beginners or lighter users, containing 2mg THC, 10mg CBD, 5mg CBN, chamomile, and L-theanine for subtle relaxation and sleep support.
• Good Night's Sleep THC-free CBD sleep gummy with 10mg CBD, 10mg CBN, 25mg L-theanine, and 10mg chamomile for deep sleep support without intoxication or melatonin hangover.
• New Morning Highs: Extra Strength Daytime THC euphoria gummy with 10mg THC, 10mg CBD, and 10mg CBG, flavored with organic orange extracts, designed to boost mood, reduce stress, and promote mental clarity with relaxed energy.
• Feel Good Energy Regular-strength THC energy gummy combining THC, CBD, CBG with adaptogens (Cordyceps, Rhodiola Rosea, Panax Ginseng), L-Theanine, and Vitamin B12 for crash-free uplifting energy.
• Feel Good Energy: Extra Strength Extra-strength version of the energy gummy with higher THC and adaptogen potency for users seeking stronger mood uplift and sustained energy without harsh stimulants.
• Stress Free Mind THC calm gummy with 5mg THC, 20mg CBD, 50mg L-theanine, 50mg Lemon Balm, and 50mg Ashwagandha, flavored with raspberry; designed to ease racing thoughts, soften stress, and restore mental clarity.
• Sigh Of Relief Regular-strength THC relief gummy with THC, CBD, CBG, CBC, Boswellia Gum Resin, and L-Theanine to ease everyday physical tension, discomfort, and help unwind the body.
• Love Is All You Need THC intimacy gummy with 5mg THC, 20mg CBD, 50mg Maca Root, and 50mg Horny Goat Weed, designed as an all-natural intimacy enhancer for both men and women.
• Highly In Focus THC focus gummy blending THC, CBD, CBG with nootropics and adaptogens (Lion's Mane, Gotu Kola, Sage, L-Theanine, Ginger Root) to sharpen mental clarity and support sustained concentration.
• Bedtime Buddy Non-infused botanical sleep gummy with Reishi, L-theanine, Valerian Root, Passion Flower, Lemon Balm, and Chamomile; THC-free and CBD-free herbal sleep alternative.
• Fresh Focus Non-infused botanical focus gummy providing herbal nootropic support without hemp or THC, part of the botanical product line for functional focus without cannabinoids.
• Love Birds Non-infused botanical intimacy gummy with Maca Root and Horny Goat Weed for intimacy enhancement without THC or CBD, as a botanical alternative to Love Is All You Need.
• Mellow Mind Non-infused botanical calming gummy with soothing herbs for daytime stress support without hemp or THC, part of the botanical product line.
• Balanced Life Bundle Pre-made bundle combining multiple mood-specific gummies for a complete daily regimen as part of the curated bundle offerings.
• Day and Night Bundle Bundle combining daytime energy and nighttime sleep products for a complete day-to-night cannabinoid routine.
• Dream Team Bundle Curated bundle of sleep-focused gummies for comprehensive nighttime relaxation and sleep support.
• Discovery Kit Introductory bundle allowing customers to sample multiple product varieties to find their preferred mood-specific gummy.
• Raspberry Bedtime Vape Sleep-supporting hemp-derived vape pen in raspberry flavor for users seeking inhalation as an alternative delivery method for sleep support.
• Citrus Daytrip Vape Daytime euphoria hemp-derived vape pen in citrus flavor for mood elevation and daytime energy support via inhalation delivery.

Quantifiable outcome

• 75,000+ satisfied customers across product lines
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• ReferralCandyminorGTM or Marketing PartnerReferralCandy powers Snoozy's affiliate/referral program, enabling customers to earn commissions by referring friends through unique referral codes and links. Affiliates must be 21+ years old and can share codes through various marketing channels except coupon websites.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Koi CBD: Hemp-derived CBD and delta-9 THC gummies plus vapes sold DTC and through wholesale. Closely comparable in product mix (gummies + vapes), hemp-compliance messaging, and lab-tested COA transparency.
• Baked Bros: Cannabis-infused gummy and edible brand with effect-driven SKUs (sleep, energy, relaxation) sold DTC and through dispensaries. Comparable on mood-occasion gummy architecture and direct-to-consumer-plus-wholesale distribution model.
• Kanha Life (Sunderstorm): Premium cannabis-infused gummy brand spanning sleep, energy, calm and intimacy occasions with nano-emulsified formats — directly comparable to Snoozy across product architecture, target use cases, and effect-driven SKU organization.
• Wyld CBD: Widely distributed cannabinoid gummy brand with mood-occasion SKUs (sleep, calm, focus, energy) sold DTC and through dispensaries. Comparable to Snoozy in target use cases, hemp-derived positioning, and omni-channel distribution model.
• Plus Products: California-based cannabis-infused gummy brand with effect-occasion SKUs (sleep, calm, energy) and nano-fast-acting formats. Comparable in functional positioning and target occasions, though primarily operating in licensed cannabis channels.

Broad incumbents

• Charlotte's Web: Public CBD wellness leader with broad product portfolio (oils, gummies, topicals) including sleep and calm SKUs. Comparable on hemp-derived CBD category and consumer wellness positioning, but much larger scale and broader product mix than Snoozy.
• Lord Jones: Premium CBD wellness brand offering gummies, tinctures, and topicals positioned as luxury wellness. Comparable on premium positioning and CBD gummy format, but skewed more toward prestige retail and topicals than Snoozy's mood-occasion THC portfolio.
• cbdMD: Public CBD CPG brand selling gummies, oils, topicals, and sleep/calm SKUs across DTC and retail. Overlaps Snoozy on sleep-focused CBD gummies and hemp-compliance messaging, with substantially greater brand and capital resources.
• Medterra: CBD wellness CPG brand with broad SKU coverage including sleep and calm gummies. Comparable on hemp-derived CBD sleep/calm SKUs and lab-tested positioning, with broader distribution and stronger retailer relationships.

Emerging players

• Cann: Low-dose THC-infused social beverage and edible brand targeting cannabis-curious consumers. Comparable on the cannabis-curious consumer persona and low-dose THC positioning that Snoozy addresses with its intimacy and microdose SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/snoozygummy
• Instagraminstagram.com/snoozygummy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snoozy