Foremind

What Foremind does

Foremind is an Australian B2B SaaS company that delivers an integrated employee assistance program (EAP) and psychosocial hazard compliance platform to employers, with a deliberate focus on high-stigma verticals such as construction, healthcare, education, aged care, community services, and small business. The cloud-based platform, accessible via web browser without app installation, combines traditional EAP services (telephone, video, and in-person counselling with Australian-based clinicians available within 24 hours) with proactive psychosocial risk-assessment tools, anonymous incident reporting with two-way communication, real-time hazard analytics, wellbeing check-ins, and an audit-ready compliance dashboard that documents adherence to the Australian WHS Code of Practice on psychosocial hazards.

The company generates revenue through quote-based subscription packages sold direct to employer customers across three tiers: Foundation (pay-as-you-go EAP for organisations new to EAP), Proactive (annual bundle of sessions plus wellbeing check-ins, family access, manager assist, and analytics for SMEs), and Thrive (custom bundled EAP plus psychosocial hazard toolkit, anonymous reporting, and implementation support for organisations with established safety cultures). Critical Incident Response and Worker Wellbeing Packages are sold as add-ons. Go-to-market is direct sales to mid-market and enterprise employers, supported by content marketing, SEO, downloadable guides, and case studies; the website exposes quote requests and demo bookings as the primary conversion funnels.

Founded in 2016 by Joel Anderson, Foremind operates as Foremind Pty Ltd from Kingston, Australian Capital Territory, with a 1–10 person team and approximately 200 Australian business customers including KIA, Bowden Corp, Maryvale Private Hospital, Weststate Energy, Trinity Grammar, and Indesco. The company raised a single disclosed seed round of AUD ~214k from Skalata in January 2023 and reports 4.1 EAP sessions per user versus a 1.4 industry average, with 70% of clients reportedly first-time EAP adopters.

Name

Foremind

Legal name

Foremind Pty Ltd

Website

https://foremind.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Foremind is an Australian B2B SaaS platform that combines employee assistance program (EAP) counselling services with psychosocial hazard compliance tooling for employers in high-stigma industries including construction, healthcare, education, and aged care.

Ownership category

akta.pro rank

Product category

Employee Assistance Program Software

NAICS

Business Support Services (5614)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

akta.pro secondary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Employee assistance program
• Psychosocial hazard management
• Workplace mental health
• WHS compliance software
• EAP platform

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. EAP Subscription Services: Foremind generates revenue through subscription-based EAP services sold to employer organizations. Pricing is structured in three tiers: Foundation (pay as you go), Proactive (bundled sessions), and Thrive (custom bundled EAP with hazard management). Revenue is recurring based on employer subscriptions with varying session inclusions.
2. Session-based Counselling: Pay-as-you-go counselling sessions available under the Foundation tier, where employers pay per session consumed.
3. Critical Incident Response: Additional service offerings including critical incident response provided as part of higher-tier packages or as add-on services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Foremind provides a cloud-based SaaS platform that combines an Employee Assistance Program (EAP) with psychosocial hazard risk management and WHS compliance tools for Australian employers. The platform delivers 24-hour access to Australian-based counselling professionals, anonymous incident reporting, psychosocial risk assessments, wellbeing check-ins, analytics dashboards, and family member access, sold via subscription packages to organisations in high-stigma industries such as construction, healthcare, education, and aged care.

Product overview

Foremind is a unified workplace wellbeing and psychosocial safety compliance platform offering EAP and mental health support services. The platform provides a comprehensive suite of integrated modules including psychosocial risk assessments, hazard surveys, anonymous incident reporting, analytics dashboards, counselling/EAP access, wellbeing check-ins, resource libraries, family member access, and compliance tracking tools. The platform is available through three pricing tiers (Foundation, Proactive, Thrive) designed for Australian SMEs, with add-on Critical Incident Response services for traumatic workplace events. The architecture combines reactive counselling support with proactive hazard identification and compliance evidence gathering in a single system.

Differentiator

Problem solved

Functional benefit

Products and services

• Foremind Platform A unified workplace wellbeing and psychosocial safety compliance platform that combines EAP services, risk assessments, anonymous reporting, analytics, and counselling access in one system. Designed for Australian employers in high-stigma industries such as construction, healthcare, education, and aged care.
• Critical Incident Response An immediate psychological first aid response service for Australian employers following traumatic workplace events, providing short-term, medium-term, and long-term support using Psychological First Aid methodology endorsed by Red Cross and the World Health Organization.
• Worker Wellbeing Packages Mental health support packages combining EAP access with psychosocial hazard management tools, industry-specific content, and counselling support designed for SME workforces in high-stigma industries.

Quantifiable outcome

• 4.1 EAP sessions per user vs 1.4 industry average
• +3 more outcomes

Named customers9 records

Segments8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TELUS Health (formerly LifeWorks): Global employee wellbeing and EAP provider offering counselling, mental health, and digital health services to employers. Explicitly called out on Foremind's own comparison page, indicating direct overlap in the Australian employer EAP market, though TELUS Health serves a much broader portfolio of services globally.
• Lyra Health: Global employer mental health benefits platform providing EAP-style therapy, coaching, and medication management. Comparable employer-buyer and EAP/counselling model, though it is a scaled US-based incumbent with broader service breadth and international reach Foremind lacks.
• Modern Health: Global employer mental health platform offering EAP, therapy, coaching, and wellness programs to enterprise customers. Similar employer-sponsored model and platform consolidation thesis as Foremind, but at much greater scale and with broader geographic footprint.

Direct peers

• AccessEAP: Australian EAP provider serving employers with counselling, critical incident support, and manager assistance. Directly listed on Foremind's comparison page, indicating head-to-head competition for the same Australian employer buyers in the SME and mid-market segments.
• Converge International: Australian EAP and workplace mental health provider offering counselling, critical incident response, and wellbeing programs. Listed on Foremind's comparison page, positioning it as a direct competitor in the Australian employer mental health segment.
• Wisdom Wellbeing: Australian EAP and employee wellbeing provider delivering counselling, manager support, and critical incident response to employers. Listed on Foremind's comparison page, indicating direct competition for the same Australian SME and mid-market EAP customers.
• Mindway: Australian EAP provider offering workplace counselling, wellbeing, and critical incident support. Listed on Foremind's own comparison page, confirming it as a recognized head-to-head competitor in the Australian EAP market.
• Benestar: Australian EAP and employee wellbeing provider serving a range of corporate and government clients with counselling, critical incident, and wellbeing services. Direct competitor in the Australian employer EAP space with overlapping SME and enterprise segments.
• PeopleSense by Altius: Australian EAP and psychological services provider (part of the Altius Group) offering workplace counselling, critical incident response, and wellbeing programs. Direct competitor in the Australian employer EAP market with comparable service offerings.

Emerging players

• Sonder: Australia-founded employee wellbeing platform combining safety, mental health, and medical support via a digital app for employers. Comparable employer-buyer focus and integrated wellbeing approach, but with broader personal safety/scope rather than construction-specific EAP+compliance specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foremind