Puroclean

What Puroclean does

PuroClean is a property restoration franchise system founded in 2001 and headquartered in the United States, operating 500+ independently owned and operated franchise locations across more than 50 U.S. states, territories, and Canadian provinces plus Puerto Rico. The company delivers emergency mitigation and restoration services for water, fire and smoke, mold, and biohazard incidents, plus full reconstruction, to both residential and commercial customers on a 24/7 basis with a stated two-hour on-site response target. Its underlying technology stack consists of specialized physical remediation equipment — moisture detectors, hygrometers, thermal imaging cameras, HEPA air scrubbers, air movers, dehumidifiers — combined with the proprietary QuickDry System methodology and EPA-registered antimicrobial products.

The business operates a two-tier model. At the franchisee level, revenue is generated through professional service fees for restoration work, with pricing quote-based and substantially underwritten by insurance claim flow. At the franchisor level, revenue derives from initial franchise fees and ongoing royalties, with the franchise system capturing scale through national brand, training, and channel relationships. Customer acquisition is driven primarily by preferred-provider status with three of the top five U.S. national insurance carriers and leading third-party administrators, supplemented by direct emergency-response marketing, SEO, content marketing, and word-of-mouth.

The company was acquired in September 2015 by current co-owners Mark W. Davis and Frank Torre at 222 locations and has since more than doubled its footprint to over 500 units while delivering 40% system-wide sales growth since 2022. All technicians are IICRC-certified, and additional programs include the National Response Team for large-scale events and the PuroVet veteran franchise program.

Name

Puroclean

Legal name

PuroClean

Website

https://puroclean.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

PuroClean is a U.S.-based property restoration franchise system operating 500+ independently owned locations across North America, delivering 24/7 emergency water, fire, smoke, mold, biohazard, and reconstruction services to residential and commercial customers, primarily through insurance carrier preferred-provider relationships.

Ownership category

akta.pro rank

Product category

Property Restoration Services

NAICS

Remediation Services (562910), Remediation and Other Waste Management Services (5629), Waste Management and Remediation Services (562)

SIC

Services-Miscellaneous Repair Services (7600), Hazardous Waste Management (4955), Sanitary Services (4950)

akta.pro primary industry

Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL)

akta.pro secondary industries

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH), Post-Incident Recovery, Damage Assessment & Restoration Coordination (BPABANAL), Post-Disaster Reconstruction Cleaning (After Repairs) (HSAEADAI)

Keywords

• Property restoration services
• Water damage restoration
• Fire damage remediation
• Mold removal services
• Biohazard cleanup

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalty Revenue: PuroClean operates as a franchise system where independently owned and operated franchise owners pay franchise fees and ongoing royalties to the parent company for brand rights, training, support, and national account referrals.
2. Property Restoration Services: Direct service fees for water damage restoration, fire damage restoration, mold remediation, biohazard cleanup, and reconstruction services to residential and commercial customers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

PuroClean provides 24/7 emergency property restoration services — including water damage restoration, fire and smoke damage remediation, mold removal and remediation, biohazard cleanup, and reconstruction — through a network of 500+ independently owned and operated franchise locations across North America. The company also delivers commercial restoration services, a National Response Team for large-scale disaster events, and complementary cleaning services such as carpet, air duct, and tile and grout cleaning. Revenue is generated via franchise fees and royalties at the parent level and direct service fees at the franchisee level, with insurance carrier preferred-provider relationships serving as a key referral channel.

Product overview

PuroClean is a property restoration franchise system providing emergency restoration services through a network of independently owned and operated locations. The core offering consists of five primary service lines: Water Damage Restoration (including the QuickDry System for rapid drying), Fire and Smoke Damage Restoration, Mold Removal and Remediation, Biohazard Cleanup, and Reconstruction Services. Additional specialized services include Carpet and Upholstery Cleaning, Air Duct and Vent Cleaning, and Tile and Grout Cleaning. The company operates a National Response Team for large-scale disaster events and offers dedicated Commercial Services for business clients. The PuroVet program provides veteran-focused franchise opportunities. PuroClean serves both residential and commercial customers across 500+ locations in North America, positioning itself as 'The Paramedics of Property Damage' offering 24/7 emergency response.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency water extraction, structural drying, and moisture mitigation services to prevent further damage and mold growth after water intrusion events such as floods, burst pipes, or leaks. Targeted at residential and commercial customers who need rapid 24/7 response.
• Fire and Smoke Damage Restoration Comprehensive fire damage repair including smoke odor removal, soot cleanup, contents cleaning, board-up services, and air duct cleaning to restore fire-damaged properties. Serves residential and commercial customers after fire and smoke incidents.
• Mold Removal and Remediation Professional mold detection, removal, and prevention services including structural demolition, HEPA vacuuming, and antimicrobial treatments to eliminate mold colonies and address underlying moisture issues. Serves residential and commercial customers.
• Biohazard Cleanup Services Deep mitigation cleaning using EPA-registered products to safely remove hazardous materials, pathogens, and biohazards from affected properties. Targeted at residential and commercial customers needing professional biohazard remediation.
• Reconstruction Services Full repair and rebuilding services performed after property damage restoration, including structural repairs, drywall replacement, and post-mitigation reconstruction to return properties to pre-loss condition. Serves residential and commercial customers.
• Carpet and Upholstery Cleaning Professional carpet and upholstery cleaning services that reduce pollutants, extend carpet lifespan by up to 50%, and restore affected furnishings. Sold to residential and commercial customers seeking ongoing cleaning or post-restoration cleaning.
• Air Duct and Vent Cleaning Cleaning services for HVAC ducts and vents to reduce energy bills, improve air quality, and remove contaminants from building ventilation systems. Sold to residential and commercial customers.
• Tile and Grout Cleaning Surface cleaning services using state-of-the-art technology and specialized products to lift dirt and grime from tile surfaces. Sold to residential and commercial customers.
• Commercial Services Large-scale property restoration services for commercial clients including commercial water damage, fire damage, mold removal, biohazard cleanup, and reconstruction, with specialized documentation and operational discipline. Targeted at business owners and commercial property managers.
• National Response Team Elite unit of certified experts mobilized for major property damage events across the United States, providing coordinated large-scale emergency response capabilities. Serves commercial clients and high-severity incidents.
• Biohazard Cleanup Services Deep mitigation cleaning using EPA-registered products to safely remove hazardous materials, pathogens, and biohazards from affected properties. Targeted at residential and commercial customers needing professional biohazard remediation.

Quantifiable outcome

• Technicians arrive on-site within two hours of call to begin mitigation process
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Three of the Top Five National Insurance CarrierscoreChannel Partner/ Reseller/ DistributorPuroClean is a preferred provider for three of the top five national insurance carriers and leading third-party administrators (TPAs). Insurance carriers and TPAs refer policyholders to PuroClean for professional restoration services. PuroClean provides documentation, quality assurance, and Relentless Customer Service that claims professionals trust.
• Third-Party Administrators (TPAs)coreChannel Partner/ Reseller/ DistributorPuroClean works with leading third-party administrators in the insurance claims process, providing professional restoration services with proper documentation for claims processing.
• PuroVet (Veteran Franchise Program)minorStrategic or Co-development PartnerPuroVet is a program helping veterans who want to become entrepreneurs through PuroClean franchise ownership, supporting military veterans in building restoration businesses.
• IICRC (Institute of Inspection Cleaning and Restoration Certification)coreOthersAll PuroClean technicians are IICRC-certified, ensuring standardized training and certification in water damage restoration, fire damage restoration, and mold remediation according to industry standards.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Paul Davis Restoration: Paul Davis is a North American franchise network offering residential and commercial water, fire, mold, and reconstruction services with insurance-industry partnerships — a closely comparable peer in scale, model, and service mix.
• 911 Restoration: 911 Restoration is a U.S. franchise system focused on emergency water, fire, mold, and biohazard cleanup, competing for the same insurance-carrier referrals and residential/commercial customers as PuroClean.
• Restoration 1: Restoration 1 is a fast-growing franchise brand offering water, fire, mold, and biohazard restoration with national-account carrier partnerships — a similarly sized and structured direct competitor to PuroClean.
• Rainbow International Restoration: Rainbow International is a Neighborly brand offering franchise-based water, fire, and mold restoration with insurance referrals — directly overlapping PuroClean's GTM motion and customer segments.
• Servpro Industries: Servpro is the largest U.S. property restoration franchise (~1,900 locations) offering the same core water, fire, mold, and biohazard services plus insurance-carrier preferred-provider relationships — the most direct head-to-head competitor for PuroClean.

Regional players

• Servicemaster Clean: ServiceMaster Clean is a commercial janitorial and specialty cleaning franchise under the ServiceMaster umbrella with adjacent cleaning/restoration offerings that overlap PuroClean's carpet, duct, and tile add-on services.

Emerging players

• All Dry Services: All Dry Services is an emerging franchise focused primarily on water damage restoration and mitigation, competing for similar insurance-referred residential and commercial customers but with a narrower service mix than PuroClean.
• COIT Cleaning and Restoration: COIT is a North American franchise network offering carpet, tile, air duct, and specialty restoration services, partially overlapping PuroClean's add-on services and providing adjacent competition for commercial property managers.

Broad incumbents

• ServiceMaster Restore: ServiceMaster Restore is the disaster restoration arm of ServiceMaster, a long-established broad-incumbent brand offering water, fire, and mold restoration at national scale to insurance carriers and commercial clients.
• BELFOR Property Restoration: BELFOR is the global leader in institutional and large-loss property restoration, serving the same commercial and residential customer base as PuroClean but with a broader geographic footprint and direct-carrier master service agreements that compete for large claims.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Puroclean
• Facebookfacebook.com/puroclean
• LinkedInlinkedin.com/company/puroclean-corporate-headquarters
• Instagraminstagram.com/puroclean
• Xx.com/PuroClean

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puroclean