Netsertive
Netsertive is a Morrisville, NC-based marketing technology company that operates the MLX Platform, an integrated managed-services suite enabling franchise, retail, automotive, and media brands to run hyper-localized digital campaigns across thousands of locations with unified brand strategy, analytics, and AI-driven optimization.
- Company typePrivate
- Founded2009
- HeadquartersMorrisville, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Netsertive does
Netsertive is a privately held U.S. marketing technology company founded in 2009 and headquartered in Morrisville, North Carolina, that builds the Multi-Location Experience (MLX) Platform for franchise brands, multi-location retailers, automotive dealer networks, and media publishers. The MLX Platform centralizes paid search, display, paid social, connected TV, video, Google Shopping, organic social, SEO, local listings, reviews management, websites and location pages, and a unified Insights Manager dashboard, while Call Insights AI adds speech-analytics and sentiment-scoring on inbound customer calls. Together these modules automate hyper-localized campaign execution across thousands of locations while preserving brand-level consistency.
The company monetizes primarily through technology-enabled managed services sold via enterprise field sales, with quote-based subscription pricing typically requiring $100k+ annual commitment and a North American B2C ICP of brands with 25+ locations; it has managed over $2B in cumulative local media spend on the platform over 16 years. Netsertive differentiates through deep integrations with Google, Microsoft, Meta, YouTube, and The Trade Desk (13 consecutive years as a Google Premier Partner through 2026), vertical-specific CRM integrations such as Zenoti for closed-loop attribution, and a domain-specialized approach that combines proprietary automation with human campaign support.
Backed by RRE Ventures, Greycroft Partners, River Cities Capital Funds, Harbert Venture Partners, and later RC Capital and Babson Capital, Netsertive has cumulatively raised approximately $41M across 2010-2015 and expanded its product surface via the 2017 acquisition of Mixpo (now powering Creative Studio). The company employs 51-100 people, serves hundreds of brands across thousands of locations, and has held SOC 2, ISO 27001, GDPR, CCPA, and related privacy compliance certifications through its AWS and Google Cloud infrastructure.
Netsertive firmographics
Firmographics- Name
- Netsertive
- Legal name
- Netsertive Inc.
- Website
- https://netsertive.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Netsertive is a Morrisville, NC-based marketing technology company that operates the MLX Platform, an integrated managed-services suite enabling franchise, retail, automotive, and media brands to run hyper-localized digital campaigns across thousands of locations with unified brand strategy, analytics, and AI-driven optimization.
- Ownership category
- akta.pro rank
Netsertive industry classification
Industry- Product category
- Multi-location digital marketing platform
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where Netsertive is headquartered
LocationHeadquarters
- HQ city
- Morrisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Netsertive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Managed Marketing Services: Technology-enabled managed services combining the MLX platform with expert support. Customers invest $100k+ annually. Revenue derived from managing digital marketing campaigns across paid search, social, display, video, CTV channels with centralized strategy and localized execution.
- Media Spend Management: Company has run over $2B in local media spend in the last 16 years on the Netsertive platform. Revenue likely includes management fees and/or percentage of ad spend managed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise multi-location marketing programs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Netsertive product offering
Product offeringCore offering
Netsertive sells the Multi-Location Experience (MLX) Platform — a marketing technology platform that enables multi-location and franchise brands to plan, execute, and measure localized digital marketing campaigns at scale across paid search, display, social, connected TV, video, Google Shopping, SEO, local listings, reviews, websites/location pages, and organic social. Offerings are bundled as technology-enabled managed services with expert campaign support, targeted at North American B2C brands operating 25+ locations with annual marketing budgets of $100k+, combining centralized brand strategy with hyper-local execution.
Product overview
Netsertive offers the Multi-Location Experience (MLX) Platform — a comprehensive marketing technology solution for multi-location brands and franchises. The platform integrates campaign execution at scale (Paid Search, Display Advertising, Paid Social, Connected TV, Video Advertising, Google Shopping Ads) with local discovery and digital presence tools (SEO Services, Local Listings, Reviews Management, Websites and Location Pages) and intelligence/reporting capabilities (Insights Manager, Call Insights AI). Creative Studio serves media and publishing clients with ad production tools. Netsertive combines centralized brand strategy with hyper-local execution, enabling brands to manage hundreds of thousands of localized digital campaigns while maintaining brand consistency.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Location Experience (MLX) Platform Centralized marketing technology platform that integrates national and local digital marketing efforts for franchise and multi-location brands, enabling scaled localized campaigns, unified data, and measurable growth across every location. Manages hundreds of thousands of localized digital campaigns across search, social, display, video, connected TV, reviews, listings, and location pages while maintaining brand consistency.
- Call Insights AI AI-driven customer call analysis product that listens to calls at scale across locations, summarizing conversations, scoring sentiment, surfacing trends, and generating coaching tips for franchise and multi-location brands. Includes call recording analysis, sentiment scoring, key term tracking, and coaching opportunity identification.
- Insights Manager Centralized analytics dashboard within the MLX Platform that tracks campaign performance, local search rankings, customer engagement, and ROAS across all locations, including keyword insights, call tracking, form submission analysis, and multi-channel attribution across search, display, and social ads.
- Creative Studio Creative production and management product for digital rich media, in-banner video, and in-stream ad campaigns serving media and publishing clients, with tools for video and rich media ad creation without coding, dynamic zip-code personalization, strategic campaign support, and performance analytics.
Quantifiable outcome
- 164% increase in site visitors
- +7 more outcomes
Companies that use Netsertive
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Netsertive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability12 records
Feature6 records
Netsertive partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and strategic.
- GooglecoreGoogle Premier Partner status for 2026 (13th consecutive year). Enables access to Google's advertising platforms, AI-powered ad tools, and priority support for managing multi-location marketing campaigns across Google Search, YouTube, and display networks.
- MicrosoftcoreMicrosoft Partner Program member with Select Partner designation. Provides access to Microsoft advertising platforms, Azure cloud infrastructure, and enterprise software integrations.
- Meta Platforms (Facebook/Instagram)coreMeta Business Partner enabling hyperlocal social advertising and audience targeting across Facebook and Instagram for franchise and multi-location brands.
- The Trade DeskcoreConnected TV and digital advertising platform partner enabling programmatic ad buying and audience targeting across premium streaming and display inventory.
- YouTubecoreYouTube Partner enabling video advertising capabilities and audience targeting across the YouTube platform for multi-location brand campaigns.
- ZenotistrategicDeep CRM integration partnership connecting digital advertising efforts to unit-level business outcomes. Enables Head To Toe Brands to tie marketing leads directly to purchase data and achieve closed-loop ROAS measurement.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Netsertive competitors and assessment
Company assessmentDirect peers
- Yext: Yext provides listings, reviews, and local SEO management software for multi-location brands, directly overlapping with Netsertive's Local Listings, Reviews Management, and SEO services modules targeting similar franchise and retail customer profiles.
- BrandMuscle: BrandMuscle is a multi-location marketing platform focused on franchisors and distributed brands, offering co-op advertising, local marketing automation, and brand compliance—directly comparable to Netsertive's franchise brand segment and MLX platform.
- Scorpion: Scorpion is a digital marketing and technology company serving multi-location service and franchise brands with websites, paid media, SEO, and AI-powered marketing—competing head-on with Netsertive in the franchise and multi-location vertical.
- DAC Group: DAC Group is a multi-location and franchise marketing agency combining technology and services (paid search, local SEO, analytics) for distributed brands, serving as a direct comparable peer to Netsertive's model.
- Location3: Location3 is a multi-location digital marketing agency focused on paid media, local SEO, and franchise marketing programs—comparable in ICP (multi-location retailers and franchisors), GTM motion, and service mix to Netsertive.
- Rio SEO: Rio SEO (Part of What If Media Group) provides enterprise local marketing and SEO software for multi-location brands, directly overlapping with Netsertive's Local Listings, SEO Services, and Insights Manager capabilities.
Broad incumbents
- Wpromote: Wpromote is a larger, full-service digital marketing agency covering paid search, paid social, SEO, and content; it serves multi-location and enterprise brands as part of a much broader portfolio and competes with Netsertive on enterprise paid media engagements.
- HubSpot: HubSpot's Marketing Hub offers CRM-integrated marketing automation, email, social, and analytics that increasingly serve mid-market multi-location brands; as a broad incumbent it can displace Netsertive in accounts seeking an all-in-one stack.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise martech incumbent that, through Advertising Studio, Datorama, and partner ecosystem, increasingly addresses the multi-location brand marketing use case Netsertive serves.
Emerging players
- Birdeye: Birdeye is a customer experience and listings platform serving multi-location businesses with reviews, listings, and messaging—competing with Netsertive's Reviews Management and Local Listings modules and expanding into broader marketing automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Netsertive social profiles
Digital presenceNetsertive compliance and trust
Trust signalCompliance9 records
Netsertive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netsertive leadership team
Management profileNumber of profiles
Profiles11 records
Netsertive funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netsertive M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netsertive
What does Netsertive do?
Netsertive sells the Multi-Location Experience (MLX) Platform — a marketing technology platform that enables multi-location and franchise brands to plan, execute, and measure localized digital marketing campaigns at scale across paid search, display, social, connected TV, video, Google Shopping, SEO, local listings, reviews, websites/location pages, and organic social. Offerings are bundled as technology-enabled managed services with expert campaign support, targeted at North American B2C brands operating 25+ locations with annual marketing budgets of $100k+, combining centralized brand strategy with hyper-local execution.
Is Netsertive a public or private company?
Netsertive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Netsertive founded?
Netsertive was founded in 2009. It employs 51 to 100 people.
Where is Netsertive based?
Netsertive is headquartered in Morrisville, United States, in the North America region.
How does Netsertive make money?
Two revenue lines are on record. Managed Marketing Services are the primary driver. The others are media Spend Management.
Who are Netsertive's main competitors?
Direct peers on record are Yext, BrandMuscle, Scorpion, DAC Group, Location3 and Rio SEO. Broad incumbents are Wpromote, HubSpot and Salesforce Marketing Cloud. Birdeye is listed as an emerging player.
Does Netsertive have an API?
Yes. Netsertive's platform integrates with client systems via APIs to manage paid search campaigns. The platform runs search campaigns via APIs to continuously adjust bids, keywords, and budgets in real time to maximize conversions across locations. The platform can also integrate with client CRM systems to provide a seamless flow of lead and sales data, ensuring full attribution by connecting campaign performance to actual outcomes.
What industry is Netsertive in?
Netsertive's product category is Multi-location digital marketing platform. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch). Its NAICS code is 541830 and its SIC code is 7311.