Little Green Light

What Little Green Light does

Little Green Light (LGL) is a Seattle-based cloud SaaS vendor that provides donor management and CRM software purpose-built for small and mid-sized nonprofits. Founded in 2007 by brothers Chris Bicknell (President) and Nick Bicknell (CEO), the company has grown to serve more than 10,000 nonprofit organizations across verticals including animal welfare, human services, arts and culture, land trusts, K-12 schools, and libraries, operating in the US, Canada, Australia, and New Zealand while declining EU/UK/Switzerland customers. The platform consolidates constituent profiles, gift, pledge, membership, volunteer, event, grant, and reporting workflows into a single system, and is sold as one product with all features included at every pricing tier.

The core technology stack is a multi-tenant cloud SaaS with a 99.95%+ uptime SLA, nightly backups, and bank-level encryption, hosted on Lightedge infrastructure. Notable proprietary components include LGL Forms (an online form builder natively integrated with Stripe and PayPal for one-time and recurring donations, including QR code capture), the Flex Importer (a guided spreadsheet-based data migration tool with duplicate detection), a new Email Builder (with percentage-based layouts, content block cloning, and one-click acknowledgments), and an LGL REST API plus webhook endpoints supplemented by a Zapier integration that connects to Airtable, Givebutter, Give Lively, Fundraise Up, Jotform, Google Forms, Square, and others. Built-in native integrations with QuickBooks Online, Constant Contact, Mailchimp, DonorSearch, and Wealth Engine round out the stack, while a third-party-built integration ecosystem covers Auctria, Civic Champs, CourseStorm, Donorbox, Double the Donation, Fundraising Report Card, Gravity Forms, Member Essentials, Rally Up, True Givers, Voizee, and WooCommerce.

The business model is a transparent, no-contract recurring subscription priced on constituent record count, ranging from $45/month (up to 2,500 constituents) to $135/month (up to 50,000), with $15/month per additional 10,000-record tier up to 200,000 records; annual billing saves 10% and prepay discounts of 2.5% (3 months) and 5% (6 months) are available. Payment processing through Stripe (2.2% + $0.30) and PayPal (1.99% + $0.49) is passed through at cost with no LGL markup. Distribution is product-led and self-serve through the website, with a 30-day free trial requiring no credit card, augmented by live group demos, prospective customer Q&A sessions limited to four participants, free training webinars, an extensive knowledge base, and an independent LGL Consultant Network for higher-touch onboarding and migration work typically priced $1,000-$6,000 per engagement. The company has been bootstrapped throughout its history with no disclosed external funding.

Name

Little Green Light

Legal name

Little Green Light, LLC

Website

https://littlegreenlight.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Little Green Light is a Seattle-based SaaS donor management and CRM platform serving more than 10,000 small and mid-sized nonprofits. Founded in 2007 and bootstrapped, it offers subscription-based constituent tracking, online donation forms, and integrations with payment, email, and accounting tools.

Ownership category

akta.pro rank

Product category

Nonprofit Donor Management Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Donor management software
• Nonprofit CRM platform
• Online fundraising tools
• Constituent relationship management
• Nonprofit donor tracking

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Monthly or annual subscription fees based on constituent record counts. No contract required. Pricing tiers range from $45/month for up to 2,500 constituents to $135/month for up to 50,000 constituents, with additional $15/month per 10k tier for larger databases. Annual billing offers 10% discount. Prepay discounts also available for 3 months (2.5%) and 6 months (5%).
2. Online Donation Processing: Transaction fees for online donations processed through integrated payment processors (Stripe and PayPal). Stripe charges 2.2% + $0.30 per transaction for approved nonprofits. PayPal charges 1.99% + $0.49 per transaction. Little Green Light does not add any fees to these processor rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Little Green Light sells a cloud-based, all-in-one donor management and CRM SaaS subscription built specifically for small and mid-sized nonprofits. The platform consolidates constituent profiles, gift, pledge, membership, volunteer, event, and grant tracking, and bundles online donation forms (LGL Forms) with Stripe/PayPal processing, email and mail-merge, reporting, and integrations with QuickBooks Online, Constant Contact, Mailchimp, Zapier, DonorSearch, and Wealth Engine. Pricing is per-constituent-record on a monthly or annual subscription with unlimited users, no setup fees, no contracts, and a 30-day free trial.

Product overview

Little Green Light is an all-in-one donor management and CRM software platform designed specifically for small and mid-sized nonprofits. The core product, Little Green Light, provides comprehensive constituent management including donor tracking, gift and pledge management, volunteer and membership management, event tracking, grant proposals, and robust reporting and analytics. The platform is offered as a single unified product with all features included at every subscription level, supplemented by LGL Forms (an online form builder for collecting donations and other information with payment processing via Stripe/PayPal) and the LGL API for custom integrations. The platform integrates with email marketing tools (Constant Contact, Mailchimp), accounting software (QuickBooks Online), payment processors (Stripe, PayPal), prospect research tools (DonorSearch, Wealth Engine), and workflow automation (Zapier). Pricing is based on constituent record counts rather than feature tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Green Light (Donor Management SaaS Platform) Cloud-based, all-in-one donor management and CRM subscription for small and mid-sized nonprofits. Includes constituent management, gift and pledge tracking, event tracking, volunteer and membership management, grant tracking, reporting and analytics, built-in email and mail merge, online donation forms (LGL Forms) with Stripe and PayPal processing, and a REST API with webhook endpoints. Sold as a single subscription priced per constituent record with unlimited users, no setup fees, no contracts, and a 30-day free trial.

Quantifiable outcome

• Redwood Coast Land Conservancy tripled their constituent count to over 1,200 using LGL forms for supporter data collection and volunteer feedback.
• +2 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Constant ContactcoreTechnology or IntegrationEmail marketing integration allowing data synchronization between LGL and Constant Contact for coordinated marketing campaigns.
• MailchimpcoreTechnology or IntegrationEmail marketing integration with Mailchimp for synchronized donor communications and email campaigns.
• StripecoreTechnology or IntegrationRecommended payment processor for LGL Forms. Enables secure processing of one-time and recurring donations. Nonprofit rate: 2.2% plus $0.30 per transaction. Supports credit card, ACH, Apple Pay, and Google Pay.
• QuickBooks OnlinecoreTechnology or IntegrationAccounting integration allowing seamless sync of donation and payment data with QuickBooks Online for financial tracking.
• ZapiercoreTechnology or IntegrationWorkflow automation platform connecting LGL with thousands of other apps including Airtable, Givebutter, Jotform, Google Forms, and Square.
• LightedgecoreTechnology or IntegrationServer hosting provider for Little Green Light. Lightedge is an industry leader in hosting and virtualization providing fast, reliable, and secure servers with leading-edge technologies to preempt threats.
• The More Than Giving Co.minorImplementation/ SI/ Consulting PartnerNonprofit virtual assistant service providing ongoing administrative support (10-40 hours per month). Consultants trained in using LGL and nonprofit certified. LGL customers receive 10% discount for first 6 months.
• QuickBooks Made Easy for NonprofitsminorImplementation/ SI/ Consulting PartnerConsulting and training firm providing personalized consultation on setup and mapping of QuickBooks Online accounts to Little Green Light.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Auctria: Auctria is an auction and event management platform that integrates with Little Green Light, serving overlapping nonprofit customers but focusing on auction-style fundraising rather than ongoing donor CRM.

Direct peers

• Bloomerang: Bloomerang is a direct SMB-focused donor management and fundraising CRM competitor targeting small and mid-sized nonprofits with a similar ease-of-use, retention-focused value proposition and tiered subscription pricing model.
• Network for Good: Network for Good is a direct competitor offering donor management, online fundraising, and coaching for small nonprofits, overlapping with LGL on CRM and donation forms for resource-constrained organizations.
• Funraise: Funraise is a donor management and online fundraising platform serving small to mid-sized nonprofits, overlapping with LGL's online donations and CRM capabilities while targeting a somewhat larger mid-market customer.
• NeonCRM: NeonCRM is a direct competitor serving small to mid-sized nonprofits with donor management, membership, events, and online giving functionality, targeting many of the same vertical segments as LGL such as arts, human services, and membership organizations.
• DonorPerfect: DonorPerfect is a long-standing direct competitor serving small to mid-sized nonprofits with donor management, online donations, and event tools, overlapping heavily with LGL's core feature set and target customer profile.

Emerging players

• Givebutter: Givebutter is an emerging competitor starting from free fundraising pages and expanding into CRM-style donor management, competing with LGL Forms and parts of the LGL donor database for small nonprofits, especially digitally native ones.
• Keela: Keela is an emerging nonprofit CRM focused on small to mid-sized organizations with donor management, email marketing, and automation, competing with LGL on ease of use and price-sensitive nonprofit buyers.

Broad incumbents

• Salesforce Nonprofit Cloud (NPSP): Salesforce's Nonprofit Success Pack is a broad incumbent nonprofit CRM built on the Salesforce platform, used by larger nonprofits and serving as the upper-end alternative that LGL prospects graduate from or migrate away from given cost and complexity.
• Bonterra (Network for Good, Kindful, CyberGrants): Bonterra is a broad social-good software suite encompassing multiple nonprofit products (Network for Good, Kindful, CyberGrants, etc.), competing with LGL through bundled offerings and larger sales and marketing budgets across the same SMB nonprofit segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/little-green-light
• Xx.com/littlegrnlight

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Green Light