MELON

What MELON does

MELON is a US-based metaverse development studio that designs and builds original game properties and branded immersive experiences, primarily on the Roblox platform, for enterprise clients across sports, music, television, fashion, and consumer brands. The studio operates on a project-based professional services model, delivering custom virtual-world activations for named clients including the NFL, Chipotle, Mattel, and music artists KSI and Zara Larsson. Its stated technology focus is Roblox experience development, with descriptions indicating intent to expand 'beyond' Roblox into adjacent immersive platforms.

The company was founded in 2022 and is headquartered in St. Petersburg, Florida, operating with a small team of 1-10 employees. In July 2022 it closed a $5 million seed funding round led by Crush Ventures with participation from Gaingels and Comcast Spectacor, alongside undisclosed media, entertainment, and biotech investors. Comcast Spectacor's involvement provides strategic access to sports and entertainment IP holders. Industry credibility is anchored by a Clio Award for metaverse development work.

Revenue is generated through project-based custom engagements with enterprise brands; pricing is not publicly disclosed. The company's go-to-market is direct client engagement with enterprise marketing and brand teams, supplemented by industry-award visibility (Clio) and a portfolio anchored by recognizable consumer brands. The website domain melon.dev is currently listed for sale, which introduces uncertainty about ongoing web presence or operating intensity. A separate Japan-based Melon Co., Ltd. engaged in a Tokyo wellness initiative appears unrelated to the US metaverse studio despite sharing the name.

Name

MELON

Legal name

Melon

Website

https://melon.dev

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

MELON is a US-based metaverse development studio that builds branded Roblox experiences and original game properties for enterprise clients including the NFL, Chipotle, Mattel, and music artists, operating on a project-based professional services model out of St. Petersburg, Florida.

Ownership category

akta.pro rank

Product category

Metaverse Development Services

akta.pro primary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

Keywords

• Metaverse development studio
• Roblox experience design
• Branded virtual experiences
• Immersive game development
• Interactive entertainment creation

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brand Experience Development: Project-based development of branded metaverse experiences for enterprise clients including NFL, Chipotle, Mattel, and music artists

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MELON is a metaverse development studio that designs and builds original game properties and immersive branded experiences primarily on the Roblox platform. The studio develops custom virtual worlds, branded activations, and interactive entertainment for enterprise clients across sports leagues, music artists, consumer brands, and entertainment companies such as NFL, Chipotle, Mattel, KSI, and Zara Larsson.

Product overview

Melon operates as a single-product metaverse development studio focused on creating original game properties and immersive brand experiences. The company develops Roblox experiences and virtual world content for high-profile clients including the NFL, Chipotle, Mattel, and music artists. As indicated by the limited source data, the company's portfolio centers on this core metaverse development offering without additional named modules or sub-products.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Metaverse Experience Development

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Starts Care Service Co., Ltd.coreStrategic or Co-development PartnerStrategic partnership for Tokyo's Be Smart Tokyo Inclusive project. Melon is implementing a mindfulness-based menopausal care initiative for female nursing care welfare workers in partnership with Starts Care Service Co., Ltd.
• Fast Beauty Co., Ltd.coreStrategic or Co-development PartnerStrategic partnership for Tokyo's Be Smart Tokyo Inclusive project. Melon is implementing a self-care program for hairdressers in partnership with Fast Beauty Co., Ltd.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gamefam: Leading Roblox-native game studio and brand-experience agency that builds and operates top Roblox titles and branded activations for major advertisers. Closest direct competitor to MELON given shared platform focus, brand-experience positioning, and enterprise client roster.
• Supersocial: Roblox-focused development studio and brand-experience agency that builds custom games and metaverse activations for music artists, sports leagues, and consumer brands — directly overlapping MELON's vertical mix and target buyer.
• Sawhorse Productions: Roblox development studio and experiential agency producing branded Roblox experiences, original game properties, and metaverse launches. Comparable to MELON in size, platform focus, and project-based engagement model.
• Wonder Works Studio: Metaverse and Roblox-focused creative agency building branded experiences and original game properties for entertainment and consumer brands — a close functional peer with similar services, scale, and customer type.
• Dubit: Digital media and games company with a dedicated Roblox studio building brand experiences and UGC content for global brands. Overlaps MELON in target customer (enterprise brands) and delivery mechanism (Roblox experiences).

Broad incumbents

• Dapper Labs: Web3 gaming and metaverse company behind NBA Top Shot, CryptoKitties, and the Flow blockchain. A broader incumbent in branded virtual worlds and digital collectibles — adjacent rather than directly competitive with MELON.
• The Sandbox: Decentralized metaverse platform where brands (e.g., Gucci, Adidas, Warner Music) buy land and build branded experiences. Same end-customer (brand marketers) but operates its own platform rather than building on Roblox, making it a broader incumbent in the same space.

Others

• Melon Co., Ltd. Japanese wellness company selected for Tokyo's "Be Smart Tokyo Inclusive" project, focused on menopausal care and self-care programs. Shares the "Melon" name but operates in a completely different industry; included only to flag the identity ambiguity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/melondev
• LinkedInlinkedin.com/company/melondev

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MELON