Adtrac

What Adtrac does

Adtrac AG is a Swiss-headquartered (Zürich) SaaS company that has operated since approximately 2019 and provides a platform for managing digital out-of-home (DOOH) advertising screen networks. The platform is organized around four functional modules — Schedule, Operate, Track, and Invoice — that together replace spreadsheet-driven workflows with an integrated loop-booking, content-delivery, live reporting, and playout-based billing system. A core architectural choice is interoperability: Adtrac sits as a layer above heterogeneous digital signage CMS estates via integrations with vendors including Xibo, PADS4, Easescreen, Advertima, Grassfish, Intervista, Motiongate, SSP1, Topcc, and Excom Media. The firm also describes its own billing-output connector that transfers invoice data directly into accounting software.

The company's go-to-market combines a direct enterprise sales motion (anchored by a "Book a meeting" call-to-action and a consultative sell that begins with a strategy conversation about monetizing screens) with a self-serve user interface for uploading advertising material, tracking campaigns live, and managing billing. Revenue is generated via SaaS subscription; pricing is not publicly disclosed and is quote-based. Its primary customer segments are screen network operators and media owners (including transit networks such as Dubai Metro and retail media networks such as Carrefour UAE and SPAR), plus regional media operators expanding within MENA, where Digitall MENA is the marquee deployment partner.

Operationally, Adtrac reports a team of 1–10 employees and has disclosed only one funding event — a $250,000 round from Newchip Accelerator in February 2022. Leadership consists of CEO Benjamin Wey, Co-founder and Board member Iman Nahvi, and CTO Wolfgang Giersche. The firm publishes thought-leadership content (DOOH sustainability, retail media's mission, company milestones) and a downloadable digital sales playbook, and reports that its clients collectively served over 65 years' worth of advertising across thousands of screens in the most recent year. Customer concentration is anchored by Digitall MENA (Dubai Metro and MENA retail networks) and Carrefour UAE (UAE retail media), with the remaining public logos largely comprising CMS technology partners rather than paying customers.

Name

Adtrac

Legal name

Adtrac AG

Website

https://adtrac.media

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Adtrac is a Zürich-based SaaS platform that enables DOOH screen network operators and retailers to schedule, deliver, track, and invoice advertising campaigns across digital signage networks, serving enterprise customers such as Digitall MENA and Carrefour UAE.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home (DOOH) Advertising Software

NAICS

Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industry

OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)

Keywords

• Digital out-of-home advertising
• DOOH campaign management
• Programmatic outdoor media
• Advertising SaaS platform
• Out-of-home media software

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Adtrac operates as a SaaS platform providing screen network management capabilities including booking, reporting, and billing. Revenue is generated through subscription-based access to their platform that helps clients monetize their screen networks and maximize advertising revenue.

Distribution channels2 records

Marketing channels5 records

Core offering

Adtrac is a Swiss technology platform that provides a SaaS solution for managing digital out-of-home (DOOH) advertising campaigns. The platform enables advertisers and media owners to plan, buy, and operate digital outdoor media inventory through a centralized software interface, streamlining programmatic and direct buying workflows for outdoor advertising.

Product overview

Adtrac is a single unified SaaS platform designed to streamline the management of digital out-of-home (DOOH) screen networks. The platform integrates four core modules—Schedule, Operate, Track, and Invoice—that work together to manage campaign booking, advertising material delivery, live progress monitoring, and transparent billing. The platform enables advertising sales without scheduling restrictions and provides clients with tools to maximize screen advertising revenue across retail environments.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 65 years worth of ads served across thousands of screens using the platform in the last year
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Digitall MENAcoreTechnology or IntegrationDigitall MENA is a key strategic partner that deployed Adtrac technology on the Dubai Metro digital media network and later across in-mall and in-store retail digital networks. The partnership has been instrumental in Digitall MENA's regional growth strategy, completing their DOOH tech stack for expansion within the MENA market.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Vistar Media: Vistar Media is a leading programmatic DOOH ad-tech platform offering SSP, DSP integrations, and campaign management tools for screen network owners. It directly overlaps with Adtrac's booking, scheduling, and reporting capabilities but operates at significantly larger scale with programmatic exchange functionality.
• Hivestack: Hivestack is a global programmatic DOOH ad exchange and supply-side platform enabling media owners to monetize digital screens. It competes with Adtrac in the DOOH inventory management and media buying layer, with a focus on automated/programmatic transactions versus Adtrac's insertion-order-centric model.
• Place Exchange: Place Exchange is a programmatic SSP for DOOH inventory, connecting media owners with DSPs. It is comparable to Adtrac in serving screen network operators, though it focuses primarily on programmatic supply rather than the full booking-to-billing workflow Adtrac provides.
• Broadsign: Broadsign provides a comprehensive DOOH network operator platform covering CMS, scheduling, programmatic, and audience analytics. It competes most directly with Adtrac's end-to-end Schedule-Operate-Track-Invoice workflow, though at a much larger enterprise scale with deeper feature set.
• Adomni: Adomni is a DOOH self-serve buying platform and marketplace for digital screen inventory. It overlaps with Adtrac in helping screen owners monetize inventory and in providing booking/campaign tools, with a strong programmatic and SMB self-serve positioning.

Emerging players

• Signagelive: Signagelive is a cloud-based digital signage CMS platform with content scheduling and network management features. It is comparable to Adtrac as one of the CMS platforms Adtrac integrates with, while also offering scheduling capabilities that could partially substitute for Adtrac's booking layer.
• Quividi: Quividi is a DOOH audience analytics and campaign measurement provider for in-store and out-of-home screens. It overlaps with Adtrac's reporting and tracking module, focusing on impression measurement and audience verification rather than the full booking workflow.

Broad incumbents

• Stratacache (Scala): Stratacache (including Scala) is a large enterprise digital signage and in-store media platform with global deployments. It competes with Adtrac in the retail and in-store media segment, offering hardware, software, and services as an integrated incumbent.

Regional players

• Ad4Screen: Ad4Screen is a European-focused DOOH and digital signage platform provider. It is comparable to Adtrac in offering DOOH network management tooling, though it concentrates on the European market where Adtrac also has a presence, leading to potential overlap in regional RFPs.
• Moving Walls: Moving Walls is a DOOH platform with strong presence in Southeast Asia, Middle East, and Africa that provides planning, buying, and measurement tools for out-of-home media owners. It is comparable to Adtrac in the MENA region specifically, where both compete for retail and transit media network business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Adtrac
• LinkedInlinkedin.com/company/adtrac-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adtrac