Vetted PetCare
Vetted PetCare is a Los Angeles-based veterinary services company founded in 2015 that delivers licensed veterinarians to pet owners' homes and provides video triage consultations, operating with a lean clinical team.
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vetted PetCare does
Vetted PetCare is a Los Angeles-based, privately held veterinary services company founded in 2015 that delivers licensed veterinarians to pet owners' homes and provides video triage as a remote consultation channel. The company's go-to-market centers on bypassing traditional brick-and-mortar veterinary clinics by bringing clinical care directly to the pet, targeting convenience-oriented urban pet parents in the Los Angeles market.
The firm expanded its clinical capacity in November 2017 with the acquisition of VetPronto, a mobile veterinary service, integrating additional mobile-vet infrastructure and licensed-veterinan talent into its delivery model. Vetted PetCare has raised approximately $3.45 million across two disclosed funding rounds: a 2017 seed/Series 1 of $3.3 million led by Foundation Capital with Amplify.LA and Sterling.VC participating, and a 2019 follow-on of $150,000 from Alumni Ventures. Operating headcount is reported at 1–10 employees, consistent with a lean clinical-services startup rather than a scaled marketplace operator.
Vetted PetCare firmographics
Firmographics- Name
- Vetted PetCare
- Legal name
- Wag Labs, Inc.
- Website
- https://vettedpetcare.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vetted PetCare is a Los Angeles-based veterinary services company founded in 2015 that delivers licensed veterinarians to pet owners' homes and provides video triage consultations, operating with a lean clinical team.
- Ownership category
- akta.pro rank
Vetted PetCare industry classification
Industry- Product category
- Pet Care Marketplace
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Mobile & House-Call Veterinary Services (HLAMAAAF)
Keywords
Where Vetted PetCare is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Vetted PetCare business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission: Platform takes a transaction fee from each booking made between pet parents and caregivers. Pet parents pay for services (walking, sitting, boarding, drop-ins) through the app, and Wag! retains a portion as revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable pricing based on service type and duration |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Vetted PetCare product offering
Product offeringCore offering
Vetted PetCare operates a two-sided pet care marketplace (Wag!) that connects pet parents with independent, background-checked caregivers for on-demand and scheduled services including dog walking, drop-in visits, sitting, boarding, and daycare. The platform supplements core caregiving with virtual veterinary consultations (Vet Chat), subscription wellness plans (Wag! Wellness), partner-routed pet insurance, and a premium membership (Wag! Premium), with every booking protected by the Wag! Guarantee.
Product overview
Wag! is a pet care marketplace platform connecting pet parents with local verified caregivers for on-demand and scheduled services. The core offering includes dog walking, drop-in visits, sitting, boarding, and daycare services. The platform operates as a two-sided marketplace with 500K+ caregivers across 5,300+ cities. Additional services include Vet Chat virtual consultations, Wag! Wellness subscription plans, and Pet Insurance. All bookings are backed by the Wag! Guarantee providing up to $25,000 coverage. The platform provides a mobile app with GPS tracking, real-time photo/video updates, and in-app messaging to facilitate connections between pet owners and caregivers.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Walking On-demand and scheduled dog walking services connecting pet owners with vetted local caregivers for individual or recurring walks; ordered through the mobile app or website.
- Drop-In Visits Short in-home visits where a caregiver checks on a pet, provides food, water, and companionship when the owner is away.
- Sitting Pet sitting services in which caregivers either host the pet in their own home or stay at the pet owner's residence.
- Boarding Overnight pet care provided at the caregiver's home, giving the pet a home-away-from-home experience.
- Daycare Daytime pet care for pets needing supervision and activity during the day while owners are at work or away.
- Vet Chat Virtual veterinary consultation service enabling pet parents to connect with licensed veterinarians for advice and guidance.
- Wag! Wellness Subscription wellness plans offering preventive care coverage, routine health services, and membership benefits for ongoing pet health management.
- Pet Insurance Plans Partner-provided pet insurance offerings intended to help cover veterinary costs and unexpected medical expenses.
- Wag! Premium Premium subscription tier offering enhanced features and benefits for frequent users of the platform.
Quantifiable outcome
- 4.8/5 rating from 42K reviews
- +2 more outcomes
Companies that use Vetted PetCare
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Vetted PetCare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vetted PetCare partnerships and signals
Strategic signalScale indicators8 records
Recent moves3 records
Vetted PetCare competitors and assessment
Company assessmentDirect peers
- BetterVet: Mobile and in-home veterinary care provider offering house-call vet visits in multiple U.S. metros. Directly comparable to Vetted PetCare on service model, target customer (pet owners), and labor supply (licensed DVMs traveling to the home).
- The Vets: Mobile veterinary service delivering in-home pet care across multiple U.S. cities. Comparable service model and customer base to Vetted PetCare; significantly larger scale and capital base.
- Modern Animal: Veterinary care company combining clinics with a membership/subscription model and digital tools. Adjacent delivery model but overlapping customer base (urban pet owners seeking a higher-end vet experience).
- Bond Vet: Tech-enabled veterinary clinic chain targeting urban pet owners with extended hours and modern UX. Competes for the same primary-care dollar as Vetted PetCare, differentiated by clinic-based rather than in-home delivery.
- Small Door Veterinary: Membership-based veterinary clinic operator with technology-led member experience. Comparable primary-care value proposition to Vetted PetCare, though delivered through physical clinics rather than house calls.
Emerging players
- Fuzzy Pet Health: Subscription-based pet health company offering vet chat, telehealth, and at-home products. Closest peer to Vetted PetCare's video-triage component; serves overlapping pet-owner persona.
- FirstVet: On-demand video vet consultation service. Directly comparable to Vetted PetCare's video-triage offering and a potential substitute for its low-acuity visit volume.
- Airvet: Veterinary telehealth platform connecting pet owners with licensed vets via video. Comparable to Vetted PetCare's triage arm and a likely substitute/complementary service to its in-home visits.
- Pawp: Digital pet-care platform offering 24/7 vet chat/telehealth and an emergency fund subscription. Comparable telehealth product and target persona to Vetted PetCare's video triage.
Others
- PetDesk: Veterinary client-communication and practice-management software provider. Adjacent rather than directly competitive, but a relevant ecosystem player serving the same veterinary-provider customer base Vetted PetCare would sell into or partner with.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Vetted PetCare social profiles
Digital presenceVetted PetCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vetted PetCare leadership team
Management profileNumber of profiles
Vetted PetCare funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vetted PetCare M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vetted PetCare
What does Vetted PetCare do?
Vetted PetCare operates a two-sided pet care marketplace (Wag!) that connects pet parents with independent, background-checked caregivers for on-demand and scheduled services including dog walking, drop-in visits, sitting, boarding, and daycare. The platform supplements core caregiving with virtual veterinary consultations (Vet Chat), subscription wellness plans (Wag! Wellness), partner-routed pet insurance, and a premium membership (Wag! Premium), with every booking protected by the Wag! Guarantee.
Is Vetted PetCare a public or private company?
Vetted PetCare is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vetted PetCare founded?
Vetted PetCare was founded in 2015. It employs 1 to 10 people.
Where is Vetted PetCare based?
Vetted PetCare is headquartered in Los Angeles, United States, in the North America region.
How does Vetted PetCare make money?
One revenue line is on record: marketplace Commission.
Who are Vetted PetCare's main competitors?
Direct peers on record are BetterVet, The Vets, Modern Animal, Bond Vet and Small Door Veterinary. Emerging players are Fuzzy Pet Health, FirstVet, Airvet and Pawp. PetDesk is listed as an others.
Does Vetted PetCare have an API?
No public API is recorded for Vetted PetCare.
What industry is Vetted PetCare in?
Vetted PetCare's product category is Pet Care Marketplace. Its primary akta.pro industry code is HLAMAAAF, Mobile & House-Call Veterinary Services. Its NAICS code is 54194 and its SIC code is 8090.