What TymeOnline does

TymeOnline (trading as Tyme (UK) Limited, Company No. 08978624) is a Blackburn, Lancashire-based managed marketplace services provider founded in 2014, serving brands, retailers, manufacturers and distributors that want to launch and scale on online marketplaces without building in-house capability. The company operates a two-tier service model: a 'Fully Managed Marketplace Service' covering end-to-end account creation, setup, design, listing optimisation, integration, promotional campaigns, reporting and ongoing management on a revenue-share basis; and a 'Marketplace Launchpad' offering that productises the onboarding phase for clients who want to retain trading control. It does not build a proprietary platform; instead, TymeOnline acts as a managed services layer combining third-party multichannel commerce technology (Linnworks, Volo, Codisto, eBay Terapeak), fulfilment partners (Huboo, Whistl, eBay Fulfilment/Orange Connex, Parcelhub), a creative partner (Studioworx), and Mirakl-powered retailer marketplaces (B&Q, Decathlon, The Range, Debenhams, Superdrug), layered with manual, marketplace-specific data optimisation and bespoke reporting.

The commercial model is predominantly a small percentage take-rate on client GMV (revenue share) plus a small one-off onboarding fee, creating an aligned-incentive structure where TymeOnline only earns when client sales grow. Official Tier 1 partner status with eBay, plus Amazon and B&Q Official Marketplace Partner designations, drive prospect referrals directly from the marketplaces, supplementing direct B2B sales and event-driven demand generation (GLEE, InstallerSHOW, B&Q Marketplace events, GIMA). Operations span the UK and Europe, including EU marketplaces such as Allegro and CDiscount.

The customer base is broadly distributed across enterprise consumer brands (HMV, Homebase, Hamleys, TJ Hughes, Hornby Hobbies, ACCO, Nordlux, Beta Tools, The Hut Group), mid-market sellers (HUSH, Love Hemp, Kitchen Kit, Crystal Direct, Club L London) and a long tail of SMBs (LDL Lifestyle, Toytastic, Laughing Hens, Paint Nuts, Trade Taps, Little Knights). The company has raised a single disclosed £150,000 debt investment from NPIF – FW Capital Debt Finance in March 2022 and is led by co-founder and Managing Director Ian Moore alongside co-founders Ivan and Tim, with Roz Bridges as Head of Business Development and Rebecca Maginn as Head of Account Management.

Name

TymeOnline

Legal name

Tyme (UK) Limited

Website

https://tymeonline.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

TymeOnline is a UK-based managed marketplace services provider that helps brands, retailers, manufacturers and distributors launch, optimise and operate on eBay, Amazon, B&Q, Tesco, OnBuy and other online marketplaces via a revenue-share managed-service model and a packaged Launchpad onboarding offering.

Ownership category

akta.pro rank

Product category

Marketplace Management Services

akta.pro primary industry

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

akta.pro secondary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

Keywords

• Marketplace management services
• Ecommerce marketplace management
• Multichannel commerce solutions
• Online marketplace optimization
• Marketplace seller services

Headquarters

HQ city

Blackburn

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Revenue share on managed marketplace sales: TymeOnline works predominantly on a revenue share basis - a small percentage of GMV (gross merchandise value) generated through the marketplaces it manages. Aligned-incentive model: TymeOnline only earns when the client's sales grow.
2. Onboarding / setup fees: Small one-off onboarding fee to cover store design, account setup, data work and integrations before transitioning the client to the ongoing revenue-share managed service.
3. Fully managed marketplace service (ongoing): End-to-end ongoing service covering market research, competitor analysis, creative templates, product listings, ongoing management, optimisation, promotional campaigns, reporting and strategy - delivered by dedicated account managers and charged via the revenue-share mechanism.
4. Marketplace Launchpad (productised onboarding): Productised Launchpad offering that fast-tracks launch onto marketplaces: setup, integration, optimisation and product listing as a packaged service for clients wanting to retain control of trading.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

TymeOnline provides outsourced, end-to-end managed marketplace services for brands, retailers, manufacturers and distributors, handling everything from marketplace account creation, store design, listing optimisation, integrations and ongoing management on channels such as eBay, Amazon, OnBuy, B&Q, ManoMano, The Range, Debenhams, Tesco Marketplace and TikTok Shop. The company operates a two-tier offering — a Fully Managed Marketplace Service (ongoing revenue-share engagement) and a Marketplace Launchpad (productised onboarding for clients wanting to retain control) — using a dedicated account manager model per client.

Product overview

TymeOnline (trading as Tyme (UK) Limited) is a Lancashire-based online retail specialist offering a two-tier professional services platform for marketplace selling. The core Fully Managed Marketplace Service delivers end-to-end account creation, setup, ongoing management and revenue-share pricing across eBay, Amazon, OnBuy, B&Q, ManoMano, The Range, Debenhams, Tesco, TikTok Shop and other channels, supported by sub-services such as Market Research, Competitor Analysis, Creative Templates, Product Listings, Marketplace Development, Integration Development and Ongoing Management. For clients who want to retain more control, the Marketplace Launchpad provides an onboarding-focused module consisting of Marketplace Launchpad Account Setup, Account Reviews, Marketplace Launchpad Creative Templates, Marketplace Launchpad Product Listings, and Training & Consultancy. The platform integrates with multichannel back-office systems (Volo, Linnworks), logistics partners (Whistl, eBay Fulfilment/Orange Connex, Huboo, Parcelhub), design partners (Studioworx) and marketplace platforms via official partnerships, while offering thought-leadership content and downloadable guides (e.g., Top Marketplace Tips, The Little Black Book of Black Friday Marketplace Tips).

Differentiator

Problem solved

Functional benefit

Products and services

• Fully Managed Marketplace Service End-to-end managed marketplace service for brands and retailers covering account creation, setup, design, listing, ongoing management and revenue-share pricing across eBay, Amazon, OnBuy, B&Q and other channels; delivered by dedicated account managers.
• Marketplace Launchpad Productised onboarding service for businesses new to marketplaces (or wanting to retain control), comprising Account Setup, Account Reviews, Creative Templates, Product Listings, and Training & Consultancy.
• Market Research

Quantifiable outcome

• Tens of millions of pounds (£) in add-on revenue generated for UK brands and retailers via marketplaces
• +4 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• GIMA (Garden Industry Manufacturers' Association)coreGTM or Marketing Partner · 1 July 2025GIMA is a UK membership organisation of ~200 companies representing suppliers and manufacturers in the UK gardening industry, with an estimated £4bn in annual trade. TymeOnline is an Associate Member and works with GIMA to share marketplace expertise and Top Tips for eCommerce success with members. Co-presence at GLEE 2025 (16-18 September, NEC Birmingham) with 400+ exhibitors.
• Tesco MarketplacecoreChannel Partner/ Reseller/ Distributor · 1 June 2024Tesco Marketplace launched June 2024 with around 9,000 products across categories including garden, DIY, homeware, toys and pet care, featured alongside Tesco Grocery on website, mobile and app. TymeOnline's Roz Bridges guides sellers through Tesco onboarding for Home and Garden businesses.
• eBayflagshipChannel Partner/ Reseller/ DistributorTier 1 eBay partner - works closely with eBay's Acquisition Team and several Category and Trading Managers. eBay has 159 million active buyers worldwide (22 million in the UK) and 147 million+ active users. Businesses contacting eBay seeking to grow their online presence are referred to TymeOnline. TymeOnline provides full eBay store creation, setup, design, SEO-optimised listings, training and full management services.
• AmazonflagshipChannel Partner/ Reseller/ DistributorAmazon partner - works with Amazon to onboard clients onto their Seller Central service. Amazon has 244 million customers worldwide. TymeOnline provides Amazon Storefront creation, setup, bespoke design, optimised listings, training and full management.
• B&QflagshipChannel Partner/ Reseller/ DistributorB&Q Official Marketplace Partner. TymeOnline helps brands set up shop on B&Q Marketplace via Marketplace Launchpad onboarding and Fully Managed Services. Joanna Mckew (Head of Business Development, B&Q) endorses the partnership publicly. Co-sponsorship of B&Q Marketplace events at Belfry Hotel and Trading House London.
• OnBuycoreChannel Partner/ Reseller/ DistributorOnBuy partnership covering store creation, setup, SEO-optimised product listings, product photography, online store integration, training & consultancy and full store management. OnBuy has over 7 million buyers and ~17,000 retailers selling in 6,000 categories.
• ManoManocoreChannel Partner/ Reseller/ DistributorManoMano is an online marketplace specialising in home improvement and garden products (B2C and B2B). Offers B2C/B2B storefront separation and built-in shipping calculator for cross-Europe sales. TymeOnline integrates sellers onto ManoMano.
• The RangecoreChannel Partner/ Reseller/ DistributorUK homeware retailer; selling on The Range Marketplace gives access to a potential audience of 45 million new customers alongside leading brands. Listed as a partner marketplace for TymeOnline.
• DebenhamscoreChannel Partner/ Reseller/ DistributorDebenhams marketplace growing in fashion, beauty, gifts and homewares, with 300 million UK website visitors per year. TymeOnline integrates brands onto the Debenhams marketplace.
• TikTok ShopcoreChannel Partner/ Reseller/ DistributorSocial commerce platform revolutionising shopping via For You Page discovery and in-app checkout, order management and support. Listed as a partner marketplace on TymeOnline's website.
• SuperdrugminorChannel Partner/ Reseller/ DistributorListed as a partner marketplace on TymeOnline's website, primarily for health & beauty brands selling via the Mirakl-powered Superdrug marketplace.
• BootsminorChannel Partner/ Reseller/ DistributorListed in TymeOnline's partner network as a marketplace option, primarily for health & beauty brands.
• eBay Fulfilment (Orange Connex / MW Fulfilment)coreTechnology or IntegrationeBay Fulfilment by MW Fulfilment / Orange Connex allows sellers to ship products sold on eBay worldwide without the time and cost of independently using a courier. Used by TymeOnline as a fulfilment integration option for clients.
• HuboocoreTechnology or IntegrationThird-party logistics / fulfilment partner listed in TymeOnline's partner network for pick, pack and dispatch services to support marketplace sellers.
• WhistlcoreTechnology or IntegrationUK-based logistics company specialising in delivery management; provides logistics and postal services to TymeOnline's seller clients.
• VoloflagshipTechnology or IntegrationVolo is an eCommerce technology platform that helps sellers scale across multiple online channels including their own website, Amazon and eBay. Manages inventory, orders and shipping. TymeOnline partners with Volo as a long-standing back-office solution (relationship pre-dates TymeOnline's founding - co-founders were Volo users in a previous start-up). Volo provides ERP functionality for clients who don't want to manage tech themselves.
• LinnworksflagshipTechnology or IntegrationLinnworks is an inventory and order management software that helps businesses streamline processes, grow via multi-channel listings, shipping management and warehouse management. Long-standing TymeOnline partner used for client integrations.
• StudioworxcoreImplementation/ SI/ Consulting PartnerStudioworx is a creative web design, development and marketing agency specialising in eCommerce, certified on Magento, Adobe Commerce, Shopify and BigCommerce. 15+ years building fast, responsive eCommerce websites. In-house SEO and marketing team. Partner for clients needing ecommerce webstore design alongside marketplace work.
• MiraklcoreTechnology or IntegrationMirakl marketplace platform powers many of the marketplaces TymeOnline integrates clients into (B&Q, Decathlon, The Range, Debenhams, Superdrug). Enables retailers to swiftly establish their own marketplaces and integrate with existing webstores so third-party sellers can list products.
• InstallerSHOWminorGTM or Marketing PartnerTymeOnline supports InstallerSHOW (national event for specifiers, installers and their suppliers) with thought-leadership pieces on the rise of marketplaces for trade and DIY customers. Co-marketing partnership.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Webinterpret: Webinterpret is a UK/France-headquartered marketplace services agency that helps brands and retailers localise and sell across international marketplaces (eBay, Amazon and others). It directly competes with TymeOnline's multi-marketplace managed-service offering for UK and European brands.
• ChannelEngine: ChannelEngine is a Netherlands-based marketplace integration and management platform used by brands and retailers to list, sync and manage products across hundreds of marketplaces. It overlaps directly with TymeOnline's integration, listing and multi-channel management services.
• Lengow: Lengow is a French feed-management and marketplace integration SaaS that helps brands distribute product catalogues to marketplaces. It competes with TymeOnline's Linnworks/Volo-driven listing, integration and catalogue-optimisation layer, particularly for European brands.
• Cymax Group: Cymax is a UK-based marketplace agency that manages Amazon and eBay storefronts for brands, including home and lifestyle categories. It is a direct peer in the outsourced UK marketplace management segment that TymeOnline serves.
• Seller Dynamics (CloudCommerce Pro): Seller Dynamics / CloudCommerce Pro is a UK marketplace management platform and agency that lists and reprices products on eBay, Amazon and other channels. It is a direct peer to TymeOnline's Linnworks-based multi-channel listing and management offering.

Broad incumbents

• Pattern: Pattern is a large US-headquartered global marketplace accelerator (acceleration, brand protection and management on Amazon and other marketplaces). It is a broader incumbent in the same outsourced marketplace services category as TymeOnline, with a wider geographic and product footprint.

Others

• Mirakl: Mirakl is the marketplace platform vendor that powers many of the marketplaces TymeOnline integrates clients into (B&Q, The Range, Debenhams, Superdrug, Decathlon). It is an enabling / ecosystem participant rather than a direct competitor, but its continued growth shapes TymeOnline's addressable opportunity.
• Linnworks: Linnworks is an inventory and order management platform that TymeOnline uses as its primary back-office integration tool. It is a technology partner and ecosystem enabler; some of its agency partners (and Linnworks' own services team) sit adjacent to TymeOnline's managed-service offering.

Regional players

• ChannelPilot Solutions: ChannelPilot is a Hamburg-based marketplace and feed management SaaS used by European brands to list and optimise products on eBay, Amazon and other channels. It is a regional peer in continental Europe that overlaps with TymeOnline's Allegro/CDiscount expansion thesis.

Emerging players

• Marketplace Power (former Stella & Dot Marketplace arm / Marketplace Power): Marketplace Power is a US-based Amazon and marketplace management agency for mid-market brands. It is an emerging, partial-overlap peer with TymeOnline - same category of outsourced marketplace management, but different geographic focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tymeonline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TymeOnline