Beans Coffee Club

What Beans Coffee Club does

Beans Coffee Club, trading as Your Beans Ltd, is a UK-based specialty coffee subscription and online marketplace founded in 2019 by Richard and Fiona. The company aggregates approximately 120 coffees from 20+ independent UK roasters onto a single direct-to-consumer platform, with the Roaster Discovery Club subscription as the primary product. Customers complete a six-question taste quiz covering brewing method, caffeine preference, flavor profile, and milk usage, and are matched to curated selections delivered weekly to monthly at £9.99 (one bag) or £18.99 (two bags) per shipment via Royal Mail 48-hour service in letterbox-friendly packaging.

The business operates multiple revenue streams beyond the core subscription: single-purchase retail from a 79-product coffee store, a 56-SKU equipment store covering brands such as Fellow, Sage, Hario and AeroPress (priced £6.50 to £2,199.99), eGift cards, and the Espresso Collection — a house brand developed in partnership with De'Longhi UK for bean-to-cup machine owners. The company has co-developed branded products including the Rouleur Blend with British Cycling and cyclist Luke Rowe, and supplements sales with the Coffee School educational content hub and a rewards/loyalty program. The matching system is a rule-based quiz rather than a machine-learning recommender.

Go-to-market is primarily product-led and direct-to-consumer across the UK, supported by content marketing, social media, a brand ambassador program, and referral incentives (£10 credit per successful referral). Strategic partnerships with De'Longhi and British Cycling extend reach into equipment owners and cycling enthusiasts. The company was bootstrapped from founding until a small disclosed funding round in May 2024 (~$131,910), operates with 1-10 employees from Bracknell, and reports no institutional investors. Distribution is restricted to the UK mainland; geographic, regulatory and revenue data remain sparse.

Name

Beans Coffee Club

Legal name

Your Beans Ltd

Website

https://beanscoffeeclub.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Beans Coffee Club is a UK direct-to-consumer specialty coffee marketplace and subscription service, aggregating 120+ coffees from 20+ independent roasters and matching customers to personalized selections via a taste quiz, with supporting retail, equipment, and gift card offerings.

Ownership category

akta.pro rank

Product category

Specialty Coffee Marketplace

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee subscription
• Coffee marketplace
• Independent coffee roasters
• Home brewing equipment
• Coffee ecommerce

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Subscriptions: Recurring subscription revenue from the Roaster Discovery Club. Customers choose 1 or 2 bags per delivery at frequencies of 1, 2, 3, or 4 weeks. Subscriptions can be paused, skipped, or cancelled anytime.
2. One-time Coffee Purchases: Single purchase of individual coffee bags from the store. 79 products available from various roasters at various price points.
3. Gift Cards: eGift cards ranging from £10 to £100 (or custom value). Redeemable for subscriptions or store purchases.
4. Coffee Equipment Sales: Sale of brewing equipment including espresso machines, grinders, scales, kettles, and accessories. 56 products from brands like Fellow, Sage, Hario, and AeroPress.
5. Espresso Collection: Specialty espresso blends designed for specific home espresso machine manufacturers. Available for single purchase or subscription at £9 per bag or £16 for 2 bags.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Beans Coffee Club operates a UK online marketplace and subscription service that aggregates specialty coffees from approximately 20 independent UK roasters, matching consumers to personalised selections via a six-question taste quiz. The company delivers freshly roasted 250g coffee bags on configurable schedules (weekly to monthly) under the Roaster Discovery Club subscription, while also selling individual coffee bags, brewing equipment from brands such as Fellow, Sage, and Hario, digital gift cards, and its own Espresso Collection house blends developed with De'Longhi.

Product overview

Beans Coffee Club operates as a UK specialty coffee marketplace offering a personalised subscription service (Roaster Discovery Club) alongside a direct-to-consumer e-commerce store. The platform aggregates coffees from approximately 20 independent UK roasters, paired with its own house-brand Espresso Collection developed with Delonghi. Additional offerings include an equipment store, gift cards, a Coffee School educational hub, and a rewards/loyalty program. The core experience combines a taste-matching quiz with flexible subscription management and single-purchase options.

Differentiator

Problem solved

Functional benefit

Products and services

• Roaster Discovery Club Subscription Personalised coffee subscription service that matches users to coffees from UK independent roasters via a six-question taste quiz covering brewing method, caffeine preference, flavour profile, and milk usage. Delivers 1 or 2 freshly roasted 250g bags per delivery on configurable schedules (weekly, every 2, 3, or 4 weeks), with options to pause, skip, or cancel anytime. Priced at £9.99 for 1 bag or £18.99 for 2 bags per delivery.
• Coffee Store (One-time Purchases) Online store offering single-purchase specialty coffee bags from approximately 20 partnered UK roasters. Includes 79 coffee products with filters by brewing method, caffeine type, flavour profile, roast level, origin country, and roaster. Priced from £9.99 to £14.00 per 250g bag with free shipping on orders over £50.
• Coffee Equipment Store Online store selling coffee brewing equipment including espresso machines, pour-over tools, French presses, grinders, scales, filters, and accessories from brands such as Fellow, Sage, Hario, Chemex, AeroPress, and Moccamaster. 56 products priced from £6.50 to £2,199.99, with coffee credit offers on equipment purchases.
• Coffee eGift Cards Digital gift vouchers available in fixed denominations of £10, £20, £25, £50, £75, and £100 or custom values. Redeemable for Roaster Discovery Club subscriptions or any store purchase including coffee and equipment. Valid for 12 months from purchase date.
• Espresso Collection House-brand espresso blends developed in partnership with De'Longhi UK, designed specifically for home espresso and bean-to-cup machines. Includes three variants: EspresSo Rich, EspresSo Smooth, and EspresSo Bold, available for single purchase or subscription at £9 per bag or £16 for 2 bags with free shipping.

Quantifiable outcome

• Matched over 500,000 coffees to customers through the taste quiz
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• 47 Degrees CoffeecoreStrategic or Co-development PartnerIndependent specialty coffee roaster partnering with Beans Coffee Club. One of the UK's best independent roasters featured in the marketplace.
• 92 Degrees CoffeecoreStrategic or Co-development PartnerIndependent specialty coffee roaster partnering with Beans Coffee Club.
• Back Yard CoffeecoreStrategic or Co-development PartnerIndependent specialty coffee roaster partnering with Beans Coffee Club.
• Brew CrewcoreStrategic or Co-development PartnerIndependent specialty coffee roaster partnering with Beans Coffee Club.
• Crosby RoasterscoreStrategic or Co-development PartnerIndependent specialty coffee roaster partnering with Beans Coffee Club. Created Rouleur blend with Luke Rowe.
• Dane Law CoffeecoreStrategic or Co-development PartnerIndependent specialty coffee roaster. Dagr blend won Great Taste Awards 2023 and 2024.
• Garage CoffeecoreStrategic or Co-development PartnerIndependent specialty coffee roaster partnering with Beans Coffee Club.
• Iron and Fire LtdcoreStrategic or Co-development PartnerIndependent specialty coffee roaster partnering with Beans Coffee Club.
• Mayas CoffeecoreStrategic or Co-development PartnerIndependent specialty coffee roaster partnering with Beans Coffee Club.
• Perky BlenderscoreStrategic or Co-development PartnerIndependent specialty coffee roaster partnering with Beans Coffee Club.
• Sanctuary CoffeecoreStrategic or Co-development PartnerIndependent specialty coffee roaster partnering with Beans Coffee Club.
• De'LonghiflagshipStrategic or Co-development PartnerUK's leading bean-to-cup coffee machine manufacturer. Beans Coffee Club worked directly with De'Longhi to create Espresso Collection coffees designed especially for their machines. Mutual partnership providing exclusive coffee range for De'Longhi customers.
• British CyclingcoreGTM or Marketing PartnerOfficial partnership with British Cycling. Created exclusive Rouleur Blend with Luke Rowe (Team GB and Ineos cyclist). British Cycling members receive 25% discount on the Rouleur Blend.
• Project WaterfallminorOthersCharity of choice for the coffee industry working to end water crisis. Beans Coffee Club donates a proportion of every gift card sold to help bring clean water, sanitation, and education to coffee-growing communities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pact Coffee: UK-based specialty coffee subscription service offering personalised beans from independent roasters on flexible recurring delivery. Closest direct peer in terms of geography, business model (D2C subscription, quiz-driven onboarding, multi-roaster catalogue), and target customer (UK home coffee enthusiasts).
• Trade Coffee: US-based D2C coffee marketplace that curates beans from a network of independent roasters and matches subscribers to coffees based on a taste profile quiz. Directly comparable multi-roaster marketplace model with similar personalisation-led value proposition.
• MistoBox: US D2C coffee subscription that matches customers to specialty coffees from a curated set of roasters. Comparable as a personalised, multi-roaster subscription marketplace with quiz-based onboarding and flexible delivery cadence.
• Hasbean Coffee: Long-established UK specialty coffee roaster with a strong direct-to-consumer e-commerce and subscription channel. Comparable as both a Beans Coffee Club roaster partner and a direct competitor for the UK home-barista customer, illustrating the disintermediation risk.
• Square Mile Coffee Roasters: UK specialty coffee roaster with direct-to-consumer sales and a B2B wholesale arm. Direct competitor for the UK specialty coffee enthusiast segment and one of the roasters featured on Beans Coffee Club's marketplace.
• Origin Coffee: UK specialty coffee roaster operating its own D2C subscription and physical café presence. Direct competitor for UK specialty coffee subscribers and a current Beans Coffee Club roaster partner, again highlighting the partner-versus-competitor dynamic.
• Caravan Coffee: UK specialty coffee roaster linked to the Caravan restaurant group, with a D2C coffee offering. Comparable as a UK specialty roaster with both foodservice and direct-to-consumer channels targeting the same home coffee enthusiast.
• Workshop Coffee: UK specialty coffee roaster with cafés and a direct-to-consumer subscription channel. Comparable UK-based specialty roaster competing for the same home-barista and specialty enthusiast customer base.
• Atlas Coffee Club: US D2C subscription coffee service that curates single-origin coffees by country of origin. Comparable as a curated subscription D2C coffee business with a personalisation-led marketing proposition targeting enthusiast consumers.

Broad incumbents

• Blue Bottle Coffee: Large, well-funded US specialty coffee brand with a meaningful D2C subscription and retail café business. Comparable in the premium specialty coffee category and in D2C subscription mechanics, but operates at significantly larger scale and as a broad incumbent rather than a marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beanscoffeeclub
• Instagraminstagram.com/beanscoffeeclub
• Xx.com/beanscoffeeclu1
• LinkedInlinkedin.com/company/beans-coffee-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beans Coffee Club