RedAbissi
- Company typePrivate
- Founded2018
- HeadquartersTurin, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
RedAbissi firmographics
Firmographics- Name
- RedAbissi
- Legal name
- RedAbissi S.r.l.
- Website
- https://redabissi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where RedAbissi is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
RedAbissi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- RedHab SaaS Platform Subscription: RedAbissi generates revenue through a SaaS subscription model — brands pay to license the RedHab platform to manage their retail network's social media communications centrally. The platform is sold to enterprise and mid-market brands (franchisors, wholesalers, retail networks) on a per-network or per-store basis. Additional revenue likely derives from professional services (strategic consultancy via RedAgency) and advertising management fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
RedAbissi product offering
Product offeringCore offering
RedAbissi sells RedHab, a proprietary Digital Trade Marketing SaaS platform that enables brands to manage and coordinate social media communications across their entire retail store network from a single centralized dashboard. The platform automates publishing across Facebook, Instagram, LinkedIn, and Google Business Profile, geolocates advertising campaigns per store, personalizes content dynamically for each location, and provides analytics. Complementary service offerings include RedAgency (strategic creative consulting) and POST (custom digital project development).
Product overview
RedAbissi is a Digital Trade Marketing company that operates through a core platform product (RedHab) supported by two specialized sub-brands: RedAgency (creative and strategic services) and POST (technology development). RedHab is the main SaaS platform enabling brands to centrally manage and coordinate social media communications across their entire retail store network, with automated publishing, geolocalized advertising campaigns, Google Business Profile management, and local lead generation capabilities. The platform integrates with Canva for content design and publishes across Facebook, Instagram, LinkedIn, and Google Business Profile. RedAgency provides strategic creative services while POST handles complex digital development projects.
Differentiator
Problem solved
Functional benefit
Brands
- RedHab: Italy's first Digital Trade Marketing platform that transforms stores into true local communication channels. Allows brands to manage their stores' social media communications from a single, centralised dashboard.
- RedAgency
- POST
Products and services
- RedHab RedHab is RedAbissi's proprietary SaaS Digital Trade Marketing platform that enables brands with retail, franchise, wholesale, or multi-brand store networks to centrally manage and coordinate social media communications across every store location from a single dashboard. It supports multi-channel publishing to Facebook, Instagram, LinkedIn, and Google Business Profile; automatic geolocation of ad campaigns to each store's service area; dynamic content personalization with store-specific texts, addresses, and phone numbers; centralized Google Business Profile management; dynamic links to personalized landing pages and digital catalogs; AI copywriting; Canva integration; and an analytics dashboard with network-level and store-level reporting. It is licensed on a subscription basis to enterprise and mid-market brands.
- RedAgency
Quantifiable outcome
- 100% brand visibility on stores' social media pages
- +16 more outcomes
Companies that use RedAbissi
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
RedAbissi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature9 records
RedAbissi partnerships and signals
Strategic signalScale indicators18 records
Recent moves5 records
Expansion highlights7 records
RedAbissi competitors and assessment
Company assessmentBroad incumbents
- Hootsuite: Established social media management platform with multi-channel publishing and analytics. While broader in scope, it competes with RedHab in multi-store social media coordination for multi-location brands.
- Sprout Social: Enterprise social media management suite with publishing, analytics, and engagement tools. Overlaps with RedHab on multi-location publishing and reporting for retail networks.
- HubSpot Marketing Hub: Large marketing automation suite including social media tools, ads, and content management. Represents a platform risk as it could expand into multi-location social media coordination.
- Falcon.io (Brandwatch): Enterprise social media marketing platform with publishing, engagement, and analytics capabilities. Comparable in serving large brands managing complex multi-channel social programs.
Direct peers
- Yext: Platform for managing location data and listings across Google, Facebook, and other directories at scale. Direct overlap with RedHab's Google Business Profile and local page management for retail networks.
- Birdeye: Multi-location marketing platform managing listings, reviews, social, and messaging for franchise and retail networks. Closest direct competitor to RedHab's store-network social media coordination use case.
- Sociamonials: Social media management and employee advocacy platform with strong multi-location brand management features. Comparable in enabling centralized control over distributed store-level social media.
- PromoRepublic: Social media marketing platform built for multi-location businesses and franchises, offering content templates, localized publishing, and analytics — a direct competitor to RedHab's franchise use case.
Emerging players
- Podium: Local customer interaction platform with messaging, reviews, and social tools for multi-location businesses. Overlaps with RedHab in enabling retail networks to manage local digital presence at scale.
Regional players
- Locoia: European platform focused on multi-location social media and local marketing for retail and franchise networks. Regional peer in the same geography (Europe) addressing the same Digital Trade Marketing use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RedAbissi social profiles
Digital presenceRedAbissi compliance and trust
Trust signalCompliance1 record
RedAbissi financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedAbissi leadership team
Management profileNumber of profiles
Profiles1 record
RedAbissi subsidiaries and ownership
Company hierarchySubsidiaries2 records
RedAbissi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedAbissi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedAbissi
What does RedAbissi do?
RedAbissi sells RedHab, a proprietary Digital Trade Marketing SaaS platform that enables brands to manage and coordinate social media communications across their entire retail store network from a single centralized dashboard. The platform automates publishing across Facebook, Instagram, LinkedIn, and Google Business Profile, geolocates advertising campaigns per store, personalizes content dynamically for each location, and provides analytics. Complementary service offerings include RedAgency (strategic creative consulting) and POST (custom digital project development).
Is RedAbissi a public or private company?
RedAbissi is a private company. It is classified as venture growth investor backed and is currently operating.
When was RedAbissi founded?
RedAbissi was founded in 2018. It employs 11 to 50 people.
Where is RedAbissi based?
RedAbissi is headquartered in Turin, Italy, in the Europe region.
How does RedAbissi make money?
One revenue line is on record: redHab SaaS Platform Subscription.
Who are RedAbissi's main competitors?
Broad incumbents on record are Hootsuite, Sprout Social, HubSpot Marketing Hub and Falcon.io (Brandwatch). Direct peers are Yext, Birdeye, Sociamonials and PromoRepublic. Podium is listed as an emerging player. Locoia is listed as a regional player.
Does RedAbissi have an API?
No public API is recorded for RedAbissi.