BeSafe Rate
- Company typePrivate
- Founded2017
- HeadquartersRoma, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
BeSafe Rate firmographics
Firmographics- Name
- BeSafe Rate
- Legal name
- be safe group srl
- Website
- https://besafesuite.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BeSafe Rate industry classification
Industry- Product category
- Hospitality Insurtech Software
- NAICS
- Insurance Agencies and Brokerages (524210), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance Carriers and Related Activities (524)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Travel Insurance Distribution & APIs (THALALAA)
- akta.pro secondary industries
- Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate) (THALALAN), Embedded Travel Insurance/Protection Payments & Claims Disbursement (THALAHAJ)
Keywords
Where BeSafe Rate is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
BeSafe Rate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- BeSafe Rate Insurance Premium: BeSafe Rate generates revenue by offering accommodation providers a prepaid rate with included insurance. Hotels pay a premium or transaction fee for the insurance coverage and revenue guarantee service. The insurance covers guest cancellations, medical expenses, and other travel disruptions, with the insurance company handling claims directly.
- BeSafe Pay Payment Gateway: BeSafe Pay is a payment gateway for hospitality that charges transaction fees for processing payments. It offers features including reconciliation, instant transfers, virtual card processing for OTAs, and PSD2-compliant authentication. Revenue comes from transaction processing fees.
- Partner Network Program: BeSafe operates a partner network including Tech Partners (booking engines, PMS providers), Business Partners (revenue management consultants, associations), and Affiliates. Partners gain access to marketing activities, training, and dedicated spaces on BeSafe channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom enterprise pricing based on property size and booking volume |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
BeSafe Rate product offering
Product offeringCore offering
BeSafe Rate is a hospitality insurtech platform that enables hotels, tour operators, and OTAs to sell insured prepaid booking rates with integrated travel insurance coverage. The platform combines BeSafe Rate (an insured prepay rate with a 7-day reimbursement guarantee), BeSafe Pay (a PSD2-compliant payment gateway), and BeSafe Suite (the unified platform integrating both) to protect accommodation providers from cancellation losses while offering travelers comprehensive insurance coverage. The product integrates with 60+ booking engines, channel managers, and property management systems across Europe.
Product overview
BeSafe Rate is a hospitality technology company offering two core products: BeSafe Rate (the insured prepay rate with integrated travel insurance) and BeSafe Pay (a payment gateway for hospitality). These are combined into the BeSafe Suite platform. The insured rate protects accommodation providers from cancellations while offering guests coverage, and the payment gateway handles automated reconciliation and instant payments. The company operates under BeSafe Group and is IVASS-regulated (RUI B000726652).
Differentiator
Problem solved
Functional benefit
Brands
- BeSafe Rate: The insured prepaid rate solution for hotels, Tour Operators, and OTAs that protects booking revenue and offers travel insurance to guests.
- BeSafe Pay
Products and services
- BeSafe Rate Insured prepaid booking rate product for hotels, tour operators, and OTAs. Includes comprehensive travel insurance coverage (cancellation, medical assistance, baggage) bundled into the rate, with a 7-day reimbursement guarantee, protecting both guest bookings and accommodation revenue.
- BeSafe Pay Payment gateway built for hospitality, PSD2-compliant with Strong Customer Authentication. Features automated reconciliation, instant bank transfers, OTA virtual card processing, pre-authorization, automatic charges, installment payments, and pay-by-link capabilities for hotels and tour operators.
- BeSafe Suite Unified cloud-based platform combining BeSafe Rate (insured prepay rate) and BeSafe Pay (payment gateway) into a single integrated hospitality management solution, integrating with booking engines, channel managers, and PMS systems.
Quantifiable outcome
- Over 1,300 Italian accommodation properties have adopted BeSafe Rate, serving 150,000+ insured travelers across nearly 42,000 bookings.
- +2 more outcomes
Companies that use BeSafe Rate
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
BeSafe Rate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
BeSafe Rate partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Willis Towers WatsonflagshipBeSafe Group announced a global strategic partnership with Willis Towers Watson in December 2025 to expand its insurance solutions, leveraging the global insurance broker's expertise and network.
- Federalberghi RomaflagshipFederalberghi Roma partnered with BeSafe to promote BeSafe Rate to its member hotels, issuing circulars and presenting the product at the 68th Annual Assembly. This partnership provided significant credibility and market access.
- Simple Booking (QNT)coreSimple Booking was the first booking engine integrated with BeSafe Rate, enabling automatic synchronization of reservations and seamless rate management for hotels using the platform.
- ZucchetticoreBeSafe Group partnered with Zucchetti to integrate BeSafe Pay payment gateway with Booking Expert and the broader Zucchetti hospitality suite, expanding integration capabilities.
- Booking ExpertcoreBooking Expert booking engine integration with BeSafe Pay enables hotels using the platform to process payments through BeSafe's PSD2-compliant gateway.
- AIG (American International Group)coreAIG is the insurance provider backing BeSafe Rate's coverage products. AIG was recognized as a top travel insurance provider in 2017, providing credibility to the insurance products offered.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
BeSafe Rate competitors and assessment
Company assessmentDirect peers
- Cover Genius: Global embedded insurance platform providing travel and booking-protection products distributed via APIs to partners across travel, e-commerce and fintech. Like BeSafe, Cover Genius wraps insurance around transactions to reduce cancellations and protect revenue.
- Battleface: Travel insurance provider delivering custom-built coverage for travelers and travel operators through digital distribution. Comparable in offering embedded travel insurance with API-based integration for travel suppliers.
- Trust My Travel: Specialist payments and virtual-card provider for the travel industry, including hotels, OTAs and tour operators. Direct overlap with BeSafe Pay on hospitality payment processing and OTA virtual-card reconciliation.
- XCover (Cover Genius): Cover Genius's distribution brand for embedded travel protection, offering dynamic, API-driven insurance at checkout. Directly comparable to BeSafe Rate's embedded-insurance-prepay-rate proposition for travel suppliers.
Emerging players
- LoungeUp: European hospitality CRM and guest-experience platform with upsell, messaging and pre-check-in modules for independent and group hotels. Overlaps with BeSafe on hotel-direct revenue optimization and ancillary service monetization.
- Oaky: Hotel upsell platform that helps properties monetize pre-arrival and in-stay experiences. Comparable to BeSafe in targeting direct-booking revenue uplift and ancillary revenue per booking.
- Duve: Guest experience platform for hotels offering digital check-in, upselling, messaging and personalization. Comparable to BeSafe's guest-facing value proposition and direct-booking monetization angle for independent properties.
Broad incumbents
- Mews: Cloud-native hospitality PMS serving hotels, hostels and serviced apartments globally, with payments and integrations at its core. BeSafe is an integrated partner; Mews is a broader incumbent platform that could expand into insurance-embedded offerings.
- Cloudbeds: Hospitality management platform combining PMS, booking engine and channel manager for independent properties. Comparable in serving the same SMB/independent hotel segment as BeSafe, but with a broader software scope.
- SiteMinder: Global hotel commerce platform offering channel management, booking engine and demand-plus services. BeSafe is integrated as a technology partner; SiteMinder represents a comparable enterprise-grade distribution footprint to which BeSafe attaches.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BeSafe Rate social profiles
Digital presenceBeSafe Rate compliance and trust
Trust signalCompliance2 records
BeSafe Rate financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeSafe Rate leadership team
Management profileNumber of profiles
Profiles1 record
BeSafe Rate funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeSafe Rate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeSafe Rate
What does BeSafe Rate do?
BeSafe Rate is a hospitality insurtech platform that enables hotels, tour operators, and OTAs to sell insured prepaid booking rates with integrated travel insurance coverage. The platform combines BeSafe Rate (an insured prepay rate with a 7-day reimbursement guarantee), BeSafe Pay (a PSD2-compliant payment gateway), and BeSafe Suite (the unified platform integrating both) to protect accommodation providers from cancellation losses while offering travelers comprehensive insurance coverage. The product integrates with 60+ booking engines, channel managers, and property management systems across Europe.
Is BeSafe Rate a public or private company?
BeSafe Rate is a private company. It is classified as venture growth investor backed and is currently operating.
When was BeSafe Rate founded?
BeSafe Rate was founded in 2017. It employs 11 to 50 people.
Where is BeSafe Rate based?
BeSafe Rate is headquartered in Roma, Italy, in the Europe region.
How does BeSafe Rate make money?
Three revenue lines are on record. BeSafe Rate Insurance Premium is the primary driver. The others are beSafe Pay Payment Gateway and partner Network Program.
Who are BeSafe Rate's main competitors?
Direct peers on record are Cover Genius, Battleface, Trust My Travel and XCover (Cover Genius). Emerging players are LoungeUp, Oaky and Duve. Broad incumbents are Mews, Cloudbeds and SiteMinder.
Does BeSafe Rate have an API?
Yes. BeSafe Pay API for developers - payment gateway integration for hospitality properties. Supports automated payment management, pre-authorization, and reconciliation for hotel booking systems. Developer documentation is at besafepay.readme.io.
What industry is BeSafe Rate in?
BeSafe Rate's product category is Hospitality Insurtech Software. Its primary akta.pro industry code is THALALAA, Embedded Travel Insurance Distribution & APIs, with a secondary code of THALALAN, Partner/Channel Enablement Portals for Insurers & Distributors (White-Label, Affiliate). Its NAICS code is 524210 and its SIC code is 6411.