Nozzle
Nozzle is a Utah-based SaaS platform providing enterprise Google SERP monitoring and keyword rank tracking with unlimited keywords, indefinite historical data, and proprietary visual positioning metrics for SEO professionals, agencies, and enterprise brands.
- Company typePrivate
- Founded2013
- HeadquartersLehi, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Nozzle does
Nozzle is a Lehi, Utah-based SaaS company founded in 2013 that operates a cloud-based Google SERP monitoring and keyword rank tracking platform. The system tracks unlimited keywords and competitors, stores historical SERP data including raw HTML indefinitely, and exposes proprietary visual positioning metrics — Pixels From Top, Above the Fold %, SERP %, and ad-adjusted rank — that extend beyond traditional position reporting. Core platform capabilities include flexible per-SERP scheduling (hourly to quarterly), unlimited competitor tracking with retroactive data backfill, local SERP monitoring across geographic locations, YouTube and Google Perspectives tracking, a Keyword Clustering Tool, and a PAA Content Idea Report. Nozzle has built integrations with BigQuery, Looker Studio, Tableau, Power BI, Google Sheets, and Google Search Console, positioning the product as a data source within enterprise analytics environments.
The company monetizes through a per-SERP subscription with no minimum spend, distributing primarily via a product-led growth model anchored by a 14-day unrestricted free trial and supplemented by an enterprise demo motion for large accounts. Visible enterprise customers include Mayo Clinic, Home Depot, Apartments.com, and Wayfair, while the product also explicitly targets SEO agencies, local businesses, and competitive-analysis users. Go-to-market is content-driven through an SEO-focused blog of 100+ articles, organic search, review platforms (G2 4.6/5, AppSumo 4.96/5, Capterra 4.8/5, Product Hunt 4.9/5), and industry conference participation such as SMX Advanced and TechSEO Boost. The company is privately held with a small team (1-10 employees) and disclosed lifetime funding of approximately $220K across three early-stage rounds in 2015-2016, with no subsequent capital raises in the available data.
Nozzle firmographics
Firmographics- Name
- Nozzle
- Legal name
- Nozzle
- Website
- https://nozzle.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nozzle is a Utah-based SaaS platform providing enterprise Google SERP monitoring and keyword rank tracking with unlimited keywords, indefinite historical data, and proprietary visual positioning metrics for SEO professionals, agencies, and enterprise brands.
- Ownership category
- akta.pro rank
Nozzle industry classification
Industry- Product category
- SEO Software
- akta.pro primary industry
- SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)
- akta.pro secondary industry
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
Keywords
Where Nozzle is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nozzle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SERP Tracking Subscription: Subscription-based model charging per SERP basis. Users select tracking schedules (hourly, daily, weekly, monthly, quarterly) which determine the number of SERPs tracked and corresponding cost. More frequent schedules (hourly/daily) use more SERPs and cost more; less frequent schedules (weekly/monthly/quarterly) use fewer SERPs and cost less. No minimum spend required. 14-day free trial with full feature access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 14-day free trial with full platform access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Nozzle product offering
Product offeringCore offering
Nozzle sells a cloud-based enterprise Google keyword rank tracking and SERP monitoring platform. The product tracks unlimited keywords and competitors, monitors entire brand presence (websites, social profiles, YouTube, press releases), and exposes unique visual positioning metrics such as Pixels From Top, Above the Fold %, and SERP %. It is offered on a per-SERP subscription basis with flexible scheduling, indefinite data retention, and export via CSV, SQL, API, and BigQuery.
Product overview
Nozzle is an enterprise-level Google keyword rank tracking platform offering a comprehensive suite of SEO monitoring tools. The core product is the Enterprise Keyword Rank Tracker, which is also available in Agency and Local tiers. Key modules include the Keyword Clustering Tool for content strategy, YouTube Video Rank Tracker for video SEO, PAA Content Idea Report for content ideation, and Nozzle Vision for visual reporting. The platform features unique capabilities like custom scheduling (hourly to quarterly), unlimited competitor tracking, full brand monitoring across social profiles and domains, and comprehensive data export via CSV, SQL, API, and BigQuery. Additional features include Google Search Console integration, side-by-side SERP HTML comparison, and reputation management tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Enterprise Keyword Rank Tracker Flagship cloud-based Google keyword rank tracking and SERP monitoring platform. Tracks unlimited keywords and competitors, monitors the entire brand SERP across websites, social profiles, YouTube, and press releases, and exposes visual positioning metrics such as Pixels From Top, Above the Fold %, and SERP %. Used by enterprise SEO and digital marketing teams for brand visibility monitoring.
- Keyword Clustering Tool Standalone add-on tool that groups related keywords into topic clusters to support content strategy and SEO planning. Can cluster up to thousands of keywords at once.
- PAA Content Idea Report Standalone People Also Ask analysis tool that collects questions from PAA boxes across Google SERPs and provides content ideation by analyzing what questions target audiences are asking.
Quantifiable outcome
- 4.6/5 on G2 (112 reviews), 4.9/5 on Product Hunt (24 reviews), 4.96/5 on AppSumo (529 reviews), 4.8/5 on Capterra (83 reviews)
Companies that use Nozzle
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Nozzle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature10 records
Nozzle partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Nozzle competitors and assessment
Company assessmentBroad incumbents
- Ahrefs: Ahrefs is one of the largest SEO platforms globally, offering rank tracking within a broader suite including backlink analysis, site audit, and content tools. It is a primary competitor in rank tracking and SERP analysis for enterprise and SMB alike.
- SEMrush: SEMrush is a leading all-in-one marketing platform with a robust position tracking module. It competes directly with Nozzle for both agency and enterprise SEO budgets, and is one of the most established names Nozzle compares against.
- Moz Pro: Moz is a foundational SEO platform with rank tracking as one of its core modules (formerly powered by STAT). It is a direct competitor in enterprise rank tracking and is explicitly mentioned in Nozzle's comparison content.
Direct peers
- AccuRanker: AccuRanker is a dedicated, enterprise-grade SERP rank tracking tool that targets SEO professionals and agencies. It shares Nozzle's positioning as a focused, best-in-class rank tracker rather than a broad SEO suite, and competes on similar features like on-demand updates and API access.
- SE Ranking: SE Ranking offers a comprehensive SEO platform with strong position tracking, competitor monitoring, and reporting features. It targets agencies and SMBs with transparent tiered pricing, making it a frequent head-to-head competitor in the rank tracking segment.
- Advanced Web Ranking: Advanced Web Ranking is a dedicated rank tracking and SERP reporting tool that competes closely with Nozzle on features like customizable scheduling, white-label agency reporting, and historical data retention.
- CognitiveSEO: CognitiveSEO is an SEO toolset with position tracking, content audit, and backlink analysis. It targets agencies and in-house teams similarly to Nozzle, with comparable rank tracking capabilities.
- SERPstat: SERPstat is an all-in-one SEO platform with strong rank tracking and competitor analysis. It serves a similar agency and in-house team audience and competes on feature breadth within similar price points.
Emerging players
- Mangools (KWFinder): Mangools offers a suite of SEO tools (KWFinder, SERPChecker, LinkMiner) aimed at SMBs and individual marketers. It competes with Nozzle for the entry-tier SERP tracking user with bundled keyword research features.
Others
- Whatagraph: Whatagraph is an agency-focused marketing reporting platform that integrates with SEO tools and offers white-label dashboards. It is thematically adjacent to Nozzle's agency reporting workflows but is complementary rather than directly competitive.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nozzle social profiles
Digital presenceNozzle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nozzle leadership team
Management profileNumber of profiles
Profiles6 records
Nozzle funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nozzle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nozzle
What does Nozzle do?
Nozzle sells a cloud-based enterprise Google keyword rank tracking and SERP monitoring platform. The product tracks unlimited keywords and competitors, monitors entire brand presence (websites, social profiles, YouTube, press releases), and exposes unique visual positioning metrics such as Pixels From Top, Above the Fold %, and SERP %. It is offered on a per-SERP subscription basis with flexible scheduling, indefinite data retention, and export via CSV, SQL, API, and BigQuery.
Is Nozzle a public or private company?
Nozzle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nozzle founded?
Nozzle was founded in 2013. It employs 1 to 10 people.
Where is Nozzle based?
Nozzle is headquartered in Lehi, United States, in the North America region.
How does Nozzle make money?
One revenue line is on record: SERP Tracking Subscription.
Who are Nozzle's main competitors?
Broad incumbents on record are Ahrefs, SEMrush and Moz Pro. Direct peers are AccuRanker, SE Ranking, Advanced Web Ranking, CognitiveSEO and SERPstat. Mangools (KWFinder) is listed as an emerging player. Whatagraph is listed as an others.
Does Nozzle have an API?
Yes. Nozzle offers a public API for data access. Users can access their keyword rank tracking data programmatically through the API. Data export options include CSV, SQL, and API access, with BigQuery integration available for data warehousing. The API allows developers to build custom integrations and automate workflows with Nozzle's SERP data. Developer documentation is at help.nozzle.io/api.
What industry is Nozzle in?
Nozzle's product category is SEO Software. Its primary akta.pro industry code is BPAFAJAJ, SEO Platform & Tooling Services (Implementations, Training, Enablement), with a secondary code of BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting).