Umentor
Umentor (operating as YouRH) is a Brazilian SaaS vendor selling a modular HR platform — recruitment, performance evaluation, corporate training, and internal communication — to mid-to-large Brazilian enterprises via a quote-based annual subscription and direct sales motion.
- Company typePrivate
- Founded2016
- HeadquartersPasso Fundo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Umentor does
Umentor, now operating under the master brand YouRH, is a Brazilian HR technology vendor that sells a cloud-based, modular platform unifying recruitment, performance evaluation, corporate training, and internal communication for mid-to-large Brazilian enterprises. The platform is built around four integrated modules — You Recruta (recruitment with a 20,000+ candidate talent bank and intelligent job-candidate matching), You Performa (performance evaluation supporting 360/180/90-degree methods, individual development plans, and climate surveys), You Educa (corporate university with 400+ pre-built courses, automatic certificate issuance, and an 88% course completion rate), and You Comunica (internal communication, chat, email, and announcements) — linked through a "Força Tripla" methodology that ties 9Box talent mapping, performance evaluation, and learning paths into a continuous development workflow. The product is delivered as a SaaS subscription with annual billing on a quote-based model tailored to company size (20-30 to 501+ employees).
The company operates as YOURH LTDA, a private limited liability company registered in Brazil (CNPJ 29.067.310/0001-05), founded in 2016, with a headquarters in Passo Fundo, Rio Grande do Sul and a secondary office in Balneário Camboriú, Santa Catarina. Its go-to-market is sales-led: the company solicits demonstrations through its website, targets HR decision-makers at mid-to-large enterprises, and supports the direct motion with a partner program (You Parceiro), a customer referral program (You Indica), and content marketing (blog, You News newsletter). The customer base includes at least 16 disclosed enterprise logos spanning retail (Zaffari, Bianchini, Grupo Grazziotin, Stock Center, Afulbra), transport and logistics (TW Transportes, Emergent Cold Latam), agribusiness (METASA, Veiling Holambra, Anasol), food and beverage (Costa Foods), automotive (Autopark), real estate and construction (FG Empreendimentos), sports (Botafogo de Futebol e Regatas), manufacturing (Pittol), and chemicals (DaHuer). Platform scale signals include 450,000 active users, 472,000 certificates issued, and 889,000 hours of training consumed. The company has raised disclosed institutional capital of $57,950 from VENTIUR in July 2021 and a subsequent Bossa Invest event in June 2022.
Umentor firmographics
Firmographics- Name
- Umentor
- Legal name
- YOURH LTDA
- Website
- https://umentor.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Umentor (operating as YouRH) is a Brazilian SaaS vendor selling a modular HR platform — recruitment, performance evaluation, corporate training, and internal communication — to mid-to-large Brazilian enterprises via a quote-based annual subscription and direct sales motion.
- Ownership category
- akta.pro rank
Umentor industry classification
Industry- Product category
- HR Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core HR & HRIS (BPACAPAA)
- akta.pro secondary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where Umentor is headquartered
LocationHeadquarters
- HQ city
- Passo Fundo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Umentor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: YouRH operates as a subscription-based HR software platform providing multiple integrated modules for recruitment, performance evaluation, training, and internal communication. The platform is sold to enterprises on a per-company or per-seat basis with annual billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise HR Suite |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Umentor product offering
Product offeringCore offering
Umentor (operating as YouRH) sells a cloud-based HR management platform that unifies recruitment, corporate training, performance evaluation, and internal communication into a single ecosystem for Brazilian enterprises. The offering is delivered as an integrated suite of modules — You Educa (corporate university with 400+ courses), You Performa (360/180/90-degree performance evaluation), You Recruta (recruitment with intelligent candidate matching), and You Comunica (internal communication) — sold on an annual SaaS subscription basis to mid-to-large Brazilian companies.
Product overview
YouRH is a unified HR ecosystem developed by Umentor, comprising five integrated modules: You Educa (corporate university with 400+ courses), You Performa (performance evaluation with 360/180/90-degree methods), You Recruta (recruitment with intelligent matching), and You Comunica (internal communication). The platform automates the complete employee journey from hiring through development, with automatic linking between performance evaluations and training recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- YouRH Platform Comprehensive cloud-based HR management platform that unifies recruitment, corporate training, performance evaluation, and internal communication into a single ecosystem for developing people, sold to Brazilian enterprises on an annual subscription.
- You Educa Corporate University platform with 400+ courses covering soft skills and hard skills, automatic certificate issuance, access control, customizable learning paths, gamification, NRs control, and document/certificate upload — sold as a module of the YouRH suite.
- You Performa Performance evaluation module supporting 360, 180, and 90-degree assessments, individual development plans (PDI), feedback management, experience period evaluations, climate surveys, 1:1 meetings, and reversal plans — sold as a module of the YouRH suite.
- You Recruta Recruitment and selection software featuring automatic curriculum generation, customized career pages, professional profile assessments, a 20,000+ candidate talent bank, intelligent job matching, and automated feedback — sold as a module of the YouRH suite.
- You Comunica Internal communication panel enabling announcements, centralized communication, birthday systematization, chat, email to colleagues, notifications, and reminders — sold as a module of the YouRH suite.
Quantifiable outcome
- 88% course completion rate in Corporate University
- +2 more outcomes
Companies that use Umentor
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles1 record
Umentor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Umentor partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Umentor competitors and assessment
Company assessmentBroad incumbents
- TOTVS: Brazil's largest enterprise software company with a comprehensive HCM/HR suite (TOTVS HR). Overlaps with YouRH on recruitment, training and performance modules, but serves a much broader enterprise portfolio beyond HR.
- Senior Sistemas: Established Brazilian enterprise software provider offering HCM/HR modules (Senior HR) alongside ERP. Comparable to YouRH on HR functionality but extends across payroll, ERP and broader operations.
- Workday: Global cloud HCM leader offering core HR, talent, learning and recruiting. Represents the international incumbent benchmark competing for the same enterprise HR dollars in Brazil.
Direct peers
- Gupy: Brazilian HR tech platform focused on recruitment, ATS, talent management and selection, directly competing with YouRH's You Recruta module among mid-market Brazilian employers.
- Convenia: Brazilian cloud-based HR platform targeting SMBs and mid-market with recruitment, onboarding, training and people management — directly competing with YouRH's integrated suite in the Brazilian market.
- Pontotel: Brazilian HR platform offering time tracking, attendance, training and people management for SMBs and mid-market. Closely overlaps with YouRH's core HR and training offerings in Brazil.
Emerging players
- BambooHR: SMB-focused cloud HR platform with employee records, onboarding and training features. Not a direct Brazil competitor but represents a comparable best-of-breed SMB HR suite approach for an expanding geographic footprint.
- Caju: Brazilian employee benefits and engagement platform; an adjacent HR-tech player targeting similar Brazilian enterprise customers with a differentiated benefits-led value proposition.
- Deel: Global HR, payroll and EOR platform expanding rapidly in Latin America; represents a well-capitalized emerging competitor in the Brazilian mid-market HR/recruitment space.
Regional players
- Singu: Brazilian HR/benefits platform focused on employee benefits, corporate wellness and people management. Adjacent to YouRH's HR suite with overlapping SMB Brazilian customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Umentor social profiles
Digital presenceUmentor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Umentor leadership team
Management profileNumber of profiles
Umentor funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Umentor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Umentor
What does Umentor do?
Umentor (operating as YouRH) sells a cloud-based HR management platform that unifies recruitment, corporate training, performance evaluation, and internal communication into a single ecosystem for Brazilian enterprises. The offering is delivered as an integrated suite of modules — You Educa (corporate university with 400+ courses), You Performa (360/180/90-degree performance evaluation), You Recruta (recruitment with intelligent candidate matching), and You Comunica (internal communication) — sold on an annual SaaS subscription basis to mid-to-large Brazilian companies.
Is Umentor a public or private company?
Umentor is a private company. It is classified as venture growth investor backed and is currently operating.
When was Umentor founded?
Umentor was founded in 2016. It employs 1 to 10 people.
Where is Umentor based?
Umentor is headquartered in Passo Fundo, Brazil, in the Latin America region.
How does Umentor make money?
One revenue line is on record: saaS Platform Subscription.
Who are Umentor's main competitors?
Broad incumbents on record are TOTVS, Senior Sistemas and Workday. Direct peers are Gupy, Convenia and Pontotel. Emerging players are BambooHR, Caju and Deel. Singu is listed as a regional player.
Does Umentor have an API?
No public API is recorded for Umentor.
What industry is Umentor in?
Umentor's product category is HR Management Software. Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its SIC code is 7372.