SkewerLab
SkewerLab is a French SaaS company (founded 2018) offering a patented video personalization platform that lets marketing teams generate hundreds to millions of tailored video variants from a single scenario for use in campaigns, email, and web experiences.
- Company typePrivate
- Founded2018
- HeadquartersSaint-pierre-d'albigny, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SkewerLab does
SkewerLab (legal entity SAS Fée Sitikroa) is a French SaaS company founded in 2018 that provides a video personalization platform enabling brands and marketers to generate hundreds to millions of unique video variants from a single scenario project. The company's core product, SkewerLab Studio, combines a mindmap-style Scenario Editor, a Media Library for audio and video assets, a Preview & Share collaboration module, and an Export/Broadcast engine underpinned by a patented on-the-fly editing and delivery solution. This patented rendering technology is positioned as the platform's primary technical differentiator, enabling personalization at scale without the incremental per-video production costs typical of personalized video production.
SkewerLab serves marketing, advertising, and communications teams who need to deliver 1:1 personalized, ultra-targeted, and adaptive video experiences across the full customer journey — awareness, consideration and purchase, customer service, and loyalty. Its primary named reference customer is Center Parcs (Leisure/Tourism), showcased via customer testimonial on the company website. The platform addresses use cases including email campaign personalization via dynamic URL parameters, embedded on-the-fly web players, and export to social media and media platforms.
SkewerLab operates a hybrid product-led / sales-led GTM motion. The Self-Serve tier (currently $1/month in beta) targets users with in-house teams, providing SaaS platform access, online technical resources, and on-demand 1:1 onboarding. The Managed Service tier (currently $25/month in beta) targets customers needing a partner to design, create, and integrate personalized video experiences, with a dedicated expert team and stakeholder coordination. The company maintains offices in Paris (StationF) and Saint-Pierre-d'Albigny in the Savoie region, has raised approximately $1.43M across two disclosed funding rounds (2018 and 2021), and operates as a privately held company with no disclosed external institutional investors.
SkewerLab firmographics
Firmographics- Name
- SkewerLab
- Legal name
- SAS Fée Sitikroa
- Website
- https://skewerlab.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SkewerLab is a French SaaS company (founded 2018) offering a patented video personalization platform that lets marketing teams generate hundreds to millions of tailored video variants from a single scenario for use in campaigns, email, and web experiences.
- Ownership category
- akta.pro rank
SkewerLab industry classification
Industry- Product category
- Video Personalization Software
- NAICS
- Software Publishers (513210), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where SkewerLab is headquartered
LocationHeadquarters
- HQ city
- Saint-pierre-d'albigny
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
SkewerLab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Self-Serve SaaS Subscription: Monthly subscription for access to SkewerLab Studio SaaS platform. Includes access to Studio, online technical resources, and 1:1 onboarding on-demand. Priced at $1/month for beta access.
- Managed Service: Full-service offering at $25/month including setup of dedicated expert team, project support, and coordination of stakeholders for customers needing assistance designing, creating, and integrating personalized video experiences.
- Professional Services: Managed Service tier includes professional services for campaign design, creation, and integration of personalized video experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self Serve - SaaS Platform Access |
| Subscription | Monthly | Dive in Studio - Creative Self-Exploration |
| Subscription | Monthly | Managed Service - Full-Service Partnership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SkewerLab product offering
Product offeringCore offering
SkewerLab provides a SaaS platform (SkewerLab Studio) that enables marketers and brands to create, manage, and broadcast personalized video content at scale. Using a patented on-the-fly editing and delivery solution, the platform generates hundreds to millions of video variants from a single scenario, with features including a mindmap-style Scenario Editor, Media Library, Preview & Share, and dynamic Export or Broadcast options for web, email, and social distribution.
Product overview
SkewerLab is a personalized video software company offering a single unified SaaS platform called SkewerLab Studio, with two pricing tiers. SkewerLab Studio provides video personalization at scale through features including a Scenario Editor, Preview & Share, Media Library, and Export/Broadcast capabilities. The platform uses a patented on-the-fly editing and delivery solution to generate hundreds to millions of video variants from a single project. The Self Serve tier ($1/month) targets users with in-house teams who want self-service platform access, while the Managed Service tier ($25/month) provides dedicated expert support for end-to-end project execution.
Differentiator
Problem solved
Functional benefit
Products and services
- SkewerLab Studio
Quantifiable outcome
- Hundreds to millions of videos can be generated from one unique scenario rapidly
- +2 more outcomes
Companies that use SkewerLab
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
SkewerLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
SkewerLab partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
SkewerLab competitors and assessment
Company assessmentDirect peers
- BombBomb: BombBomb enables personalized video recording and email-video campaigns for sales and marketing teams, addressing similar 1:1 video engagement use cases as SkewerLab, especially for email-driven campaigns.
- SundaySky: SundaySky offers a personalized video platform for enterprise marketing, customer experience, and employee engagement. It overlaps directly with SkewerLab's on-the-fly personalization and scenario-driven video generation.
- Vidyard: Vidyard provides a video hosting and personalization platform with deep sales/marketing integrations. Its personalized video and dynamic player features overlap with SkewerLab's URL-parameter-driven on-the-fly player.
- Idomoo: Idomoo is an enterprise personalized video platform that generates individualized video at scale for marketing, customer communications, and onboarding. It directly competes with SkewerLab in on-the-fly personalized video delivery for B2C brands.
- TwentyThree: TwentyThree is a video marketing platform with personalization, analytics, and embeddable players targeted at European marketing teams, making it a close regional and functional peer to SkewerLab.
Broad incumbents
- Adobe (Premiere / Creative Cloud / Frame.io): Adobe provides broad video production, post-production, and creative tools used by enterprise marketers. While not a direct personalized-video competitor, its scale and ecosystem could absorb or replicate SkewerLab-style personalization features.
- Powtoon: Powtoon is an established video creation platform for marketing and explainer videos. It overlaps with SkewerLab at the video creation layer but lacks SkewerLab's on-the-fly personalization engine.
Emerging players
- Synthesia: Synthesia uses AI to generate personalized avatar-driven videos from text, addressing personalized video at scale. It overlaps with SkewerLab's mass-personalization value proposition using a different (AI-generation) technology stack.
- Covideo: Covideo provides video email and personalized video messaging tools for sales and marketing, overlapping with SkewerLab's email-CTA and dynamic player use cases but at a smaller scale.
- Hippo Video: Hippo Video offers AI-powered personalized video creation and email-video workflows. It targets similar SMB/mid-market marketing teams with lighter personalization than SkewerLab's scenario editor.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
SkewerLab social profiles
Digital presenceSkewerLab compliance and trust
Trust signalCompliance1 record
SkewerLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
SkewerLab leadership team
Management profileNumber of profiles
Profiles2 records
SkewerLab funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SkewerLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SkewerLab
What does SkewerLab do?
SkewerLab provides a SaaS platform (SkewerLab Studio) that enables marketers and brands to create, manage, and broadcast personalized video content at scale. Using a patented on-the-fly editing and delivery solution, the platform generates hundreds to millions of video variants from a single scenario, with features including a mindmap-style Scenario Editor, Media Library, Preview & Share, and dynamic Export or Broadcast options for web, email, and social distribution.
Is SkewerLab a public or private company?
SkewerLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SkewerLab founded?
SkewerLab was founded in 2018. It employs 11 to 50 people.
Where is SkewerLab based?
SkewerLab is headquartered in Saint-pierre-d'albigny, France, in the Europe region.
How does SkewerLab make money?
Three revenue lines are on record. Self-Serve SaaS Subscription is the primary driver. The others are managed Service and professional Services.
Who are SkewerLab's main competitors?
Direct peers on record are BombBomb, SundaySky, Vidyard, Idomoo and TwentyThree. Broad incumbents are Adobe (Premiere / Creative Cloud / Frame.io) and Powtoon. Emerging players are Synthesia, Covideo and Hippo Video.
Does SkewerLab have an API?
No public API is recorded for SkewerLab.
What industry is SkewerLab in?
SkewerLab's product category is Video Personalization Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 513210 and its SIC code is 7372.