Mazen
Mazen is a SaaS company that builds AI-driven SEO workflow software for SEO agencies, in-house specialists, and content writers, offering a campaign management platform and a Google Docs Add-on that consolidate keyword research, content optimization, and technical tag analysis into a single interface.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mazen does
Mazen is a SaaS company that builds AI-driven SEO workflow software aimed at eliminating the fragmented toolchains that SEO specialists and content teams currently stitch together. The company operates two core products: Mazen, a campaign management platform that consolidates keyword research, position tracking, technical tag audits, and backlinks analysis into a single dashboard; and Mazen Content, a Google Docs Add-on that delivers real-time content analysis, lexical field suggestions, readability scoring, and technical tag recommendations directly within the writing environment. Underlying both is a proprietary semantic engine built around a knowledge graph and a PhD-led AI capability that surfaces LSI keywords and maps keyword groups to landing pages automatically — drawing on roughly 15 keyword data sources versus the 2-4 typical of competing tools.
The go-to-market is hybrid. Self-serve distribution runs through the Google Docs Add-on marketplace and direct signup at mazen-app.com, with monthly subscription tiers of $49 (Personal, 10 pieces of content), $89 (Pro, 50 pieces), and custom Agency pricing (100 pieces). The Mazen campaign management product uses annual subscriptions at 100, 500, and 1,000 keyword tiers, with the Enterprise tier sold via sales contact. Target segments are SEO agencies managing multiple client campaigns, in-house SEO specialists, and writers who need SEO guidance without deep technical knowledge. Named customers include Air France, La Poste, Adecco, Walmart, Bayard, BforBank, Geolid, and Sham, alongside a long tail of 3,000+ SEO specialists using the platform.
The company was founded by Mehdi Coly (CEO) and Stéphane, who previously ran a digital agency and built Optimiz.me, a French SEO tool. It is dual-headquartered, with Mazen Corp. in New York and Optimiz.me in Lyon, France. Total disclosed funding is approximately $1.63M from Crédit Agricole-affiliated investors in September 2016; the company was selected as a TechCrunch Disrupt NY Top 30 Innovative Startup in 2017 and currently operates with 11-50 employees.
Mazen firmographics
Firmographics- Name
- Mazen
- Legal name
- Mazen Corp.
- Website
- https://mazen-app.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mazen is a SaaS company that builds AI-driven SEO workflow software for SEO agencies, in-house specialists, and content writers, offering a campaign management platform and a Google Docs Add-on that consolidate keyword research, content optimization, and technical tag analysis into a single interface.
- Ownership category
- akta.pro rank
Mazen industry classification
Industry- Product category
- SEO Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
- akta.pro secondary industries
- Search Engine Optimization (SEO) Services (MPAAACAA), Web Directories & Link Indexes (BPAMAAAK)
Keywords
Where Mazen is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mazen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Mazen Content: Monthly subscription for Google Docs Add-on. Personal plan at $49/month (10 pieces content), Pro plan at $89/month (50 pieces content), Agency plan contact for pricing (100 pieces content).
- SaaS Subscription - Mazen Campaign Management: Starter plan with 100 keywords, Pro plan with 500 keywords, Enterprise plan with 1000 keywords. All are one-year commitment subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal - $49/month for 10 pieces of content |
| Subscription | Monthly | Pro - $89/month for 50 pieces of content |
| Subscription | Monthly | Agency - Contact for pricing, 100 pieces content/month |
| Subscription | Annual | Starter - 100 keywords |
| Subscription | Annual | Pro - 500 keywords |
| Subscription | Annual | Enterprise - 1000 keywords |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Mazen product offering
Product offeringCore offering
Mazen sells two subscription-based SEO software products: Mazen, a campaign management platform that consolidates keyword research, position tracking, technical tag audits, and backlinks analysis into a unified dashboard; and Mazen Content, a Google Docs Add-on that provides real-time content analysis, lexical field suggestions, technical tag recommendations, and readability scoring while users write. Both products target SEO specialists, agencies, and in-house marketing teams seeking to reduce the time spent on repetitive SEO tasks.
Product overview
Mazen offers two core products: (1) Mazen - a comprehensive SEO campaign management platform providing keyword research, position tracking, technical tag audits, and backlinks analysis in a single unified dashboard; and (2) Mazen Content - a Google Docs Add-on that delivers real-time SEO recommendations directly within Google Docs while users write content. The two products are designed to work together, with Mazen handling the strategic/analytical workflow and Mazen Content handling on-the-spot content optimization during the writing process.
Differentiator
Problem solved
Functional benefit
Products and services
- Mazen Mazen is an SEO campaign management software platform that provides a unified dashboard for keyword research, position tracking, technical tag audits, and backlinks analysis. It positions itself as the CRM for SEO, allowing the entire SEO workflow to be managed from a single screen and is designed for SEO agencies and in-house SEO teams managing multiple campaigns and websites. Pricing is annual subscription in Starter (100 keywords), Pro (500 keywords), and Enterprise (1000 keywords, contact sales) tiers.
- Mazen Content Mazen Content is a Google Docs Add-on that provides real-time SEO recommendations while users write, including content analysis, lexical field suggestions related to target queries, technical tag optimization (titles, meta-descriptions, headings), and readability scoring based on sentence length, word redundancy, and average word length. It targets SEO specialists, content writers, and agencies who want to optimize content without leaving the Google Docs writing environment. Pricing is monthly subscription in Personal ($49, 10 pieces), Pro ($89, 50 pieces), and Agency (100 pieces, contact sales) tiers.
Quantifiable outcome
- Save 15 minutes for every 100 keywords selected through better keyword suggestions
- +5 more outcomes
Companies that use Mazen
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Mazen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature7 records
Mazen partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Mazen competitors and assessment
Company assessmentEmerging players
- Frase: Frase is an AI content optimization and brief-generation tool that competes with Mazen Content's content analysis and LSI keyword features — focused specifically on AI-driven content workflows rather than full SEO campaign management.
- Clearscope: Clearscope is a content optimization platform using NLP to grade content relevance — directly comparable to Mazen Content's lexical field and readability features, with a strong following among content marketers and agencies.
- MarketMuse: MarketMuse uses AI and topic modeling to help content teams plan and optimize content for search — overlapping with Mazen's semantic and lexical-field capabilities, particularly in the in-house content team segment.
Broad incumbents
- BrightEdge: BrightEdge is an enterprise SEO and content performance platform used by large brands — overlapping with Mazen's enterprise customer wins (Walmart, Air France-class accounts) but at the high end of the market with deeper enterprise sales motion.
Direct peers
- SEMrush: SEMrush is a leading all-in-one SEO and digital marketing platform offering keyword research, position tracking, backlink analysis, and content optimization — directly overlapping with Mazen's core campaign management and content features, but at vastly greater scale and capital.
- Moz: Moz is an established SEO software platform offering keyword research, rank tracking, and site audits, widely used by in-house SEO specialists — directly overlapping with Mazen's target user base and feature set.
- Ahrefs: Ahrefs is a direct SEO competitor known for its deep backlink index and keyword research tools, serving SEO professionals and agencies globally — the same customer segment Mazen targets with its workflow-centric positioning.
- Mangools (KWFinder): Mangools provides a suite of SEO tools (KWFinder, SERPChecker, LinkMiner) targeted at SMBs and individual SEO specialists — competing for the same workflow-focused, value-conscious customer segment Mazen targets.
- Surfer SEO: Surfer SEO is a content optimization platform that provides real-time NLP-driven recommendations and SERP analysis — directly comparable to Mazen Content's lexical field and readability features, with a similar focus on AI-assisted writing workflows.
- SE Ranking: SE Ranking is an all-in-one SEO platform offering rank tracking, keyword research, backlink monitoring, and website audits at competitive price points — competing for the same SMB and agency customers Mazen serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mazen social profiles
Digital presenceMazen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mazen leadership team
Management profileNumber of profiles
Profiles2 records
Mazen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mazen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mazen
What does Mazen do?
Mazen sells two subscription-based SEO software products: Mazen, a campaign management platform that consolidates keyword research, position tracking, technical tag audits, and backlinks analysis into a unified dashboard; and Mazen Content, a Google Docs Add-on that provides real-time content analysis, lexical field suggestions, technical tag recommendations, and readability scoring while users write. Both products target SEO specialists, agencies, and in-house marketing teams seeking to reduce the time spent on repetitive SEO tasks.
Is Mazen a public or private company?
Mazen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mazen founded?
Mazen was founded in 2017. It employs 11 to 50 people.
Where is Mazen based?
Mazen is headquartered in New York, United States, in the North America region.
How does Mazen make money?
Two revenue lines are on record. SaaS Subscription - Mazen Content is the primary driver. The others are saaS Subscription - Mazen Campaign Management.
Who are Mazen's main competitors?
Emerging players on record are Frase, Clearscope and MarketMuse. BrightEdge is listed as a broad incumbent. Direct peers are SEMrush, Moz, Ahrefs, Mangools (KWFinder), Surfer SEO and SE Ranking.
Does Mazen have an API?
No public API is recorded for Mazen.
What industry is Mazen in?
Mazen's product category is SEO Software. Its primary akta.pro industry code is BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture), with a secondary code of MPAAACAA, Search Engine Optimization (SEO) Services. Its NAICS code is 5132 and its SIC code is 7310.