Haekka
Haekka delivers Slack-native cybersecurity and privacy awareness training, including phishing simulations and compliance-mapped microlearning (PCI, SOC 2, GDPR, HIPAA), serving organizations seeking security training delivered inside their existing collaboration tools.
- Company typePrivate
- Founded2021
- HeadquartersOak Creek, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Haekka does
Haekka, operating under the legal entity Hook Security Inc., is a Slack-native cybersecurity and privacy awareness training platform founded in 2020-2021 and headquartered in Oak Creek, Wisconsin. The company's core product delivers microlearning content, phishing simulations, surveys/quizzes, and compliance training directly inside Slack workspaces, supplemented by a Chrome extension for Gmail-based phishing detection and reporting. Its product suite is organized into six modules — Training, Pulse Engagements, Workflows, Streams, Phishing, and Integrations — connected via a public API and integrated with Google Workspace, Vanta (compliance automation), Docebo (LMS), and Gmail.
The platform maps training content to four major regulatory frameworks: PCI DSS, SOC 2, GDPR, and HIPAA, with downloadable audit evidence. Revenue is generated through a per-seat subscription SaaS model with annual billing, though specific pricing tiers are not publicly disclosed. Go-to-market combines a product-led growth motion (Slack App Marketplace discovery and self-serve onboarding) with an enterprise field sales motion (demo requests and consultation with compliance/security experts). Distribution channels include the Slack App Directory, direct website sales, enterprise direct sales, and an API/developer channel, supported by content marketing, LinkedIn/Twitter presence, and an affiliate program.
The company has received at least $120,000 in disclosed seed funding from Techstars and Connetic Ventures (January 2021), followed by an undisclosed investment from Matchstick Ventures Fund II (with Everywhere Ventures participating) in June 2021. The leadership team identified in available data is limited to co-founder and CTO Ryan Rich. Operational scale is small (1-10 employees), and AI capabilities are confined to generative phishing email templates launched in 2023, with no evidence of broader ML infrastructure or proprietary model development.
Haekka firmographics
Firmographics- Name
- Haekka
- Legal name
- Hook Security Inc.
- Website
- https://docs.haekka.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Haekka delivers Slack-native cybersecurity and privacy awareness training, including phishing simulations and compliance-mapped microlearning (PCI, SOC 2, GDPR, HIPAA), serving organizations seeking security training delivered inside their existing collaboration tools.
- Ownership category
- akta.pro rank
Haekka industry classification
Industry- Product category
- Security Awareness Training Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Email Phishing & BEC Protection (HDADAKAB)
Keywords
Where Haekka is headquartered
LocationHeadquarters
- HQ city
- Oak Creek
- HQ country
- United States
- HQ region
- North America
Markets served
Haekka business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Training Platform: SaaS subscription model for access to cybersecurity and privacy training platform, microlearning content, phishing simulations, and engagement tools. Pricing based on per-seat or organizational tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform access with training content, phishing simulations, and integrations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Haekka product offering
Product offeringCore offering
Haekka is a Slack-native cybersecurity and privacy training SaaS platform that delivers employee microlearning, phishing simulations, surveys/quizzes, and compliance training directly inside Slack workspaces. It complements the Slack experience with a Gmail Chrome extension for in-the-moment phishing reporting, a public API for automated training assignment, and integrations with Google Workspace, HRIS, Vanta, and Docebo. The platform is sold as a subscription service targeting organizations that need continuous security awareness education and auditable compliance training (SOC 2, PCI DSS, GDPR, HIPAA).
Product overview
Haekka is a cybersecurity and privacy training platform that operates as a unified SaaS product with multiple integrated modules. The core platform delivers employee security awareness training primarily through Slack, complemented by a Chrome extension for Gmail phishing detection. The product portfolio consists of Training (core microlearning delivery), Pulse Engagements (surveys and quizzes), Workflows (API-based automation), Streams (automated content drip), and Phishing (simulation platform). These modules work together as an integrated system, with Workflows enabling API-driven automation, Streams providing continuous education, and Phishing enabling real-world simulation testing—all connected through the Integrations framework to enterprise tools like Google Workspace, Docebo LMS, and Vanta compliance automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Haekka Training Employee microlearning module that delivers cybersecurity and privacy training content directly inside Slack and other connected business tools, targeted at organizations that need continuous security awareness education.
- Pulse Engagements Slack-based engagement module that lets security and HR teams run surveys, quizzes, announcements, and other internal communications to measure and improve employee awareness.
- Haekka Streams Automated content delivery system that drips weekly security and privacy microlearning content to employees inside Slack for continuous security awareness education.
- Haekka Phishing Slack-integrated phishing simulation platform with a Gmail Chrome extension that lets organizations run realistic phishing campaigns and give employees real-time training when they encounter suspicious emails.
- Haekka Workflows API-based automation module that streamlines training assignment and connects Haekka to existing enterprise systems for programmatic user and training management.
Companies that use Haekka
Customer profileSegments3 records
Ideal customer profiles3 records
Haekka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature10 records
Haekka partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Google WorkspacecoreIntegration allowing users to sync and manage users directly from Google accounts, simplifying the process of assigning training and user management within the Haekka platform.
- VantacoreIntegration with Vanta compliance management platform, enabling automated evidence collection and compliance tracking for security awareness training programs.
- DocebosupportingIntegration with Docebo learning management system, providing interoperability between Haekka's security training and broader organizational learning infrastructure.
- SlackcoreSlack is the core platform for Haekka's training delivery, engagement tools (Pulse), phishing simulations, and content streaming. All product functionality is delivered natively within Slack workspaces.
Recent moves6 records
Expansion highlights5 records
Haekka competitors and assessment
Company assessmentDirect peers
- Hoxhunt: Hoxhunt is an AI-personalized security awareness and phishing simulation platform that combines microlearning with adaptive phishing simulations. Directly comparable to Haekka's AI-generated phishing templates, microlearning approach, and behavior-change focus, with similar mid-market/enterprise positioning.
- Living Security: Living Security is a security awareness platform combining human risk scoring, training content, and phishing simulations for enterprise customers. Directly comparable to Haekka's training + phishing + analytics offering, with a similar enterprise-buyer segmentation strategy.
- Phished: Phished is a phishing simulation and security awareness platform that combines automated phishing campaigns with microlearning follow-ups. Highly comparable to Haekka's Phishing Simulator + Streams microlearning combination and similar mid-market customer focus.
- Curricula: Curricula delivers fun, story-based security awareness training aimed at improving employee engagement and phishing behavior—competing head-to-head with Haekka's microlearning and engagement philosophy and targeting similar compliance use cases.
- CybeReady: CybeReady is an autonomous security awareness and phishing simulation platform delivering continuous training with minimal admin overhead. Comparable to Haekka's Streams auto-drip model and Phishing Simulator with a focus on automation and minimal customer effort.
- Ninjio: Ninjio is a security awareness platform featuring short, episode-based animated microlearning content delivered to employees. Highly comparable to Haekka's Streams weekly auto-drip microlearning model and phishing-focused training for SMB and mid-market segments.
- Terranova Security: Terranova Security (now part of Riverside) provides security awareness training content, phishing simulations, and compliance modules (PCI DSS, GDPR, HIPAA). Direct competitor to Haekka across training content, phishing simulation, and compliance training use cases.
- SoSafe: SoSafe is a European-based human risk and security awareness platform offering phishing simulations, microlearning, and compliance training. Direct competitor to Haekka with overlapping product pillars (phishing sim + microlearning + compliance) targeting a similar mid-market customer profile.
Broad incumbents
- Proofpoint Security Awareness: Proofpoint Security Awareness is the enterprise incumbent offering phishing simulation, security training, and compliance content bundled into a broader email security and compliance platform. Comparable to Haekka on training content, phishing simulation, and compliance mapping, though Proofpoint serves a far broader enterprise customer base and product portfolio.
- KnowBe4: KnowBe4 is the largest dedicated security awareness and phishing simulation platform for SMBs and enterprises. Directly comparable to Haekka across all four product pillars—training content, phishing simulation, compliance mapping (PCI/SOC 2/HIPAA/GDPR), and integrations—but serves a much broader customer base across multiple delivery surfaces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Haekka social profiles
Digital presenceHaekka compliance and trust
Trust signalCompliance4 records
Haekka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haekka leadership team
Management profileNumber of profiles
Profiles1 record
Haekka funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haekka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haekka
What does Haekka do?
Haekka is a Slack-native cybersecurity and privacy training SaaS platform that delivers employee microlearning, phishing simulations, surveys/quizzes, and compliance training directly inside Slack workspaces. It complements the Slack experience with a Gmail Chrome extension for in-the-moment phishing reporting, a public API for automated training assignment, and integrations with Google Workspace, HRIS, Vanta, and Docebo. The platform is sold as a subscription service targeting organizations that need continuous security awareness education and auditable compliance training (SOC 2, PCI DSS, GDPR, HIPAA).
Is Haekka a public or private company?
Haekka is a private company. It is classified as venture growth investor backed and is currently operating.
When was Haekka founded?
Haekka was founded in 2021. It employs 1 to 10 people.
Where is Haekka based?
Haekka is headquartered in Oak Creek, United States, in the North America region.
How does Haekka make money?
One revenue line is on record: subscription Training Platform.
Who are Haekka's main competitors?
Direct peers on record are Hoxhunt, Living Security, Phished, Curricula, CybeReady, Ninjio, Terranova Security and SoSafe. Broad incumbents are Proofpoint Security Awareness and KnowBe4.
Does Haekka have an API?
Yes. Haekka offers a public API that enables developers to streamline training assignments and automate workflows. The API documentation covers available routes and provides guidance for integration. Developer documentation is at www.haekka.com/documentation/haekka-public-api-documentation.
What industry is Haekka in?
Haekka's product category is Security Awareness Training Software. Its primary akta.pro industry code is HDADAKAB, Email Phishing & BEC Protection. Its NAICS code is 5182 and its SIC code is 7370.