Victory Live
Victory Live operates the Victory Live One integrated ticketing platform, serving rightsholders, professional resellers, travel agents, and loyalty programs across 50+ distribution endpoints. The Atlanta-based company processes $9.5B+ in annual gross ticket sales and offers pricing, inventory, and distribution tools to the live event ecosystem.
- Company typePrivate
- Founded2021
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Victory Live does
Victory Live is a private Atlanta-based ticketing technology and analytics company operating the Victory Live One platform for live event ticketing optimization. The company was formed through the strategic merger of DTI Management, Logitix, 1Ticket, and Ticket Evolution, with the Logitix acquisition completed in October 2024. It serves three primary customer segments: rightsholders (sports teams, event organizers, and venue operators), professional ticket resellers, and distribution partners including travel agents, loyalty programs, brands, and global ticketing exchanges. Named enterprise customers include the College Football Playoff, TEG Live, and USA Soccer, with a 2026 multi-year partnership extending the platform's footprint across Minor League Baseball and Diamond Baseball Holdings-operated clubs.
Victory Live One is positioned as a fully-integrated platform that combines ticket acquisition, inventory management, dynamic pricing, merchandising, sales, order fulfillment, and reporting/reconciliation. The product portfolio includes specialized modules (Rightsholder Yield Management, Reseller Automation Tools, Inventory Management, Open Distribution, Victory Live One Insights), the CORE B2B wholesale ticket exchange, the Events 365 affiliate/white-label marketplace, the E365 JavaScript widget, the Off-Platform Upload (OPU) service for third-party POS users, and a Wholesale API Solution. The company also operates Victory Live Pay for payment processing and supports integrations with 50+ distribution endpoints, including Ticketmaster, StubHub, SeatGeek, Vivid Seats, AXS, Eventbrite, and travel/loyalty networks such as Marriott Vacation Clubs, T-Mobile, Signature Travel Network, and InteleTravel.
The company generates revenue through a 3% marketplace distribution fee on ticket sales, transaction-based OPU management fees that vary by retailer, white-label licensing, API integration fees, and data product monetization including the Market Insights Dashboard (priced at $1,000/month during the introductory period) and Pricing Services (2% of ticket price). The platform processes $9.5B+ in annual gross ticket sales and provides access to 100,000+ live events for travel agents. Victory Live is led by founder/CEO Sam Soni, with a recently appointed CRO (Kate Howard, 2026-04) and COO (Matthew Crawford, 2025-12), and operates with a team of 175 employees across the merged entities. The company is privately held with no disclosed external funding rounds.
Victory Live firmographics
Firmographics- Name
- Victory Live
- Legal name
- Victory Live, Inc.
- Website
- https://victorylive.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Victory Live operates the Victory Live One integrated ticketing platform, serving rightsholders, professional resellers, travel agents, and loyalty programs across 50+ distribution endpoints. The Atlanta-based company processes $9.5B+ in annual gross ticket sales and offers pricing, inventory, and distribution tools to the live event ecosystem.
- Ownership category
- akta.pro rank
Victory Live industry classification
Industry- Product category
- Live Event Ticketing Software
- NAICS
- Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing Platforms & Primary Ticketing (MPAIAFAD)
- akta.pro secondary industries
- Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Event Promotion & Talent Buying (Promoters) (MPAGAJAC)
Keywords
Where Victory Live is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Victory Live business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission: Victory Live charges a distribution fee (3% of Ticket Price) on tickets sold through its marketplace platforms (CORE, Events 365, retail exchanges). Additional fees apply for optional services like Market Insights Dashboard ($1,000/month) and Pricing Services (2% of ticket price).
- Wholesale API Solutions: Revenue from API/channel management functionality enabling partners to integrate ticket inventory into their platforms, with payment processing through Victory Live Pay.
- White-Label Solutions: Fees from branded retail sites providing access to live inventory catalog with built-in customer support, fraud prevention, and customizable checkout options.
- Data and Analytics Services: Revenue from data products including raw data, data dashboards, and customized data services. Optional Market Insights Dashboard available for $1,000/month.
- Off-Platform Upload (OPU) Services: All-In Management Fee structure where Victory Live retains a percentage (varies by retailer) of the ticket price when tickets are sold through retail marketplaces via OPU.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard marketplace distribution fee for ticket sellers |
| Transaction based/ take rate | Pay-as-you-go | OPU (Off-Platform Upload) seller fee structure |
| Transaction based/ take rate | Pay-as-you-go | Fan Marketplace integration options |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Victory Live product offering
Product offeringCore offering
Victory Live operates Victory Live One, a fully-integrated ticketing platform that streamlines ticket acquisition, inventory management, pricing, merchandising, sales, order fulfillment, and reporting for live event rightsholders, professional resellers, and partner networks. The company also runs a B2B wholesale ticket exchange marketplace (CORE) and a white-label Fan Marketplace for brands, travel platforms, and loyalty programs. The platform processes $9.5B+ in annual gross ticket sales and connects to 50+ distribution endpoints.
Product overview
Victory Live is a ticketing technology and analytics company headquartered in Atlanta, GA, operating as a strategic merger of DTI Management, Logitix, 1Ticket, and Ticket Evolution. The company offers Victory Live One as its core integrated platform for live event ticketing optimization, combining inventory management, pricing, distribution, and analytics. The platform portfolio includes Fan Marketplace (for B2C white-label and widget integration), Industry Marketplace (B2B wholesale exchange via CORE), and specialized modules like Open Distribution, Victory Live One Insights, and Reseller Automation Tools. Additional offerings include the Wholesale API Solution for partner integrations, Events365 Widget for no-code ticketing, and Off-Platform Upload (OPU) for sellers using third-party POS systems. Victory Live manages billions in annual gross ticket sales and processes transactional data across thousands of distribution channels for sports, music, and theater events.
Differentiator
Problem solved
Functional benefit
Brands
- Victory Live One: The industrys only fully-integrated platform for optimizing live event ticketing, providing ticket acquisition, inventory management, pricing, merchandising, sales, order fulfillment, and reporting and reconciliation capabilities.
- CORE
- Events 365
Products and services
- Victory Live One Fully-integrated software platform for optimizing live event ticketing, providing ticket acquisition, inventory management, pricing, merchandising, sales, order fulfillment, and reporting/reconciliation with real-time insights, automation tools, and a mobile application. Built for sports teams, event organizers, venues, and professional ticket resellers.
- Fan Marketplace Ticketing solution that connects brands, travel platforms, and loyalty programs to live entertainment through flexible integration options (White Label, API, or E365 Widget), enabling ticket sales directly within partner websites or apps with access to verified live events.
- Industry Marketplace B2B marketplace for ticketing professionals and parties to buy and sell tickets, including CORE (online B2B ticket exchange), Events 365 (ticketing platform for travel professionals), affiliate and partner network, and direct-to-consumer ticket marketplace.
- Inventory Management Software module within Victory Live One enabling users to manage ticket inventory with real-time data, filtering, and pricing controls for events, venues, and seating.
- Open Distribution Distribution capability enabling rightsholders and resellers to distribute tickets across multiple marketplaces and channels simultaneously.
- Victory Live One Insights Business intelligence and data visualization dashboard providing actionable insights and reporting through BI tools and raw data integrations.
- Wholesale API Solution API and channel management functionality enabling B2B partners to integrate ticket inventory into their e-commerce website or app, with closed-loop marketplace access, wholesale pricing, Victory Live Pay processing, and full control of customer data.
- Off-Platform Upload (OPU) A bundled software and services offering that enables clients using third-party POS systems to list, distribute, and sell live event tickets through Retailers (Ticketmaster, StubHub, SeatGeek, Vivid Seats, etc.) via Victory Live's platform, with optional Market Insights Dashboard and Pricing Services.
- Data + Insights Business intelligence and data products including raw data, data dashboards, and customized data services, powered by proprietary Unified Sales and Universal Listings datasets, enabling smart and confident decision-making.
- Rightsholder Yield Management Data-driven yield management solution for rightsholders enabling ticket sales optimization, dynamic pricing, and expansive distribution networks tailored to objectives and market landscape.
- Reseller Automation Tools Automation services helping professional ticket sellers manage their purchase and resale processes, streamlining the entire ticket lifecycle from ingestion to fulfillment, including transactional emails and workflows.
- CORE Marketplace Online B2B ticket exchange marketplace enabling professional ticket sellers to buy and sell tickets at wholesale prices through a closed-loop platform with simplified payment processing.
Quantifiable outcome
- Processes $9.5B+ in annual gross ticket sales
- +3 more outcomes
Companies that use Victory Live
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Victory Live technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability3 records
Feature6 records
Victory Live partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- Minor League Baseball (MiLB) and Diamond Baseball Holdings (DBH)coreMulti-year partnership making Victory Live the preferred secondary ticketing services partner for select DBH-owned professional baseball clubs. Victory Live enables clubs to distribute tickets simultaneously across major secondary marketplaces including Ticketmaster, StubHub, SeatGeek, and Vivid Seats, while accessing Victory Live's proprietary network of travel, loyalty, and corporate partners.
- Fusion AdvisorscoreStrategic advisory partnership with Fusion Advisors (founded by Greg Kish with 18 years of revenue strategy experience and $5B+ contributed to major sports organizations) to advance commercial strategy and support Victory Live's growth across sports, concerts, and theatre events.
- TicketmastercoreIntegrated partner providing access to Ticketmaster's secondary marketplace for ticket distribution across Victory Live's network.
- StubHubcoreIntegrated partner providing access to StubHub's secondary marketplace for ticket distribution across Victory Live's network.
- SeatGeekcoreIntegrated partner providing access to SeatGeek's secondary marketplace for ticket distribution across Victory Live's network.
- Vivid SeatscoreIntegrated partner providing access to Vivid Seats' secondary marketplace for ticket distribution across Victory Live's network.
- AXScoreIntegrated partner for event ticketing and venue management solutions.
- EventbritemajorIntegrated partner for event discovery and ticketing solutions.
- Marriott Vacation ClubsmajorTravel and hospitality partner utilizing Victory Live's ticketing solutions for vacation club experiences.
- T-MobilemajorBrand partner utilizing Victory Live's ticketing integration capabilities.
- Signature Travel NetworkmajorTravel network partner offering tickets to live events through their agent network with competitive commissions.
- LogitixcoreAcquired by Victory Live and merged into the company, bringing additional technology, employees, and services to create an industry-leading ticketing platform.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Victory Live competitors and assessment
Company assessmentDirect peers
- Paciolan (Veritone): Paciolan, owned by Veritone, provides enterprise ticketing and marketing automation for college athletics, museums, and live entertainment venues. It is a direct peer in primary ticketing technology and rightsholder services, competing for similar institutional clients as Victory Live's rightsholder yield management offering.
- Tickets.com: Tickets.com delivers primary ticketing platforms for professional sports teams, performing arts venues, and attractions. It is a direct competitor in enterprise primary ticketing technology, especially for sports and entertainment rightsholders.
- AXS (AEG): AXS, owned by AEG, is a primary ticketing platform serving arenas, sports teams, and concert venues. It is both a Victory Live integration partner and a direct competitor for primary ticketing mandates and venue contracts.
- TicketNetwork: TicketNetwork operates a B2B ticket exchange platform powering multiple consumer resale sites — closely comparable to Victory Live's CORE wholesale marketplace and OPU distribution to retailers such as TicketNetwork/Mercury.
Broad incumbents
- Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant primary ticketing platform globally, owned by Live Nation Entertainment. It is both a Victory Live integration partner (for secondary marketplace distribution) and the largest incumbent competitor across the full ticketing stack.
- StubHub: StubHub is a leading secondary ticketing marketplace owned by Viagogo. It is an integration partner for Victory Live but also a broad incumbent competing directly in the resale space that Victory Live serves via CORE and its OPU services.
- SeatGeek: SeatGeek is a primary and secondary ticketing platform serving sports teams and live entertainment. It competes with Victory Live both as a secondary marketplace integration partner and as a primary ticketing provider for rightsholders.
- Vivid Seats: Vivid Seats is a publicly traded secondary ticketing marketplace and primary ticketing provider for sports and entertainment. It is both an integration partner and a competitor across Victory Live's secondary distribution and rightsholder services.
Emerging players
- Eventbrite: Eventbrite operates an event ticketing and discovery platform focused on smaller and self-organized live events. While it competes in adjacent event ticketing use cases, it has limited overlap with Victory Live's professional reseller and rightsholder focus.
- Tessitura Network: Tessitura provides unified CRM, ticketing, and marketing software for performing arts and cultural organizations. It is an emerging adjacent peer in the live entertainment ticketing technology space serving similar institutional clients as Victory Live's performing arts customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Victory Live social profiles
Digital presenceVictory Live compliance and trust
Trust signalCompliance4 records
Victory Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victory Live leadership team
Management profileNumber of profiles
Profiles3 records
Victory Live subsidiaries and ownership
Company hierarchySubsidiaries5 records
Victory Live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victory Live M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victory Live
What does Victory Live do?
Victory Live operates Victory Live One, a fully-integrated ticketing platform that streamlines ticket acquisition, inventory management, pricing, merchandising, sales, order fulfillment, and reporting for live event rightsholders, professional resellers, and partner networks. The company also runs a B2B wholesale ticket exchange marketplace (CORE) and a white-label Fan Marketplace for brands, travel platforms, and loyalty programs. The platform processes $9.5B+ in annual gross ticket sales and connects to 50+ distribution endpoints.
Is Victory Live a public or private company?
Victory Live is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Victory Live founded?
Victory Live was founded in 2021. It employs 101 to 250 people.
Where is Victory Live based?
Victory Live is headquartered in Atlanta, United States, in the North America region.
How does Victory Live make money?
Five revenue lines are on record. Marketplace Commission is the primary driver. The others are wholesale API Solutions, white-Label Solutions, data and Analytics Services and off-Platform Upload (OPU) Services.
Who are Victory Live's main competitors?
Direct peers on record are Paciolan (Veritone), Tickets.com, AXS (AEG) and TicketNetwork. Broad incumbents are Ticketmaster (Live Nation Entertainment), StubHub, SeatGeek and Vivid Seats. Emerging players are Eventbrite and Tessitura Network.
Does Victory Live have an API?
Yes. Victory Live offers API integration capabilities for partners and customers to embed live event ticket inventory into their platforms. The API enables real-time event listings with wholesale ticket prices, domestic and international event access, ticket sales management, event registration, and event page management. Partners retain their own branding and data while Victory Live handles payments and delivery. The API is accessible through their Wholesale API Solution for B2B partners and through their supplemental terms for API partners. The Events365 Widget also uses a JavaScript snippet for integration without requiring API development work. Developer documentation is at www.victorylive.com/supplemental-terms-for-api-partners.
What industry is Victory Live in?
Victory Live's product category is Live Event Ticketing Software. Its primary akta.pro industry code is MPAIAFAD, Ticketing Platforms & Primary Ticketing, with a secondary code of MPAGAJAH, Pricing, Yield Management & Anti-Fraud Services. Its NAICS code is 711219 and its SIC code is 7900.