The Right Fit

What The Right Fit does

The Right Fit is an online creator marketing platform that connects brands and agencies with social media creators for paid campaign work. Founded in 2016 in Australia and headquartered in Sydney/Darlinghurst, the company operates a marketplace with over 36,000 registered brands/agencies and reach across 450 million creator profiles on Instagram, TikTok, and YouTube. The platform's core function is to enable brands to post campaign briefs, receive structured applications from creators, evaluate them, and execute paid partnerships — claiming an average of 79 applications per brief within 9.5 minutes. Campaign formats span influencer deals, UGC, and gifting. The company was acquired by Ryan Tse in 2023 and rebuilt under new ownership, with a global platform launched in January 2025 targeting the United States as its primary expansion market.

The platform's central product is Matchie, a proprietary AI assistant supporting brief creation, applicant comparison, and recommendations. Matchie is described as drawing on thousands of prior briefs and capable of ingesting brand website content to suggest campaign parameters, with the company positioning it as a workflow-embedded capability rather than a standalone add-on. The platform supports multiple campaign types — influencer, UGC, and gifting — with the company explicitly seeking to differentiate on AI-augmented brief authoring and creator matching.

The Right Fit runs a two-sided business model. On the demand side, brands subscribe at Pro ($79/mo), Growth ($199/mo), or Unlimited ($499/mo) tiers, with a 12% service fee applied to creator payouts. On the supply side, creators can join for free or upgrade to Pro ($5/mo) or Pro Plus ($10/mo). In the most recent reported period, $4.2M was paid to creators through the platform — a GMV-like figure. The company lists enterprise customers including Adidas, American Express, WPP, and Johnnie Walker, alongside a long tail of smaller brands. Funding to date totals $750K from Airtree Ventures and Scale Investors (2016), plus a 2018 grant from QUT Creative Enterprise Australia and SoGal Ventures.

Name

The Right Fit

Legal name

THERIGHT.FIT PTY LTD

Website

https://theright.fit

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Right Fit is an AI-enabled creator marketing platform connecting 36,000+ brands with 450 million creators across Instagram, TikTok, and YouTube, supporting campaign briefs, applications, and paid partnerships globally following its January 2025 relaunch.

Ownership category

akta.pro rank

Headquarters

HQ city

Darlinghurst

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly subscription tiers (Pro, Growth, Unlimited) that unlock brief capacity and platform features. Pro includes 2 briefs/mo, Growth 5 briefs/mo, Unlimited unlimited briefs.
2. Service Fee on Transactions: 12% service fee on Pro plan (20% on Core) added to creator's quoted fee, paid by the client as part of single Stripe transaction. Creators receive their full quoted fee.
3. Creator Plans (Pro/Pro Plus): Creators pay $5/month (Pro) or $10/month (Pro Plus) for enhanced tools including unlimited talent job applications, media kit analytics, and brand insights. Talent job commission: 10% on Pro/Pro Plus vs 15% on Free.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Right Fit is a creator marketing platform where brands and agencies post campaign briefs and receive applications from matched creators across Instagram, TikTok, and YouTube. The platform runs a brief-first workflow covering campaign creation, applicant review, collaboration management, contracts, and Stripe-based payments in a single structured pipeline, with the Matchie AI assistant drafting briefs and comparing applicants.

Product overview

The Right Fit is a creator marketing platform structured around a brief-first model where brands post campaign briefs and matched creators apply directly — eliminating cold outreach. The core platform integrates three campaign types (UGC, influencer, and gifting) through a unified six-step workflow: create campaign, post brief, review applicants, agree to terms via proposal, manage collaboration, and pay via the platform. The platform is powered by Matchie, an AI assistant that builds Brand Profiles from brand websites, drafts campaign briefs, and provides applicant comparison and recommendations. Supporting tools include the Collab Hub for end-to-end project management, Brand Insights for creator research, and a Media Kit Builder for creator portfolios. The platform reaches creators across Instagram, TikTok, and YouTube (450M+ creator profiles), with average first application times of 9.5 minutes and 79 applications per brief. Available via web platform and native mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• The Right Fit
• Matchie
• UGC Campaigns
• Influencer Campaigns
• Gifting Campaigns
• Agency Tools
• The Right Fit Mobile App

Quantifiable outcome

• 9.5 minutes average time to first creator application after brief goes live
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationPayment processing partner. All transactions (creator fees plus service fee) processed through Stripe as single payment. Creators receive full quoted fee via Stripe with 2 business day payout.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Traackr: Influencer marketing platform with strong creator relationship management and brand-safety analytics. Direct competitor in the brand/agency segment TRF targets.
• Collabstr: Marketplace that connects brands with UGC creators and influencers, with self-serve brief posting and direct creator applications. Very similar brief-first model to TRF, though at a smaller scale.
• Aspire (formerly AspireIQ): Creator marketing platform that connects brands with influencers for collaborations, UGC, and ambassador programs. Highly comparable to TRF across workflow, audience, and SaaS + service-fee revenue model.
• Grin: Creator marketing platform focused on influencer relationship management, gifting, and content workflows for DTC and enterprise brands. Direct overlap with TRF's brand-side proposition.
• CreatorIQ: Enterprise-grade creator marketing platform used by global brands and agencies. Direct peer in the brand-and-agency segment, competing on workflow depth and analytics rather than creator self-serve matching.
• Upfluence: All-in-one influencer marketing platform combining creator discovery, outreach, campaign management, and affiliate tools. Closely overlaps with TRF's brief-to-payment workflow.
• Klear: Influencer marketing platform with creator discovery, campaign management, and analytics, now part of Meltwater. Competes head-to-head for mid-market and enterprise brand budgets.

Broad incumbents

• impact.com: Large partnership management platform spanning affiliate, creator, and influencer programs. Overlaps with TRF at the creator-collaboration and payment layer, but as part of a much broader enterprise stack.
• Later: Social media management and influencer marketing platform with a much larger user base and broader feature set. Adjacent incumbent that overlaps with TRF on influencer campaign workflow.

Emerging players

• Brand24: Media monitoring and influencer identification platform with a creator discovery and outreach workflow. Comparable as a creator-marketing tooling peer, though more focused on analytics than full campaign execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theright_fit
• YouTubeyoutube.com/@Teamtherightfit
• Facebookfacebook.com/wearetheright.fit
• LinkedInlinkedin.com/company/theright-fit
• Instagraminstagram.com/theright.fit
• TikToktiktok.com/@theright.fit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Right Fit