Kognita

What Kognita does

Kognita Lab S.A. is a privately held Brazilian AI company founded in 2017 and headquartered in São Paulo that builds proprietary AI platforms for enterprise decision-making in Brazil. The company operates three productized platforms — GeoEdge (geospatial intelligence for expansion site selection, market analysis, cannibalization, and revenue forecasting by address), Visia (computer vision for in-store customer flow, heatmaps, shelf analytics, and operational monitoring, with on-device image processing for LGPD compliance), and gAIn (revenue intelligence covering price elasticity, dynamic price monitoring, churn prediction, lead scoring, and intelligent matching) — plus an Applied Engineering offering that combines these models into custom multi-domain solutions delivered via API or platform adaptation. Underlying the platforms are six proprietary model categories (geospatial intelligence, revenue/pricing, retail analytics, customer intelligence, people & performance, risk & compliance) trained against a proprietary Brazilian mobility database covering 100M+ devices, 1,025+ integrated variables, and 5,570 cities. The company is LGPD- and GDPR-aligned, holds no public patents in disclosed records, and does not currently appear to operate outside Brazil.

Revenue is generated through two streams: SaaS subscriptions for the GeoEdge/Visia/gAIn platforms and professional services revenue from Applied Engineering custom engagements, both sold on annual enterprise contracts with quote-based pricing and no public tiers. Kognita pursues a sales-led direct enterprise GTM motion targeting multi-unit retail chains, pharmacy networks, restaurant groups, and franchise operators, with a disclosed logo set that includes RD Saúde (RaiaDrogasil), Burger King/ZAMP, Natura, Magalu, Casas Bahia, Rihappy, ChilliBeans, Aramis, BlueFit, Pure Pilates, Sicredi, CNA, CEA, Espaço Laser, and Terral Shopping Centers. The company scaled to more than 40 collaborators by 2024 alongside its first institutional funding round and launched gAIn and Visia in 2025, with R$15 million in revenue cited in a Terra article as the most recent disclosed figure.

Name

Kognita

Legal name

Kognita Lab S.A.

Website

https://kognita.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Kognita is a Brazilian AI company that builds proprietary geospatial, computer vision, and revenue intelligence platforms (GeoEdge, Visia, gAIn) used by enterprise retail, pharmacy, restaurant, and franchise operators to make data-driven expansion, pricing, and operational decisions within Brazil.

Ownership category

akta.pro rank

Product category

AI Market Intelligence Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAHAEAF

Data, Analytics & AI Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYBPAEAHAF

AI/ML Engineering & Model Development Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

SECONDARYHDAEANAH

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

SECONDARYHDAAACAO

Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Foundation Models & Generative AI (LLMs, multimodal)

SECONDARYBPAHACAI

Data, Analytics & AI Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• Geospatial intelligence
• Market intelligence
• Computer vision retail
• Revenue optimization
• Location analytics

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: Access to proprietary AI platforms (GeoEdge, Visia, gAIn) delivered via cloud-based software-as-a-service model with subscription pricing
2. Applied Engineering / Custom Solutions: Custom AI model development and integration services combining multiple proprietary models for specific enterprise business challenges

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Kognita develops and sells AI-powered market intelligence software — delivered through three SaaS platforms (GeoEdge for geospatial intelligence, Visia for computer vision-based retail analytics, and gAIn for revenue intelligence) — that combine proprietary AI models, a Brazilian mobility database of 100M+ devices, and 1,025+ integrated variables to support enterprise decisions on expansion, pricing, and operations. The company also offers Applied Engineering services that combine multiple proprietary models to address complex multi-domain business challenges for clients.

Product overview

Kognita offers a multi-platform AI-driven product portfolio centered around three core platforms: GeoEdge (geospatial intelligence), Visia (computer vision for retail), and gAIn (revenue intelligence). These platforms are powered by proprietary AI models covering geospatial intelligence, pricing optimization, retail analytics, customer intelligence, people performance, and risk/compliance. The company also provides Applied Engineering services to combine models for complex multi-domain challenges. The ecosystem enables businesses to transform data into strategic decisions for expansion, operational optimization, and revenue growth.

Differentiator

Problem solved

Functional benefit

Brands

• GeoEdge: Geospatial intelligence platform for market analysis, expansion decisions, competitor mapping, and sales forecasting by location.
• Visia
• gAIn

Products and services

• GeoEdge Geospatial intelligence platform that applies AI to predict revenue, analyze markets, competition, and cannibalization, helping companies choose optimal locations for expansion with scale and speed. Targeted at retail chains, franchise operators, and consumer brands in Brazil.
• Visia Computer vision platform for retail analytics that processes store images locally to transform customer flow into operational indicators (heatmaps, customer behavior, product layout, missing-product detection) for strategic decisions and operational efficiency. Targeted at retail operations teams.
• gAIn Revenue intelligence platform providing pricing optimization (price elasticity, dynamic price monitoring), lead scoring, churn prediction, personalized recommendations, demand forecasting, and intelligent sales matching to help companies increase sales by targeting the right customers with ideal offers. Targeted at sales, CRM, and revenue/pricing teams.
• Engenharia Aplicada (Applied Engineering) Custom engineering service that combines geospatial, pricing, retail analytics, customer intelligence, people/performance, and risk/compliance models to create solutions addressing complex multi-domain enterprise challenges, delivered via API or platform adaptation with ongoing technical support. Targeted at enterprise clients with complex, multi-area problems.

Quantifiable outcome

• RD Saúde opened 70 new pharmacies in Q2 2025 with goal of 330-350 units annually using Kognita's revenue projection models
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered supporting.

• Magalu CloudsupportingTechnology or Integration · 1 January 2025Magalu Cloud provided cloud infrastructure services for Kognita's platform migration. The migration reduced costs and improved flexibility for Kognita's AI operations, demonstrating that cost savings and performance gains can be achieved together.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics is used as a third-party analytics service on Kognita's website, collecting information about visitor behavior and website performance metrics.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Placer.ai: US-based location and foot-traffic analytics platform widely used by retail chains for expansion decisions, similar core use case to Kognita's GeoEdge (site selection, trade area, cannibalization).
• Geoblink: European location intelligence platform for retail expansion and franchise network planning; comparable product offering to GeoEdge, focused on brick-and-mortar expansion analytics.
• SafeGraph: Provider of large-scale geospatial data (places, points of interest, mobility) used by enterprises and data teams; comparable data-asset business to Kognita's 100M+ device mobility database.
• CARTO: Cloud-native location intelligence and spatial analytics platform serving retail and enterprise customers; comparable platform approach to GeoEdge for location-driven decision-making.

Regional players

• Geofusion: Brazilian geomarketing and geolocation analytics company; directly comparable regional peer in the same Brazilian market, with similar buyer profile (retail, real estate, franchisors).

Broad incumbents

• Esri (ArcGIS): Global GIS platform leader whose ArcGIS system is used by enterprises for spatial analytics; a broader incumbent whose location analytics capabilities overlap with parts of Kognita's stack.
• Foursquare: Location data company combining POI and movement data for enterprise analytics; comparable in using mobility and foot-traffic data to power retail and real estate insights.
• Mapbox: Mapping and location platform with developer APIs and analytics used in retail, mobility, and logistics; comparable to Kognita in providing geospatial foundations, though broader in scope.
• TomTom: Global provider of mapping and location data, with movement data products relevant to retail network planning; an incumbent whose geospatial/mobility data overlaps with Kognita's data layer.

Emerging players

• Locale.ai: AI-driven location analytics platform focused on retail trade areas and cannibalization; smaller emerging player in the same niche as Kognita's GeoEdge.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kognita-lab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kognita