What Ruvna does

Ruvna is a New York-based SaaS company that provides a unified safety and operations platform for independent K-12 schools in the United States. Founded in 2012 by Joey Nutinsky, Jack Ruppel, and Marshall Singer, the company serves approximately 500 schools across 43 U.S. states with a lean team of 1-10 employees. The platform addresses fragmented safety and operational workflows in schools by replacing manual, spreadsheet-based processes with a single integrated system covering emergency accountability, attendance tracking, dismissal management, mass notifications, and visitor management.

The core technology is a cloud-based SaaS platform with mobile applications for iOS and Android, real-time synchronization, and deep integrations with leading Student Information Systems including Blackbaud, Veracross, FACTS, PowerSchool, Clever, ClassLink, and OneRoster. Ruvna's distinguishing architectural approach is that all five modules were designed and built together as a single unified system rather than stitched together through acquisitions, allowing data to flow seamlessly across modules. The platform reports 99.99%+ uptime, 1-hour average customer support response time, and a 94.8% customer satisfaction rate. Additional integrations include SSO (Google, Microsoft, LDAP), Common Alerting Protocol v1.2 webhooks (RiseVision, InformaCast, Valcom), Dymo badge printing, and a partnership-powered 911 dispatch capability via Noonlight. The company is FERPA and COPPA compliant.

Ruvna's business model is enterprise SaaS subscription-based, with custom pricing tailored to each school based on student count, campus count, and subscription term length. The company offers both à la carte module subscriptions (Accountability, Attendance, Announcements, Dismissal, Visitor Management) and a bundled Ruvna Suite providing over 30% savings. Distribution is exclusively direct sales to K-12 schools in the U.S., supplemented by a customer referral program, monthly webinars, content marketing, and active participation in industry events such as the ATLIS conference. Ruvna is privately held by its founders, with only one disclosed early-stage funding round from Dreamit Ventures in March 2016 and no institutional investors identified in the available data.

Name

Ruvna

Legal name

Ruvna, Inc.

Website

https://ruvna.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Ruvna provides a unified SaaS safety and operations platform for U.S. independent K-12 schools, offering emergency accountability, attendance, dismissal, mass notifications, and visitor management to approximately 500 schools across 43 states.

Ownership category

akta.pro rank

Product category

K-12 School Safety and Operations Software

NAICS

Educational Support Services (611710), Software Publishers (513210)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Communications, Parent/Guardian Engagement & Notification Systems (EDAJAHAM)

akta.pro secondary industries

Communication & Family Engagement Platforms (Messaging, Portals, Translation) (EDAJAMAI), Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

Keywords

• School safety software
• Emergency accountability system
• Student attendance tracking
• School dismissal management
• Visitor management software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Ruvna Suite: Bundle pricing for full platform access including Accountability, Dismissal, and Visitor Management modules. Offers savings of over 30% compared to individual modules. Includes early access to new features.
2. Individual Module Subscriptions: Per-module subscription pricing for Accountability, Attendance, Announcements, and Dismissal. Schools can customize subscriptions based on their needs and budget. Attendance and Announcements available à la carte.
3. Per-Student Pricing: For larger schools, pricing is calculated on a per-student basis, scaling the service to institution size with economies of scale.
4. Flat-Rate Pricing: Flat-rate pricing model offered for smaller schools to simplify cost structure and make it more affordable for institutions with fewer students.
5. Ruvna 911 Connect Premium Add-on: Premium add-on to Accountability solution enabling automatic 911 emergency response notification through Noonlight partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ruvna sells a unified SaaS platform for independent K-12 schools that combines emergency accountability, dismissal management, attendance tracking, mass notifications, and visitor management on a single shared data and login model. Schools subscribe to modules individually or buy the bundled Ruvna Suite, with a premium Ruvna 911 Connect add-on that auto-notifies first responders through Noonlight. The product integrates natively with major student information systems and is delivered via web and iOS/Android apps.

Product overview

Ruvna is a unified safety and operations platform for independent K-12 schools, built as an integrated suite of five core modules: Accountability (emergency crisis management), Dismissal (end-of-day student departure management), Attendance (arrival/departure tracking), Announcements (mass parent/staff notifications), and Visitor Management (campus access control). The modules share a single data architecture, interface, and authentication system, enabling seamless workflows from morning attendance through afternoon dismissal. Ruvna also offers the full suite as a bundled Ruvna Suite product with 30%+ savings, plus premium add-ons like Ruvna 911 Connect for automatic 911 alerting. The platform currently serves 500 schools across 43 U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Ruvna Accountability Real-time crisis management and emergency accountability platform enabling schools to locate and account for students, staff, and visitors during emergencies and drills, with one-tap staff check-ins, live headcount dashboard, instant text/email/push alerts, two-way assistance requests, and an integration with Ruvna 911 Connect for automatic emergency services notification.
• Ruvna Dismissal Real-time dismissal management module for end-of-day operations that organizes carline pickup, tracks who has been called, and ensures every student gets safely off campus, with live carline queue status, authorized pickup verification, staff notifications when rides arrive, and a complete dismissal audit trail.
• Ruvna Attendance Student arrival and departure tracking with multiple check-in methods including digital ID, GPS, barcode, and faculty-assisted entry, plus automated parent outreach for unexpected absences, a custom rules engine for tardy marking, and direct two-way SIS sync, supported by a student mobile app for digital ID and kiosk check-in.
• Ruvna Announcements Mass notification system delivering targeted messages to parents, staff, and students via SMS, email, and voice calls, with smart audience targeting by group, grade, or team, message scheduling with draft and approval workflows, and real-time engagement tracking including opens, clicks, and voicemails.
• Ruvna Visitor Management Campus visitor access management with ID scanning, screening against watchlists, instant badge printing with photo and destination, pre-registration for expected visitors, and automatic inclusion in emergency accountability; included at no extra cost for schools with an Accountability subscription.
• Ruvna Suite Bundled platform offering that combines all five Ruvna modules (Accountability, Dismissal, Visitor Management, Attendance, and Announcements) under unified data, interface, and login at more than 30% savings versus individual module subscriptions, with early access to new features.
• Ruvna 911 Connect Premium add-on to Ruvna Accountability that automatically alerts first responders during school emergencies through a partnership with Noonlight, transmitting location and incident details automatically to eliminate communication delays and reduce emergency response time.
• Ruvna Student App Mobile application that lets students access their digital ID and check in for daily attendance, with GPS location-based check-in and barcode scanning at entry kiosks, available for iOS (iOS 15+) and Android (Android 5.0+).
• Ruvna Kiosk Self-serve visitor kiosk application for iPad (iPadOS 15 or later) that enables visitors to check themselves in with ID scanning and badge printing capabilities for campus entry.

Quantifiable outcome

• Sacred Heart Cathedral cut emergency response time by 80% (from 30-60 minutes to 5-10 minutes)
• +6 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core.

• NoonlightcoreTechnology or Integration · 9 October 2025Partnership to launch Ruvna 911 Connect, a product that automatically alerts first responders during school emergencies. The system transmits location and incident details automatically to improve emergency response efficiency and eliminate the need for separate 911 calls. This is a premium add-on to Ruvna's Accountability solution, now available to all K-12 schools nationwide.
• ClevercoreTechnology or IntegrationRuvna is a certified Secure Sync Partner with Clever, enabling schools that sync their SIS data with Clever to get up and running with Ruvna more easily. Supports standards like OneRoster and integration with ClassLink.
• BlackbaudcoreTechnology or IntegrationOfficial API partnership for SIS integration. Ruvna can automatically sync attendance data back to Blackbaud. Deep integration with Blackbaud's platform including attendance, rosters, and parent contacts.
• VeracrosscoreTechnology or IntegrationOfficial API partnership for SIS integration. Ruvna can automatically sync attendance data back to Veracross. Deep integration with Veracross for student information, parent contacts, and staff assignments.
• PowerSchoolcoreTechnology or IntegrationSIS integration partnership enabling seamless data sync including student rosters, staff assignments, parent contacts, and attendance data.
• FACTScoreTechnology or IntegrationSIS integration partnership for data sync including student information and parent contacts.
• ClassLinkcoreTechnology or IntegrationIntegration partnership supporting ClassLink SSO and roster sync capabilities.
• OneRostercoreTechnology or IntegrationSupports OneRoster standard for SIS data synchronization.
• I Love U Guys FoundationcoreStrategic or Co-development PartnerPartnership announced in May 2026 focused on shared language in school safety. The foundation is known for the Standard Response Protocol (SRP) widely adopted by schools. Ruvna aligns its platform with this protocol for consistent emergency communication.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Raptor Technologies: Direct competitor in K-12 school safety, emergency management, and visitor management. Raptor offers single-purpose tools in the same categories Ruvna bundles (visitor management, emergency drills, drills, accountability) and competes for the same independent and public K-12 buyers.
• CrisisGo: Direct peer offering school safety communication and emergency management with panic-button and real-time accountability functionality. Competes for K-12 safety budgets and overlaps with Ruvna's Accountability, Announcements, and 911 Connect modules.
• ParentSquare (SchoolMessenger): Direct competitor in school-to-home communication and mass notifications for K-12. Overlaps with Ruvna's Announcements module and competes for the same district and independent school communications budget.

Broad incumbents

• Navigate360: Established K-12 safety and operations suite covering emergency management, visitor management, and student wellness. Broad incumbent with overlapping capabilities (accountability, drills, visitor screening) but a much wider portfolio beyond Ruvna's core.
• PowerSchool: Dominant K-12 SIS vendor that Ruvna integrates with via official API. PowerSchool's broader platform already includes some attendance and communication capabilities and could expand further into accountability or dismissal, threatening Ruvna's adjacency.
• Blackbaud (K-12): Major SIS and operations vendor for independent K-12 schools (where Ruvna is concentrated). Blackbaud is both an integration partner and a potential competitor as it expands its operations, enrollment, and safety modules.
• Vector Solutions (SafeSchools): Broader K-12 compliance, training, and safety platform. Touches the same school safety and operations buyer but is heavier on training and compliance content rather than real-time accountability.

Emerging players

• ALICE Training Institute: Provider of active-threat training and ALICE protocols used by K-12 schools. Adjacent to Ruvna's safety mission through protocol/standardization, but focused on training content rather than digital accountability, making it a partial-overlap peer.
• Securly: K-12 student safety and digital wellness vendor. Overlaps with Ruvna's student-safety mission but is primarily focused on online/digital student safety rather than physical campus accountability.

Regional players

• Finalsite: Independent-school-focused communications, marketing, and mass-notification platform. Competes for the same independent K-12 communications budget as Ruvna's Announcements module, but with a stronger marketing/website-builder portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ruvnatech
• Facebookfacebook.com/ruvnatech

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruvna