Yerbana

What Yerbana does

Yerbana is a Seattle-based social enterprise and operating division of the Center for Suicide Awareness, a 501(c)(3) nonprofit, that delivers free or by-donation community wellness experiences — primarily outdoor yoga, breathwork, sound healing, and related programming — to the general public across the Seattle metropolitan area. Its flagship product, "Yoga in the Park," is a weekly outdoor series held at Gas Works Park and Woodland Park from May through September, supplemented by ticketed "Wellness Block Party" events, woodland "Flow in the Forest" editions, and arts-integrated "Creative Convergence" gatherings. There is no proprietary technology platform; the offering is fundamentally a community-driven live events business built on partnerships with local yoga studios, wellness brands, sound/breathwork practitioners, and venue operators.

Yerbana generates revenue through a hybrid donation-and-sponsorship model. Programming is positioned as accessible by design, with suggested per-session donations of $5–$15 and sliding-scale access, while the bulk of monetization comes from corporate and studio sponsorships (gold/season sponsors, $900/session studio sponsorships with lead instructor roles and booth space), tiered annual supporter memberships ($180 Flow Pass, $250 Community Patron, $500 Wellness Champion, $1,000 Impact Donor), vendor booth fees at events, and ticketed Block Party revenue. The organization relies heavily on volunteer labor for event operations and a small core leadership team (CEO James Tan, COO Chris Wurden). Distribution is concentrated in a single market — primarily Seattle parks with selective expansion to Redmond for partnership events like International Yoga Day at Veg Fest WA — and growth is driven by community/word-of-mouth, Instagram, event platforms (Eventbrite, Sweatpals), and the volunteer network rather than paid acquisition.

As a nonprofit social enterprise, Yerbana reinvests proceeds into programming rather than returning capital, and the source materials disclose no venture or private equity investment. The organization reports community impact metrics — 18,000+ annual attendees, up to 1,500 attendees per weekly session, 19,000+ attendees across 19 events in the 2025 season, 100+ local vendor activations per season, and 3M+ digital impressions — but does not publish revenue, profit, or grant totals.

Name

Yerbana

Legal name

Yerbana

Website

https://yerbana.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Yerbana is a Seattle-based nonprofit social enterprise that delivers free or by-donation outdoor yoga, breathwork, and wellness events — primarily its flagship "Yoga in the Park" weekly series — to the general public, funded through community donations, corporate and studio sponsorships, and vendor fees.

Ownership category

akta.pro rank

Product category

Community Wellness Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Community wellness events
• Outdoor yoga programs
• Social wellness enterprise
• Donation-based fitness
• Wellness event sponsorship

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations & Suggested Contributions: Per-session suggested donations ($5-15) from attendees; monthly supporter programs; one-time and recurring donation options ranging from $15 to $1,000+ contribution levels.
2. Corporate & Studio Sponsorships: Gold/season sponsors pay for brand visibility at events; studio sponsors ($900/session) receive instructor role, booth space, social media mentions.
3. Event Tickets: Wellness Block Party ticketed events with early-bird and discount pricing. Suggests tiered ticketing model.
4. Vendor Fees: Affordable vendor booth fees (10x10 spaces) for wellness brands, practitioners, food/beverage at events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Yerbana is a Seattle-based social enterprise that produces free and donation-based community wellness events, most notably its flagship "Yoga in the Park" series at Gas Works Park and Woodland Park (May–September), supplemented by Wellness Block Party events and specialty editions like Flow in the Forest and Creative Convergence. Programming combines yoga, breathwork, sound healing, and nervous system coaching delivered through outdoor gatherings supported by corporate sponsorships, vendor fees, and community donations.

Product overview

Yerbana is a social enterprise offering community-driven, evidence-informed wellness experiences designed around four pillars of accessibility: physical, mental, social, and financial. The company's core offerings center on its flagship outdoor yoga event series 'Yoga in the Park' (running May-September at Gas Works and Woodland Parks), supplemented by specialty events including the 'Wellness Block Party' (indoor/outdoor wellness celebration), 'Flow in the Forest' (woodland yoga editions), and 'Creative Convergence' (arts-integrated events). Additional offerings include low- and no-cost wellness programs (yoga, breathwork, sound healing) delivered through donation-based access. All offerings are designed to make wellness accessible regardless of age, income, ability, or background.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga in the Park: Yerbana's flagship outdoor yoga event series held at Gas Works Park and Woodland Park in Seattle, featuring weekly sessions with local instructors, live DJs, and wellness vendors.
• Flow in the Forest
• Creative Convergence
• Wellness Block Party

Products and services

• Yoga in the Park Yerbana's flagship free, by-donation outdoor yoga event series held at Gas Works Park and Woodland Park in Seattle, running weekly May through September. Each session features local yoga instructors, live DJs, wellness vendors, and community connection activities open to all ages and abilities.
• Wellness Block Party A ticketed indoor/outdoor wellness celebration event held in Seattle featuring yoga, breathwork, silent disco, sauna experiences, live DJ sets, and wellness vendor markets, designed to make wellness social, accessible, and community-oriented.
• Flow in the Forest A special woodland edition of Yoga in the Park held at Woodland Park's Picnic Shelter #6 in Seattle, offering immersive nature yoga experiences with live music and community connection beneath the forest canopy.
• Creative Convergence A special arts-integrated yoga event combining yoga, circus arts, flow arts, fire performances, live music, and interactive community expression at Gas Works Park, Seattle.
• Social Wellness Programs Low- and no-cost community wellness programs including yoga, breathwork, sound healing, and nervous system coaching delivered through evidence-informed, accessible practices as part of Yerbana's year-round offering.
• Donation-Based Session Access and Supporter Memberships Pay-what-you-can session passes and recurring supporter memberships that enable community-supported wellness, with suggested donations ranging from $5–$15 per session and annual supporter tiers from $180 (Flow Pass) to $1,000 (Impact Donor).

Quantifiable outcome

• 18,000+ attendees annually supported
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered gold/season sponsor, audio sponsor, season sponsor, core studio sponsor, studio sponsor, co-presenter, venue partner, parent organization, wellness partner, beverage partner, event partner and creative partner.

• Wunderground Coffeegold/season sponsorGTM or Marketing PartnerGold season sponsor providing craft coffee with adaptogenic mushrooms. Aligns brand with wellness movement and mental health advocacy.
• ViViD Presentsaudio sponsorGTM or Marketing PartnerSeattle-based event collective serving as audio sponsor. Brings immersive music, art, and dance experiences to events.
• Essential Breathworks (Chris Wurden)season sponsorGTM or Marketing PartnerSeason sponsor offering nervous system coaching and breath training. Co-director of Yoga in the Park.
• Sprout Health & Fitness (Cara Rush)season sponsorGTM or Marketing PartnerSeason sponsor offering holistic yoga & fitness training. Co-director of Yoga in the Park.
• Pacha Collectiveseason sponsorGTM or Marketing PartnerAll-day health and wellness cafe serving as season sponsor. Provides food/beverage at Wellness Block Party.
• The Source Chiroseason sponsorGTM or Marketing PartnerIntegrative chiropractic care provider as season sponsor. Supports alignment and nervous system balance messaging.
• The NOW Massageseason sponsorGTM or Marketing PartnerBoutique massage studio as season sponsor. Provides on-site wellness services at events.
• Seattle Bouldering Projectseason sponsorGTM or Marketing PartnerIndoor climbing gym with yoga/fitness offerings serving as season sponsor. Studio sponsor for multiple sessions.
• Praxis Yoga & Cafe Ballardcore studio sponsorGTM or Marketing PartnerInfrared-heated yoga studio with cafe; sponsored Sessions #6, #7, #9. Community root, warm and inclusive.
• Reverie Yogacore studio sponsorGTM or Marketing PartnerInclusive Vinyasa yoga and meditation studio; sponsored Sessions #5, #14. Love as the bridge.
• Halea Yogacore studio sponsorGTM or Marketing PartnerGreenlake sanctuary offering hot yoga and events; sponsored Sessions #8, #13, #15.
• Be One Yoga Studiocore studio sponsorGTM or Marketing PartnerCommunity yoga studio in Kirkland; sponsored Sessions #10, #18.
• Shefa Yogacore studio sponsorGTM or Marketing PartnerRoosevelt neighborhood studio with heated classes; sponsored Sessions #17, #9 (co-sponsored).
• Dragonfly Yoga Pilates Dancestudio sponsorGTM or Marketing PartnerWest Seattle community studio; sponsored Session #4.
• DRYP Yoga Seattlestudio sponsorGTM or Marketing PartnerLED immersive yoga experience; sponsored Session #11.
• Blissology / Eoin Finnstudio sponsorGTM or Marketing PartnerHeart-centered yoga philosophy; sponsored Session #12 (Flow in the Forest).
• Ahimsa Yoga & Pilatesstudio sponsorGTM or Marketing PartnerQueen Anne studio focusing on functional movement; sponsored Session #15 (Flow in the Forest).
• Shakti LA Yogastudio sponsorGTM or Marketing PartnerE-RYT 500 certified teacher training studio; sponsored Session #16.
• Abundance Social Clubco-presenterStrategic or Co-development PartnerCo-presenter of Seattle Wellness Block Party event.
• 415 Westlakevenue partnerStrategic or Co-development PartnerIndoor venue partner for Wellness Block Party at South Lake Union location.
• Center for Suicide Awarenessparent organizationStrategic or Co-development Partner501(c)(3) nonprofit parent organization. Yerbana is a division of this organization. Belief that community connection is a mental health intervention.
• Fyre Saunawellness partnerGTM or Marketing PartnerWood-fired sauna and cold plunge partner for Wellness Block Party.
• Sauna Moonwellness partnerGTM or Marketing PartnerFinnish-style mobile sauna partner for Wellness Block Party.
• Kakaobeverage partnerGTM or Marketing PartnerCoffee and cacao partner for Wellness Block Party. Provides included drink with ticket.
• Veg Fest WAevent partnerStrategic or Co-development PartnerPartnership for International Yoga Day event at Redmond Veg Fest 2025. Free outdoor yoga before Veg Fest begins.
• Levity Artscreative partnerStrategic or Co-development PartnerCo-presenter of Creative Convergence editions of Yoga in the Park with circus arts and flow arts.
• Seattle Flow Arts Collectivecreative partnerStrategic or Co-development PartnerPartner for Creative Convergence events bringing flow arts and performance.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wanderlust: Yoga and wellness festival brand producing multi-day and one-day community yoga/wellness events; closest analog to Yerbana's event-driven, sponsor-supported model with shared mission of accessible wellness.
• Sweatpals: Community-driven fitness and wellness event platform aggregating free and paid events; competes for the same community-organizer GTM motion and is even listed as a Yerbana distribution channel.
• Sky Ting Yoga: NYC studio brand known for community programming, teacher trainings, and inclusive yoga culture; closest studio-operator peer with comparable accessibility/community values.
• The Class: Mindbody fitness and yoga studio running community events and retreats; overlaps with Yerbana's mix of yoga, breathwork, sound healing, and social wellness programming.
• Daybreaker: Community wellness event series combining movement, mindfulness, and dance in city venues; directly comparable event-driven, sponsor-supported wellness activation model.

Broad incumbents

• Alo Yoga: Premium yoga lifestyle brand with destination retreats and community events (Alo Gives); a broader incumbent with overlapping values-based wellness positioning and far larger sponsor/event budget.
• Lululemon: Global yoga and athleisure leader running free community yoga events in major cities; comparable brand-sponsorship reach but operates as a much larger incumbent retailer.
• Outdoor Voices: Community-driven active lifestyle brand hosting free outdoor movement events; closely mirrors Yerbana's community-led, sponsor-supported outdoor-event GTM.
• ClassPass: Wellness and fitness class aggregator connecting members to studios and events; serves as the marketplace incumbent in the same discovery/discovery-to-attendance flow Yerbana competes for.
• Life Time: Premium national fitness club chain with extensive group yoga, outdoor, and community event programming; broadest incumbent in the yoga/group-wellness community-event space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Yerbana
• Instagraminstagram.com/yerbana
• Xx.com/yerbanamate
• LinkedInlinkedin.com/company/yerbana

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yerbana