MiMove

What MiMove does

MiMove AB is an international property portal that operates a B2B2C marketplace connecting real estate agencies in Spain and Portugal with property buyers primarily from Scandinavia, Northern and Central Europe, the UK, and the USA. The platform aggregates listings for sale and rent across property types (apartments, villas, penthouses, town houses, country houses, plots, commercial) in 14+ Spanish provinces and key Portuguese regions, surfacing them via a map-based search, virtual property tours, an Agent Directory, and AI-driven recommendations for buyers. Its core differentiator is an 'AI Target Lead Marketing' system that identifies capital-strong international buyers and delivers qualified leads to subscribing agencies, positioned as a 5x conversion lift and 25x quality-leadv-value improvement versus generic portals.

The company runs two revenue streams. The first is recurring agency subscriptions (AI Boosted and Standard annual packages) supplemented by a usage-based AI Boosted Pay Per Enquiry pack for agencies preferring variable commitment. The second is a Professional Photography Services arm covering Costa del Sol and Sotogrande, providing drone photography, virtual tours, floor plans, and Energy Efficiency Certificates—services that both monetize directly and raise the quality of listings on the platform. The company is investor-backed and headquartered in Stockholm, with a multilingual team (ten named members across sales, business development, media, and commercial leadership) and leadership identified as Marcus Surtén (CEO) and Pablo Ruiz Pelayo (CFO and Managing Director of MiMove Spain). Growth has been funded without a publicly disclosed round since 2018, suggesting operational self-sufficiency, and remains constrained by a 1–10 headcount band.

Name

MiMove

Legal name

MiMove AB

Website

https://mimove.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MiMove operates an international property portal marketplace connecting real estate agencies in Spain and Portugal with buyers from Scandinavia, the UK, and the USA, using AI-driven lead generation and bundled professional photography, virtual tours, and energy certificate services.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate (6500)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• International property portal
• Real estate marketplace
• Agency subscription platform
• AI lead generation
• Property listing platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Agency Subscription Packages: MiMove offers subscription packages to real estate agencies including AI Boosted and Standard Level Subscription Packs, as well as discounted AI Boosted Pay Per Enquiry Packs. New agencies receive special rates and complimentary property features in the newsletter.
2. Professional Photography Services: Photography services for properties in Costa del Sol and Sotogrande areas including professional photography, drone photography, virtual tours, floor plans, and energy efficiency certificates

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MiMove operates an international property portal listing villas, apartments, penthouses, town houses, country houses, plots, and commercial properties for sale and long-term rental across Spain and Portugal. Real estate agencies subscribe to listing packages (AI Boosted and Standard) or pay per qualified enquiry to receive leads matched through an AI-driven marketing system that targets capital-strong buyers from Scandinavia, Northern and Central Europe, the UK, and the USA. The platform supplements listings with map search, virtual property tours, an agent directory, and an in-house professional photography, drone, floor-plan, and energy certificate service for properties in the Costa del Sol and Sotogrande areas.

Product overview

MiMove is an international property portal offering a unified platform for property listings across Spain and Portugal. The core product includes map-based search for various property types (apartments, villas, penthouses, town houses, country houses, plots, and commercial properties) along with an Agent Directory for agent discovery. Add-on services include Professional Photography Services (offering standard photography, drone photography, virtual tours, floor plans, and Energy Efficiency Certificates) and Agency Advertising packages with AI-driven lead generation targeting international buyers. The platform uses AI-driven recommendations to personalize property suggestions for users.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings Platform International property portal aggregating listings for sale and long-term rental in Spain and Portugal across apartments, villas, penthouses, town houses, country houses, plots, and commercial properties, accessed by individual buyers and populated by subscribing real estate agencies.
• Agent Directory Directory within the MiMove platform allowing buyers to search real estate agents by name, location, and map view, with each agent receiving a dedicated page aggregating all of their listings.
• Agency Advertising (AI Boosted and Standard Subscription Packages) Subscription and pay-per-enquiry packages for real estate agencies, including AI Boosted and Standard Level subscription packs plus AI Boosted Pay Per Enquiry packs, which use the AI Target Lead Marketing system to deliver capital-strong international leads from Scandinavia, Northern and Central Europe, the UK, and the USA.
• Professional Photography Services In-house professional property photography, drone photography, virtual tours, floor plans, and Energy Efficiency Certificates delivered to real estate agencies for properties in Costa del Sol and Sotogrande.

Quantifiable outcome

• 5x better conversion rate from interest to viewing
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

17 partnerships are on record, tiered minor.

• Lupain TenerifeminorGTM or Marketing PartnerPartner contributing blog content about Tenerife property market and investment opportunities
• Exclusive Algarve VillasminorGTM or Marketing PartnerPartner contributing content about Algarve property market and lifestyle
• Mosaic RealtyminorGTM or Marketing PartnerPartner contributing articles about Golden Visa, Spanish mortgages, and Costa del Sol market
• Alegria Real EstateminorGTM or Marketing PartnerPartner contributing content about Alicante rental market trends
• Costa Group EstatesminorGTM or Marketing PartnerPartner contributing content about Almeria property market
• BenneckeminorGTM or Marketing PartnerPartner contributing content about Costa Blanca and Costa Calida property market
• IKAMI & MALPICA & ASOCIADOSminorGTM or Marketing PartnerPartner contributing content about Denia property market
• SpotblueminorGTM or Marketing PartnerPartner contributing multiple articles about Spain and Portugal property markets, mortgages, and lifestyle
• Kronos HomesminorGTM or Marketing PartnerPartner contributing Costa Brava property guide content
• SGM-FXminorGTM or Marketing PartnerForeign exchange specialist partner helping clients with currency exchange for overseas property purchases
• Sun Sea LifeminorGTM or Marketing PartnerPartner contributing articles about plot buying, building homes, and market trends
• Coastar Luxury Real EstateminorGTM or Marketing PartnerPartner contributing content about Valencia Fallas festival and property
• Cala HomesminorGTM or Marketing PartnerPartner contributing content about Tenerife property
• Hux & GoldminorGTM or Marketing PartnerPartner contributing content about Portugal property market
• Grupo Platinum EstatesminorGTM or Marketing PartnerPartner contributing content about Almeria province history and culture
• Resort Villas MurciaminorGTM or Marketing PartnerPartner contributing content about Murcia international home sales
• JUST Real EstateminorGTM or Marketing PartnerPartner publishing Costa del Sol Market Reports

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spotblue: UK-based international property agency and portal focused on Spain and other Mediterranean markets, serving overseas buyers. Listed as a content partner of MiMove, indicating direct competitive overlap.
• Kyero: English-language property portal focused on international buyers purchasing homes in Spain and Portugal, with similar target geographies and audience as MiMove. Most direct peer with overlapping value proposition to international buyers.
• A Place in the Sun: Long-running brand targeting international buyers seeking property in Spain, Portugal and other Mediterranean destinations. Comparable audience and lead-quality positioning to MiMove, with a stronger media legacy and TV presence.
• ThinkSpain: English-language property portal for Spain covering resale, new builds, and rentals to international buyers. Direct peer serving the same international buyer niche with overlapping agent partners.
• Spain-houses.com: Online property listings platform for Spain aimed at international buyers and investors. Smaller scale than MiMove but targeting the same international niche in Spain.

Broad incumbents

• Idealista: The dominant Spanish property portal covering all property types and price points with massive traffic and agent base. Overlaps with MiMove on Spain inventory but Idealista is overwhelmingly local buyer-focused rather than international relocation-focused.
• Rightmove: UK's largest property portal with international listings sections including Spain and Portugal. A broad incumbent with much larger scale but less specialization in international buyer lead generation.
• Zillow: US-based global property platform with international sections. Operates as a broad incumbent rather than focusing on the Iberia-to-international-buyer use case.
• Zoopla: Major UK property portal with international listings across multiple countries including Spain and Portugal. Broader incumbent with deeper pockets but weaker specialization in international buyer funnels.
• Property Finder: International property portal operating across the Middle East, North Africa, and parts of Europe with comparable marketplace dynamics. Broad incumbent focused on global cross-border property transactions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCx9TWI4G1EuqMLSZ-mAGGcA
• Facebookfacebook.com/MiMove
• Instagraminstagram.com/mimove_com/?hl=en
• Xx.com/Mimove_com
• LinkedInlinkedin.com/company/15234487

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiMove