Ok Away

Name

Ok Away

Legal name

Ok Away Pty Ltd

Website

https://okaway.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Travel Safety Mobile Application

akta.pro primary industry

Embedded Travel Insurance Distribution & APIs (THALALAA)

akta.pro secondary industry

Traveler Health Compliance & Digital Health Passes (THALAPAF)

Keywords

• Travel safety app
• Location sharing platform
• Missing persons alerts
• Travel itinerary tracking
• Personal safety products

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Freemium Mobile App: Free app download with core features (location sharing, itinerary alerts, safety notifications) monetized through premium features and partnership integrations
2. Travel Safety Products: E-commerce sales of physical travel safety products including St Christopher I.D. necklaces, RFID card holders, travel engagement rings, and personal safety alarms. Collection bundles also available. Proceeds support Missing Pages Initiative.
3. Healthcare Partnership Integration: Smart link integration to Air Doctor platform for accessing vetted medical practitioners in 75 countries, with potential referral or transaction fees

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ok Away provides a free mobile travel safety app (iOS and Android) that lets travelers and their families stay connected through GPS-based location sharing, smart itineraries with arrival/departure alerts, place alerts, inactivity notifications, and community-driven missing traveler alerts. The company also sells physical travel safety products (I.D. necklaces, RFID wallets, engagement rings, personal alarms) through its e-commerce storefront, with proceeds partially supporting the Missing Pages Initiative.

Product overview

Ok Away operates a unified platform consisting of a free mobile app (iOS/Android) as its core product, complemented by a range of physical travel safety products sold through its e-commerce store. The Ok Away App enables family and friends to connect through GPS location sharing, itinerary updates, safety alerts, and a Missing Pages community feature. The product portfolio also includes physical safety items (St Christopher I.D. Necklace, RFID Credit Card Holder, Travel Engagement Ring, Travel Safety Alarm) available individually or as a bundled Traveler's Safety Collection. The Missing Pages Initiative, integrated into the app, provides a social enterprise for locating missing travelers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Missing Pages: A social enterprise initiative for locating missing travelers worldwide, utilizing social media targeted advertising campaigns and community alerts.
• Ok Away App

Products and services

• Ok Away App Free mobile app (iOS/Android) for travelers and their families that enables real-time GPS location sharing, travel itinerary updates, arrival/departure/failure-to-arrive alerts, place alerts, inactivity alerts after 14 hours, government travel warnings, and community-driven missing traveler alerts.
• Ok Away St Christopher I.D Necklace Sterling silver and rhodium-plated St. Christopher pendant on an 18-inch rolo chain featuring an individual I.D. number for traveler identification and protection.
• RFID Leather Credit Card Holder Black saffiano and full grain leather RFID-blocking credit card holder with 5 pockets and central cash pocket, stamped with the Ok Away logo, designed to protect travelers from electronic pickpocketing.
• Travel Engagement Ring Adjustable sterling silver travel 'engagement' ring with cubic zirconia stone, designed as a safety deterrent for solo female travelers by simulating an engagement ring.
• Travel Safety Alarm Compact 130dB personal travel safety alarm on keychain with SOS button, LED flashlight, and USB recharger for personal safety protection while traveling.
• Traveler's Safety Collection Bundled collection containing the St Christopher I.D necklace, Travel Engagement Ring, Travel Safety Alarm, and RFID Leather Credit Card Holder at a discounted price.
• Missing Pages Initiative Social enterprise initiative providing a global platform for families of missing travelers, including location-targeted social media ad campaigns, missing person poster distribution, and coordination with embassies, police, and search and rescue organizations. Integrated into the Ok Away app to alert users within 350km radius of where a person went missing.

Quantifiable outcome

• Reached up to 300,000 people in a day through social media campaigns for missing travelers
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship, exploratory and core.

• Air DoctorflagshipStrategic or Co-development Partner · 1 August 2022Air Doctor connects Ok Away travelers to quality healthcare while abroad. Travelers can access trusted medical practitioners vetted and speaking their language across 75 countries via a smart link in the Ok Away app. This partnership reduces travelers being stranded if they fall ill abroad and aligns with Ok Away's mission of travel safety.
• EsriexploratoryTechnology or IntegrationEsri is a global Geographic Information Systems leader. Ok Away is exploring this partnership to investigate how location intelligence and GIS technology can be utilized to provide real-time information and solutions to customers.
• NSW PolicecoreOthersDetective Chief Inspector Glen Browne from NSW Police stated 'We strongly support the Ok Away App and its intent' to locate missing travelers.
• InterpolcoreOthersInternational criminal police organization that attended the National Police Consultative Group on Missing Persons Forum where Ok Away was recognized for its platform to identify missing travelers.
• Australian Smart TravellercoreTechnology or IntegrationOfficial Australian government travel warnings integrated into the Ok Away app, providing travelers with verified safety information for their destinations.
• UK Government Travel WarningscoreTechnology or IntegrationUK government travel warnings integrated into the Ok Away app, providing international travelers with verified safety information.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Life360: Life360 is the largest family location-sharing app (publicly listed, tens of millions of users) offering GPS tracking, place alerts, crash detection, and driver reports. Directly comparable to Ok Away on the core family/solo traveler location-sharing and place-alert features, but at vastly greater scale and with deeper monetization.
• Apple Find My: Apple Find My is a free, pre-installed location-sharing feature on every iPhone, iPad, and Mac, with hundreds of millions of users globally. It offers real-time location sharing with selected contacts, the same core value proposition as Ok Away for iOS-heavy traveler segments, and competes on frictionless, zero-cost distribution.
• Trusted Contacts (Google): Google's Trusted Contacts was a personal safety app allowing users to share location and request help from trusted contacts. Now largely folded into Google Maps, it represents a similar traveler-safety positioning and demonstrates how major platforms can absorb niche safety features.

Direct peers

• Glympse: Glympse is a real-time location-sharing app popular with travelers, rideshare, and event organizers, offering temporary location sharing via shareable links. It directly mirrors Ok Away's itinerary/place-alert functionality and is often integrated into automotive and travel apps — making it one of the closest direct competitors in the travel use case.
• GeoZilla: GeoZilla is a family GPS tracker offering real-time location, location history, place alerts, and SOS features. It is comparable to Ok Away on the core family safety/peace-of-mind use case and similarly targets worried-family-member segments, though without Ok Away's missing-traveler community or travel-safety focus.
• Air Doctor: Air Doctor is an existing Ok Away partner and a travel health platform connecting travelers to vetted doctors in 75 countries. It is a strategic partner but also a comparable travel-safety adjacent service targeting the same peace-of-mind use case for international travelers, with deeper healthcare focus.

Emerging players

• Noonlight: Noonlight is a personal safety app and platform that dispatches emergency services on user trigger, with a partner SDK embedded in dating apps and connected devices. It overlaps with Ok Away on the traveler-personal-safety and emergency-response theme, but focuses on active SOS response rather than passive location sharing with family.
• bSafe: bSafe is a personal safety app with live location sharing, SOS alarms, and follow-me features targeted at solo workers, students, and travelers. Closely comparable to Ok Away's solo-traveler and personal-safety positioning, with a similar feature set including place alerts, SOS, and timed safety check-ins.
• Familonet: Familonet (Family Locator) is a European family GPS tracker with place alerts and panic button, primarily serving German and EU markets. Comparable to Ok Away's family/location-sharing features and similar EU/UK target traveler segments, though without the missing-traveler community angle.

Others

• World Nomads / SafetyWing: SafetyWing is a travel medical insurance provider for digital nomads and remote workers, while World Nomads serves backpackers and adventure travelers. Both are thematically adjacent to Ok Away's solo traveler / international student / backpacker segments and represent potential B2B distribution partners or comparables in the embedded travel-safety ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ok Away