Believe Entertainment Group

What Believe Entertainment Group does

Believe Entertainment Group is a privately held, New York-based entertainment production studio founded in 2009 by co-founder Bill Masterson, operating as a talent-driven content production company. The company develops and produces original programming across film, television, podcasts, and digital formats — spanning animated shorts (Dear Basketball, The LeBrons, Jam Van), documentary series (American Anthems, Kings From Queens, Bronx Zoo '90, Billion Dollar Babies), scripted comedy (Office Race), podcasts (Crowded Hours, Vocal Point), and branded/music content (Skyville Live, In The Booth, Uncorked, Super High Roller Club). Its core technology is the use of IMAX's proprietary image and sound capture and presentation technology for theatrical releases, exemplified by the upcoming Frontier documentary scheduled for late 2026.

The studio monetizes via one-time licensing deals with distribution platforms including Peacock, Hulu, PBS, YouTube Kids, Comedy Central, Audible, PokerGO, and Fuse TV, supplemented by branded content partnerships with sponsors such as Moët & Chandon, Acer, HP, Intel, and 7Up. Its competitive positioning rests on long-standing relationships with A-list talent and estates (Kobe Bryant, LeBron James, RUN DMC, Jennifer Nettles, Trey Anastasio, Tiësto, Jennifer Lopez, Neil Patrick Harris) and award recognition including an Academy Award for Dear Basketball, 3x Emmy Awards, and 11x Emmy nominations. Co-production partnerships with NBCU Syndication Studios, New York Post, IMAX Corporation, Atlas Entertainment (Charles Roven), and Nocturnal Entertainment provide additional production financing and distribution reach. The company is privately held as Believe Entertainment Group, LLC in New York and operates with a headcount in the 11-50 range.

Name

Believe Entertainment Group

Legal name

Believe Entertainment Group, LLC

Website

https://believeentertainmentgroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Believe Entertainment Group is a New York-based, privately held production studio that creates talent-driven original content — documentaries, scripted comedy, animated series, and podcasts — and licenses it to platforms including Peacock, PBS, Hulu, YouTube Kids, Audible, Comedy Central, and IMAX.

Ownership category

akta.pro rank

Product category

Original Content Production

NAICS

Motion Picture and Sound Recording Industries (512), Other Performing Arts Companies (711190)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Reality & Factual Entertainment (Unscripted) (MPADADAO)

akta.pro secondary industries

Unscripted/Reality TV Production (Live-Action) (MPADABAC), Live-Action Kids & Family Production (MPADABAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Content production studio
• Documentary production
• Original programming
• Animated film production
• Podcast production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content Production and Licensing: Believe Entertainment Group produces documentary, scripted, and animated content for licensing to major platforms including IMAX, Peacock, Hulu, Comedy Central, PBS, YouTube Kids, Audible, and PokerGO.
2. Branded Content Partnerships: Production of branded content series such as Uncorked for Moët & Chandon, In The Booth for Tiësto with sponsors including Acer, HP, Intel, and 7Up.
3. Talent-Driven Content Development: Multi-season animated and documentary series developed with high-profile talent including LeBron James, RUN DMC, and Phish's Trey Anastasio.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels4 records

Core offering

Believe Entertainment Group is a talent-driven content production studio that develops and produces original programming across film, television, podcasts, and digital platforms, including animated shorts, documentary series, scripted comedy, kids' animated series, music/lifestyle shows, and audio podcasts. Productions are licensed or co-produced with major distribution partners such as IMAX, Peacock, PBS, Hulu, Comedy Central, YouTube Kids, Audible, PokerGO, and Fuse TV.

Product overview

Believe Entertainment Group is an Academy Award and Emmy Award-winning production studio based in NYC that creates talent-driven content for film, television, podcasts, and digital distribution. The company operates as a content production studio producing a diverse portfolio of original programming including award-winning animated films (Dear Basketball), documentary series (Kings From Queens, Bronx Zoo '90, American Anthems, Billion Dollar Babies), kids entertainment (Jam Van, The LeBrons), scripted comedy (Office Race), podcasts (Crowded Hours, Vocal Point), music and lifestyle programming (Skyville Live, In The Booth, Super High Roller Club), and unscripted entertainment (Uncorked, Poker Nights, Money Where Your Mouth Is). Their content is distributed across major platforms including Peacock, PBS, YouTube Kids, Comedy Central, Audible, PokerGO, and Fuse TV.

Differentiator

Problem solved

Functional benefit

Products and services

• Dear Basketball

Quantifiable outcome

• Oscar and Emmy Award winner with 11x Emmy nominations across productions

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• IMAX CorporationflagshipStrategic or Co-development Partner · 21 May 2026Believe Entertainment Group co-produced 'Frontier,' a documentary on modern cowboys in the American West, in partnership with IMAX for theatrical release using IMAX's proprietary technology. The film is scheduled for late 2026 IMAX debut.
• Nocturnal EntertainmentcoreStrategic or Co-development Partner · 21 May 2026Partnered on 'Frontier' documentary along with IMAX and Atlas Entertainment. Nocturnal Entertainment is involved in the production of the modern cowboy documentary.
• Atlas Entertainment (Charles Roven)coreStrategic or Co-development Partner · 21 May 2026Academy Award-winning producer Charles Roven's Atlas Entertainment co-produced 'Frontier' alongside Believe Entertainment Group. Charles Roven is known for producing major DC Comics films.
• LA Times StudiosminorGTM or Marketing Partner · 21 May 2026LA Times Studios partnered on 'Frontier' documentary, bringing journalism and documentary expertise to the modern cowboy story.
• NBCU Syndication StudioscoreStrategic or Co-development PartnerCo-produced American Anthems documentary series with NBCU Syndication Studios, a six-part series celebrating inspiring individuals with original songs by country music's biggest stars.
• New York PostcoreStrategic or Co-development PartnerCo-produced Bronx Zoo '90 documentary series with the New York Post, based on columnist Joel Sherman's series of articles about the 1990 Yankees.
• Studio Partners NetworkcoreChannel Partner/ Reseller/ DistributorBelieves Entertainment Group maintains distribution partnerships with major studios and entertainment companies including Warner Bros Discovery, NBCUniversal, CBS, Sony, Amazon, Hulu, YouTube, and others shown as studio partners.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• SpringHill Company: Talent-driven content studio founded by LeBron James and Maverick Carter, producing film, TV, and digital content with major distribution partners. Directly comparable to Believe's model and has an explicit overlap through The LeBrons (Believe-produced) and LeBron James (SpringHill founder).
• Imagine Entertainment: Independent film and television production company founded by Ron Howard and Brian Grazer, producing documentaries, scripted content, and event programming distributed across major platforms. Closely analogous to Believe's talent-driven, multi-format studio model.
• Blumhouse Productions: Independent film and TV production company known for lean, talent-anchored productions across scripted and unscripted content with major streaming partners (Amazon, Netflix). Similar capital-efficient production model and platform-driven distribution strategy.
• Participant Media: Independent entertainment company producing documentary and narrative films with social impact themes, distributed through major platforms. Strong overlap with Believe's documentary and music documentary focus (American Anthems, Kings From Queens).
• Higher Ground Productions: Talent-driven production company founded by Barack and Michelle Obama producing film, TV, podcast, and documentary content for Netflix, Spotify, and Audible. Closely analogous to Believe's talent-anchored, multi-format, premium-distribution model.
• Macro: Independent production company developing film, TV, and digital content with a focus on underrepresented voices, distributed across major platforms. Comparable in scale, production approach, and platform-distribution model to Believe.

Broad incumbents

• A24: Independent entertainment company producing film, TV, and documentaries, recognized for prestige, award-winning content across streaming and theatrical. Comparable to Believe in aesthetic positioning and awards trajectory, but operates at meaningfully larger scale.
• Vice Studios: Documentary and unscripted content arm of Vice Media producing premium non-fiction programming distributed globally via streaming and broadcast partners. Comparable to Believe's documentary production capabilities but at significantly larger scale and broader geographic reach.
• All3Media America: Independent television production group producing unscripted, scripted, and documentary content across major US and international platforms. Comparable to Believe's multi-format studio model with broader portfolio and deeper platform relationships.

Emerging players

• Concord Originals: Original content production arm of Concord (independent music company) producing film, TV, and documentary content with music industry ties. Comparable to Believe's music-documentary and music-talent-driven productions (American Anthems, Kings From Queens).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/138046036289653

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Believe Entertainment Group