SamaraCare Counseling

What SamaraCare Counseling does

SamaraCare Counseling is an Illinois-licensed 501(c)(3) nonprofit (legal entity Samaritan Interfaith Counseling Center, Inc., Federal Tax ID 36-2846570) that delivers outpatient mental health services from four physical locations in Naperville, Wheaton, Evanston, and Winnetka, Illinois, plus a statewide HIPAA-compliant TelePsych/TeleTherapy platform. Founded in 1971, the organization fields 35+ licensed providers — including psychiatrists, psychiatric nurse practitioners, psychologists, LCSWs, LCPCs, art therapists, clergy coaches, and pre-licensed counselors — organized into six service lines: counseling, psychiatric care, autism services, educational programming, spiritual direction, and congregational care and consulting. Its tech stack is built on third-party vendors: AdvancedMD for the patient portal/EHR, a secure HIPAA-compliant video platform for teletherapy, and Aiberry for an AI-powered pre-intake mental-health screening widget embedded on the website.

The organization operates a hybrid revenue model combining fee-for-service clinical care, in-network insurance reimbursement (Aetna PPO, BCBS PPO/HMO/Medicare Advantage, Medicare PPO, United Behavioral Health PPO), and a sliding-scale Mental Health Access Program underwritten by charitable contributions. Donation streams include individual giving, employer matching, donor-advised funds, IRA QCDs, stock gifts routed through LPL Financial, bequests, and event-based fundraising such as the annual 'Imagine Stronger' breakfast benefit. Customer segments span adults, children and adolescents, couples, families, seniors, faith communities, and individuals with Autism Spectrum Disorder, with primary go-to-market motion being direct-to-consumer across the Chicago western suburbs and North Shore supplemented by faith-based referral channels and community presentations.

Customer concentration is structurally low: revenue is derived from a long tail of individual clients paying out-of-pocket or via major commercial/Medicare payers, with no disclosed enterprise or anchor accounts. Recent strategic activity has been defensive and incremental — consolidating the Lisle office into Naperville/Wheaton effective June 15, 2026, adding a board member (Lawrence Hudson, Jan 2026) and an art therapist (Anne Patterson, Feb 2026), and deepening fundraising for the access program — rather than expansionary. AI capability is limited to the third-party Aiberry screening tool; there are no proprietary models, research publications, or AI-senior hires. Overall, SamaraCare presents as a stable, mature regional nonprofit with a moderate growth trajectory, modest moat built on brand, multidisciplinary talent, and distribution, and a revenue base in the estimated $5M–$10M range with low confidence due to the absence of disclosed financials.

Name

SamaraCare Counseling

Legal name

Samaritan Interfaith Counseling Center, Inc.

Website

https://samaracarecounseling.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

SamaraCare Counseling is a 501(c)(3) nonprofit (founded 1971) operating four Chicago-area clinics and telehealth, delivering counseling, psychiatric care, autism services, spiritual direction, and congregational consulting through 35+ licensed providers under a hybrid insurance, sliding-scale, and donation-funded model.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Outpatient mental health services
• Counseling and psychotherapy
• Psychiatric medication management
• Autism spectrum services
• Congregational consulting

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fee-for-service clinical care (counseling, psychiatry, autism): Per-visit revenue from individual, couples, family, and group counseling sessions; psychiatric evaluations; medication management visits; and autism services delivered in person and via telehealth. Pricing varies by service type and provider licensure.
2. Insurance reimbursements: Reimbursement from major insurance plans including Aetna PPO, BCBS IL Medicare Advantage, BCBS Northwestern HMO, BCBS PPO, Medicare PPO, and United Behavioral Health PPO; clients are encouraged to verify behavioral health coverage before visits.
3. Donations and fundraising: Charitable contributions from individuals, employer matching gifts, stock gifts, donor-advised fund (DAF) gifts, IRA Qualified Charitable Distributions, bequests, and beneficiary designations. Historically 81%–84% of every donated dollar funds mental health service delivery. Events like the 'Imagine Stronger' breakfast benefit support the Mental Health Access Program.
4. Sliding-scale / reduced cost care (Mental Health Access Program): Discounted counseling and psychiatric services on a sliding fee scale for uninsured, underinsured, and financially hardship-affected clients; partially subsidized by donations.
5. Congregational Care & Consulting / Spiritual Direction fees: Consulting engagements and spiritual direction services delivered to clergy, congregations, and faith-based organizations, billed separately from clinical care.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

SamaraCare Counseling provides outpatient mental health services including individual, couples, family, and group counseling, psychiatric evaluation and medication management, autism services, spiritual direction, and congregational consulting. Services are delivered in-person across four Chicago-area offices and via HIPAA-compliant telehealth to adults, children, adolescents, families, seniors, and faith communities, with a sliding-scale Mental Health Access Program supporting uninsured and underinsured clients.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 81%–84% of every donated dollar historically spent on direct delivery of mental health services.
• +2 more outcomes

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AdvancedMDcoreTechnology or IntegrationAdvancedMD powers SamaraCare's client portal (patientportal.advancedmd.com/152399/account/logon), enabling clients to log in, manage appointments, and access records. It is referenced site-wide as the official patient portal link.
• United WayminorGTM or Marketing PartnerUnited Way logo is displayed in the SamaraCare site footer, indicating a community/fundraising affiliation and donor-network relationship.
• DiviCodeminorImplementation/ SI/ Consulting PartnerDiviCode is credited in the site footer as the web design and SEO vendor for samaracarecounseling.org and is listed as the author of several blog posts.
• Knox Presbyterian ChurchminorGTM or Marketing PartnerSamaraCare delivered a community mental health presentation at Knox Presbyterian Church, extending outreach into local faith communities and supporting congregational referral flow.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thresholds: Large Chicago-based nonprofit providing mental health, substance use, and housing services across Illinois. Directly comparable as a community mental health nonprofit serving similar populations in the same metro.
• Pillars Community Health: Western-suburban Chicago nonprofit delivering integrated medical, dental, behavioral health, and social services. Comparable in mission, geographic focus (DuPage County), and multidisciplinary care model.
• Trilogy Behavioral Healthcare: Chicago-area nonprofit providing behavioral health, substance use, and recovery services. Comparable as a community-based mental health nonprofit serving similar Chicagoland populations.
• Metropolitan Family Services: Chicago-area nonprofit offering counseling, mental health, and family services across multiple locations. Comparable in horizontal segmentation across individuals, couples, and families in the same metro.
• DuPage County Health Department Behavioral Health Services: Public-sector behavioral health provider offering outpatient mental health services across DuPage County. Comparable as a sliding-scale outpatient mental health provider in SamaraCare's primary service area.

Regional players

• Rosecrance: Illinois-based nonprofit behavioral health provider serving the broader Midwest. Comparable in nonprofit mental health/substance use mission and Illinois presence, though broader geographic scope.

Broad incumbents

• Northwestern Medicine Behavioral Health: Major Chicagoland health system with a behavioral health service line. Comparable in delivering psychiatry and counseling in the same geography, but as part of a much broader hospital network.
• Endeavor Health (formerly NorthShore Edward-Elmhurst): Integrated health system serving Chicago's northern and western suburbs with outpatient behavioral health. Overlaps directly with SamaraCare's Naperville, Wheaton, Evanston, and Winnetka footprint.

Emerging players

• Brightside Health: Telehealth-first mental health platform serving anxiety and depression via virtual therapy and psychiatry. Comparable as a direct-to-consumer telepsychiatry provider, with broader geographic reach and tech-forward model.
• Charlie Health: Virtual intensive outpatient and mental health provider focused on adolescents and young adults. Comparable in serving the same youth/family segments as SamaraCare's child, adolescent, and autism services, with a scalable virtual model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Samaracare
• LinkedInlinkedin.com/company/samaracare-counseling
• Instagraminstagram.com/samaracarecounseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SamaraCare Counseling