Fourandhalf
Fourandhalf is a privately held digital marketing agency exclusively serving property management companies, offering website development, SEO, content marketing, paid ads, reputation management, and lead nurturing through tiered subscriptions starting at $349 per month.
- Company typePrivate
- Founded2012
- HeadquartersSan Ramon, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fourandhalf does
Fourandhalf, Inc. is a privately held digital marketing agency founded in 2012 and headquartered in San Ramon, California, exclusively serving the property management vertical. The company provides an integrated marketing stack for residential and commercial property management companies, encompassing website development (QuickSites at $1,499 and Custom Sites from $2,999), SEO and content marketing, Google and Microsoft Ads management, online reputation management with automated review requests, and lead nurturing through LeadSimple CRM integration. The firm packages these services into three subscription tiers (Launch at $349/month, Grow at $699/month, and Scale at $1,199/month) plus setup fees and add-on offerings such as consulting, video production, and social media content.
The company monetizes primarily through recurring monthly subscriptions, supplemented by one-time website build fees, referral program payouts, and consulting engagements. Its go-to-market combines direct sales via a free marketing diagnostic, dedicated account management, self-service educational content (podcasts, webinars, eBooks), NARPM chapter affiliations, and an owned community property, the PM Grow Summit. Technology underpinnings include certified Google and Microsoft Ads expertise, proprietary content templates across 1,000/1,500/2,500-word tiers, and integrations with property management software platforms and LeadSimple CRM. AI usage is limited to AI-assisted review responses and content structuring for AI search visibility, with no disclosed proprietary models.
Fourandhalf reports 15+ visible team members within an 11-50 employee range and claims an average customer lifetime of 5 years with 60% of clients retained for 5+ years, indicating a stable, retention-led operating model. The firm has raised approximately $796,483 across four small funding rounds between 2013 and 2021 and operates without disclosed institutional control, consistent with a founder-led, lightly capitalized boutique agency.
Fourandhalf firmographics
Firmographics- Name
- Fourandhalf
- Legal name
- Fourandhalf, Inc.
- Website
- https://fourandhalf.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fourandhalf is a privately held digital marketing agency exclusively serving property management companies, offering website development, SEO, content marketing, paid ads, reputation management, and lead nurturing through tiered subscriptions starting at $349 per month.
- Ownership category
- akta.pro rank
Where Fourandhalf is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fourandhalf business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Marketing Subscription Plans: Three-tier subscription model (Launch, Grow, Scale) providing bundled marketing services including blog posts, reputation management, website hosting, and advertising management with monthly billing
- Website Development: One-time website development fees for QuickSites ($1,499) and Custom Sites (starting at $2,999) with additional customization charges
- Referral Program Revenue: Revenue generation through referral partner acquisition with signing bonuses and monthly recurring payments for referred clients
- Add-on Services: A la carte services including paid ads, newsletters, email marketing, video creation, social media, eBooks, and content repurposing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Launch Plan - Basic marketing foundation with blog posts, reputation management, and review monitoring |
| Subscription | Monthly | Grow Plan - Enhanced marketing with upgraded blog content, managed campaigns, and property management website |
| Subscription | Monthly | Scale Plan - Premium marketing with long-form content, digital advertising, and continuous optimization |
| One time/ perpetual license | Pay-as-you-go | QuickSites - Template-based property management website with fast deployment |
| One time/ perpetual license | Pay-as-you-go | Custom Sites - Fully customized property management website with extended development time |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Fourandhalf product offering
Product offeringCore offering
Fourandhalf is a digital marketing agency that provides websites, SEO, content marketing, paid advertising, reputation management, lead nurturing, and consulting services exclusively to property management companies. The company bundles these services into three subscription plans (Launch, Grow, Scale) plus standalone website products (QuickSites and Custom Sites) to help property managers generate owner leads and grow their portfolios.
Product overview
Fourandhalf is a property management marketing agency offering a comprehensive suite of digital marketing services specifically designed for property management companies. The offering consists of two main website products (Custom Sites and QuickSites) as well as integrated marketing services including Content Marketing, Google Ads/PPC, Reputation Management, Lead Nurturing & Email Marketing, Social Media Content, Promotional Videos, Lead Capture Tools, SEO & AI Search Copywriting, and Marketing & Growth Consulting. Services are packaged into three pricing tiers (Launch, Grow, Scale) starting at $349/month for marketing services and $1,499 for websites. The company was founded in 2012 and positions itself as a partner for long-term client relationships with an average customer lifetime of 5 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Plans Integrated digital marketing plans combining website, SEO, content, paid advertising, reputation, and lead nurturing into a single managed strategy for property management companies seeking to attract owner leads.
- Website Development Property management website design and development service offered as QuickSites ($1,499, template-based, 4-6 week build) or Custom Sites (from $2,999, fully customizable from 290+ themes, 8-10 week build) with hosting and integration to major property management software platforms.
- SEO Services Search engine optimization for property management companies covering local search, location keywords, structured data, page speed, traditional Google rankings, and AI Overview/conversational search visibility.
- Content Marketing Strategic content creation producing Authority Blogs (1000 words), Strategic Blogs (1500 words), and Pillar Blogs (2500 words) structured for Google, featured snippets, AI Overviews, and conversational search queries targeting property management topics.
- Google Ads (PPC) Pay-per-click advertising campaigns managed by certified Google Ads specialists including keyword research, custom ad copy, A/B testing, lead qualification, conversion tracking, and smart-traffic landing pages targeting high-intent property owner searches.
- Online Reputation Management Reputation management including automated review requests via email and SMS to owners, tenants, and clients, centralized review monitoring, AI-assisted review response support, and review marketing to showcase reviews on websites and social channels.
- Lead Nurturing & Email Marketing Lead management and owner nurturing including sales process consultation, LeadSimple CRM setup with custom lead stages, workflows, and email marketing templates, plus automated drip campaigns with educational content based on prospect interests.
- Marketing & Growth Consulting Business and marketing consulting for property managers covering branding alignment with business goals, business growth strategy, marketing plan development, and sales process evaluation by a dedicated property management marketing expert.
Quantifiable outcome
- 60% of clients stay with Fourandhalf for 5+ years
- +2 more outcomes
Companies that use Fourandhalf
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Fourandhalf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature5 records
Fourandhalf partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LeadSimplecoreLeadSimple is a property management-specific lead management CRM that Fourandhalf integrates with for lead tracking, assignment, workflow automation, and email marketing templates. Fourandhalf sets up client CRM by creating lead stages, workflows, and follow-up email templates.
- GooglecorePremier Google Partner with certified ad specialists managing Google Ads campaigns. Fourandhalf has access to Google Partner resources and expertise for optimizing property management client campaigns.
- SpreadshirtminorPowered by Spreadshirt for merchandise shop. Proceeds from merchandise sales are donated to St. Jude Research Hospital, Wounded Warrior Project, and No Kid Hungry.
- NARPM (National Association of Residential Property Managers)coreAffiliation with NARPM including chapter partnerships (Atlanta Chapter). Industry organization supporting property management professionals with education, networking, and best practices.
- PM Grow SummitcoreFourandhalf organizes and hosts the PM Grow Summit, an annual property management conference providing education and networking for industry professionals.
- CTM Agency PartnerminorAgency partner affiliation possibly related to property management technology or marketing services distribution.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Fourandhalf competitors and assessment
Company assessmentBroad incumbents
- WebFX: WebFX is a large, full-service digital marketing agency offering SEO, PPC, web design, and content marketing at scale. It is a broad incumbent in the same service categories as Fourandhalf but serves a much wider set of verticals and segments.
Direct peers
- SmartBug Media: SmartBug Media is an inbound marketing agency providing SEO, content marketing, paid media, and HubSpot implementation on a managed-service basis. Similar full-stack digital marketing service model with mid-market and enterprise clients.
- Ignite Visibility: Ignite Visibility is a full-service digital marketing agency providing SEO, paid media, social media, email marketing, and reputation management with a similar mid-market client focus and recurring-service commercial model.
- KlientBoost: KlientBoost is a digital marketing agency specializing in pay-per-click advertising, SEO, and conversion rate optimization with a subscription/managed-service model. Comparable in service mix (especially paid ads and landing pages) but serves a broader set of verticals.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid search, paid social, and SEO, with a strong emphasis on client retention and account management—similar in service portfolio and mid-market client engagement model.
- Cardinal Digital Marketing: Cardinal Digital Marketing is a performance digital marketing agency that specializes by vertical (notably healthcare) and offers SEO, paid media, content, and analytics services with a similar subscription-style client model—directly comparable in go-to-market and service mix, differing only in served vertical.
- Vende Digital: Vende Digital is a digital marketing agency that also focuses exclusively on the property management vertical, offering similar services including websites, SEO, paid ads, and content marketing. It is the closest direct competitor to Fourandhalf.
- HigherVisibility: HigherVisibility is a digital marketing agency offering SEO, PPC, web design, and content marketing services to SMB and mid-market clients. Comparable in service mix and subscription-style client engagement.
Others
- LeadSimple: LeadSimple is a property management-specific CRM that Fourandhalf integrates with for lead tracking, workflows, and email templates. It is a technology partner and adjacent ecosystem player rather than a direct competitor, but it competes for the same property management customer wallet.
- Buildium: Buildium is a leading property management software platform serving SMB and mid-market property managers. It is an adjacent technology provider that integrates with Fourandhalf's websites and competes for the property management customer's overall technology and marketing budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fourandhalf social profiles
Digital presenceFourandhalf compliance and trust
Trust signalCompliance2 records
Fourandhalf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fourandhalf leadership team
Management profileNumber of profiles
Profiles1 record
Fourandhalf funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fourandhalf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fourandhalf
What does Fourandhalf do?
Fourandhalf is a digital marketing agency that provides websites, SEO, content marketing, paid advertising, reputation management, lead nurturing, and consulting services exclusively to property management companies. The company bundles these services into three subscription plans (Launch, Grow, Scale) plus standalone website products (QuickSites and Custom Sites) to help property managers generate owner leads and grow their portfolios.
Is Fourandhalf a public or private company?
Fourandhalf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fourandhalf founded?
Fourandhalf was founded in 2012. It employs 11 to 50 people.
Where is Fourandhalf based?
Fourandhalf is headquartered in San Ramon, United States, in the North America region.
How does Fourandhalf make money?
Four revenue lines are on record. Marketing Subscription Plans are the primary driver. The others are website Development, referral Program Revenue and add-on Services.
Who are Fourandhalf's main competitors?
WebFX is listed as a broad incumbent. Direct peers are SmartBug Media, Ignite Visibility, KlientBoost, Disruptive Advertising, Cardinal Digital Marketing, Vende Digital and HigherVisibility. Others are LeadSimple and Buildium.
Does Fourandhalf have an API?
No public API is recorded for Fourandhalf.