Rollick
Rollick is a customer engagement technology platform serving 150+ outdoor recreation and industrial equipment OEMs (RV, marine, powersports, trailer, spa) and thousands of dealers, providing lead management, digital retailing, AI-powered marketing automation, and marketplace access to 250+ million affinity-partner consumers.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rollick does
Rollick is a customer engagement technology company serving the outdoor recreation and industrial equipment industries — primarily RV, marine, powersports, and the newly added trailer, industrial equipment, and spa segments. The company provides a cloud-based marketing technology platform anchored by Aimbase, which delivers lead management, marketing automation, customer experience, business intelligence analytics, and inventory marketing for OEMs and their dealer networks. Complementary products include RollickEngage (digital retailing embedded on OEM and dealer websites with quote requests, deposits, payment calculators, trade-in estimates, and financing pre-qualification), RollickScore and RollickLENS (dynamic prospect scoring and website visitor tracking), RollickNurture (behavior-triggered email automation), GoRollick Marketplace (an outdoor vehicle marketplace reaching 250+ million consumers through affinity partners such as Sam's Club, AAA, Progressive, USAA, and GovX), and GoRollick Sell (pre-owned inventory acquisition from private sellers). The newest addition is the Rollick AI Assistant, a conversational generative-AI solution launched in February 2026.
Rollick generates revenue through tiered SaaS subscriptions priced per OEM network size, marketplace fees (sponsored placements and OEM-funded lead generation), and lead generation/delivery services integrated with dealer CRMs. Go-to-market combines direct enterprise field sales to OEMs and dealers with channel-led distribution via the Dealer Spike certified partner program, 36 CRM integrations, 75+ inventory provider integrations, and affinity-partner consumer funnels. The company reports 150+ OEM customers across its served verticals, thousands of downstream dealer relationships, and three consecutive years on the Inc. 5000 list. Founded in 2016 and headquartered in Austin, Texas, Rollick operates additional offices in St. Louis, Missouri, and Hyderabad, India, and is backed by a 12+ investor syndicate including Silverton Partners, LiveOak Ventures, Anthem Venture Partners, Autotech Ventures, Capital Factory, Dallas Venture Capital, London Technology Club, ManchesterStory, Sandbox Insurtech Ventures, TechNexus Venture Collaborative, Troy Capital Partners, Alumni Ventures, and Congress Avenue Ventures.
Rollick firmographics
Firmographics- Name
- Rollick
- Legal name
- Rollick, Inc.
- Website
- https://rollick.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rollick is a customer engagement technology platform serving 150+ outdoor recreation and industrial equipment OEMs (RV, marine, powersports, trailer, spa) and thousands of dealers, providing lead management, digital retailing, AI-powered marketing automation, and marketplace access to 250+ million affinity-partner consumers.
- Ownership category
- akta.pro rank
Rollick industry classification
Industry- Product category
- Customer Engagement Technology for Outdoor Recreation and Equipment
- NAICS
- Advertising Material Distribution Services (541870)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Rollick is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rollick business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Rollick provides its Aimbase platform, RollickEngage, and related solutions on a subscription basis to OEMs and dealers, with tiered pricing based on network size, feature access, and usage volume.
- Marketplace Fees: GoRollick Marketplace generates revenue through sponsored placements and lead generation fees where OEMs fund dealer inventory programs, with per-lead cost models and premium positioning for OEMs.
- Lead Generation: Rollick generates leads for dealer networks through its platform and marketplace, monetizing through lead delivery and enrichment services integrated with CRM systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise OEM Solutions - Custom pricing for large manufacturer networks |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Rollick product offering
Product offeringCore offering
Rollick provides a customer engagement technology platform for outdoor recreation and industrial equipment OEMs and dealers (RV, marine, powersports, trailer, industrial equipment, spa). The core offering combines the Aimbase marketing technology platform (lead management, marketing automation, customer experience, business intelligence, inventory marketing), RollickEngage digital retailing software, and the GoRollick Marketplace connecting dealer inventory to 250+ million consumers through affinity partners such as Sam's Club, AAA, Progressive, and USAA.
Product overview
Rollick is a customer engagement technology platform serving the outdoor recreation and industrial equipment industries (RV, Marine, Powersports, Trailer, Industrial Equipment, Spa). The platform operates on a platform-plus-modules architecture anchored by Aimbase — a unified marketing technology hub providing lead management, marketing automation, customer experience, business intelligence analytics, and inventory marketing for OEMs and dealers. Key products include RollickEngage (digital retailing for OEM and dealer websites), GoRollick Marketplace (affinity partner-powered vehicle marketplace reaching 250M+ consumers), RollickNurture (automated email lead nurturing), GoRollick Sell (pre-owned inventory acquisition), and the newly launched Rollick AI Assistant (conversational AI for OEM websites). Rollick connects to dealer networks through 75+ inventory providers, 36 CRMs, and 20+ affinity partners, and has been recognized on the Inc. 5000 list for three consecutive years.
Differentiator
Problem solved
Functional benefit
Brands
- Aimbase: Lead management, marketing automation, customer experience, and business intelligence analytics platform for OEMs and dealers in the outdoor recreation industry.
- RollickEngage
- RollickScore
- RollickLens
- RollickNurture
- GoRollick Marketplace
- GoRollick Sell
Products and services
- Aimbase Aimbase is a cloud-based customer engagement platform combining lead management, marketing automation, customer experience, business intelligence analytics, and inventory marketing for OEMs and dealers in the outdoor recreation and industrial equipment industries.
- RollickEngage RollickEngage is a digital retailing platform embedded on OEM and dealer websites that enables quote requests, reserve now with deposit, payment estimation, trade-in valuation, pre-qualification, financing applications, appointment scheduling, and text-to-dealer communication.
- GoRollick Marketplace GoRollick Marketplace is an outdoor recreation vehicle-buying marketplace connecting OEMs and dealers with 250+ million consumers from affinity partner networks including Sam's Club, AAA, Progressive, USAA, and GovX, enabling OEM-funded inventory placement, sponsored lead generation, and special offers.
- GoRollick Sell GoRollick Sell is a pre-owned inventory acquisition platform connecting dealers with private vehicle owners from Rollick's affinity partner network (J.D. Power, GovX, USAA, Sam's Club), enabling direct acquisition of RVs, boats, and powersports units without auction fees.
- Rollick AI Assistant Rollick AI Assistant is a conversational AI solution embedded on OEM websites that helps shoppers explore products, ask questions, and search dealer inventory in real time. It uses proprietary first-party OEM-to-consumer interaction data, generates sales-ready leads, and pre-qualifies shoppers for financing.
Quantifiable outcome
- 87% lift in quality lead submissions
- +5 more outcomes
Companies that use Rollick
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
Rollick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature9 records
Rollick partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- U.S. BankflagshipLaunched U.S. Bank RV and Boat Marketplace enabling customers to search inventory and apply for financing. Strategic partnership to broaden customer reach for dealers and OEMs.
- Dealer SpikecoreCertified RollickEngage as a Certified Partner in Dealer Spike's Certified Partner Program. Enables dealers to consolidate lead generation through a single validated solution meeting security and performance requirements.
- Heartland RVcoreIntegrated inventory and digital retailing solution into Heartland RV brand websites, enabling dealers to expose inventory and capture buying intent via U.S. Bank integration.
- Cruiser RVcoreIntegrated inventory and digital retailing solution including monthly payment calculators, online credit applications, and appointment scheduling.
- DRV Luxury SuitescoreIntegrated inventory and digital retailing solution with U.S. Bank financing integration.
- Sam's ClubflagshipGoRollick Marketplace exclusive affinity partner providing access to Sam's Club members through the outdoor recreation vehicle marketplace. First major retailer partnership enabling consumer access to dealer inventory.
- U.S. BankflagshipLaunched U.S. Bank RV and Boat Marketplace, the first of its kind offered by a U.S. financial institution, allowing customers to search inventory and apply for financing. Integration with Rollick's digital retailing for financing applications.
- USAAcoreAffinity partner on GoRollick Marketplace providing access to USAA members (military, veterans, first responders) for outdoor recreation vehicle purchases.
- AAAcoreAffinity partner on GoRollick Marketplace providing access to AAA members through the outdoor recreation vehicle marketplace.
- ProgressivecoreAffinity partner on GoRollick Marketplace providing access to Progressive policyholders through the outdoor recreation vehicle marketplace.
- National Marine Manufacturers Association (NMMA)coreIndustry association partnership for marine recreation sector engagement and market development.
- Aqua FinancecoreCollaboration announced to enhance digital retailing by integrating Aqua's consumer financing solutions for RV, powersports, and boat purchases.
- J.D. PowercoreTrade-in value estimates provided through J.D. Power data integration in GoRollick Sell platform for pre-owned inventory acquisition.
- GovXcoreExclusive affinity partner for GoRollick Sell, connecting dealers with military, veterans, and first responders looking to sell RVs, boats, or powersports units.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
Rollick competitors and assessment
Company assessmentDirect peers
- Dealer Spike: Provider of dealer websites, DMS, and digital marketing tools for powersports, marine, RV, and equipment dealers. Overlaps directly with Rollick's dealer-side digital retailing and lead management offerings and is a Certified Partner that also integrates with Rollick.
- RV Trader (Trader Corporation): Leading online RV marketplace and the dominant horizontal listing platform competing with GoRollick Marketplace for RV buyer traffic and OEM/dealer mindshare.
- Boat Trader: Major marine marketplace connecting boat buyers with dealers and OEMs, overlapping directly with GoRollick Marketplace's marine vertical.
- Cycle Trader: Powersports marketplace owned by Trader Corporation; competes with GoRollick Marketplace for powersports dealer listings and consumer demand.
- ActiveEngage: Specialized digital engagement, lead response, and BDC services provider focused on RV, marine, and powersports dealers — directly comparable target customer base to Rollick's dealer solutions.
- InteractRV: RV-specific dealer website platform and DMS that competes with Rollick's RollickEngage and Aimbase for RV dealer relationships, while also integrating into Rollick's ecosystem.
- DX1: Dealer management system and website platform focused on marine, RV, and powersports dealers; competes with Rollick's dealer solutions for dealer-side technology spend.
Broad incumbents
- VinSolutions (Cox Automotive): Cox Automotive's dealer CRM and marketing platform, primarily serving automotive dealers but expanding into adjacent verticals; overlaps with Rollick's Aimbase lead management and marketing automation.
- CDK Global: Large incumbent in dealership software (DMS, CRM, marketing) across automotive and adjacent verticals; broader portfolio but overlapping dealer engagement and digital retailing capabilities.
- DealerSocket (Reynolds and Reynolds): Dealer CRM, marketing, and desking platform serving thousands of automotive and specialty dealers; competes in the broader dealer software category with Rollick.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Rollick social profiles
Digital presenceRollick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rollick leadership team
Management profileNumber of profiles
Profiles11 records
Rollick funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rollick M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rollick
What does Rollick do?
Rollick provides a customer engagement technology platform for outdoor recreation and industrial equipment OEMs and dealers (RV, marine, powersports, trailer, industrial equipment, spa). The core offering combines the Aimbase marketing technology platform (lead management, marketing automation, customer experience, business intelligence, inventory marketing), RollickEngage digital retailing software, and the GoRollick Marketplace connecting dealer inventory to 250+ million consumers through affinity partners such as Sam's Club, AAA, Progressive, and USAA.
Is Rollick a public or private company?
Rollick is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rollick founded?
Rollick was founded in 2016. It employs 11 to 50 people.
Where is Rollick based?
Rollick is headquartered in Austin, United States, in the North America region.
How does Rollick make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are marketplace Fees and lead Generation.
Who are Rollick's main competitors?
Direct peers on record are Dealer Spike, RV Trader (Trader Corporation), Boat Trader, Cycle Trader, ActiveEngage, InteractRV and DX1. Broad incumbents are VinSolutions (Cox Automotive), CDK Global and DealerSocket (Reynolds and Reynolds).
Does Rollick have an API?
No public API is recorded for Rollick.
What industry is Rollick in?
Rollick's product category is Customer Engagement Technology for Outdoor Recreation and Equipment. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 541870 and its SIC code is 7372.